Xerox to Lower Prices on Inkjet Products
Monday, January 08, 2001
LAS VEGAS, -- Xerox Corporation (NYSE: XRX) is debuting its latest inkjet multifunction device and giving a big boost to small businesses by reducing prices by up to $100 on several of its award-winning retail products. The company is spotlighting its inkjet technology and competitive pricing this week at the 2001 International CES, the world's largest consumer electronics trade show. The new Xerox WorkCentre M950 printer, copier, scanner and PC fax machine makes its market debut at CES. The M950, developed as part of Xerox's inkjet alliance with Sharp and Fuji Xerox, prints up to 50 percent faster than the competition and saves ink through individual ink tanks. Xerox also announced reduced pricing on the DocuPrint M750 and DocuPrint M760 color inkjet printers by $50 each to $99 and $149, respectively. In addition, the WorkCentre XK50cx color multifunction device is lowered by $100 and now sells for $499, maintaining a $100 competitive advantage over Hewlett-Packard's comparable product, the HP G85.