Impresse Supplier Network To Meet Enterprise-Level Marketing Needs
Thursday, January 25, 2001
SUNNYVALE, Calif.-Impresse Corporation, an enterprise software developer and provider of collaborative marketing solutions at the enterprise level, announced today it has established the online Impresse Supplier Network (ISN) to complement its new Marketing Resource Management (MRM) solution. Participating suppliers will get exposure to enterprise-level Impresse customers who spend $100 million-plus on marketing annually. The ISN will integrate a full spectrum of providers of marketing materials and services in the following categories: direct marketing & mailing, creative services, promotional products, printing, agencies and event management. Both new and existing Impresse suppliers joining the network will play a key role as Impresse enhances its services from online procurement of marketing materials and services to the new MRM model that provides complete visibility and control over all marketing resources, including creative execution, spending and results. The MRM solution, a major strategic move for Impresse, was unveiled in a separate announcement today. "Participating in the Impresse Supplier Network will allow us to work more efficiently with future clients. We can offer these clients superior value by providing information about budgets, costs and job status that allows for a greater strategic view of their marketing programs," said Michael Fox, vice president of ProMost, a web-based service provider for the procurement and management of promotional product programs. "When Impresse customers need outstanding new suppliers for a particular program, they will now have the option to take advantage of the ProMost system through ISN, so that there is less time wasted in searching for new suppliers or getting those suppliers up and running. ISN allows us to easily conduct business transactions with Fortune 1000 buying organizations using the Impresse platform. As a result of supporting ISN, we gain access to new clients." "We are introducing the first online marketing solution that manages collaborative program execution and collaborative procurement on one platform, while bringing together top suppliers in all marketing categories," said Siva Kumar, chief executive officer of Impresse. "This means that our customers will be able to plan, manage and control all of their marketing needs- from directing a product launch to putting out a direct marketing promotion- with never-before-experienced ease and efficiency. We anticipate that the ISN, working in tandem with the new Impresse Marketing Resource Management solution, will demonstrate online collaboration at its best."