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Industry Data

This section focuses on analyzing the structural change of the industry. As a service to the printing and publishing industries, WhatTheyThink provides access to economic, industry trends and other data that is valuable to industry executives for strategic planning and research purposes.

 

Printing Forecast 2019

Printing Outlook 2019 report provides detailed analysis of the latest WhatTheyThink Printing Industry Survey, the latest industry economic data and macroeconomic trends, as well as industry and cultural technological trends to look out for in 2019. Purchase Report | Read Executive Summary

Industry Snapshot

A collection of regularly updated industry data about various measures of business activity. Continuously updated.

 

Monthly Commercial Printing Shipments

US commercial printing shipments is based on the US Department of Commerce manufacturing shipments data for NAICS 323. Updated monthly

Data Analysis

 

Folding Paperboard Box Manufacturing Establishments—2016

Folding Paperboard Box Manufacturing Establishments—2016

Published: August 23, 2019

In 2016, there were 451 establishments in NAICS 322212 (Folding Paperboard Box Manufacturing). More than half of these establishments (57%) have 50 or more employees and more than three-fourths (79%) have 20 or more employees.

 

June Printing Shipments: The Dog Days of Summer Begin

June Printing Shipments: The Dog Days of Summer Begin

Published: August 16, 2019

Printing shipments for June 2019 were—as expected—down from May, and came in slightly below June 2018.

 

Converted Paper Product Manufacturing Establishments—2016

Converted Paper Product Manufacturing Establishments—2016

Published: August 9, 2019

in 2016, there were 1,200 establishments in NAICS 322211 (Corrugated and Solid Fiber Box Manufacturing). About half of these establishments (49%) have 50 or more employees and more than two-thirds (71%) have 20 or more employees.

 

June Jobs: Up in the Short Term, Down in the Long Term

June Jobs: Up in the Short Term, Down in the Long Term

Published: August 2, 2019

In June, overall printing employment grew +0.5% from May to June 2019. On a year-over-year basis, it is down -2.5%. Production employment was up +0.4% from May to June, but year-over-year was down -4.9%. Non-production employment was up +0.7% from May to June, and year-over-year was up +2.6%.

 

Converted Paper Product Manufacturing Establishments—2016

Converted Paper Product Manufacturing Establishments—2016

Published: July 26, 2019

in 2016, there were 3,638 establishments in NAICS 3222 (Converted Paper Product Manufacturing). More than four out of 10 of these establishments (42%) have 50 or more employees and two-thirds (65%) have 20 or more employees.

 

May Printing Shipments Up from April

May Printing Shipments Up from April

Published: July 19, 2019

Printing shipments for May 2019 were up from April—and even came in above May 2018 shipments, albeit only very slightly.

 

PR Agency Employees—2010–2016

PR Agency Employees—2010–2016

Published: July 12, 2019

In 2016, there were 58,489 employees in establishments in NAICS 54182 (Public Relations Agencies). Employment in this category has grown +17% from 2010 to 2016.

 

Printing Industry Profits: What Goes Up...

Printing Industry Profits: What Goes Up...

Published: June 28, 2019

Industry profits data came out earlier this month, and overall profits slipped a little. Annualized profits for Q1 2019 were $3.58 billion, down slightly from $3.66 billion in Q4 of last year. Again, it’s the large printers that are dragging down overall industry profitability.

 

Advertising Agency Employees—2010–2016

Advertising Agency Employees—2010–2016

Published: June 21, 2019

In 2016, there were 194,792 employees in establishments in NAICS 54181 (Advertising Agencies). Employment in this category has grown +31% from 2010 to 2016.

 

April Printing Shipments—A New Season?

April Printing Shipments—A New Season?

Published: June 14, 2019

Printing shipments for April were up from March, happily disrupting what has become the usual seasonal pattern. Even better, April 2019 shipments came in above April 2018 shipments.

 

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