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Industry Data

This section focuses on analyzing the structural change of the industry. As a service to the printing and publishing industries, WhatTheyThink provides access to economic, industry trends and other data that is valuable to industry executives for strategic planning and research purposes.

 

Printing Forecast 2019

Printing Outlook 2019 report provides detailed analysis of the latest WhatTheyThink Printing Industry Survey, the latest industry economic data and macroeconomic trends, as well as industry and cultural technological trends to look out for in 2019. Purchase Report | Read Executive Summary

Industry Snapshot

A collection of regularly updated industry data about various measures of business activity. Continuously updated.

 

Monthly Commercial Printing Shipments

US commercial printing shipments is based on the US Department of Commerce manufacturing shipments data for NAICS 323. Updated monthly

Data Analysis

 

Advertising, Public Relations, and Related Services Establishments—2016

Advertising, Public Relations, and Related Services Establishments—2016

Published: May 24, 2019

in 2016, there were 37,875 establishments in NAICS 5418 (Advertising, Public Relations, and Related Services). Two-thirds of these establishments (65%) have under four employees, 79% have under 10 employees, and 88% have under 20 employees. The largest agencies (100 or more employees) only account for 2% of all establishments.

 

March Printing Shipments: A Day at the Races

March Printing Shipments: A Day at the Races

Published: May 17, 2019

The value of printing shipments for March were up from February. However, at $6.66 billion, March 2019 shipments came in below March 2018’s $6.74 billion. That’s not a huge disappointment, but we were hoping for a better month.

 

Printing’s Labor's Lost?

Printing’s Labor's Lost?

Published: May 10, 2019

Overall printing employment dropped -0.7% from March to April 2019 and on a year-over-year basis is down -2.9%. Production employment dropped a tad from March to April, and is down -4.5% from April 2018. Non-production employment was up +0.6% from April 2018 to April 2019.

 

Print Business Challenges: Some Old Cares, Some New Concerns

Print Business Challenges: Some Old Cares, Some New Concerns

Published: May 3, 2019

In Winter 2018/2019, we conducted our annual Print Business Outlook Survey and found that the top challenges for print businesses included some new cares and concerns with some of the old challenges falling by the wayside. Could this reflect a “changing of the guard” of print business management?

 

Sign Manufacturers—2010–2016

Sign Manufacturers—2010–2016

Published: April 26, 2019

In 2016, there were 5,650 Sign Manufacturing establishments (NAICS 33995). The decline and rise of sign manufacturing over the course of the 2010s reflects the impact of the Great Recession, as well as the recovery and the growth of digital printing into traditional signmaking.

 

February 2019 Printing Shipments: Starting the Year Off on the Right Foot

February 2019 Printing Shipments: Starting the Year Off on the Right Foot

Published: April 19, 2019

Printing shipments for February 2019 came in at $6.08 billion. In keeping with the industry’s seasonality, it’s down from January, but so far 2019 shipments are higher than 2018’s.

 

Outdoor Advertising Establishments—2010–2016

Outdoor Advertising Establishments—2010–2016

Published: April 12, 2019

In 2016, there were 2,556 establishments classified as Outdoor Advertising (NAICS 54185). In 2010, NAICS 54185 comprised 2,378 establishments—but note that the Census Bureau changed the name of this category in 2012.

 

Business Conditions: Up in 2018, Optimism High for 2019

Business Conditions: Up in 2018, Optimism High for 2019

Published: April 5, 2019

In Winter 2018/2019, we conducted our annual Print Business Outlook Survey and found that business in 2018 was perceived by survey respondents as overall pretty good: 42% said that revenues had increased by six percent or more compared to 2017.

 

PR Establishments—2010–2016

PR Establishments—2010–2016

Published: March 29, 2019

In 2010, there were 8,219 establishments classified as PR Agencies. By 2016, there had been a net gain of +3.2%.

 

Printing Industry Profits: Urban Sprawl in the Tale of Two Cities

Printing Industry Profits: Urban Sprawl in the Tale of Two Cities

Published: March 22, 2019

Overall, annualized printing industry profits for Q4 2018 were $3.66 billion—not a massive gain from Q3 but a gain nonetheless (we’ll take it). It also appears that the “tale of two cities” trend is—at least temporarily—on hold.

 

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