Industry Data Commentary & Analysis
As the market for wearable technology continues to evolve, UK-based Dresscode has taken a unique approach with CashCuff, the world’s first smart payment shirt. See what founder and CEO Andy Boothman has to say about the origin of the company and its strategy for the future.
There is a surge in demand for printed books, driven by two trends: self-publishing and on-demand printing, both enabled by digital printing technology. Of the 700 million books produced in the U.S. last year, about half were printed on demand using digital technology. Frank Romano profiles Lowell, Mass.’s King Printing Company, which takes on-demand book printing to the next level.
Late last year, Frank Romano completed History of Desktop Publishing, the third book in a trilogy that includes History of the Linotype Companyand History of the Phototypesetting Era. This book, described by Jonathan Seybold as a “Tour de Force,” is enriched with Frank’s deep knowledge of the history of the printing industry. This article offers an overview of some of the book’s highlights.
The push and pull between creatives and production professionals occurs in just about every industry, including textiles. Creatives want bold designs that enhance their portfolios and bring beauty to the world. Production folks just want something that they can produce! Helping bridge that gap is the topic of today’s article by WhatTheyThink contributor and textiles expert Debbie McKeegan.
While drupa will be the must-attend show in Europe in 2020, there are many other European trade shows and events worth attending—although they are usually more for local or specialized markets. European Section Editor Ralf Schlözer rounds up a selection of smaller shows that are worth attending, even in a drupa year.
According to new research, marketing technology does more than make marketing automation easier. It results in higher response rates and higher ROI. A look at a study from Printing for Less (PFL) and Demand Metric.
Christine Erna explains how direct mail printers can use “enhanced print” technologies to increase engagement, generate new leads, track real-time results, and stay top of mind with customers and prospects.
As we continue to cover the burgeoning cannabis market and the business opportunities it offers, we spent time talking with Chris Cooper, CEO of California-based Lucent Botanicals, who has taken a different approach to CBD that is taken orally—mints enhanced with a variety of herbs and essences to tune their effects to different consumer requirements. He also shared his packaging strategy for these unique products.
Wide-format printing often involves a phenomenon called “apparent resolution,” which can be quite different than a print’s actual resolution. An image designed to be viewed up close, like a photograph in a magazine or direct mail piece, will have a different apparent resolution—and thus resolution requirement—than one designed to be viewed from a long ways away. Taking apparent resolution into account was the raison d’êtreof a new specification for sign and display graphics just released by the Ghent Workgroup.
In an industrial inkjet environment, a lot of pieces go into creating a specialized solution, but it’s the raster image processor (RIP) that does the heavy lifting. Elizabeth Gooding takes a detailed look at all the criteria to keep in mind when selecting RIP software for an industrial printing workflow.
Technology and a changing print product mix drive changes in the distributor–client relationship. We spoke with Matt Bruno and Nathan Goldberg of the PSDA to get a bead on how the non-asset-based print sales market has evolved.
To pang-wangle is to live or go along cheerfully in spite of minor misfortunes. That’s exactly what Jennifer John is doing with her Pang Wangle fashion business, creating sustainable fashion ideal for hot, buggy climates such as is experienced in her home state of Louisiana. We spoke to Jennifer to learn more about her background, her growing business, and the challenges she faced finding just the exact right fabric for her unique creations.
Every business has employees who don’t perform as expected, or even as well as you as a manager know they are capable of performing. Why is that? There are a number of reasons why employees underperform, and they aren’t all the fault of the employee in question. Wayne Lynn details four primary reasons that people underperform on the job, and what employers can do about it.
Regardless of our job responsibilities, we, as employees and businesses, should be putting ourselves in our customers’ shoes and asking ourselves why should they buy from us? This article explores some of the questions that marketers can ask themselves to help improve sales success.
Reports like Resonate’s “State of the Consumer Report” provide valuable insight into buyer types and how to understand and segment them in ways that help you develop great targeted copy. But before you can develop personalized or targeted content, there is a more fundamental question to ask. Once this question is answered, your targeting and personalization efforts will have maximum success.
Your software investments deserve big picture, strategic planning. It’s time to step back and assess your core business processes and how software helps, hinders, optimizes, or ideally automates the steps required everyday to deliver on your customer promises.
Printing and printed packaging remains an important industry sector in 2019, with a value of more than $826 billion in sales supporting paper and substrate suppliers, ink makers, plate and cylinder suppliers, and high-tech printing equipment manufacturers. This article, adapted from a new Smithers report, looks at the future of global print to 2024.
Which print sales people are compensated for a sale, and at what rate, is often part of a contractual relationship between the company and the sales representative, but not always. Sometimes the relationships are based on “how things have always been done” or verbal agreements. And not every deal brought in is a winner. As a result, some kind of periodic review is necessary for the business to effectively allocate its production resources. In Part 1 of a new series, Pat McGrew discusses sales review processes.
At the recent EFI Connect 2020 conference, Lynn Smith from The Sourcing Group spoke on the customer panel, sharing The Sourcing Group’s unique story. We followed up with her afterward to get more details on this print-related Business Process Optimization (BPO) company.
Berkshire Hathaway Gives Up on Newspapers, Transcontinental Embarks on Retail Strategy, Graphic Village Acquires Brand Consultancy, and more…
This article considers how the shift from mobile-based to headset-based augmented reality (AR) will impact augmented print offerings. It also explores when print service providers can expect to see the first mainstream AR headset and which company will likely introduce it.
As the world’s second largest polluter, the textiles and apparel industry has placed a huge focus on improving supply chain management to reduce its environmental footprint. WhatTheyThink contributor and textiles expert Debbie McKeegan talks about how digital textile printing can be a key to this effort, unlocking the supply chain while offering speed and sustainability.
According to data from Evergage/Research International, marketers are starting to “get” one of the most fundamental values of personalized experiences. Yes, personalization drives immediate sales, but more importantly, it creates better customer experiences and higher customer loyalty, which drive better ROI over time. The shift from a short-term to a long-term perspective is great news for everyone producing personalized campaigns, whether they are doing online personalization or not.
We have spent decades focusing and optimizing the production floor (where there is no carpet). It is time to focus our energies on the carpeted areas of the business which impact customer’s perceptions of our business.
Omni-channel campaigns have become old hat; marketers today are looking beyond omni-channel to fully immersive customer experiences, often using augmented reality. Colorkarma’s Shoshana Burgett looks at some cutting-edge examples.
High color corrugated packaging is growing and will continue to grow. The run sizes are getting smaller to adapt to the new market requirements, and the opportunities for print service providers to jump on this moving train abound. In Part 3 of this series, I focus on the available preprint solutions with some limited product mentions. Selecting which method is better is really based on a lot of factors, including your market opportunities, capital investment, production costs, and internal skills. Although making that determination also involves board and run size as well. Both analog and digital presses are and will continue to be in the mix and grow. It’s a pretty exciting time with some great opportunities.
Although UV technology currently dominates the inkjet printing market, aqueous printing is gradually rising. This article provides a brief overview of the inkjet printing market and considers what the future may hold for UV and aqueous technologies.
Emerging and Transitional Economies Drive Growth for Retail-Ready Packaging, Says Smithers Market Report
Demand growth for retail-ready packaging is originating within emerging and transitional economies, with Asia-Pacific accounting for 4.5 million metric tons—nearly half the total global demand—according to Smithers’ latest report, The Future of Retail-Ready Packaging to 2024.
When we think about creating relevance in marketing communications, we think about personalizing based on traditional factors such as demographics and past purchases. But the principle of “liking” adds another useful dimension to the equation.
Describe your business challenges: be specific, be precise. Then let go of any attachment to the “how this business challenge gets solved by print software.” You want your business challenges solved. One of the fastest ways to solve them is to describe them accurately and then to be open to all the possible solutions.
In Part 2 of this series, I focus on the available digital post-print solutions with some limited product mentions. Leading up to drupa, I will cover some of the offerings in greater depth. All of the solutions discussed here are “single pass” printers, where the printheads are stationary and only the media moves. They include complete corrugating equipment with built in printing, to a tabletop printer with lots of other options in between. Equipment pricing ranges from in excess of $4MM to as low as $19K. In summary: Lots of Choices!
Since its founding in 2002, Phoenix, Ariz.’s Custom Graphix Signworks has cornered the market on that most commoditized of wide-format applications: banners. We spoke with Mladen Mike Mirkovic, founder and principal of Custom Graphix.
At last month’s AATCC/SGIA Digital Textile Printing Conference 4.0, I had the pleasure of meeting Jonathan Tio and his brother Patrick of California-based Prima-Tex. His active and informed participation in the conference discussions were an inspiration, and he agreed to a subsequent interview for this article.
One of the most important activities at the start of the year is a quick review of the processes that go into ensuring the smooth flow of business. Often overlooked is how sales team members gather the information needed to bring a job into production, whether it is a new job or one that has been in production for years. Pat McGrew offers a template to use to standardize the information captured during the sales process.
Any time textile professionals gather, color management is always a topic of discussion. It becomes even more complex when introducing digital fabric printing into the mix. WhatTheyThink contributor and textiles expert Debbie McKeegan shares insights on achieving the perfect print.
As we enter another new decade, several points of disruption are expected to emerge. This article provides a brief overview of the developments that print service providers should be mindful of, as well as the financial and operational information that should be used for strategic business growth.
You purchase software to solve business problems. When evaluating software, keep your focus on the challenges you want to solve. This will keep you open-minded about all the possible ways your challenges might be solved, rather than attachment to one specific solution.
Data insights and expert testimony tell a powerful tale: a nonprofit’s “thank you” letter matters more than many people might think. Get it right and donors feel great and are motivated to keep giving. Get it wrong and they disconnect. So get it right!
There are “two primary” corrugated print manufacturing processes for high graphics: a multi-process method of printing on a top sheet (liner) which is then laminated to the corrugated material, or, alternatively, a single process method of printing directly on the corrugated material, sometimes called “post-print.” In this article, we will look at the award-winning Bobst THQ (Très Haute Qualité) FlexoCloud technology focused on corrugated post-print production, and perhaps some alternative methods.
One of the most exciting growth areas in print today is direct-to-object (DtO) printing, but challenges of ink adhesion, transport, and feeding abound. I spoke with Peter Baldwin, Director of Marketing for East Dorset, Vt.’s Engineered Printing Solutions (EPS), about some of the issues—and opportunities—involved in direct-to-object printing.
More than 30 years since the invention of 3D printing, a host of materials in addition to plastics—metals, alloys, composites, and biomaterials—are all used by companies worldwide to make everything from prototypes to finished goods. In this article, Pete Basiliere looks at the various 3D printing technologies and materials.
Although there is no denying that digital communications are becoming increasingly popular, consumers’ rising affinity for digital access does not necessarily mean that printed mail will fall to the wayside. Instead, InfoTrends’ research suggests that print will remain an important component of the overall communications mix. This article cites InfoTrends’ most recent transactional communications survey data to explore print’s changing role as market dynamics continue to shift.
Peter Drucker once wrote that the one contribution a CEO is uniquely expected to make is to give others vision and the ability to perform. Leadership in an organization is important but to succeed, it requires motivated, energized, and engaged followers.
Collection of print case studies showcasing how print can be used in ways that most of us have never considered. While many case studies showcase the high-end “most clients can’t afford this” kind of possibilities, these show the use of simple, traditional techniques in ways that make you stop and say, “I wish I’d thought of that!”
Treat software like printing press hardware: assume your people and your processes have to change to optimize the new software rather than staying attached to how you think the software should work.
Whether it be for production inkjet, packaging, wide format, or industrial printing, inks are evolving at a rapid pace to enable the fast-growing range of print applications. This article will offer a look at some of the recent developments specific to wide-format inks—and even more specific to solvent/eco-solvent and UV inks.
One of the more active growth areas for print service providers and of digital printing equipment development is corrugated, and for good reason. Estimates of corrugated shipments in North America are in excess of 420 billion square feet and growing. Estimates for three or more color “high graphics” corrugated production is growing as well with actual output for 2019 anticipated to have 20%–30% share of the overall corrugated volume. Overall, this is an exciting market with a lot of growth potential.
Every new year brings new opportunities to grow your business. From printers to the vendors who support them, there is an opportunity in every segment and in every size print shop. Pat McGrew identifies three main “sales enhancers” to add to your 2020 business plan.
If you grew up, as I did, watching Captain Kangaroo, you’ll remember Mr. Green Jeans. These days, Green Jeans has an entirely different meaning, and San Francisco/Hong Kong based unspun set out to define the category.
Up until now, technologies like cloud computing, data analytics, and artificial intelligence have largely been used independently. Moving forward, these solutions will begin to converge, building more sophisticated data-driven workflows. This article explores how 2020 will likely shape up to be a year of data.
In the printed textiles market, pigment inks are a hot topic due to their ability to print brilliant colors on a wide variety of fabrics, often without pre-treatment. WhatTheyThink contributor and textiles expert Debbie McKeegan explains why.
To find out what consumers really think about channel preferences, the CMO Council surveyed 2,000 consumers in English-speaking countries across the world. The takeaway? Understanding, tracking, and responding to consumers’ channel preferences has never been more important.
Technology is invading every corner of the print industry, and many print business owners are novices when it comes to technology. How do you make good business decisions when you are not the subject matter expert? Whom do you listen to? How do you know they are qualified? Run your business like a meritocracy.
drupa 2020 Packaging Preview: Actega EcoLeaf (aka Nano Metallography) Digital Metallization Ready for Prime Time ()
At drupa 2016, Landa Labs introduced Nano Metallography, a new metallization technology to replace foils for embellishments. This process is designed to produce zero waste at less than half the cost of foil. In February of 2017, Actega Metal Print, a division of Altana AG, acquired the technology and rebranded it EcoLeaf. The solution is now going into beta and will be fully commercialized in time for drupa 2020.
The packaging world is evolving across shape, form, and function. Agencies and designers have novel canvases to work with. Here are a few packaging trends being seen in various markets, and why each is unique.
Bertelsmann Buys Balance of Penguin Random House, Ripon is Sold, Blackstone Invests in HH Global, and more…
One of the fastest-growing applications in wide-format and industrial printing is textures. While a lot has been written about how these kinds of materials are printed, not much has been said about how these textures are created. This article looks at multi configuration scanners from METIS, used to capture high-quality, photorealistic reproductions of existing surfaces.
The Maker movement continues to grow around the globe. In this post, WhatTheyThink contributor and textiles expert Debbie McKeegan outlines how digital technologies are spurring even further growth and opportunity in the UK market. These trends are relevant to North America as well, enabling creative individuals, designers, and artisans to build their own unique businesses and together generate a vibrant craft Industry in ever increasing numbers.
Print service providers with the highest growth rates employ great salespeople, so investing in your salespeople makes sense—especially with the rapid rate of change in our industry. New technologies and evolving buyer behaviors leave us with no choice; we either continue to learn or we become obsolete. Print service providers often believe that sales training is the key to closing more deals. Although this is a sound belief, it’s only part of the story. This article explores ways to ensure that your sales training investment pays off.
People in your organization have to keep learning new things so that you can continue to optimize your business using new tools (mostly software). Leadership’s job is to deliver the “have to” part of the learning equation.
Looking back, the industry has changed considerably in 20+ years. Here is a list of 10 changes for which I am grateful. How about you?
As 2020 approaches, it’s a great time to break bad habits that can be costing your business money. Pat McGrew identifies three bad habits for print businesses to break in 2020.
Everyone loses when poorly designed pieces make it into the mail, so making direct mail better should be a priority for every print organization that even remotely touches the direct marketing segment. In this article, Elizabeth Gooding offers some best design practices for effective direct mail.
At the recent SPESA Executive Conference, I had the pleasure of meeting Sarah Krasley of Shimmy, a company that provides training for garment workers using gamification (to make it more engaging) and artificial intelligence for localization, among other things. With automation increasingly expected to eliminate jobs in the textiles and other industries, upskilling of these workers is a critical investment in our future—and theirs.
2019 ushered in new levels of interest in improving and automating workflows, but the level of actual implementation was not as high as we would have hoped to see by now. This article explores some of the barriers to workflow automation and offers insight on overcoming them.
We can have the best business model—i.e., value proposition, profit formula, conversion process, technology, etc.—but if we don’t have qualified people suited to the jobs they hold, it all falls apart. Is this the sort of risk you are willing to take? Shouldn’t you give as much thought to hiring decisions as you do to equipment and software decisions?
Where are retailers along the curve of personalized marketing? What is the ROI? What works and what doesn’t? These were some of the questions Liveclicker wanted to answer with its report “Driving Value with Advanced Personalization.” The takeaway? Basic personalization isn’t enough anymore.
What do you provide for your sales team to get the upper hand in the marketplace? Do you have differentiation? Are you investing in something that will not only win new customers but keep existing ones?
Uteco and Kodak have just announced that they sold the first UTECO Sapphire EVO W product production inkjet press designed for flexible packaging. The “W” refers to “Wide” since this press has a 1250 mm (49 in.) width. The EVO W is the first press to be powered by the Kodak ULTRASTREAM technology. The press supports a higher resolution of 600 x 1800 dpi at up to 150 mpm (492 fpm). Overall productivity can be 4X over existing digital solutions.
As 2019 winds down, we take a look at the current state of wide-format printing. Where have we come, where are we now, and where are we going?
Blunt Skincare One of First CBD Companies to Consider Neenah’s Hemp Fiber Folding Board for Packaging ()
A cosmetic chemist who has worked with some of the largest beauty brands, Stas Chirkov saw an opportunity to develop his own line of skincare products based on industrial hemp. In this article, he explains how he got started and details how specialized packaging impacts his ability to market his products.
For decades, digital printing for the fashion, décor, industrial, and graphics industry was relegated to sampling and short-run printing. With the advantages of innovative inkjet technology, the industry is now addressing the demand for environmentally responsible output, innovative designs, and the need to improve supply chain operation. This article examines the latest textile industry trends and the dynamics of digital innovations on this massive industry supply chain, and looks at innovations in design and digital print, as well as cutting and sewing of textile-based products.
Mittera acquires business assets of Fuse, Knepper purchases Dual Print & Mail, H.I.G. Capital invests in print (again), and more…
Spandex, Lycra, elastane: Whatever would we do without these stretchy, comfortable fabrics. And digital textile printing adds even more flexibility to what can be done with them. Textiles guru Debbie McKeegan explains.
Many print service providers are considering if and how AR solutions might improve their product offerings. This article explores some of the perceived barriers to AR adoption. Although some of these barriers are very real, some PSPs may be surprised to learn that the impact of others has been exaggerated.
Heat Transfer Dye Sublimation: The Next Profit Opportunity for Commercial and Display Graphics Printers ()
Cary Sherburne looks at how print businesses can profit from offering heat-transfer dye-sublimation services, including textile-based products, as well as mugs, metallic substrates, and more.
The technological innovations that propel 3D printing also drive advances in 2D printing technology. Whether software, firmware, or fluids, what manufacturers learn about jetting materials for 3D printing can be applied to 2D printing—and many familiar names in the 2D printing space are active in 3D. In this article, Pete Basiliere of Monadnock Insights reports from Formnext, the largest 3D printing technology conference and exhibition, and identifies where 2D and 3D printing technologies overlap.
Round-up of digital video advertising trends and top-line data on the digital video advertising market.
A customer narrative documents the experience of doing business with you—from the sales process all the way through invoicing—from the customer’s perspective.
The Digital Textile Printing Conference 4.0, jointly presented by AATCC and SGIA, is a great way to wrap up a year full of dynamic change for the industry. It’s a full agenda designed to address the needs of everyone, from those that need a primer on digital textile printing, to those looking to expand their digital footprint, to developers who want to bring to market solutions closely attuned to existing and emerging market needs.
“Digital enhancement” or enhanced printing is one of the hottest trends in the industry and has been the talk of many recent trade shows—but enhanced print doesn’t sell itself. Pat McGrew offers some tips and strategies for selling enhanced printing to maximize ROI.
The market for CBD-based products is exploding, and will grow even more once a few of the regulatory issues have been ironed out. California-based CannaBath is an example of an entrepreneurial company that has brought CBD-based bath and body products to market and has benefited from a creative approach to packaging these products in partnership with San Diego-based Hippo Packaging.
If you have one employee, one customer, one supplier, you have data, and that makes you a target. Are you ready for the inevitable?
Product Spotlight: Konica Minolta’s AccurioJet KM-1 LED-UV Inkjet Press Delivers 90% Uptime for Franklin Direct Marketing
Senior Editor Cary Sherburne interviewed Craig Chumney, Vice President of Baton Rouge-based Franklin Direct Marketing, to gain insight into how the acquisition of a Konica Minolta AccurioJet KM-1 UV inkjet press has enhanced his business.
Two Sides North America has been on a campaign to remove greenwashing. Here’s visual evidence that it’s working.
BOBST has been providing solutions to the printing and packaging industries for four generations, and more recently has added digital textile printing to the mix. Cary Sherburne talks with CEO Jean-Pascal Bobst.
Digital print output is forecast to grow by 65% over the next 10 years to reach $230 billion by 2029. This dynamic growth rate will be driven by incursions into package printing, as well as books and other graphic printing areas, according to Smithers report The Future of Digital Print: Long-Term Strategic Forecasts to 2029.
Print businesses have been expanding into signage by leaps and bounds—but print signage is only the tip of the iceberg. “Signs” comprise a lot of different manufacturing products and materials.
How are the players in the print production process like a group of musicians playing on stage? Idealliance CEO Tim Baechle offers advice for filtering out all the noise we are bombarded with and focusing on “playing in time” with others in the supply chain.
As the textiles and apparel industry continues to take heat for its highly negative impact on the environment, some companies are taking creative approaches to not only creating sustainable garments, but pushing the industry to take more aggressive steps toward carbon-neutral operation. Sheep, Inc., is one of those companies.
Digital textile printing is being used for more than apparel. Interior design is a hot market as well! Textiles guru and WhatTheyThink contributor Debbie McKeegan explores the effect of digital printing on an industry with many similarities to that of fashion: the interiors sector, including wall coverings.
The 2019 Digital Packaging Summit (November 11–13) makes keeping a finger on the pulse of the industry a little easier. The equipment and technology providers, packaging and label manufacturers, and analysts in attendance gathered together for a master's level educational experience. This article provides a brief overview of the event and its benefits to the industry.
In the past, surveys have shown that people are willing to provide their personal data in exchange for personalized experiences, but new research from the Advertising Research Foundation (ARF) shows that this willingness is changing. What’s going on?
Your print sales people need a different perspective when selling web-to-print solutions. They need to understand short vs long term benefits as well as how the customer’s convenience is driving loyalty.
Kodak Prinergy celebrates its 20th anniversary this year, and European customers marked the occasion with a gala held in Berlin, Germany, last October. WhatTheyThink’s Pat McGrew attended the event.
David Zwang details the recent merger/acquisition dance going on between Xerox and HP, and the forces that are impelling both companies to transform—one way or another.
OnPoint Manufacturing to Add Digital Textile Printing for a Complete On-Demand Microfactory Implementation ()
OnPoint Manufacturing has been looking for a digital textile printing solution that could keep up with the rest of its manufacturing process for some time. The company has determined that the new Kornit Presto digital textile printer fits the bill. Senior Editor Cary Sherburne spoke with Chairman Kirby Best to learn why.
This month, AB InBev will launch a campaign for its Beck’s brand in the UK using glass bottles that were printed via “direct object printing” inkjet technology. ABI has partnered with Dekron to develop its first UV printing line for high-speed inkjet digital printing of glass bottles. Ths article provides a brief overview of the campaign.
What separates small businesses that grow and thrive and those that don’t? A large part of it is whether the business owner has an entrepreneurial spirit. In this article, Wayne Lynn looks at the behavioral traits that make an entrepreneur, and the difference between being a CEO or a business owner and an entrepreneur.
What happens when you show people they can save time by holding their phones up to a black-and-white graphic and connecting directly to a website? I’m having the opportunity to watch it happen in real time.
The merger of software technology stacks and strategy is a key component to any two businesses coming together. It takes time, effort, and patience as technology is uniquely embedded in a business. Be strategic about what you address and when you address it. Not everything should change right away.
The most important thing to realize is that as technologies and markets change, the speed at which a company addresses business transformation can position them as a leader or laggard going forward. Examples of this can be seen in these two formerly leading companies, both with roots in Rochester N.Y., grappling with their own transformations while their customers are hav ing to do the same.
In Part 2 of Pat McGrew’s two-part series on sales and marketing for print businesses, she looks at how to evaluate marketing activities so they more closely align with sales efforts.
Neenah Packaging recently introduced a new line of hemp fiber folding board to address unique packaging needs in the exploding CBD market. Senior Editor Cary Sherburne spoke to Neenah’s Brand Manager, Michelle Turner, to learn more.
As ink and machine prices tumble, with print speeds and quality increasing at an astonishing rate, there’s a huge opportunity for the digital print community to take advantage of new business opportunities, according to textiles guru and WhatTheyThink contributor Debbie McKeegan. Read the stats!
The ways in which we communicate have changed with each new discovery or innovation, and the need to share information has only increased throughout history. Citing recent research from Keypoint Intelligence – InfoTrends and news from PRINT 19, this article explores the ongoing shifts in customer communications.
Software feels malleable. New features come out. Trade shows are packed full of vendors showing the bright new thing that might lure you into the sales process. Complex software (Print MIS) does not change fast (because it shouldn’t), and the sooner you realize that changing your business is a better strategy, the faster you’ll get to the ROI and business differentiation that a Print MIS can deliver.
What is 5G and what is its impact on sign and display graphics likely to be? Richard Romano spoke with Dexter Johnson, author of a recent ISA white paper called “5G in Signage Technology” about the technology and the advantages of 5G and its potential applications in sign and display.
In Part 1 of Pat McGrew’s two-part series on sales and marketing for print businesses, she looks at the difference between sales professionals and marketing professionals and where the two processes overlap.
Like many other businesses, manufacturers of office printers and multifunctional peripherals (MFPs) are focused on improving the usability of their products. This article explores the efforts that printer and MFP manufacturers are making to improve the accessibility of their devices, including features that help workers with visual, hearing, mobility, and other physical limitations.
The number one thing we hear when we engage with a printer who is having trouble with their print software (Print MIS, Web-to-Print, or Pre-Press automation) is “we didn’t get trained.” Ironically, more training is rarely the solution to this common complaint.
Will augmented reality finally gain widespread adoption in print and digital marketing communications? When will it move beyond enterprise applications, gaming, and social media? To find out, ARtillry Intelligence worked with Thrive to survey 2000+ U.S. adults.
As we continue to look into the cannabis-related market, including how cannabis-related products are being used in apparel—more specifically, activewear—and the special packaging requirements the market has, we took time out to speak to Christopher Lackner of Mile High Labs in Colorado to gain an understanding of how the hemp plant is processed to deliver CBD-based materials for the market.
Textiles guru and WhatTheyThink contributor Debbie McKeegan shares her thoughts about fashion on subscription—a new business model for the eco-conscious consumer. Today’s new shopping generation of digital nomads is quite comfortable ordering fashion online, and they idea of renting fashion holds a lot of appeal. Learn more.
Years ago, most businesses only had one shop and/or one channel in a single town. Now, they will typically have a web presence and hundreds or even thousands of shops in different locations as they work to increase sales productivity. This article discusses how to successfully sell W2P solutions to marketers in today’s changing environment.
When you think of promotional products, what comes to mind? Branded hats and pens? Tote bags? Many printers may not see these items going with their clients’ high-end image, so they may not give these complementary offerings a fair shot. But promotional items can also include high-end luxury items used for C-level executives, influencers, and corporate events. Some, like this company’s products, even offer the trendy element of sustainability.
You have a bias for what solutions work; that bias is based on what has worked for you in the past. If you’re a print business owner, buying new stuff feels like a solid way to solve challenges of hiring new employees. Solving print software challenges requires expertise in print software.
Gavin Jordan-Smith has had a very interesting journey on his way to his current position as Senior Vice President of Commercial and Industrial Printing Business, Ricoh Americas.
Smithers shares its latest research on the security printing industry, forecasting the market to reach $29.8 billion in 2019 and rise to a total value of around $37.7 billion in 2024, as well as some of the trends and changes in such printed materials as banknotes, personal identification, brand protection packaging, and tax stamps.
Pat McGrew wraps up her 12-part series on selling in today’s print environment with some tips for how to tap into the do-it-yourself market, specifically, the variety of businesses that cater to DIYers who are happy to rebuild their lawnmower, re-roof a shed, or add features to kitchen.
In case you haven’t been following it, the market for products containing CBD—or cannabinoid derived from the hemp plant—is growing rapidly. It’s really only taken off in the U.S. since the approval of the 2018 Farm Bill legalized CBD extracted from industrial hemp with less than 0.3% THC, the psychoactive component of marijuana. Hippo Packaging in San Diego is focused on meeting the unique packaging needs for this emerging market segment.
Idealliance’s Tim Baechle introduces the new TC1617x (IT8.7/5) printer characterization target, explains how it differs from its predecessors, details its benefits, and describes how printers can use the new target to improve the characterization accuracy of a printing system.
The hiring process is more important today than it has ever been in the past. Establishing a successful organization involves developing a great sales team and retaining those employees. Print Service Providers can set their businesses up for success by hiring the right sales personnel and fostering employee loyalty with a more sophisticated compensation model.
You probably have a sales plan, a profit plan, and a capital and cash management plan. But what about a talent development plan? Do you know how to grow your human assets, improve the culture, and develop both current and future leaders? In this article, Wayne Lynn explores the need to develop your company’s next leaders.
If you want to grab immediate attention with direct mail, make the mailer look like something other than a traditional letter. Mailers often use envelopes designed to look like USPS Priority Mail, Air Mail, or UPS or FedEx packages. But do some efforts cross the line?
We live in a connected world. The artifacts (documents, spreadsheets, etc.) we create for business should be stored centrally with controlled access in the cloud. Isolated artifacts on employees’ computers slow projects down and make research into past projects nearly impossible.
The trends in labels and packaging have become pretty well-defined in 2019 and will remain a significant focus going forward. The four primary trends are; increased quality, short and on-demand production runs, an increase in personalization, and a focus on sustainability. These trends along with the corresponding messaging will continue to evolve and resonate throughout 2020 and beyond.
In this pictorial feature, we round up some unique and creative products and applications created on UV flatbed wide-format printers.
Following a focused sales strategy involves targeting offerings toward customers that need and want those services while setting aside the customers that do not fit that profile. This article provides a brief overview on how PSPs can leverage a focused sales growth strategy to position themselves for future success.
Fashion Designer Mary Katrantzou embraced digital textile printing in 2008 and has already become known as the Queen of Digital Print. Textiles guru and WhatTheyThink contributor Debbie McKeegan shares the story of her meteoric rise.
Sometimes we forget that there are real people behind the direct mail data. Last summer, I got to put a face to a data point. It made me wonder, “Now what?”
RPI Enters Consumer Market, Transcontinental Transforms, Colortree Forced into Bankruptcy and more…
Getting the return on investment for print software takes a lot more work by the people at the printer than you are led to believe in the software sales process.
Last week we saw the last of the big Chicago printing events. Over the years we have seen many printing and technology events disappear only to be replaced by others that, at least for a time, provide more relevance and timeliness. However, even with the excitement of new events on the horizon, in speaking with many of the exhibitors and attendees last week, there was still a shared sadness. Our new normalcy is taking away a certain comfort and, sadly, Chicago.
The individuals and small businesses who cut lawns, build gardens, and trim trees, as well as independent carpenters, painters, drywall professionals, plumbers, and electricians are all potential print customers. In the latest installment of Pat McGrew's ongoing series on selling in today’s print environment, she provides some tips for approaching “gig” workers and identifies some of the unique printed product requirements these folks have.
There are many ways to segment digital print technologies at Labelexpo 2019, with electrophotography and inkjet being the most obvious. This article explores a different split—digital printers designed for print-for-pay service providers vs. those dedicated to print-for-use end-users. It also considers how technological changes will affect the flexible packaging market.
NAPCO Research has released a new report on the use of personalization in direct mail. The report finds that marketers are evenly splitting their campaigns between personalized, segmented, and mass mailing approaches and that highly personalized campaigns are seeing increases in response rates up to 17% in certain market verticals.
The dream of an online business that delivers profitable revenue from strangers is a good dream to have. It simply takes a lot of work to be successful at it. I have seen too many printers spend too much time focusing on the software and forgetting that internet traffic is not free or easy to get.
In 2018, the world produced about $36 trillion worth of manufactured goods, almost all of which was packaged, protected, and shipped in some form of industrial packaging. This article provides some top-level results from Smithers Pira’s new study of this sector, The Future of Industrial Packaging to 2024. According to the study, the value of these formats will reach nearly $66 billion in 2024, growing from an estimated $56.1 billion in 2019.
Labelexpo 2019 was an interesting event. There were a lot of hybrid presses being shown: flexo presses with inkjet or toner digital integrated imaging; digital presses with flexo imaging in order to get the great opaque white needed for many labels and flexible packaging or precoating for plastics, etc.; a variety of presses with inline enhancement capabilities, etc. But, perhaps the whole hybrid evolution is really just a part of the industry digital transformation and transition to the real end game: purpose-built or bespoke solutions.
As a proponent of the various benefits of cannabidiol (CBD), Senior Editor Cary Sherburne was intrigued to learn about Acabada’s CBD-infused activewear. She spoke with co-founder and CEO of Acabada, Seth Baum, to learn more. Watch for the March 2020 issue of Printing News for more information on all things cannabis, from definitions to sourcing CBD to unique packaging requirements and more.
Join us in welcoming textiles guru Debbie McKeegan as a WhatTheyThink contributor! In this article, she weighs in on a hot topic in apparel—can we re-fashion fashion to use recycled polyester by 2030, and should we? She provides good insight into what polyester is and how it can be efficiently recycled—even polyester blends!
Game mechanics may seem alien to some print service providers, but other industries have been using these principles to promote user engagement and drive revenues for decades. With augmented reality emerging as a natural upgrade for static print, now is the time to critically evaluate the potential of a well-designed application—one that incorporates gaming elements—to drive brand interaction and generate new revenue potential.
Building good software requires a very desirable skill set in our current economy. Virtually every single company on the planet needs to utilize software in order to increase their efficiency and reach more customers.
Labelexpo 2019, celebrating its 40th anniversary, launched in Brussels to a huge group of more than 600 exhibitors and a very large global audience of attendees. In this first article, David Zwang looks at general trends at the event.
Considering only about 3% of the total global print production in the market is digital, including all digital technologies, capturing a larger share will depend on production speeds and cost. Landa and their global customer base are now ramping up for a global presence, high demand, and are ready to participate in the Inkjet Revolution. The tides are changing…
Twenty-seven years ago, David Gross identified heat transfer sublimation as an interesting market opportunity with good potential for future growth. Today, at Condé Systems, he has made that vision a reality. Senior Editor Cary Sherburne spoke with Gross to find out how others can benefit from what he has learned.
From the 13th to the 16th of August, over 8,000 print professionals converged on the Sydney Olympic Park to experience the latest in hardware and software in document production, commercial print, labels, and packaging at PrintEx 19. This article explores the factors that made this year’s event a standout.
Technology is easy to acquire—both for you and for your competitors—but for most companies, it’s your employees who provide a real competitive advantage. High-performing companies are winning the competitive battlefield by figuring out how to match their best talent with their best opportunities. Wayne Lynn offers some tips for getting the most out of your most productive employees.
Are “magic” subject lines really magic? Or are they only magic for certain people? Are you tracking who is responding to which? If you know which customers respond to which tactics, you’re way ahead of the game.
Getting outside perspectives into your print business is important, especially when implementing a Print MIS or other print software. You want people who see a wide variety of print businesses to weigh in on best practices.
The best way to look at MIS/ERP systems is holistically, in the context of the bigger picture of managing your business as a whole. Just as you should have a production workflow system, ultimately an MIS system is a workflow system for your business operations.
Funxion was founded about a year ago as a spin-out from North Carolina State University’s Wilson College of Textiles, where its founders obtained their Ph.Ds. The company is focused on building out a platform for smart wearables that can be adapted to various use cases. Senior Editor Cary Sherburne spoke with Dr. Raj Bhakta, co-founder and CEO, to learn more.
With so much knowledge at their fingertips, decision-makers no longer need to travel—or even pick up the phone—to stay informed. Although the role of trade shows has changed as a result, these events remain an important component of modern business planning. This article explores how the role of trade shows has shifted in today’s digital age.
Ryerson University has just published a detailed study of expanded gamut printing, based on a series of extensive tests using commercial color management systems to process and print test forms containing PANTONE spot colors. The author of the study, Dr. Abhay Sharma, presents some of the top-level findings and conclusions.
Define the challenge you're trying to solve before you jump into a shortcut that borrows from another feature in your Print MIS or web-to-print. If you borrow too much, you’re implementation of the software will get detached from the vendor’s product roadmap—which can be expensive and painful.
According to the Small Business Administration, 89.0% of all businesses in the United States have less than 20 employees. What are the primary goals, challenges, and marketing tactics of these companies? This survey from Taradel provides some insights.
Digital wide-format printing and new substrates are changing the face of wall décor, both in commercial and residential spaces. In this feature, we look at some unique applications and detail some prevailing trends.
Car enthusiasts. Hiking and biking clubs. Adult hockey leagues. Senior golf associations. Dance troupes. In the latest installment of Pat McGrew's ongoing series on selling in today’s print environment, she provides some tips for approaching hobbyists and other groups and clubs, as well as the unique printed product requirements these kinds of groups have.
M&A activity in commercial printing continues unabated, mostly tuck-ins; packaging deals are driven by PE; newspaper and magazine publishing segment in turmoil; and more…
Web-to-print has become well-entrenched in commercial printing, and same on-demand production model is now making its way into the textiles and apparel industry. Cary Sherburne talks to Steve Smith, founder of DPInnovations, about the company’s Web2Fabric, a set of tools that can be modularly configured to meet the needs of individual companies.
Given all the changes that have occurred within the mailing industry, what’s next? This article provides a overview of some current trends within the mailing industry and considers what the future might hold.
Usually, when a printer has a sustainability page on its website, the page talks about things like carbon emissions, tree planting, or use of environmentally certified papers. But PebblePost has a sustainability page, too—but it is talking not about consumables and energy use, but how its trigger-based direct mail programs, in themselves, are environmentally friendly. This is a great model for presenting direct mail as an environmentally friendly option that can help marketers meet their sustainability goals.
The adoption of production inkjet so far has narrowly targeted mid to high-end production requirements. However, light production including higher-end departmental MFP devices currently addressed by EP (toner) devices is a significant portion of the market. Memjet just introduced a low-cost single pass OEM printhead solution to target that market. The tide may be turning…
Not all print service providers fully understand the costs of the print jobs they create on a daily basis, and this is troubling. Without accurate, detailed reports of cost breakdowns, print companies will continue to struggle to turn a profit, instead investing in a random number of jobs—only some of which will turn a profit. With technology growing more robust, managed information systems can help organizations keep accurate, up-to-date tracks of exactly how well each print job is performing for the company. In this paper, InfoTrends outlines exactly how this information can be gathered, as well as a more detailed explanation of why it is so crucial to do so.
Highlights from 2019 Adobe’s Brand Content Survey, including consumers’ daily digital content usage, usage of multiple devices, and some head-scratching data on their attitudes toward personalization.
Print software is a pile of features that solve business process challenges. You have to learn how to prioritize what’s the next most important feature in the software by comparing its impact against all the other features.
With a market value exceeding $110 billion in 2019, the cartonboard packaging industry will experience high growth at the end-user level, approaching $150 billion in 2024, according to Smithers Pira’s latest report, The Future of Folding Cartons to 2024. This growth is driven by the sustainability movement and increasing demand in emerging regions.
In the latest installment of Pat McGrew's ongoing series on selling in today’s print environment, she provides some tips for using trade shows—not necessarily printing industry shows, but home and garden shows, car shows, hobbyist shows, and other private events—to develop new business opportunities.
In any industry, just like in life, there are normally two great barriers that stand in the way of people and companies changing: ego and education (knowledge). When we believe we have all the answers, we find ourselves in a terrible dilemma. Tim Baechle, CEO of Idealliance, explains how stepping outside the industry’s echo chamber and making outselves open to alternative viewpoints can make us more open to change—and make better decisions.
The ongoing digital transformation has created problems for commercial printers, namely electronic displacement. As a result, many have turned to digital wide-format equipment to add new revenue streams. Nevertheless, with more PSPs adapting wide format, this service is no longer the differentiator it once was. Commercial printers looking for the next value-add product stream should examine packaging, particularly the folding carton and label segments, to find new revenue opportunities.
Sales reps are key players in your business. Their knowledge of the market and their customers are a central part of the process of optimizing pricing. Your objective is to attract and retain the best ones while motivating them to attain even better results. The objective should to get them on the team and make their interests parallel that of the firm. In this article, Robert Lindgren discusses the various sales rep compensation options.
Are your clients buying into the paperless billing trend? If so, this survey from Consumer Action shows that they might want to think twice, especially if they are doing transpromo messaging.
Don’t let a feature stop you from implementing what works for you today. Don’t let the people in your organization that are good at looking for all the ways something won’t work win. Implement what works and then find ways around the missing features. Waiting is keeping your business in neutral.
One of the hottest topics in packaging print today is corrugated, and for many reasons. One of those is that it is a market area showing a solid growth trajectory. So, what are the areas of growth, and what are some of the challenges that will affect the growth of digital print, more specifically production inkjet, in corrugated?
Last week, Senior Editor Cary Sherburne tuned in to an interesting WTIN webinar, Smart Textiles for Fashion, Entertainment, and Lifestyle. She summarizes some of the key points here, but recommends that industry professionals interested in smart textiles review the entire free webinar.
Approaching print-related conferences with a plan can deliver a wealth of new ideas while also carving a path for business growth. This article offers some tips for making the most of your time during the upcoming trade show season.
The average person uses around 70% of their available energy reserves to perform their normal activities, including meeting the requirements of their jobs. The remaining 30% is called “discretionary energy.” How can we tap into an employee’s discretionary energy and get them to apply it to their job? The key is engagement. Wayne Lynn explains how to measure and improve an employee’s level of engagement.
In a surprise announcement this week, EFI reported that with the departure of CEO Bill Muir for personal reasons, Executive Chairman Jeff Jacobson would be taking on the additional role as CEO of the company. Senior Editor Cary Sherburne spoke to Jacobson to gain insight into his plans for the company’s future.
Takeaways from a recent webinar on triggered and automated direct marketing, both from a high-level technology perspective and from the perspective of a mid-sized printer producing real programs every day.
Print software gets thrown out by printers primarily because of factors that are 100% in the printer’s control.
In the latest installment of Pat McGrew's ongoing series on selling in today’s print environment, she builds on the previous installment and puts together a print sample kit for a different specific vertical market: restaurants. If you or your sales reps are trying to sell your services to these kinds of establishments, what kinds of items should you include in your Restaurant Marketing Sample Kit?
World Textile Information Network (WTIN) has released its latest data regarding worldwide digital printing of textiles and we recap some of that information here.
"Inkjet devices can print on any surface" is a common industry talking point, but the practical reality is a bit more complicated, involving the chemical and physical interplay of inks and substrates. This article offers an inkjet printing reality check.
VR, QR, AR and interactive print merge the digital and the physical.
A primer on QR, VR, AR—and "print reality."
Cary Sherburne talks to Wim Maes, Executive Member of the Board at Summa NV, a global leader in cutting and finishing equipment for the printing, signage, outdoor advertising, packaging, and textiles industries.
Offering insights into the latest trends as well as stories on successful digital transformations, OpenText Enterprise World is designed to help attendees unlock their information advantage. This article provides a brief overview of the 2019 event in Toronto.
Highlights from the white paper “What Can Neuroscience Tell Us About Why Magazine Advertising Works?” Published by the Magazine Publishers Association, the white paper synthesizes years of neuroscience studies on why people understand, recall, and are better motivated by information provided in print rather than digital.
Your print business has two kinds of challenges: the challenge of getting jobs out the door (tactical) and the business of continuing to strategically evolve so you maintain relevance and competitive advantage in the marketplace.
The state of printing industry associations is still very much in a state of flux with a few still trying to survive. This latest move may tip the scales.
This article is a part of a series looking at production inkjet solutions leading up to and through drupa 2020. We will look at what’s new, how it’s being used, and how it’s transforming print service providers. In this article, we go to the front lines and we take a look at Mercury Printing of Rochester, N.Y., a perfect example of a digital technology and business transformation. And for all the right reasons…
The topic of technical textiles can be a bit geeky. But there are always new and interesting developments in this area. Take P&G’s new smart diapers, or the protective lava suit for geologists from the University of Missouri working in volcanic areas, for example. Senior Editor Cary Sherburne digs into these topics and more.
TransPromo—bicapitalized with a T and P to emphasize the link between transactional and promotional communications—is experiencing a resurgence. Consumer-facing communicators are using TransPromo techniques in their printed and digital communications. This article explores why TransPromo is re-emerging as a talk track.
We have been hearing for a while that 24% of Americans in rural areas still have no access to broadband, making print critical for marketers looking to reach those areas. This isn’t just a small pocket here and there. There are entire communities, even cities, without broadband access, where only traditional channels like print can reach.
Idealliance CEO Timothy Baechle identifies the five most critical issues that brands face today in terms of their global packaging and printing supply chain: finding qualified vendors, effective communication, evaluation, validation, and the need to never stop learning. This article looks at those five issues and how mastering them can help build an unbreakable supply chain.
In part 7 of Pat McGrew's ongoing series on selling in today’s print environment, she puts together a print sample kit for a specific vertical market: banks. If you or your sales reps are trying to sell your services to a bank, what kinds of items should you include in your Bank Marketing Sample Kit?
Many businesses believe they’ve made the digital transformation, yet market shares of digitally printed pages are only in single digits. This article explores the disconnect between perceptions and reality in our industry’s digital transformation, and also discusses what must be done to help close this gap.
Automation for wide-format printing can encompass a lot of different processes, from automatic file processing, to robotics, even to database management. Where once wide format was deemed too “artisanal” or “craft-like” to be automated, the times are changing. After all, as competition in the wide-format segment continues to heat up, automation becomes a key element in controlling costs. We’ll take a look at the current state of automation for wide-format printing.
Whether it’s a print business or any other type of business (such as your customers’ businesses), retaining customers is critical. But knowing how important it is and being able to develop and execute an effective strategy are two different things. Here are five tips you can use to guide your customer retention strategy, as well as your customers’.
Learning is the most important part of software procurement decisions. The vendor needs to learn about you (to assess if you are a good fit for their solution) and you need to learn about the vendor. An RFP doesn’t facilitate any learning.
Production inkjet solutions are proliferating at an ever-increasing rate. The quality of many of the solutions has finally reached that of offset, and the productivity has surpassed that of toner. There are also a lot more options and opportunities. Perhaps it is time to step back and take stock of where we are and where things could be going?
In part 6 of Pat McGrew's ongoing series on selling in today’s print environment, she identifies some specific print samples to use to demonstrate your company’s capabilities.
As part of our coverage of textiles and apparel, we look for interesting developments, both in the more conventional textiles and apparel market as it transitions to a more digital approach, as well as developments in technical textiles. In this article, we present the work being done at the MIT Media Lab to use knitting to embed conductive fibers in fabric in order to add functionality.
There are lessons that PSPs can learn in watching how the general public interacts with video games—a roughly $140 billion dollar industry that exists simply because people like to have fun. By bringing elements of game design into their companies and products, PSPs can create better, stronger training practices for their employees while also developing more engaging versions of their products. All of this can be accomplished through a process called gamification.
Do you use your monthly profit and loss (P&L) statement to its fullest? Although few do more with it than quickly glance at—and perhaps lament—the bottom line, the P&L can offer valuable information about how your business is performing. In this latest installment of his Pricing series, Robert Lindgren explains how.
Last week, I posted a list of links to neuroscience studies showing the power of print over digital in many areas, including content retention, recall, and willingness to buy. One of those resources contains a reference to a 2015 study that is often overlooked. The study looks not just at print vs. digital, but the weight of the paper, as well. If you are not familiar with this study, you should be.
A learning event vs. a selling event—that is the event the print industry needs. An event where you go to solve your challenges through active collaboration, open-minded because nobody is trying to sell you anything.
Cary Sherburne talks with Thayer Long, the current president of the Association for PRINT Technologies (APTech), about the evolution of APTech, the upcoming PRINT 19 show, and a look ahead to the new Brand Print Americas 2020, the result of a strategic alliance with the Tarsus Group, owner and organizer of Labelexpo and Brand Print Global Series, which will replace PRINT 2020.
The impression is dead—long live the impression! Long live printing that is integrated alongside other communication channels. This is the way forward and to get it right, you need to make two changes: throw away the old baggage you’ve carried for so long and embrace a change of mentality. You must swap the old habits of traditional printing for digital ones!
In part 5 of Pat McGrew's ongoing series on selling in today’s print environment, she talks about how to evaluate the print samples your sales team uses to sell your company’s capabilities.
Sales objections can be daunting for even the most seasoned salespeople, creating a feeling of disapproval or opposition. Objections can come in many forms. This article explores how all salespeople, regardless of experience or tenure, can properly prepare for them.
You know how it is: You’re looking to fill a position in your company. You find a prospect who has a great resume and interviews like a pro. They know the job and have the requisite experience, so you hire them, only to find their actual job performance lacking. What happened? Chances are, you only evaluated basic technical qualifications rather than behavioral traits that could determine if that employee was a good for for your company. In this article, Wayne Lynn explains why you should look beyond the resume.
Internal communication deserves better tools than email. Real collaboration happens best when more, not fewer, people are involved. Taking internal communication out of email reduces the cognitive overhead of deciding whom to communicate with.
Print and digital communications both have their strengths, but when it comes to comprehension and recall, studies consistently show that information communicated in print is more deeply embedded, recalled with more detail, and creates a more powerful emotional engagement than digital. Here is a compiled list of links on studies on the neuroscience of print, or how our brains respond to print vs. digital communications, listed in chronological order of publication.
Benny Landa first introduced the concept of “Nanography” at drupa 2012. There was a reaffirmation of the introduction at drupa 2016, and since then, lots of quiet. It turns out the quiet was self-imposed, and in the interim Landa has been very busy building an organization and shipping presses.
Advances in LED technology—and of course lower costs—have enabled LED signage to move indoors, and are even replacing LCD-based dynamic digital signage (DDS) for many applications.
Justice Department Blocks Quad, Condé Nast Sheds W, Colortree Closes and more…
To help vehicle wrap installers better help customers with color change vehicle wraps, Avery Dennison has launched an online Car Wrap Visualizer that shows how a particular vinyl film color looks on a representative sample of vehicle types. We spoke with Avery Dennison’s Abby Monnot, who helped develop the tool.
How are small businesses implementing multichannel marketing? What role does direct mail play in those strategies? Taradel decided to find out. This article takes a look at some key findings and takeaways.
Your print sales team has to evolve to understand and be able to sell the value of the software that enables print demand from business processes. Every printer should have a direct revenue line for their software.
The buying criteria within the printing industry are no different than any other—they come down to quality, service, and price. This article provides a brief overview of these three key buying criteria and explores how print service providers can shift away from a commodity conversation while still respecting customers’ inherent preferences.
Long an industry trendsetter, North Carolina-based ImageMark recently announced the addition of promotional products to its portfolio of offerings in order to increase its value to customers as a one-stop shop for everything marketing. Senior Editor Cary Sherburne spoke with CEO Walter Payne to find out what drove this decision.
Research from Pebble Post/Murphy Research finds that direct mail shoppers are highly engaged and spend, research, and evangelize more than non-direct mail shoppers. What’s behind this behavior? A look at the data from Pebble Post, as well as others.
The level of trust you have in the data in your Print MIS impacts all aspects of your business. When printers get their Print MIS to be “trustworthy,” they can move a whole lot faster, with less labor costs, and be more responsive to the never-ending request for more data from all stakeholders in your business.
What’s in a name? Does the term “wide format” mean anything to today’s print buyers? Avoiding industry jargon in sales and marketing efforts—and especially in one’s online presence—can help attract potential customers who may not be hip to our jive.
New technologies, new equipment, and new applications can play havoc with traditional pricing. In the third installment of his series on pricing, Robert Lindgren looks at how to price new capabilities such as digital printing and VDP, wide-format printing on unique substrates, and more.
As part of its coverage of the customer communications market, Keypoint Intelligence – InfoTrends conducts annual research of enterprises and consumers. This article provides a brief overview of recent survey findings and also highlights the data points that will be uncovered in upcoming research.
In concert with Pebble Post, Murphy Research released a study that puts data to what we intuitively know but can’t always document: that direct mail drives purchase consideration and plays a central role in the path to purchase. These are good numbers to have!
Idealliance’s Ron Ellis and Tim Baechle provide an update on the Print Properties and Colorimetric Council (PPC), a global think tank in which the top color scientists, consultants, OEMs, brands, service providers, creatives, educators, and global innovators that develops standards, specifications, datasets, profiles, targets, research, and the globally leading practices in order to propel the industry forward.
Adobe, Datacolor, and Color Solutions International (CSI), have teamed up to continue the enhancement of Adobe Textile Designer for Photoshop by making it easier for designers to seamlessly capture inspiration colors, sending them directly into Photoshop. Adobe’s Mike Scrutton explains the details.
What does it take to be successful as the leader of a business? It’s not enough just to be qualified to do the job. Are you behaviorally suited? Do you have the strong key traits that distinguish high-performing CEOs from everyone else? Determining how you stack up against the “best and the brightest” can identify areas in which improving yourself can help improve your business. Wayne Lynn of Lynn Consulting explains how.
FESPA 2019 in Munich was, by all accounts, its most successful show yet. The WhatTheyThink team walked all six halls, attended lots of press events, and did video interviews with a number of exhibitors that will be running over the next few weeks. Here are our key takeaways from the show.
Meredith sells off Sports Illustrated branding rights, Welch Packaging stays focused, and more…
This article looks at the data from Merkle’s “Digital Marketing Report” (Q1 2019). Specifically, it looks at growth (or lack thereof) in ad spending and impressions for the top social media channels.
Spunlace nonwovens have a compelling commercial future in expanding end-uses—including adult and infant wipes, home care, and industrial applications—according to the latest research from Smithers Pira.
In part 3 of Pat McGrew series on selling in today’s print environment, she talks about how to use print samples in the sales process.
Memjet’s second-generation technology, DuraLink, achieved its first commercial placements from a few OEMs, and is now expanding into industrial applications. This article provides an overview of DuraLink technology, explores how it compares to VersaPass, and considers how Memjet’s offering may compare to more established industrial jetting technologies.
In part 2 of Pat McGrew's series on selling in today’s print environment, she talks about how print samples are at their most effective when there are compelling stories associated with them.
Printers have become accustomed to incentivizing customers to use environmentally friendly consumables by minimizing the cost difference from non-green versions. But a new research study shows that this approach may be counter-productive. Would charging more for a “green marketing package” actually increase your customers’ green purchasing intent? This study suggests that the answer is yes.
Being strategic about print software is nearly impossible when you are in a crisis. Too many print software decisions are made under duress. When you have the discipline to plan before the crisis, you are being strategic.
Rebirth of Flexo: Part 2...Can This Type of Effort Translate to Other Analog Printing Technologies? ()
In Part 2 of “Rebirth of Flexo,” David Zwang looks at an example of a flexo solution and its components that provides a significant deterrent to the onslaught of production inkjet in packaging production.
Timothy Baechle of Idealliance identifies five steps that will help establish a process control culture in your print business. Creating an environment based on equipment measurement and monitoring, combined with continued investment in employee education, will lead to more satisfied and productive employees, better and more consistently performing equipment, and, ultimately, more satisfied customers.
In a recent survey, Keypoint Intelligence – InfoTrends examined the behaviors of different types of print service providers (PSPs). We determined that the most successful PSPs possess unique qualities that separate them from their competitors. One such quality that enables this group to be successful is their use of data analytics to process and leverage the marketing information they obtain for self-promotion.
Jennifer Matt reviews Slingshot by Avanti, and feels that its integrated warehouse management, multiple approaches to scheduling, and approach to implementation are its core strengths.
Doing good has become good business practice. We not only see it in action, but the research bears it out, too. Fortunately, we are seeing printers taking up the mantle and investing in various areas of social responsibility, cementing customer relationships and (hopefully) creating positive peer pressure to do the same.
During new printing technology introductions there has usually been displacement and realignment of the existing print technology roles. During those transformational times, there are many old and new options. Packaging production is now going through one of these periods, raising the question: what type of print technology is best? In packaging production, this decision is getting harder, as a result of the rebirth of flexo printing.
In the world of interior design, finding the exact fabric needed for a commercial or residential interior design project can be difficult. But why not have the exact fabrics you need, designed and printed on demand in the exact quantity you need? That’s the concept behind Design Pool.
Last week, the Association for PRINT Technologies (APTech) announced that it has joined forces with Tarsus Group, the owner and organizer of the Labelexpo and Brand Print Global trade shows, to launch a new show called Brand Print Americas. We spoke with APTech president Thayer Long about what the new alliance means for the future of APTech—and for the industry.
In the second installment in his series on pricing, Robert Lindgren looks at the “hit ratio”—the percentage of quotes that turn into actual orders. Differentiating customers based on their respective hit ratios, and adjusting pricing accordingly, can lead to a substantial increase in the bottom line.
The toolset for solving business workflow challenges has completely changed in the last decade. If the only tool(s) you’re deploying are email, spreadsheets, and/or PDFs, you are using yesterday’s tools to solve today’s challenges.
Is in-app use the future of QR Codes? As in, not a QR Code app, but someone else’s app? Maybe this explains research that shows that QR Code use is increasing.
We are seeing significant advancements in label and packaging production in both digital and analog production. However, one thing in common is rapid growth. Global Graphics released the Harlequin RIP v12 about a year ago with some of the new PDF 2.0 features. This new Harlequin RIP/Renderer v12.1 has added many additional features designed for print and further targeted at label and packaging production. David Zwang takes an in-depth look at this new release.
The printing industry is in the middle of a talent crisis. It’s getting harder and harder to find employees, let alone ones who work well on a team. In this article, Wayne Lynn looks at the three characteristics of good team players, and how print business leaders can help identify and improve these characteristics in their own employees.
Digital has become a viable method for printing a variety of fabric applications, and the technology is now extending its reach into the direct-to-garment (DTG) market. This article offers a brief discussion about the growth in DTG printing and discusses some key trends for the commercial and industrial printing sectors.
If today’s online storefronts and web-to-print workflows don’t look anything like they used to, there’s a reason. The software has advanced leaps and bounds from where it was even a few years ago. This interview with founder and CEO of Amazing Print Tech Slava Apel reflects how the technology is changing...and how it is changing those who use it.
All print business owners want more data about their businesses so they can make better decisions. It isn’t about reporting packages or business intelligence tools—it’s really about how your business generates data on a daily basis.
In this age of digital print transformation, what is so exciting about the rebirth of a plate manufacturer? Well, first of all, it is a flexographic plate manufacturer, and second, it was formerly owned by Kodak. With this new life, how will Miraclon leverage their expertise to grow into a market leader?
In WhatTheyThink/Printing News’ Annual Sign and Display Franchise Review, Cary Sherburne takes a look at the major franchises—Alliance Franchise Brands, FASTSIGNS, Signarama, and SpeedPro—as well as the non-franchise Sign Biz network. She analyzes how they fared in the past year, as well as where they see growth opportunities in the future. Franchise center growth across all the networks has been strong, and will likely remain so. What is driving it?
Held every four years since 2007, Print China alternates with China Print and offers a unique focus on Southern China’s printing industry for local and international visitors. This article provides a brief overview of the most recent iteration of the event, which was held in April at the Guangdong Modern International Exhibition Center.
Even as the technology and implementation of augmented reality races forward at blazing speed, many marketers are still stuck in the past. As a result, and as illustrated by my recent experience with the prize in a Cracker Jack box, it hurts the entire industry.
I wish all customers’ top priority was purchasing high-quality print; it isn’t. Your customer’s have upstream problems. The printers who go upstream and solve these problems will be rewarded as manufacturers downstream.
Pat McGrew launches a new series on selling in today’s print environment. In this introductory installment, she identifies some of the “prerequisites” that today’s print sales people need to take with them on any sales call—regardless of what kind of sales method they use.
Inkjet and digital technology typically have a large color gamut—larger than Idealliance GRACoL and Fogra. This market needed a color space, profile, and dataset so Idealliance created XCMYK.
High-value applications and the digital devices that are required to produce them are becoming increasingly prevalent. These solutions are now moving downstream and have become accessible to medium-sized and even small print service providers. This article explores how high-value applications are coming to represent the fast track to the digital transformation.
Learning is the experience of trying to do something without parental supervision. It is not watching a trainer do something and shaking your head that you understand. Holding your people accountable for learning activities is the most important part of improving user adoption of new tools in your print business.
Heidi Tolliver-Walker summarizes Eddy Hagen’s recent study on the impact of product packaging damage and color variation on consumer purchases. Hagen’s surveys always challenge our assumptions, and this one is no different. The conclusion? Color variation isn’t as important to consumers as it is to the rest of us.
Embellishment has been a function of print production for as long as there has been printing. In fact, it almost goes back to the beginning of the writing of documents. There is no doubt that embellishment does add value to the printed product. Especially with the more recent introduction of digital embellishment technologies designed to complement digital printing. Now that embellishments have finally begun to capture market awareness, new developments are happening all the time. In part 2 of this series, David Zwang will look at new mainstream technologies that add embellishments and value to print and packaging production.
The acquisition of Ferrari Color by Signs.com caught our attention. Senior Editor Cary Sherburne spoke with Signs.com cofounder and chief operating officer Nelson James to get the inside story.
The latest research from Smithers Pira identifies five key trends underpinning the shifting dynamics of demand and profitability in the market for printed signage: increasing automation, soft signage, the changing retail landscape, the evolution of Asian retail, and competition from digital signage.
Up until about 25 years ago, knitwear manufacturing was a big deal in Brooklyn. But since then, much of it has moved offshore. Tailored Industry is looking to revitalize knitwear manufacturing in Brooklyn using proprietary on-demand software and 3D full-garment knitting technology.
Although today’s printers understand that they must automate their print operations, a bias seems to exist between the potential benefits of investing in equipment vs. software. This article cites recent research from Keypoint Intelligence – InfoTrends to highlight the importance of controlling waste. By implementing processes, procedures, and software, printers can accurately measure waste and improve their quality control.
The Proven Path to High Profits: Sell as Much as You Can Produce for as Much as the Customers Will Pay ()
The key to effective pricing (aka profitability) is not just understanding costs, but understanding the market for print and what customers are willing to pay. Tailoring estimating and quoting to individual customers, or groups of customers, can help maximize the contribution from current customers, and potentially win customers who may have been hesitant to do business with you.
Your print business is rich with patterns. By looking at patterns we can find ways to codify those patterns into processes that make us more efficient. You need real human processing for your business—free this up by taking the recurring stuff off their plates.
I got four Millennials and one Gen Z in a room and peppered them with questions about QR Codes. Did they use them? Why or why not? If they didn’t, what was holding them back? What I discovered is that, in the mind of these generations, if it ain’t broke, why fix it?
Planning for a catastrophe is something that every business owner knows they should do. At some point there is usually some effort applied, a plan developed, filed away, and the box checked that there is a business continuity/disaster recovery plan on file. It makes the auditors happy! But, when mayhem actually calls, will your plan actuallywork? In part four of this series, Pat McGrew offers tips on how to design and execute a continuity plan.
Are you a supplier to the sewn products industry? If so, are you a member of SPESA? And if you are not, this article from Senior Editor Cary Sherburne lays out why you should be. SPESA’s President Michael McDonald shares his thoughts on the association’s role in promoting and supporting the sewn products industry from the supplier’s perspective.
The 2019 Xeikon Café event, which took place in late March, attracted 1,000+ visitors from about 250 companies. This article provides a brief overview of Xeikon’s recent progress while also discussing the effects of its annual event.
Canon Solutions America President Peter Kowalczuk and Production Print Solutions Executive Vice President Francis McMahon talk to WhatTheyThink/Printing News about the company’s new emphasis on the services part of the organization and how today’s production inkjet vendors are tasked with not just offering top-of-the-line technology, but playing a more consultative role in helping customers with business development.
According to a new survey, printers are doing more than adding new products and services. They are migrating into fundamentally new lines of business...and doing it in large numbers.
Automation starts with an understanding of the business process and how it’s done “manually.” Documenting this business process is called a “standard operating procedure” which is where you can begin your journey to some level of automation.
In WhatTheyThink/Printing News’ Annual Franchise Review, Cary Sherburne takes a look at how the five major print franchises fared in the past year—and looks back at the last decade to see how franchises were tracking compared to commercial print and draws some conclusions about the value of franchise networks vs. an independent small commercial printing firm operating on its own.
Embellishment has been a function of print production for as long as there has been printing. In fact, it almost goes back to the beginning of the writing of documents. There is no doubt that embellishment does add value to the printed product. Especially with the more recent introduction of digital embellishment technologies, designed to complement digital printing technologies. New developments in digital embellishment are happening all the time now that it has finally begun to capture market awareness. In part one of this two-part feature, David Zwang will look at the added value and long history of embellishments.
At TechTextil North America, Senior Editor Cary Sherburne stopped by the Cotton, Inc., booth to learn what’s new with this staple fiber (pardon the pun) and was amazed at all the uses cotton is being put to these days. It’s not just for T-shirts anymore!
Thomson-Shore under the Gavel, Salem One and Envision3 Acquire Mailing Services, and more…
Printed textiles are rapidly replacing vinyl and rigid materials for signage, and Tempe, Ariz.’s Next Level Signs has leapt into so-called “soft signage.” Founder Mark Baldwin has launched a sister company Windigo Signs to offer a robust, custom-made, and weather-resistant alternative for outdoor soft signage mounting.
Security printing is no longer about just about foiling counterfeiters. From packaging to book printers to retail to businesses that serve the architecture, engineering, and construction (AEC) industry, along with financial printers, protection of files and products must be considered. There is a need for a broader definition of what security printing means and for a greater number of print providers to think of themselves as “security printers.” Maybe instead it should be called “secure printing.”
Voice technology is appearing in more and more places—and is starting to become relevant to printing and publishing. WhatTheyThink talks to Bradley Metrock, CEO of Score Publishing, producer of the VoiceFirst Events portfolio which includes The Alexa Conference, the Voice of the Car Summit, and Digital Book World, about the current and future state of voice technology.
Sustainability Initiatives to Impact Growing Functional and Barrier Coatings Market, According to Smithers Pira
Functional and barrier coatings are extremely important in the production of paper and board packaging as they provide a protective barrier against water and water vapor, oil and grease, and oxygen and aromas. The barrier coatings industry faces ongoing change in preferred material usage as governments and brands increasingly look for alternatives to plastic packaging for sustainability and recycling purposes. A new report from Smithers Pira details these new sustainability initiatives.
Business as usual is great...when business is usual. But what happens when disaster or some other disruption hits the shop? It can be a business killer if it prevents execution of contracted customer work. Do you have an emergency plan? In Part Three of this series, Pat McGrew offers tips on setting up contingency plans for when mayhem calls.
Direct mail retargeting used to be a new and untested technique. Today, an increasing number of PSPs are offering it, and the results are pouring in. Here are two terrific examples from Early Express.
The first platforms appeared over four years ago and have steadily increased their performance, functionality, and partnerships over time. This article explores the characteristics of true print workflow platforms and discusses how platforms can benefit print production.
Your customers want convenience. Printers who prioritize around making it easy to do business with their customers will differentiate themselves. Don’t wait until your best customers demand online ordering and self-service access to the business they do with you—do it proactively and strategically instead of under duress.
There is a trait that top executives of growing print companies share. It’s the art of being still and listening. Here are three examples of how top print executives do this in their own way...and why.
Whether you are already a converter or are a print service provider looking at expanding your product and services portfolio, it is important to develop a long-term strategy in order to capture your share of the changing and developing market. In this new series, David Zwang takes a deep dive into the opportunities, changes, and challenges that you need to focus on in Labels and Packaging.
Through consolidated purchasing, print management providers offer cost savings and upgraded efficiencies that in-plants struggle to match, as well as a wider array of products, applications, and expertise than a single print manufacturer can manage. This article provides an overview of the print management market and discusses key opportunities for growth.
Software is like a press; it needs to be staffed. Software is like a press; it needs to be maintained. Software is like your business; it needs to keep evolving. Your most important piece of software is your Print MIS—dedicate the tasks of your Print MIS to one individual.
Traditionally, when people share a printed piece they have received with others, we use the term “pass-along.” But what if we want to think about print in a more current context? What if we started using the term “shared” instead?” In other words, what if we started thinking about print the same way we think about digital channels?
We have all seen the studies and even experienced first-hand the value of personalization in direct mail and other forms of communication. But what about the value of personalization in products and packaging? There are a lot of projections into what the market value “could” be, but how do you take advantage of that?
While the retail and apparel industries are moving to more digital technologies and processes, many observers still believe we are in the infancy of the analog-to-digital transformation the industry will ultimately need to undergo. Senior Editor Cary Sherburne recently spoke to a digital advocate to gain insight into the industry’s progress. Kelly Price, Director of Business Development for consulting firm ArcherGrey, made some interesting observations.
Last month, Microsoft announced the introduction of its Hololens 2 mixed reality headset. This article explores what the upcoming product could mean to the print market, while grounding print service providers’ expectations.
New software tools are often rejected because the humans feel like their jobs are being replaced by computers. Software does math better, faster, and more accurately than humans—that is not debatable. But new tools augment brainpower—not replace it.
Part of being a marketing services provider is helping your clients with their marketing, and this goes beyond integrating marketing channels and improving databases. It includes selecting and tweaking the right offers, too. Studies on this topic provide fascinating insight into the psychology of discounts and deals.
Business as usual is great...when business is usual. But what happens when disaster or some other disruption hits the shop? It can be a business killer if it prevents execution of contracted customer work. Do you have an emergency plan? In part two of this new series, Pat McGrew offers tips on planning for the worst and how to manage customer expectations.
Techtextil North America was a success by any measure. The show, which moved from Chicago to Raleigh N.C., drew more than 3,000 textile and apparel professionals and included an impressive symposium program. Cary Sherburne provides a quick summary.
WhatTheyThink’s annual printing industry outlook report, including the results of our Winter 2018–2019 Business Outlook survey, is now available in our Report Store. This article offers some of the top-level results from that survey.
To move the needle on direct mail responses, your customers may change up their copy, their images, or their list. But what about their offers? A new Bed Bath & Beyond mailer raises an interesting question.
Your print business is being invaded by software tools. These tools require a level of thinking/concentration that requires blocks of uninterrupted time for your employees. Without this uninterrupted time, your software will remain grossly underutilized and lacking measurable ROI.
Business as usual is great...when business is usual. But what happens when disaster or some other disruption hits the shop? It can be a business killer if it prevents execution of contracted customer work. Do you have an emergency plan? In part one of this new series, Pat McGrew offers tips on planning for the worst.
Senior Editor Cary Sherburne spoke with Roland DGA President Andrew Oransky about the company’s entry into the direct-to-garment (DTG) market as well as its overall go-to-market strategy and its future plans relative to direct-to-textile printing.
The demand for luxury packaging across the world continues to increase. Sustainability, e-commerce, and material trends are driving the luxury packaging market and will continue to shape it over the next five years. A new Smithers Pira report details these key products, materials, and market trends.
Think of your go-live date for your Print MIS as a flood. Prepare for it by training everyone how to create sandbags and then monitoring that everyone actually applied the learning and figured out how to do their jobs in the new system BEFORE go-live.
Looking at a series of case studies on high-speed inkjet, the takeaway is how unremarkable investing in this technology has become. The decision is no longer about the readiness of the technology itself. It’s about market pressures and cost-justification...just like any other capital investment. How times change!
Hunkeler Innovationdays is a biennial event that brings together some of the latest digital press workflows and equipment with the latest finishing equipment to showcase complete solutions. Surprisingly, this is done in an atmosphere that presents exhibitors as equals, without much of the hype or fanfare that you might expect at a print show. The theme of this year’s event “Success with Automation” is a very timely topic considering the growth and impact of production inkjet technology. As they have done in the past, they have accomplished their goal.
As the analog-to-digital transformation heats up for textiles, the opportunities for entrepreneurs heats up as well. Experience in transformations of other industries shows that not only do opportunities abound for entrepreneurs, but established businesses risk the most from non-traditional competition. We share some of their transformative stories in this article.
As we put the final touches on our Printing Outlook 2019 report, based on our Winter 2018–2019 Business Outlook survey, this article highlights a few of the findings specific to wide-format and specialty printing. Is it still a compelling business opportunity? And what are print businesses’ wide-format investment plans?
Much has been written recently about the issues legacy publishers are facing as they try to navigate the digital world, including Jill Abramson’ book "Merchants of Truth." Setting aside the plagiarism charges, Abramson, formerly an editor at the New York Times, makes some excellent points. Senior Editor Cary Sherburne wanted to add her two cents’ worth in this article.
Although printers acknowledge that dealing with a high number of small jobs is a major workflow bottleneck, many have not automated their processes. This article offers some quick tips for getting started with automating processes to aid employees and benefit customers.
A new study from Yieldify shows that, even though it costs more to acquire a new customer than to retain an existing one, marketers are more focused on customer acquisition than retention. What does this mean for you?
User conferences are a great way to change your perspective and get a break from your day-to-day activities. The learning happens when you engage with both the presenters and the participants.
Once a new piece of equipment has been installed and the vendor training team has exited the building, the work is just beginning. Without understanding the real advantages of the new equipment, assessing and updating “talk tracks” for sales team members, and revisiting the marketing collateral and campaigns, the return on that investment may not be truly realized. Pat McGrew explains how to optimize pricing, sales, and marketing to get the most out of the new equipment investment.
Consumer Trends and Developing Food Contact Regulations Driving $271 Billion Printed Food Packaging Market by 2023
New research from Smithers Pira forecasts growth opportunities for suppliers in the printed food packaging market, driven by trends including sustainability, and premiumization features such as 3D and metallized effects on packaging. That growth will come in the context of navigating continual developments in the regulatory landscape for food contact materials, however.
Gen Zers—despite being branded as digital natives—are embracing more traditional media types. This article explores how Gen Z consumers interact with communications and discusses how increased knowledge about this generation can be turned into actionable implementation of direct mail marketing, TransPromo communications, and advertising support.
TOMS has just given us more to love. Not only is the company an outstanding example of effective branding, but now its branding efforts are driving a new high-volume direct mail campaign.
When buying and implementing print software, start with the simple jobs software does well, implement and learn. Do not get stuck in a myriad of “use case exceptions” as an excuse to do nothing. You will never get ROI and you’ll never find software that can do everything.
Kodak Enterprise Inkjet Systems Division (EISD) has officially put a stake in the ground—and that stake is positioned in the heart of volume label and packaging production. While they have been flirting around the edges of packaging production since drupa 2012, outwardly their focus has seemed to be in their legacy wheelhouse; transactional, direct mail, and commercial print. That is about to change, and in fact it already has….
Once a 3D skeptic, Jordache Executive Vice President Shaul Cohen is now a true believer. Initially adopting 3D technologies from Browzwear to solve issues with getting fits right, Cohen not only achieved better fits and a rapid ROI, but is looking to expand its use of 3D technologies to solve other issues as well.
Satori Software acquired by BCC, Diversified Labeling Solutions sells out to Taiwan-based TSC, McClung acquires Commonwealth, Oliver buys DISC, and more…
In early February, the USPS opened the first of its six 2019 promotions. These new promotions encourage mailers, marketers, and printers to work together to create unique and engaging mail pieces. This article provides a brief overview of this year’s promotions.
A lot of crazy things can happen in estimating departments. But estimating is the foundation of your print business. If your estimates are grossly inaccurate, you risk the utilization of your precious resources for the privilege of losing money. If your estimates are right on target, you are able to make very strategic decisions about customer pricing. Essentially, the estimating department is your profit management center.
Consumers care about environmental issues more than ever, and they are using their spending dollars to reward companies that share their values. A new study shows just how important this trend has become.
Today we have many different print technologies available, including a variety of offset, electrophotographic, and inkjet presses from many different manufacturers using a variety of unique manufacturing and design techniques. Additionally, all of these at a minimum have a DFE which controls the file processing prior to print. They all have the potential to be used to produce commercial print, labels, packaging, and industrial printing. So how do you determine that the press you are using or about to purchase is up to the challenge? And how do you compare it to other similar and even different presses?
ShareCloth has developed an integrated cloud-based solution that is designed to fill the gaps that exist in the apparel design and manufacturing ecosystem to facilitate profitable on-demand manufacturing of apparel, minimizing forced markdowns, overstocking, and waste. Senior Editor Cary Sherburne spoke with ShareCloth CEO Sergey Moliavko to learn more.
According toForrester Research, price isn’t a dealbreaker for most customers. If price isn’t the deal breaker in a purchase decision, then what is? That’s where data comes in.
Leading by example is the most powerful way to approach challenging business environments. When the leadership is engaged in constant learning, the culture of the company is much more likely to be a learning organization. If I could pick only one characteristic of a business, it would be learning because if you’re learning, you’re staying relevant against any future changes.
If you have invested in new equipment in the last year, did you go back and change your supporting processes to ensure you are pricing your work appropriately? The ability to understand the actual cost of goods sold after new equipment is installed and put into production is essential. Despite best intentions, few organizations go through this process. Make 2019 the year that you update your understanding of your true costs and update your quoting, estimating and pricing assumptions.
Browzwear began its life as a 3D solution dedicated to fashion. While the initial concept back in 1999 was to create a virtual dressing room, a concept that was ahead of its time, the company has pivoted to create a suite of 3D solutions for fashion that can have a positive impact on all phases of the supply chain. We spoke with Browzwear’s Chief Commercial Officer, Lena Lim, to learn more.
Thanks to ongoing innovations in customer segmentation and data mining, today’s enterprises now have access to more information about their customers than ever before. In parallel, consumers’ expectations are also shifting—people understand that their providers have access to a great deal of their personal information, and they now expect any communications to reflect this level of knowledge. This article explores the impact that personalization has on the effectiveness of customer communications.
What do the content of Printing News and an Instagram post have in common? They are both “print worthy.” Read on to find out more.
Technical people are a differentiator in your business—not just the typical geeks, but technical people at every position in your company. When your print business is staffed by technical people, they have a greater potential to deliver profitable growth.
MGI’s AlphaJET is unique and it goes to the core of their company’s DNA: building “application-based” printing presses. However, it is designed to support a much wider range of solutions than just commercial printing applications, with a primary focus on packaging and industrial. It sure looks like a print factory…
One of the most important issues concerning the production and installation of exterior signage is the ever-evolving sign codes and regulations. The landmark 2015 SCOTUS decision in Reed v. the Town of Gilbert is still impacting city planners, and, in turn, signmakers and their clients. What should PSPs know about sign codes? What are the latest issues regarding sign regulations? And why might vehicle graphics be the next frontier for sign codes?
As brands look to take time and waste out of the apparel design and manufacturing process, there is a strong focus on automation. Much progress has been made—yet the sewing stage has provided challenges. Softwear Automation is tackling that challenge with SewBots—robotics designed to automate the sewing process. Senior Editor Cary Sherburne spoke with Softwear Automation’s Chief Commercial Officer, Pete Santora, to learn more.
Although many personal resolutions fizzle out by February, your workflow resolutions should be targeted and easy to follow. Keep things simple by committing to three resolutions and automating three tasks. This article explores why building mass optimization into your print production workflow should be a key initiative in 2019.
Integrated software is a requirement for an end-to-end workflow. You will be faced with lots of decisions around integration when you’re purchasing new software tools. Never let integration to be a yes/no question—it requires much more exploration and understanding.
As you help your customers gather data to improve their targeted marketing, the good news is that consumers are more willing than ever to share it. But it’s not a given. As a recent study reminds us, trust and transparency are key to getting them to open the vault.
It’s been nearly 20 years since the advent of the flatbed wide-format printer. They’ve come a long way, baby; what’s new with the technology and where do they go from here?
Do you use sunscreen when in the sun? Of course you do. But if you are working under the powerful lights used to artificially grow plants—say, legal cannabis—are you taking the same precautions? Because that light can be as dangerous—or even more dangerous—than sunlight. Senior Editor Cary Sherburne spoke with Daniel Jordan, founder of RayWear Clothing Company, who has made it his personal mission to provide clothing that will protect cannabis workers from the harsh environments in which they work.
As businesses seek to remain competitive in today’s increasingly digital landscape, many are turning toward content that is enhanced with augmented reality (AR). This article discusses how print providers can inform their clients about AR content in printed products. It also explores some barriers to market entry, including app surplus and the limited use of AR headsets.
This Minneapolis-based startup is changing the way retailers and others are thinking about direct mail. No batches. No minimums. Just programmatic direct mail generated by a trigger determined by the customer that puts the mailer into the queue in real time.
Software implementations evoke fear in the minds of your employees—these fears are manifested in a variety of ways. You should be looking for fear, not reacting to the symptoms of fear that cause all kinds of issues with print software implementations.
Mittera acquires Henry Wurst, H.I.G. Capital invests in print, GSB Digital expands in NYC, Alliance adds another franchise system, and more…
2019 has all the potential to become a pivotal year in print and packaging. It is a Hunkeler Innovation Days year and the leadup year to drupa 2020…and available technology is maturing. Strap yourselves in for an exciting year!
Augmented reality (AR) and virtual reality (VR) are changing the way consumers interact with brands. But much of this technology is operating in the background. What is the current status of awareness and adoption of AR/VR and what does it mean for marketers? A survey from GlobalWebIndex provides some insight.
Research consistently shows that companies with gender-diverse leadership teams have significantly higher profits than those that don’t. The reason? Different approaches to hiring, problem-solving, and relationship-building, all of which have positive benefits on the bottom line.
Your customers expect more than a “print order taker” print sales representative. Successful printers require a sales team that can dig in and learn about their customer’s business processes that involve print. When you understand the business process that print is involved in, you get the opportunity to solve other challenges and create more value for your customers. This is now an expectation of most customers.
Significant market drivers are having profound impacts on the printing ink market. Technology, changes in world population, and shifts in brand use of printed packaging and graphics, among other trends, are causing disruption in the global inks market that will be seen to 2023. Smithers Pira presents some highlights of its new report “The Future of Global Ink Markets to 2023.”
With the Christmas season upon us, our European correspondent, Morten Reitoft of INKISH.TV, looks back at all the friends he has made in the printing industry around the world, and entreats us to think of all the things that unite rather than divide us.
As we head into 2019 and toward 2020, what are the emerging and accelerating trends in wide-format and specialty printing? The buzzword is “convergence,” which will only accelerate, but what other forces are changing the nature of applied graphics?
Augmented reality (AR) is a technology that superimposes a digital or computer-generated display (image, video, or words) onto the real world. Although AR is still young, it has advanced enough to impact multiple industries. AR enables a variety of improvements in the print space, and this article explores how AR is affecting the production print market.
The topic of Print MIS software can be a dangerous topic to bring up if you want to keep things low-key or drama-free. Most printers are really frustrated with their MIS. I’ve been working on customer-facing technology (web-to-print) my whole career—the Print MIS is by far the most important software tool you have in your business.
I was intrigued to read in a recent Axios newsletter that fashion designer jobs are expected to increase by +148%, according to Cognizant, a technology and business services company. I reached out to Ben Pring, who runs the company’s Center for the Future of Work, to learn more. And boy, did I learn more!
Meredith sells off iconic American magazine titles, Quad/Graphics acquires Periscope, PE continues love affair with labels, and more…
For the most part, commercial printers are locked out of the existing supply chain for digital textiles. This article explores the more accessible textile segments that commercial printers can participate in, including textile-based sign and display graphics and direct-to-garment.
What were the big trends in wide-format and specialty printing in 2018? It’s been a year of convergence and while shops that were likely to transition to wide-format have largely done so, the applications that can be produced are constantly changing, as new materials and new inks hit the market. Let’s have a look at what’s been happening.
Software is never done. It has to keep moving to stay compatible. It operates in business processes that keep changing. The consumer expectation of how fast and easy software can change is being set by some of the most valuable companies on the planet.
Wide-format is here with a vengeance. One webinar provided a great summary of data on the growth and opportunities in wide-format graphics.
Esko has been the premier provider of software and hardware solutions for label and packaging prepress. Now that the market is changing, what are they doing to address these new requirements? A lot!
The convergence continues: the International Sign Association and Xplor International have announced that in April 2019, the Sign Expo 2019 and XPLOR19 will colocate.
As 2018 draws to a close, you’re likely doing one of two things: focusing on meeting/exceeding your sales goals for the year or reflecting on why your goal has proven to be unreachable. In many cases, the process used to achieve the goal fails to deliver the desired results. This article explores methods for exceeding your business goals in 2019.
What are you investing in that will result in the true differentiation of your print business? An important question in a market where many commercial printers look alike (same equipment, same sales approach, similar online tools). I think differentiation is about solving additional customer challenges that your competitors don't even know about.
PRC approves 2019 price increases…USPS reports $3.9 Billion loss…The Universal Postal Union reacts to U.S. withdrawal…Mailers less satisfied with USPS overall…Marketing Mail controversy continues…Next steps for Regulatory Review?
Earlier this month, print shop owners and managers from around the Northeast journeyed to Grant Graphics in Saratoga Springs, N.Y., for a day-long program of wide-format educational sessions and equipment demonstrations.
Thanks to some internal numbers from United Mail, we get a look inside the cost savings and QC improvements of switching from a hybrid to a Canon Solutions America VarioPrint i300 workflow.
Your Print MIS should be your trusted system of record for your business; the estimating module is the most critical component of your Print MIS. When you implement estimating brilliantly, it provides you a healthy daily dose of ROI forever.
As you tease out the last bits of efficiency and productivity from your operations, the primary way to continue to grow your business is to add new services. The question is, which ones? How do you make smart decisions about what is best for your business? Sometimes the considerations go deeper than you might think.
United States, Western Europe, and Japan accounted for nearly two-thirds of total production printing placements in 2017. This article provides a brief overview of how global placements and print volumes are expected to shift over time.
Smithers Pira shares its recent research that looks at the future of packaging to 2028, quantifying the overall market by packaging type and identifying the major emerging drivers of packaging market growth.
Flexography is going through a renaissance. While it has been around since the late 19th century, it has never really had a role in “quality” printing, although that seems to be changing. This change is proving that it can fight off the increased use of digital printing for packaging production with better productivity and lower cost. In this article, David Zwang looks at one of the more significant changes facilitating that transformation.
Although the industry has not yet hit a “flash point” that would result in the significant growth of cloud-based software solutions, there are indications that this spark may not be far away. This article explores the growth potential and lingering challenges associated with cloud software.
Personalized video advertising is a relatively new marketing method empowered by the digital revolution. This article is the second in a two-part series. It explores how companies can most effectively use personalized video advertising to reach the widest share of audience.
Personalized video advertising is a relatively new marketing method empowered by the digital revolution. This article, the first in a two-part series, provides an overview of personalized video advertising and explores the role that age plays in a consumer’s acceptance of the technology.
Shifting consumer expectations are increasing the demand for relevant and personalized communications, so it is becoming ever more vital for print service providers to offer their clients the tools and expertise they need to compete via all channels. This article cites recent research from Keypoint Intelligence – InfoTrends to explore how communication practices are changing.
Last summer, we took a look at the state of industry associationswith the goal of reminding our members about the many resources available to them to help move their businesses forward. By popular demand, we are now presenting Part Two in order to cover additional organizations that were not included in Part One. I’m sure there are still more!
Consumer demand and technological innovations continue to drive growth within the apparel and home décor industries. This article outlines the key components of the digital textile printing industry and highlights how mass customization is fueling the adoption of various technologies.
Value in the world inkjet market will rise at 9.4% across the next five years according to the latest market report The Future of Inkjet Printing to 2023 from Smithers Pira. As the worldwide print market transforms, shifts in buyer demands—short runs, versioned and personalized products—and higher quality are aligning with the capabilities of inkjet. This is making it a key focus for technology developers. Smithers’ analysis shows that across the next five years inkjet will grow, both by deepening its penetration into existing markets, and exploiting new emergent market opportunities.
Consumer demand and technological innovations are driving growth in the apparel and home décor industries. This article explores some of the ongoing shifts that are occurring in the industry and considers how these shifts are affecting the digital textile market on a global basis.
Unveiled in 2017, Memjet’s DuraLink technology appears to be catching on with OEMs. Keypoint Intelligence – InfoTrends believes this is due to its improvements in head life and other features, which will enable Memjet products to address high-volume applications. As DuraLink evolves, it looks poised to succeed in industrial print applications such as high-speed label and packaging printing.
Keypoint Intelligence – InfoTrends records publicly announced placements of continuous-feed inkjet printers, along with the types of PSPs that acquire these devices and the major applications they print. This article provides an overview of these placements in the past nine years by major application and vendor.
Every year, Keypoint Intelligence – InfoTrends publishes its digital printing forecast to identify placements of digital devices, installed base, print volumes, and revenues achieved. This article provides an overview of some recent top-level forecast data and also explores how new developments in a long-established market can create new opportunities while also driving print volumes.
New research from Smithers Pira highlights the future growth potential and technical challenges for printing food packaging, and how these will be realized against a backdrop of tighter focus on safety and environmental performance.
This is the second of a series of articles by Senior Editor Cary Sherburne on technical textiles—how they fit in the industry, why they are important, and interesting new developments. In this installment in the series, Sherburne shares the Glen Raven story, a 138-year-old company that has almost completely reinvented itself.
E-commerce activities continue to ramp up in the printing industry. Thanks to the proliferation of digital printing technologies, the number of products within consumers’ reach is simply remarkable. This article explores how print service providers can take advantage of online print growth.
Last month, the Trump Administration levied a 10% tariff on imported aluminum and a 25% tariff on imported steel. At present, the tariffs are having the biggest impact on manufacturers of aluminum lithographic plates—although that may be just the beginning. Plate manufacturers are deciding how best to respond, while industry associations are helping to fight back.
Every company has a sales process. Although these processes are sometimes well-established and well-documented, this is not always the case. If you’re struggling with your sales process, this article provides a quick-start guide on performing a sales audit.
It’s been some time since we have taken a look at the state of our industry associations. Senior Editor Cary Sherburne conducted 17 interviews in late Spring 2018 with key industry players to get an update on status and strategies. We don’t cover every organization in the industry—there are simply too many—but it gives a good overview on the organizations and resources available to help printing businesses be more successful.
Smithers Pira presents the highlights of its latest study, identifying the top 20 technical innovations that will underpin a greener and more sustainable future for packaging.
As digital delivery proliferates within the customer communications market, service providers with a legacy in print have been challenged to devise pricing models that position their operations for long-term sustainability. As part of its recently published research study entitled Pricing for Digital: Exploring New Models for Transactional Communications Delivery, Keypoint Intelligence – InfoTrends conducted more than a dozen in-depth interviews with print service providers in North America to gain a deeper understanding of the primary pricing obstacles that stakeholders face in today’s changing market. The final in a three-part series, this article explores the challenges that providers must overcome when developing comprehensive customer communications pricing plans.
Back in 2002, Dr. Joe agreed to do a regular column for WhatTheyThink for “only one year and no more”...for 15 years. This farewell column explains how it started, behind-the-scenes intrigue, the problems, and why it turned out the way it did. And then…he explains the exciting adventures ahead.
Technological advances and market trends are forever changing the face of flexographic printing. Smithers Pira values the global flexo print market in 2013 at $147 billion, with a forecast for 2.3% CAGR. Key to this growth are packaging-related industries including corrugated board packaging, flexible packaging, bags and sacks, and others.
As digital delivery proliferates within the customer communications market, service providers with a legacy in print have been challenged to devise pricing models that position their operations for long-term sustainability. As part of its recently published research study entitled Pricing for Digital: Exploring New Models for Transactional Communications Delivery, Keypoint Intelligence – InfoTrends conducted more than a dozen in-depth interviews with print service providers in North America to gain a deeper understanding of the primary pricing obstacles that stakeholders face in today’s changing market. The second in a three-part series, this article examines the hurdles that providers encounter in the market as they attempt to demonstrate value through their services.
As digital delivery proliferates within the customer communications market, service providers with a legacy in print have been challenged to devise pricing models that position their operations for long-term sustainability. As part of its recently published research study entitled Pricing for Digital: Exploring New Models for Transactional Communications Delivery, Keypoint Intelligence – InfoTrends conducted more than a dozen in-depth interviews with print service providers in North America to gain a deeper understanding of the primary pricing obstacles that stakeholders face in today’s changing market. The first in a three-part series, this article explores the hurdles that providers encounter in the market and considers the approaches they have developed as they attempt to establish profitable pricing models.
When you lose a sales deal, how does your company react? Do you have a culture of learning from losses or do you have a culture of blaming? A sales loss is a treasure trove of learning—successful companies evaluate and adjust for their next pitch.
These five mail trends from DirectMail 2.0 raise interesting questions about how we are (or are not) proving the value of print and the opportunities that are lost when we don’t.
Morten Reitoft of INKISH.TV kicks off a new series of editorials offering advice for U.S. companies seeking to enter the European print market. In this first installment, Reitoft stresses that “Europe” is not a single, monolithic market.
Prepress automation, streamlining your customer service department, and reducing the time between inquiry and jobs getting on press – these are common feature requests for web-to-print systems. They are all about you (the printer) – web-to-print isn’t about you! Web-to-print is for your customers!
NPF Report: USPS puts the spotlight on Informed Delivery & Informed Visibility; PMG Brennan speaks of “shared purpose”…BOG nominees advance…Taskforce gets August deadline…Senator proposes postal banks.
Some people say that the news is always bad, and they wish someone would report good news now and then. There is good news but no one seems to report it. You’d think that would be a full time job for someone. The economy has set a record for full time employment, and all we hear are crickets. The economy has been doing better lately in some key measures of employment, but the Fed is scaring markets by preparing to raise rates. TINA, meet TAMA, the result of the Fed’s actions; don’t worry, we’ll explain it. The statisticians at the Commerce Department revised printing shipments data. Revising data seems to be a full time job in the Beltway. Dr. Joe clarifies it all for one nearly last time.
Quad/Graphics has launched Accelerated Insights, a cloud-based software tool to enhance—and some might even say revolutionize—direct mail testing. This article explores the features of Accelerated Insights and describes its effects on direct mailing.
In 2018, the combined active and intelligent packaging market value is projected to reach $5.68 billion and will continue to present new value-adding options in the future according to the latest market analysis from Smithers Pira. Read on for more highlights of Smithers Pira’s latest report.
According to new research, marketers are increasingly investing in second- and third-party data to create 360-degree views of their customers. Are your customers doing the same? Are they prepared to compete? Read more.
Seth Godin, world-renowned entrepreneur and marketing and publishing guru, will be keynoting this September’s PRINT 18. Cary Sherburne spoke to him about the changing role of print in today’s marketing and publishing landscape. Read on for some insights from one of today’s thought leaders.
Managing color in today’s ever-changing environment has long been a challenge for printers. No two scanners, monitors, or printers will reproduce colors identically, making it necessary to implement specialized color management systems to achieve an exact match across devices. This article explores some of the options that are available for printers.
Xerox has just introduced the very interesting Xerox® IridesseTM Production Press into the global market, the latest electrophotographic machine in its product lineup. With all of the media hype surrounding the Xerox Fujifilm merger, this new press shows how well Xerox and Fuji Xerox can work together to create technology that brings innovation and value to the market and the company, something you may not be hearing in the distracting news streams. Read on for more.
If you’re on your way to embarking on a Print MIS transition, then you need to sit down and pretend the whole thing was a spectacular failure. Once you’re in that uncomfortable place—work backwards and build a plan to prevent its untimely death.
A major theme of last week’s InPrint Industrial Inkjet Conference in Chicago was the emerging distinction between two specific kinds of industrial printing: printing as part of a larger manufacturing process and what we have often called specialty printing. The conference explored the differences between them, where the growth areas are, and what the drivers of that growth are. Read on for some reflections on the conference.
Smaller print shops face many of the same challenges as larger shops, so the need for a single system of record to manage the business is just as critical. Until recently, the only solution was purchasing an expensive print MIS with integration capabilities and pay for professional services to set up the connectivity to the other software solutions. This article explores how things are beginning to change for the better for small print shops.
There is a conflux of pressures on businesses today: increase speed, personalize products, respond to the market faster, localize the messaging, and do all this with less people on a tighter budget. Read on for tips on how to cope with these challenges.
New research from Smithers Pira points to major growth for corrugated in serving the fast-developing e-commerce packaging markets. Read on for more detail.
Within the direct-to-shape printing for packaging market, digital printing is generally growing as a complement to offset, flexo, and other analog presses that print labels, folding cartons, flexible packaging, and corrugated. This article explores the direct-to-shape market by answering some basic questions about it.
President Donald Trump signs an Executive Order forming a Task Force to evaluate operations and finances of the U.S. Postal System…The PRC Scolds the USPS for performance shortfalls…Promo standstill…No returns needed.
Our important customers get our attention and our dedicated resources. What happens when customers prefer online tools over dedicated resources? Read on to find out.
A Significant Speed Boost and Cost Reduction with Hybrid Production Inkjet for Flexible Packaging ()
UTECO Group, in conjunction with Kodak, has released and will be installing the first Sapphire EVO aqueous-based production hybrid inkjet press for flexible packaging. This newly designed press significantly raises the bar on production speed while lowering operational costs compared with existing digital solutions.
The results from InfoTrends’ annual transactional communications survey uncovered some surprising shifts in opinions about paper-based and electronic communications. This article cites recent survey data to explore how printed and electronic bills and statements continue to coexist in the customer communications market.
“Staying the course” does not refer to golf, but might be an answer to “Aren’t we there yet?” When all of your economic models are based on something old, and not something new, that could make you blue, and confused. Since we’re now talking about weddings of the business kind, the Amazon-USPS wedding has gotten a lot of press lately. Don’t they take such a pretty picture together? Well, maybe not. The relationship solves one problem and creates another. No, not the in-laws again… what do they want now?
Despite all the talk about personalized mailings, how often do any of us really receive relevant data-driven direct mail? Is the rarity of truly personalized mail part of what makes it effective?
Small and medium-sized businesses (SMBs) offer a great deal of opportunity for print service providers. This article highlights key communication trends and opportunities in the SMB market, as identified in Keypoint Intelligence – InfoTrends’ recent research study In Search of Business Opportunities: Finding the Right Prospects.
In the second of this two-part feature on production chain productivity, guest-writer Henrik Christiansen of Graphic Robotics addresses the quantitative aspects of automation, and how the robotization of finishing processes in the appropriate production environments can greatly reduce labor costs and improve productivity. Read on.
The Association for Print Technologies (APTech), through its PRIMIR Research Unit and Market Data programs, provides a wealth of woefully underutilized industry research that can be of great practical use to all the links in the print supply chain—not just suppliers and vendors but print service providers, as well. Read on to see how.
All printers are seeking ways to embrace a business and production infrastructure that enables them to add new tools as needed and depreciate tools that no longer serve a need. This article provides a brief overview of the platforms that facilitate these skills as well as a specific example of the Chili Publisher platform.
Today’s empowered consumers are conditioned to expect instant access to information, goods, and services. These expectations are forcing businesses to reconsider their marketing strategies. This article cites recent research from Keypoint Intelligence – InfoTrends highlighting the importance of a positive customer experience in driving revenue growth and improving customer satisfaction.
Your sales team must do more than sell. They must be good learners (that means less talking, more listening, and more curiosity about how they can help their customers). Your customer’s time is valuable. When they give you their time they are voting on your value.
An industry coalition of more than 50 mailing stakeholders expresses opposition to the ratemaking plan proposed by the Postal Regulatory Commission; the USPS rolls out an electronic payment system, reduces truck mileage, continues to lose money. Read on for this month’s postal system update.
When it comes to managing—and more importantly coaching and developing sales talent—the skills that are required are different than the ones that make a good salesperson. This article highlights research from Keypoint Intelligence – InfoTrends to explore how high-growth sales organizations develop the best talent.
Are you helping your clients track both micro and macro conversions? If not, you’re losing opportunities to understand not just what works and what doesn’t, but why.
New Smithers Pira Research forecasts strong growth for thermal printing, identifying retail, transport, and manufacturing as the top three applications for thermal printing equipment and supplies. Read on for an overview of the thermal printing market from 2018 to 2023.
Trade tariff talk has confused the markets, but so have the recent economic data. Employment data look great, retail sales look bad, consumer confidence surges in the lowest third of households by income. Explain that, Dr. Joe! He does, and offers insight into the selection of Larry Kudlow as the President’s economic advisor. There may be no free lunches, but Dr. Joe has some free podcasts and a webinar. Get them now before someone proposes a tariff on electrons.
Last Wednesday, Dr. Joe Webb presented his quarterly economic conditions webinar, which included a look at the overall macroeconomic environment as well as current printing industry business conditions. Read on for a brief summary of what Dr. Webb discussed.
Personalized video is a popularizing tool with potential for modern customer communications strategies. The technology provides inherently engaging one-to-one audio-visual experiences, but that doesn’t mean that it’s effective independently and by default.
The definition of a successful printer is changing with the times. The updated definition is forcing printers to solve more than a manufacturing challenge. For printers who refuse to move out of their comfort zone; price will be the primary subject of conversation in every sale.
The industry remains focused on reducing costs through automation. The next decade will be about making print manufacturing smarter as we transition to the next industrial revolution. This article discusses why it is important for all print service providers to prepare, plan, and take steps to implement their own version of Smart Print Manufacturing.
The combination of more and better consumer data, the drive for personalization, and the affordability of inkjet have finally made creating higher-value communications a market reality. This article explores how IDS.com (a Doxim company) has implemented inkjet production printing technology to make messaging and color more flexible and efficient.
We have a new report out, the Printing Forecast 2018, based in large part on the results of our Fall 2017 Print Business Outlook survey. There is quite a lot in the 172-page report, but here are some highlights specific to label and packaging printing. Thus far, commercial plants don't see tremendous opportunities in digital label or packaging—but that may be changing.
WhatTheyThink’s Forecast 2018 report, by Dr. Joe Webb and Richard Romano provides detailed analysis of the most recent Print Business Outlook Survey, the latest industry economic data and macroeconomic trends, as well as industry and cultural technological trends to look out for in 2018.
We have a new report out, the Printing Forecast 2018, based in large part on the results of our Fall 2017 Business Conditions Outlook survey. There is quite a lot in the 172-page report, but here are some highlights specific to wide-format printing.
Dr. Joe has a special message: he was wrong 15 years ago, and it worked out fine. The economy is showing improvement, and some reluctant data series are starting to be break their recession levels. Government shutdown? That won't stop them from collecting taxes! Many of the economic indicators show a strong Q4-2017 GDP report is in the offing - but the shutdown may prevent that data release. Dr. Joe warns of a data issues ahead - if small business booms, it may not be recognized right away. But there's one difference in big and small that's showing up right now in printing profits data.
The fifteenth year of Dr. Joe at WhatTheyThink comes to a close, and he’s got a lot of topics (and some charts, of course) to get off his mind. Tax reform, recruitment, hours online, profits, consolidation...you name it, it’s probably mentioned in this year’s final column. Oh, and we forgot Bitcoin...that’s here too.
What’s more important than tax reform? A tenth anniversary! It’s been ten years since the recession started. What does one get as a gift? We’re told it’s tin or aluminum. Does that mean someone’s giving all of us litho plates? Tax reform is a much better gift for the celebration. The reform is flawed, but better than nothing. There are some signs that the economy is improving for real, and Dr. Joe has his unique twist to offer.
Look at the shiny object, and please don’t peek behind the curtain. It’s a data game that’s played by many, and it starts with a good headline, and sometimes includes a great chart. A rising stock market without increasing revenue? Declining e-book sales that conveniently ignore niches that are contrary? And then there’s one for the record: the LP record. A pretty chart makes that story convincing, but only if you forget history. Don’t fall into that vinyl LP trap: there’s a hole in the middle of it.
Fed Change Means Fed Same, Shipments Tumble, Economy Muddles, and Can I Interest You in the Best Leftovers Ever? ()
We have a new chair at the Fed who is likely to stay the course, no matter how damaging that is. This month’s shiny object is the unemployment rate; don’t look at how it got there. A kerfuffle and a scuffle, and it all happened because of used equipment, which means the once mighty aren’t any more. And printing shipments… can we talk about something else?
It’s an interesting time at the Fed, especially when Dr. Yellen’s turn is expiring and one of Dr. Joe’s favorite candidates is in the running. There’s a lot of claims about jobless claims, and the claims are not really what they’re claiming. Labels and wrappers? That’s a tiny niche market in the big printing industry. Now 1 in 8 commercial printing dollars are in that specialty.
The hurricanes affected not just the lives of the people who experienced them, but also affected basic economic data. And yes, you can be employed and unemployed at the same exact time, in the same exact government department. The data seem strange, but the long term trends stayed the same. That’s why we call them long term trends. And August’s printing shipments? Don’t ask! There’s a video from a distinguished leader that’s worth seeing… and worth pondering… about print as a medium and you as a business.
There are many “common wisdom” assumptions in the industry. One that refuses to die relates to print volume being related to GDP. The data are very clear; it’s technology that plays a bigger factor than macroeconomics. The other is that the effects of digital media will come to an end or will slow down. That one is obviously false; Moore’s Law may not be what it used to be, but we see how technology gets faster, cheaper, and more convenient every day. Bad assumptions lead to bad strategy, lead to dismissing opportunities that should be pursued, and reduce the urgency to act. Don’t let that happen to you or your business.
Who didn’t envy or aspire to become a big, high profile printing business? The print business has been turned on its head, where small and medium businesses are outperforming their much bigger counterparts. The latter are still dealing with the relevance of legacy processes and assets while trying to bring new focus to rich digital media interactions to static formats like print. There’s no doubt: The Third Wave is being released at a pivotal moment. While the industry is churning, there are warning signs in the economy and for content creation markets. Dr. Joe is getting that 2008 feeling: he doesn’t like it.
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