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Sun Chemical and Datacolor Partner to Offer Digital Color Solutions

Thursday, January 11, 2001

Press release from the issuing company

FORT LEE and LAWRENCEVILLE, NEW JERSEY --- Sun Chemical and Datacolor announced today that they have signed an agreement making Datacolor's innovative Colorite™ technology available exclusively through Sun Chemical to printed media end-users and to the graphic arts and printing industries serving these end-users. Sun Chemical will market the technology in its range of ImageChek™ products. ImageChek enables end-users and designers for the first time to see color accurately on their monitors. Instead of sending physical samples to communicate color during the concept and design stages of a program, designs can be e-mailed and viewed in accurate color at each location. The time and costs to approve color are greatly reduced, and the digital specification of each color is immediately available for color matching and prepress work. "ImageChek also provides brand managers the ability to simultaneously evaluate design colors across all media in a program," said Gordon Stone, European Liquid Ink Product Director for Sun Chemical. "For example, in a packaging program, a manager can see design colors in product packaging, labels, cartons, and POS displays. This provides assurance that colors designed and printed at different sources will match when they come together at point of sale. For global color management, a brand manager can simultaneously view packaging on his desktop from all printing sources to assure constant color quality."




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