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Industry Data

This section focuses on analyzing the structural change of the industry. As a service to the printing and publishing industries, WhatTheyThink provides access to economic, industry trends and other data that is valuable to industry executives for strategic planning and research purposes.

 

Printing Forecast 2019

Printing Outlook 2019 report provides detailed analysis of the latest WhatTheyThink Printing Industry Survey, the latest industry economic data and macroeconomic trends, as well as industry and cultural technological trends to look out for in 2019. Purchase Report | Read Executive Summary

Industry Snapshot

A collection of regularly updated industry data about various measures of business activity. Continuously updated.

 

Monthly Commercial Printing Shipments

US commercial printing shipments is based on the US Department of Commerce manufacturing shipments data for NAICS 323. Updated monthly

Data Analysis

 

Printing Industry Profits: Urban Sprawl in the Tale of Two Cities

Printing Industry Profits: Urban Sprawl in the Tale of Two Cities

Published: March 22, 2019

Overall, annualized printing industry profits for Q4 2018 were $3.66 billion—not a massive gain from Q3 but a gain nonetheless (we’ll take it). It also appears that the “tale of two cities” trend is—at least temporarily—on hold.

 

Advertising Agency Establishments—2010–2016

Advertising Agency Establishments—2010–2016

Published: March 15, 2019

In 2010, there were 13,248 establishments classified as Advertising Agencies. By 2016, there had been a net gain of +1.0%, the ups and downs reflecting the changing role of the ad agency.

 

December 2018 Printing Shipments: Ending 2018 on a High(ish) Note

December 2018 Printing Shipments: Ending 2018 on a High(ish) Note

Published: March 8, 2019

Printing shipments for December 2018 came in at $6.40 billion. In keeping with the industry’s new seasonality, that’s down from November, but higher than December 2017—but just barely.

 

Advertising and Related Establishments—2010–2016

Advertising and Related Establishments—2010–2016

Published: March 1, 2019

In 2010, there were 38,335 establishments classified as Advertising, Public Relations, and Related Services. By 2016, there had been a net loss of -1.2%. This is a very broad industry classification, comprising a disparate bunch of business types, each of which has its own unique dynamics.

 

Printing Shipments as a Percentage of GDP

Printing Shipments as a Percentage of GDP

Published: February 22, 2019

Since 1997, the value of printing shipments went from around 0.75% of GDP all the way down to about 0.35%. So we should not be surprised that parts of the printing industry are falling off the government’s radar.

 

Book Printing Employees—2010–2016

Book Printing Employees—2010–2016

Published: February 15, 2019

In 2010, there were a total of 28,935 employees in U.S. book printing establishments (NAICS 323117). By 2016, book printing employment had dropped to 19,842.

 

November 2018 Printing Shipments: Meeting Expectations

November 2018 Printing Shipments: Meeting Expectations

Published: February 8, 2019

Printing shipments for November 2018 came in at $6.93 billion. In keeping with the industry’s new seasonality, that’s down from October—but it’s still above November 2018’s $6.80 billion.

 

Prepress and Postpress Services Employees—2010–2016

Prepress and Postpress Services Employees—2010–2016

Published: February 1, 2019

In 2010, there were a total of 32,906 employees in U.S. prepress and postpress services establishments (NAICS 32312). By 2016, “support services for printing” employment had dropped to 24,502.

 

Latest Inflation Adjustment Multipliers

Latest Inflation Adjustment Multipliers

Published: January 25, 2019

Every January, we provide the latest inflation-adjustment multipliers so that print business owners can get a real sense of how they are performing year-over year.

 

Screen Printing Employees—2010–2016

Screen Printing Employees—2010–2016

Published: January 18, 2019

In 2010, there were a total of 57,674 employees in U.S. screen printing establishments (NAICS 323113). By 2016, screen printing employment had grown to 63,056—the opposite of what we have seen in general commercial printing during that same period.

 

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