Colleyville, Tex. – Madison Advisors—Madison Advisors announces a new market study on customer communications management (CCM) post-composition solutions will soon be available. Organizations that generate large volumes of transactional communications typically utilize multiple composition tools for document generation. In this research, Madison Advisors is focusing on CCM post-composition solutions, exploring the capabilities of current software and where these solutions fit in an overall CCM strategy.
Overall objectives of the study:
- To provide an objective overview of the vendors in the CCM post-composition market
- To define and identify unique capabilities and differentiators of the participants in the marketplace study
- To understand the benefits of deploying a CCM post-composition solution
- To determine the relationship between new technology and fiscal responsibility when considering investments in CCM post-composition solutions
The research will perform an in-depth analysis of the leaders in the market and each solution provider’s value proposition. This will help end users determine the differentiators of each solution, pricing models and how these solutions are being enhanced to meet changes in the marketplace.
“The line between document composition and CCM post-composition software is starting to blur due to enhanced technology,” said Keith Woedy, vice president of research and practice lead, Madison Advisors. “How these tie together will provide insight into how CCM post-composition solutions fit into an organization’s enterprise CCM strategy, considering the current state of technology.”
This research is currently in progress and the report will soon be available for purchase. For more information about Madison Advisors’ market research for the CCM, electronic delivery and print industries, visit: https://www.madison-advisors.com/resource-center/research/.