Cleveland, Ohio – Proforma, the Technology and Business Success Leader, recently held their PROmentum Q4 Kickoff Event to provide Proforma Owners, Sales Reps and team members with the momentum and motivation to head into the fourth quarter poised for success. The meeting, which was held virtually on September 15th – 16th, was attended by more than 600 members of the Proforma Family.

Kicking off PROmentum 2020, Vera Muzzillo, Proforma’s CEO, delivered a State of Proforma address highlighting the organization’s strength and stability as a result of its being able to successfully pivot amidst the recent challenges of Covid-19. One key pivot strategy included an immediate shift to understanding and delivering valuable PPE items prompting a surge of new customer business and new relationships. This pivot strategy, along with others in the areas of Technology, Marketing, Supplier Relations and eCommerce, provided the foundation for the success stories shared by Proforma Owners in one of the events best attended sessions, ‘Pivot to Success Stories that Will Change Your Momentum’.

“We are so excited that more than 600 members of the Proforma Family found it important to attend this critical Q4 Kickoff Event,” said Vera Muzzillo, Proforma’s Chief Executive Officer. “Now more than ever, it’s important for our Owners and team members to understand the strength of the Proforma Network and to have confidence that we will persevere, and we will all be stronger together as a result of the collaborative efforts of our Owners, Supplier Partners and our Proforma Team Members.”

Additional agenda items included Momentum and Motivation delivered by Founder, Greg Muzzillo, an introduction to NEW Q4 Marketing and Vendor Campaigns initiated by the organization’s Owner Advisory Council, as well as an eCommerce presentation focused on the importance of understanding how the right eCommerce solution can power through challenging times. Each day also offered interactive Supplier Roundtables for event attendees looking for new strategies and new product selling ideas.

“In typical Proforma fashion, Proforma delivered beyond expectations once again! In today’s economy new and fresh ways to approach sales, marketing, and supplier relationships are integral to reach your next level of success. Our team will be revisiting and implementing concepts from this event for months to come to reach our lofty goals in Q4 and beyond!” said George Klare, Owner of Proforma Design Management in Alvarado, TX and Million Dollar Club Member.