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Industry Data

This section focuses on analyzing the structural change of the industry. As a service to the printing and publishing industries, WhatTheyThink provides access to economic, industry trends and other data that is valuable to industry executives for strategic planning and research purposes.

 

Printing Forecast 2018

The Forecast 2018 report provides detailed analysis of the latest WhatTheyThink Printing Industry Survey, the latest industry economic data and macroeconomic trends, as well as industry and cultural technological trends to look out for in 2018. Purchase Report | Read Executive Summary

Industry Snapshot

A collection of regularly updated industry data about various measures of business activity. Continuously updated.

 

Monthly Commercial Printing Shipments

US commercial printing shipments is based on the US Department of Commerce manufacturing shipments data for NAICS 323. Updated monthly

Data Analysis

 

Print Business Outlook Survey: Which of the following investment items have you budgeted for and plan to acquire in the next 12 months?

Print Business Outlook Survey: Which of the following investment items have you budgeted for and plan to acquire in the next 12 months?

Published: February 20, 2018

WhatTheyThink surveyed printing business owners and executives: "Which of the following investment items have you budgeted for and plan to acquire in the next 12 months?"

 

Consumer Durable Goods Still Struggle to Reach Recession Levels

Consumer Durable Goods Still Struggle to Reach Recession Levels

Published: February 16, 2018

CPI-adjusted consumer durable goods manufacturing remains well below its pre-recession level—one of the reasons that GDP has been so lackluster.

 

Print Business Outlook Survey: In the next 12 months, which of the following will be your biggest business opportunities?

Print Business Outlook Survey: In the next 12 months, which of the following will be your biggest business opportunities?

Published: February 15, 2018

WhatTheyThink surveyed printing business owners and executives: "In the next 12 months, which of the following will be your biggest business opportunities?"

 

Q4-2018 GDP +2.6%, But +3.2% Excluding Inventory Effects

Q4-2018 GDP +2.6%, But +3.2% Excluding Inventory Effects

Published: February 9, 2018

The first report of fourth quarter GDP was a disappointing +2.6%. Sources such as the Atlanta Federal Reserve’s GDPNow and the New York Fed’s Nowcast were for a stronger reading. Inventories are a major factor in the volatility of GDP data, and excluding that data, the economy neared those estimates, producing a much better +3.2% rate compared to Q3.

 

Print Business Outlook Survey: In the next 12 months, which of the following will be your biggest business challenges?

Print Business Outlook Survey: In the next 12 months, which of the following will be your biggest business challenges?

Published: February 5, 2018

WhatTheyThink surveyed printing business owners and executives: "In the next 12 months, which of the following will be your biggest business challenges?"

 

2017 NAICS 323 US Commercial Printing Industry Shipments

2017 NAICS 323 US Commercial Printing Industry Shipments

Published: February 2, 2018

The US Commerce Department has released data for November 2017, and this is the first look at the full year by making an estimate for December. Based on shipment and employment trends, it appears that 2017 came in at $76.3 in current dollars. That's a -6.4% decrease in current dollars compared to 2016, and a -8.4% decrease on an inflation-adjusted basis. The chart includes selected prior years starting at 1995. December data will be released at the beginning of February, and will be revised in March. In May, the Commerce Department will revise the last three years of data, plus minor revisions to the years prior to that.

 

Latest Inflation Adjustment Multipliers

Latest Inflation Adjustment Multipliers

Published: January 29, 2018

Inflation distorts our interpretation of history and clouds business decisions. All dollars may look alike, but what a dollar bought in 1950 is a lot different than a dollar in 2017. Unfortunately, commercial printing prices have not kept up with inflation, but the costs of running a printing business usually have. This means that it's harder to keep earnings and payrolls up to this level. If past dollars had greater value, this chart can be used to adjust past financial statements to bring those data to current value. This is especially important in budgeting processes where looking for trends in prior years is one way of assessing performance and goals.

 

E-commerce is the only reason retail is growing

E-commerce is the only reason retail is growing

Published: October 5, 2017

Inflation and population changes often distort the analysis of economic trends. This chart shows the changing nature of retail sales on a per capita (per person) and inflation-adjusted (using the Consumer Price Index) basis by the percentage change compared to the same period of the prior year.

 

Dr. Joe's Key Recovery Indicators

Dr. Joe's Key Recovery Indicators

Published: September 11, 2017

The recovery indicators (when we started these we thought they’d be around for about a year or so) had four of its six factors turn negative, with one of those falling back to its recession level of December 2007. Yes, that’s when the recession started. That long ago.

 

Updated Commercial Printing and New GDP Data

Updated Commercial Printing and New GDP Data

Published: August 17, 2017

The Bureau of Economic Analysis released the Q2-2017 GDP data and revisions to historical data beginning with 2014. Back in mid-May, the Commerce Department updated historical commercial printing shipments (NAICS 323) as part of its manufacturing shipments revisions. This week’s chart shows an updated view of both data series in current dollars (sometimes called “nominal;” both terms mean that data are not adjusted for inflation). The red line is year-to-year growth rate in GDP, and the blue line is year-to-year change in quarterly shipments. Since around 1997 printing shipments have not met GDP growth except for a moment between 2010 and 2015. The most recent printing shipments trend at the right of the chart are remarkable for their direction. A discussion of the GDP revisions and the current status of printing shipments can be found in the column of August 7.

 

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