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Recent Discussions

Tenelle Recto on Solutions that “Stick” Around: Five Opportunities in Synthetic Print Media:
good job, i tested now with white PET its sticks even better i will inform you and send some samples best regrards Ronald
 

Stan Tan on Does the Future of Print Start with Digital Marketing?:
I can foresee retargeting with direct mail playing a bigger role in a digital marketing strategy. Sooner or later, direct mail will be integrated into CRM and marketing automation systems like HubSpot. A banner ad on Facebook will not match the ef
 

Maeghan Nicholson on Whose Job Is It to Create Demand for Print?:
We believe in interacting with our local creative community and generating demand for print from them. So much so that we are having a creative poster design contest for them this summer (https://www.suttle-straus.com/creative-throwdown) and hosting
 

dave cesaro on Interest in Print Retargeting Growing?:
Valassis, the leader in Intelligent Media Delivery, offers retargeting with print. We call it Remarketing Activation. The results advertisers are seeing are truly amazing. Here is a link to more information. http://www.valassis.com/resources/infogra
 

Pete Basiliere on Spacing Out:
@David +1
 

David Avery on Spacing Out:
Newspapers (em dash) one space = more copy per column inch. Student Termpapers (em dash)two spaces = fewer words per page.
 

Stan Tan on Whose Job Is It to Create Demand for Print?:
Print will still continue to live on. As of today, I haven't found any good and accurate tracking system for print. So looking from the marketing manager's point of view, they wouldn't go out of their way to allocate more budget into print based o
 

Heidi Tolliver-Walker on Whose Job Is It to Create Demand for Print?:
Thanks for such a thoughtful response! While digital responses may be easier to capture, it's not that these responses cannot be captured in print. Rather than just write print off as a dying process, why not emphasize using tracking in print instead
 

Stan Tan on Whose Job Is It to Create Demand for Print?:
I wouldn't say it is poor customer service. I see it more towards the speed of adaptability of traditional printing companies. From how I see it, the printing companies are getting destroyed not because of other printing companies (this plays a pa
 

Steven Smith on DPInnovations: A Complete web2fabric™ Workflow Solution:
Hi Wally, I'd be interested to learn more about your thoughts, "The content is not there and it is truly based on design only.". Could you expand a little ?
 

John Clifford on Spacing Out:
When I get a word document and bring it into InDesign, one of the first things I do is to do a search&replace for double spaces to make them single. As for, what I've always called the serial comma, I used to do a lot of vintage Hollywood stuff an
 

Gordon Pritchard on Spacing Out:
So, One Won.
 

Heidi Tolliver-Walker on Whose Job Is It to Create Demand for Print?:
Thanks for your comment, Stan. I would be interested to hear more about your experiences. Can you give specific examples of poor customer service (no names, please)? That would be very helpful, I think.
 

Stan Tan on Whose Job Is It to Create Demand for Print?:
As someone who is new to the industry, print people in general who have been in the industry don't know how to sell and market themselves. They have businesses coming to them for a long time that they forget what it is like to serve the customer.
 

Wally Barr on DPInnovations: A Complete web2fabric™ Workflow Solution:
Makes more sense than traditional web2print. The content is not there and it is truly based on design only.
 

Wally Barr on Whose Job Is It to Create Demand for Print?:
It is up to printers to create demand. It is a segment of marketing. It used to be the most cost effective way prior to digital. The key is setting up some sort of network. Traditionally printers try new things and want every thing to take place in h
 

Jon Kenney on Whose Job Is It to Create Demand for Print?:
Great topic! Historically, print was a need as it was one of only a few means of targeted communication with the marketplace. As a need, demand generation for print wasn't necessary. Printers needed to only demonstrate the value of their service, n
 

John Cole on Whose Job Is It to Create Demand for Print?:
Heidi - Could not agree more. When Agfa launched digital all those many years ago, we focused equally on the end user and the printer. Since then, little attention has been paid to the end user by any of the OEM's. Can you imagine car man
 

bill smith on New Coatings for Performance Fabrics:
For Mark Sutherland: Would like more on textile coating and laminating. Any recent papers?
 

peter Marker on Delivering Relevant Benefits in Print Sales:
In dell printer, if you facing paper jamming problem then visit this link to solve it https://printerchatsupport.co.uk/dell-printer-support/ It mainly happens for bad paper in the paper tray and if the paper loader is not properly attached.
 

Joe Webb on Around the Web: Amazon’s On-Demand T-shirts – Cooking a 4,000-year-old recipe – “Cash is grief” – Mary Meeker Slide Roulette – This Week in Printing History:
For anyone who does not understand the subheadline "It's a Cookbook!" you are directed to the highly regarded episode of Rod Serling's "The Twilight Zone" from March 1962 which is available at YouTube https://www.youtube.com/watch?v=De4u1Zz7Yt4 The t
 

Gordon Pritchard on Frank Loves Lisa:
@Dov, Thanks for the correction about display Postscript.
 

Dov Isaacs on Frank Loves Lisa:
@Gordon, No Apple product including Lisa and Macintosh ever had DPS, Display PostScript. After Steve left to found NeXT, he did put Display PostScript on the NeXTStation. The problem was that as an interpretive programming language, the overhead o
 

Gordon Pritchard on Frank Loves Lisa:
@ John Zarwan Yup. I'd set up the text in MS Word with all the codes and took it to a shop via 3.5" floppy and they output the galley text ready for pasteup. One project that I used this for was a marketing piece for Quebecor/Ronalds Printing.
 

John Zarwan on Frank Loves Lisa:
Hey Gordon. One reason Compugraphic didn't go to the Mac was they didn't want to adopt PostScript. (I took over the Lisa product after that decision was made...a fateful one for both Linotype and CG). It certainly wasn't Adobe Illustrator, which didn
 

Joe Webb on The Final Column: The Security Guard Will Take Your Badge and Escort You to the Lobby:
Thanks very much everyone. There are also comments at LinkedIn https://www.linkedin.com/feed/update/urn:li:activity:6414456083653423104 Since the question was asked, there are no books in the future plans. But Richard is working on a good one that
 

Wayne Lynn on The Final Column: The Security Guard Will Take Your Badge and Escort You to the Lobby:
For a long time your columns, books, etc. were things I eagerly awaited. I'll miss the columns but hope the books keep coming. I think we all feel the same way. Are you going to make it to Atlanta to watch your Mets and my Braves? Let me know. We
 

Jerry Brown on Frank Loves Lisa:
With apologies to Jessi Colter. I'm not Lisa, my name is Macintosh Lisa left you years ago My display is not gray But mine won't leave you 'Til the sunlight has touched your face She was your morning light Her smile told of no night Your
 

Chuck Surprise on The Final Column: The Security Guard Will Take Your Badge and Escort You to the Lobby:
You will be missed, Dr. Joe. We met in passing at a number of industry events, and I have enjoyed and passed along your spot-on columns in WTT. In general they helped guide and reinforce my perspective on communication, present and future.
 

David Siegfried on The Final Column: The Security Guard Will Take Your Badge and Escort You to the Lobby:
40 years. It's been a pleasure to know you most of that time. Thanks for all the insight. Dave
 

Pete Basiliere on The Final Column: The Security Guard Will Take Your Badge and Escort You to the Lobby:
Well done, Joe, well done! Many thanks for your time and insights, Pete
 

Sean Smyth on The Final Column: The Security Guard Will Take Your Badge and Escort You to the Lobby:
We first met (you wont remember) at a Rexham Custom plant outside Boston back in the early days of inkjet (or spray and pray as it was then) when Dr Joe was consulting. I was a techie from the UK in awe of someone who knew what was going on who could
 

Rossitza Sardjeva on The Final Column: The Security Guard Will Take Your Badge and Escort You to the Lobby:
Thank you, Dr. Joe Webb for the very interesting and helpful analyses and commentaries. All the very best in the future!
 

Terry Tevis on The Final Column: The Security Guard Will Take Your Badge and Escort You to the Lobby:
Happy Trails Old Friend! Seldom do I comment on people or events anymore yet with you migrating into a more leisurely life, I must take a few moments. I simply thank you for providing such grand insight into print and its place in the grand schem
 

Ray Rafalowski on The Final Column: The Security Guard Will Take Your Badge and Escort You to the Lobby:
Dr. Joe, thanks for all the great info that you have shared with us over the years. It was very helpful to me in my career serving the print industry as an equipment and consumable rep for a couple major companies. I had the pleasure of meeting and t
 

Frank Romano on The Final Column: The Security Guard Will Take Your Badge and Escort You to the Lobby:
To Dr Joe You’re the top You’re Dr Joe You’re the top You’re an oldtime radio show You’re at a richness of years with very few peers You and TrendWatch; both were top notch You’re retired! Cheers! You’re a vintage analyst You’re a coveted
 

Craig Kevghas on The Final Column: The Security Guard Will Take Your Badge and Escort You to the Lobby:
Say it ain't so, Joe! Dr. Joe and I will always share are devoted love of Baseball. Because he proudly roots for that Queens New York team called the Mets, it's been quite some time since he's known victory. I believe this absence of sports joy drove
 

Frank Steenburgh on The Final Column: The Security Guard Will Take Your Badge and Escort You to the Lobby:
Dr. Joe, I wish you the best in retirement. Hope it follows the same path as mine! You are an industry Guru. Very few have the knowledge you have of our industry......and thank you for sharing it with so many of us over your wonderful career. I val
 

Deborah Papineau on The Final Column: The Security Guard Will Take Your Badge and Escort You to the Lobby:
I met Joe through a playgroup at the YWCA our children attended when they where very young. He hired me to work in his office in RI and I started by stuffing envelopes for the TrendWatch surveys and later became his research assistant. When he sold t
 

Jack Noonan on The Final Column: The Security Guard Will Take Your Badge and Escort You to the Lobby:
Dr. Joe - Thank you very much indeed for the excellent WTT research, analysis, commentary & contributions that you have made for the benefit of the entire print industry over the years. Best wishes in all future endeavors.
 

David L. Zwang on The Final Column: The Security Guard Will Take Your Badge and Escort You to the Lobby:
I first met ‘Dr. Joe’ in the early 90’s while we were sitting on the advisory board of Vue Point, an industry conference that is still missed today. Joe and I hit if off, perhaps as a result of our strange sense of humor, interest in the industry or
 

Eric Vessels on The Final Column: The Security Guard Will Take Your Badge and Escort You to the Lobby:
@Joe Lindfeldt: Stay tuned! We have lots planned. As always, we'd love to hear from any of our members about what we can continue doing, stop doing, or start doing!
 

Joe Lindfeldt on The Final Column: The Security Guard Will Take Your Badge and Escort You to the Lobby:
Thank you for bringing so much strategy and intellect to an industry that really struggled for such representation. I wonder who will take the baton and continue the mission? Industry life is getting harder...not easier. It's important to have the to
 

Alan Roberts on The Final Column: The Security Guard Will Take Your Badge and Escort You to the Lobby:
All the Best Dr Joe. Your columns have kept me a loyal subscriber to What they think.com and your industry insight and knowledge accompanied by your with and humor will be fondly missed by all. We are so fortunate to work in an industry that continue
 

Gina Danner on The Final Column: The Security Guard Will Take Your Badge and Escort You to the Lobby:
Dr. Joe was, "that guy" in our industry that I had respect for. He talked about numbers and data in a way that made sense to me. From the early days of reading his writing on WTT I knew he was smart and forward thinking. I like that. I had the
 

Eric Vessels on The Final Column: The Security Guard Will Take Your Badge and Escort You to the Lobby:
Dr. Joe was one of the critical early supporters of the WhatTheyThink business model and saw early on what we were trying to do and very quickly predicted our demise. Kidding, of course. One thing constant having worked with Joe Webb all these year
 

Richard Romano on The Final Column: The Security Guard Will Take Your Badge and Escort You to the Lobby:
I first met Dr. Joe in 1999 at a Friendly’s Restaurant in Auburn, Mass. (he always knew how to woo potential collaborators!) as we discussed the possibility of my writing a few TrendWatch research reports. From so simple a beginning… As it happened,
 

apple Support on The Pre-Mortem to a Print MIS Transition:
MIS stands for management information system is a concept where a management taking all the responsibility of different companies. Read the full article from this site :https://applesupportnumber.net/apple-support-uk/
 

John Clifford on Frank Loves Lisa:
I remember seeing a compugraphic demo of the Lisa and its typesetting interface. You didn't mention that it was the first computer with a mouse (yes, that was the clunky thing in Frank's video sitting next to the machine) and what most impressed me w
 

James Kohler on Frank Loves Lisa:
I'll go back even further. As a young RIT student I remember when we got and I ran the Linofilm machine!! I thought that was a huge upgrade from running the Linotype machine. Also, I did a lot of Desktop publishing on two Amiga computers using PageSt
 

Gordon Pritchard on Frank Loves Lisa:
In 1984 I used MS Word 1 on my 128 k MAC and an app called “Set & Send” to get galley type printed out on a Compugraphic. Had to learn and embed all the typesetting codes but it was very profitable for me as a graphic designer compared with using tra
 

Michael Jahn on Frank Loves Lisa:
interesting fact - it was named after Steve Jobs' daughter, Lisa https://en.wikipedia.org/wiki/Lisa_Brennan-Jobs
 

Michael Jahn on Frank Loves Lisa:
I think John Harrison may need to correct me here, but I thought AGFA purchased a bunch of the apple Lisa as well!
 

Frank Cost on Frank Loves Lisa:
What is the closest Pantone match of that distinctive yellowed ancient Apple computer plastic? I'm thinking of painting my office.
 

Frank Steenburgh on President Announces Intent to Nominate Robert C. Tapella as GPO Director:
Robert served brilliantly as Public Printer and will be brilliant as GPO Director!
 

John Zarwan on Frank Loves Lisa:
Frank, if you'd wanted a Lisa, all you had to do was ask! When I was the pm at CG, shut the program down. (A good month was when more were sold than came back). We sold the excess inventory to employees. I think it was about $1000. Would have happily
 

Eric Vessels on Kodak Customers Take Home 20 Awards at the 2018 IPMA Conference:
Hi Bob, This is a press release issued by Kodak (as noted above below the date). At WhatTheyThink, we don't run vendor-issued press releases as articles. They are displayed in the news area and run as-is by the issuing company. I can get yo
 

Trish Witkowski on The Selling Power of a Successful Client Event:
Tony - thank you - I'm a huge fan of the locr map variable map technology!
 

Bob Neubauer on Kodak Customers Take Home 20 Awards at the 2018 IPMA Conference:
Your article contains numerous errors: 1. It incorrectly implies the award ceremony already happened. It's not until Monday June 11. 2. It incorrectly calls the awards the "In-Plant Awards" in the first paragraph. 3. There were 442 entries, not
 

Tony Hodgson on The Selling Power of a Successful Client Event:
There's no doubt that well-executed customer events really do work. And a key element of the strategy is to promote the event effectively. One tactic that can make a huge difference is to show where the venue is on a personalized route map. Whether o
 

Eddy Hagen on Are You Sending Personalization that Isn’t Personal?:
I also got an interesting one earlier this week: an e-mail from IKEA, promoting a 15% discount on their PAX series of wardrobes. Sounds nice, but I had bought a complete new PAX wardrobe only 4 weeks ago… So what should have been a nice promotion
 

Gina Danner on Are You Sending Personalization that Isn’t Personal?:
You are right on all fronts Heidi. Biggest issue with data is that there is a lot of it. AKA -- "Big Data" and most marketers don't have the resources to deal with it. Next is that most organizations start with the accounting data and think tha
 

Eddy Hagen on Around the Web: E License Plates – Direct-to-Egg Printing – Mary Meeker’s Internet Trends Report – 36 Days of Type – This Week in Printing History:
Mary Meeker's Internet Trends is indeed something worth looking at. One statement that's also worth mentioning is the "7 billion US$ opportunity for mobile ads" (given the rising amount of time on mobile devices). But that's also something I st
 

Pat Foley on The Great, Outdoors: Attention to Detail Goes a Long Way Toward Creating Effective Outdoor Graphics:
To Say, Lets move for the bigger things and creative ideas are actually effective graphics to catch the attention of folks. There are many creative ideas to go for that but I really think it totally depends on the nature of business and event. From r
 

Morten Reitoft on Breaking Into the “European” Print Market: Understand Geographies and Cultures:
Shoshana, I appreciate your input but can't comment on that in particular since I am so fortunate that the Americans I know seems to on the same page as I am. However, I believe that Americans and Europeans are very different in many ways which initi
 

Werner Rebsamen on Streamlining and Automating On-Demand Textile Production:
Kirby - nice to get an update on your pioneering endeavors. We go back a long time, your dad bringing the very first computerized hardcover binding line to North America. You initiated and managed the POD endeavors at Lightning Source. Those 225000 b
 

Robert Godwin on Around the Web: Investing in the Swamp – The Quest for Red Pigment – Scented Postage – The Retail Apocalypse Deferred – Blockchain and Digital Signage – Towel Day:
Gina, Indeed Gen Z is important not to watch, but to engage. I have been looking into this for the past several months. https://www.linkedin.com/pulse/digital-natives-restless-robert-godwin/ What is old is new again? Maybe. Human to human interact
 

Shoshana Burgett on Breaking Into the “European” Print Market: Understand Geographies and Cultures:
Morten, you are correct in your observation, but it goes much deeper than that. Americans are very individualistic, focusing on themselves than the collective. This is in stark contrast to some of our European partners who are more willing to work as
 

Chris Lynn on Tired of "Fake News"? Two Sides Says Turn to Newspapers:
This article would be better (and more consistent with its message) if it (a) had links back to the original articles cited, and (b) was signed. That said, I completely agree with its message. We have allowed the creation of publishing business mod
 

Gina Danner on Around the Web: Investing in the Swamp – The Quest for Red Pigment – Scented Postage – The Retail Apocalypse Deferred – Blockchain and Digital Signage – Towel Day:
Retail will certainly be interesting especially as we watch the evolution of data / AI / and Generation Z. Gen Z is much different than previous generations and will drive some interesting and confounding dynamics in our society. We all better pa
 

Dave Hultin on Web-to-Print is a Tool for Your Customers:
Consumers have moved the sales transactions and support conversations from their mouths to their fingers on the keyboards and smart phones. It really wasn't all that long ago the thought of choosing technology over people to finalize a sale would be
 

Joe Webb on Around the Web: Investing in the Swamp – The Quest for Red Pigment – Scented Postage – The Retail Apocalypse Deferred – Blockchain and Digital Signage – Towel Day:
Retail employment also includes employment by retailers in their e-commerce initiatives, so the data don't show... much. So retail employment won't show the change in retail sales by channel. Subtracting nonstore retailers from the data as they say d
 

Eric Vessels on A Little Place for Your Stuff:
16GB? Get a new phone...LOL
 

Gordon Pritchard on Tired of "Fake News"? Two Sides Says Turn to Newspapers:
What? You mean that posters such as "Lucky Dog Hot Sauce" and "Snarky Nail Artist" on Twitter and Facebook aren't bonafide reporters nor are social platforms such as Twitter and Facebook credible news sources? Who would have guessed? In N America,
 

Corry Casler on Web-to-Print is a Tool for Your Customers:
I’m a spoiled-rotten Amazon shopper. They’ve completely changed the buying experience and service expectation for me, and likely the estimated 90 million paying Amazon Prime subscribers (Statista) in the US too. As much as we love our print provi
 

Noel Jeffrey on New 3D Hologram Solution for Label and Packaging Security:
Wow! This is a technology that I'd like to learn more about. You don't even have to buy a new press.
 

Chuck Werninger on Web-to-Print is a Tool for Your Customers:
You’re dead-on here! Customers will go to where they feel best served and that’s typically at a printer who has software for most of their needs and skilled customer service for when they ask for help.
 

Werner Rebsamen on RIT Announces College Name Changes, Reorganized Academic Affairs:
Finally! While teaching 26 years at the former School of Printing, I have always realized, that we were teaching two entirely different segments, one connected strictly to the Arts, that is Typography / Layouts and Design, the others which covered th
 

Werner Rebsamen on RIT Announces College Name Changes, Reorganized Academic Affairs:
Finally! Kudos to the new RIT president and their foresight what printing is. For 20 some years, this former member of the print Faculty addressed the Research and Engineering Council of the Graphic Arts, an annual event where 400 some industry exper
 

Robert Godwin on “Uncle Dave” Mainwaring Has Passed Away:
RIP Uncle Dave- Chuck Gehman introduced me to Dave when we both at Printable (MARCOM CENTRAL) I remember some skeptical observations regarding startups and dot coms. Turned out he was prescient.
 

Joseph Pasky on Throwback Thursday, Bindery Edition: Trish Asks Trade Binderies About Their Most Useful Vintage Machines:
Delightful trip into the past in the 'wayback machine'. Nice job.
 

Frank Romano on EFI Opens Massive New Inkjet Facility:
Thanks guys Werner: I will miss you at the Retirees event All the best
 

Heidi Tolliver-Walker on Flies on the Wall: On Sale Now:
Gina, do you guys do retargeting in direct mail?
 

Gina Danner on Flies on the Wall: On Sale Now:
We use a variety of tools at NextPage to do cluster analysis. When you lay in purchase history to that analysis you are able to typically see 3-7 key clusters from the database -- AKA 80% or more of the database will fall in one of those key cluster
 

Eric Vessels on Print Takes Off at FESPA Global Print Expo 2018:
@David, It's a very worthwhile event to attend even at the distance. My first year here and there is much innovation to be seen. The usual suspects of course, but lots of great innovation throughout the halls - by the big dogs as well as the lesser
 

David Singletary on Print Takes Off at FESPA Global Print Expo 2018:
Great overview. By seeing this cannot resist attending this event. Definitely going to learn more about print industry.
 

Bob Raus on EFI Opens Massive New Inkjet Facility:
Very impressive. Great to see continued investments in US manufacturing.
 

Pat Berger on Sun Chemical Warns of Potential Shortages of Photoinitiators Used in Energy Curable Inks:
I can see this as a long and persistent situation. The manufacruing of the precursors for photoinitiators is just plain bad stuff. When the Chinse shut down production for environmental issues the rest of should take notice.
 

Werner Rebsamen on EFI Opens Massive New Inkjet Facility:
Thanks Frank - driving by, I did admire this enormous, beautiful and modern building. Now you did give us a chance to see the inside. Great interview. Will I have the pleasure meeting you at the RIT Retiree Party?
 

Tim Matthews on The Pre-Mortem to a Print MIS Transition:
Well done!
 

Werner Rebsamen on Digital Platemaking:
Drivers License on the phone? What about low or no battery power? Printed items do not need such power. We can say - "that's the power of Printing!"
 

Chuck Werninger on The Pre-Mortem to a Print MIS Transition:
Great suggestions, Jen! We're setting sail on ours right now so your article is very timely!
 

Marion Williams-Bennett on locr Personalized Maps Enable Service Provider to Expand :
Here is the link to the webinar: Enjoy! https://register.gotowebinar.com/register/1310179545284152579
 

Craig Kevghas on Digital Platemaking:
Think how many police-related incidents we'll avoid once officers start texting citations directly, without having to leave their cars. Excuses will have to be submitted via PDFs to the judge. Under the notion that "driving is a privilege and NOT
 

Gordon Pritchard on Digital Platemaking:
Digit-all.
 

Pat Berger on U.S. Paper Recovery Rate Reaches 65.8 Percent in 2017:
IN 2017 we exported close to 20 milions tons about 37% of out totall recovered fiber. The last quarter of 2017 China told the US that it won't accept any more of our garbage invested fiber. Most of this collected fiber that is in warehouses on th
 

Chris Lynn on Your Customer’s Workflow Challenges are Your Opportunities:
The article is spot-on. Most PSPs should re-brand themselves as 'MSPs' - Marketing Services Providers. That said, I know printers who, instead of charging a premium for value-added services, use them as a barrier to competition in key accounts.They l
 

Pat McGrew on A Big Focus on Small Print Shops:
hi Paul - that number is from NAICS. A caveat here as a veteran of fun with NAICS numbers is that they rely on self-reporting. My experience has been that many printers do not identify themselves as printers - they may have begun as a copy shop and g
 

Corry Casler on A Big Focus on Small Print Shops:
Thanks for the shout-out Ryan. Years ago, after having to turn away small shops, we quickly realized we were missing out on this important segment. Prospects let me know in no uncertain terms that software vendors weren’t paying attention to
 

Paul Foster on A Big Focus on Small Print Shops:
"there were slightly less than 70,000 print shops with fewer than nine employees" Is the 70,000 number correct?
 

John Zarwan on Your Customer’s Workflow Challenges are Your Opportunities:
Once again Jennifer has nailed it. The key for print service providers -- actually for all businesses -- is to make the customer's life easier.
 

Jennifer Matt on Your Customer’s Workflow Challenges are Your Opportunities:
Gina, Couldn't agree more AND remember if you're talking upstream of the print (not to procurement), then solving those issues represents real value. Do not give away workflow solutions to win the print. Understand how much time/money you're savin
 

Gina Danner on Your Customer’s Workflow Challenges are Your Opportunities:
Excellent example of the real problems that clients have and they just need solved. They often look to the PSP for solutions since the invoice for the end product comes from a printer. Printers in reality should stop seeing themselves as ink on p
 

Nick Gawreluk on Education Partnerships at Printing Industry Midwest Helps Students Explore Jobs in Print:
Thank you Pat! I was really fortunate to have the PIMW support from high school through college.
 

Maeghan Nicholson on Interest in Print Retargeting Growing?:
I think you meant "It’s a reality that marketers are going to start with what’s easiest and gets the biggest return for the LEAST money."?
 

Maeghan Nicholson on Cold (Type) Case:
This is hilarious!
 

Shoshana Burgett on Wish You Were Here:
My children, now 18 and 21, continue to receive postcards from my trips. BTW check out an app called Postagram, which takes your Instagram photos and sends them as a postcard. In many countries, it's even cheaper than posting it from that country, t
 

Pat Barnum on Education Partnerships at Printing Industry Midwest Helps Students Explore Jobs in Print:
It has been so fun and rewarding to follow your career development, Nick. From that first internship, through college, your entry into the trade media outlets, and now working for a major supplier to the industry. You are a shining example of how
 

Masahiko kamei on Interest in Print Retargeting Growing?:
Hi! I am extremely interested in Retargeting by Direct Mail. I see similar things are happening in Japan as well. We like to learn more from case studies. I found 3 case sudies from your article: http://whattheythink.com/articles/88207-heating-retar
 

Werner Rebsamen on Paul Marino of Impress Communications Talks About His “Picture-Perfect” Bobst ACCUCHECK System:
Thanks Trish - Loved those "trap-door" features. Before all of those computer controls, we already had such a system going in 1973 on the Worlds first fully automated, in-line system, printing and hardcover binding up to 70 hardcover bound books a mi
 

Dov Isaacs on Cold (Type) Case:
@David, Actually “Font is a four letter word beginning with an ‘f’”. - Fontsy Dov
 

Carlos Silgado on Cold (Type) Case:
Great story and interesting comments on the evolution of fonts from metal to digital files! I did not know that the digital world has multiplied the number of fonts on that quantities!
 

Julie Shaffer on Cold (Type) Case:
Great true detective story! Thanks, Frank!
 

David L. Zwang on Cold (Type) Case:
Frank.. great piece.. and I always thought font was just another 4 letter word :-)
 

Eddy Hagen on Millennial Marketer: “I Don’t Use QR Codes”:
Image recognition: from a technical point of view, it can be done. But that's not the issue. The issue is human behavior and how you can get people to use it. Three steps are important: 1: they need to know that there is something to scan! 2: giv
 

Sean Smyth on A Significant Speed Boost and Cost Reduction with Hybrid Production Inkjet for Flexible Packaging:
Great piece Dave. I think there will be significant challenges in getting the technology to market in flexibles, but the prize here is absolutely enormous for the successful vendors. Brands, retailers and converters have great opportunities for inno
 

Robert Godwin on Millennial Marketer: “I Don’t Use QR Codes”:
In response to Robert Ross: I recently guest lectured at Loyola Marymount University here in Los Angeles, a reasonably modern, metropolitan city. Out of 20 students, 4 had read a magazine and 8 saw something on TV in the prior month. None had been to
 

Robert Godwin on Millennial Marketer: “I Don’t Use QR Codes”:
Heidi, You answered your own question. Image recognition is in fact no different than a QR code. So, why have a second, unrelated step in between. Scan the object of interest and just go there.
 

Robert Ross on Millennial Marketer: “I Don’t Use QR Codes”:
Just talked to two 25 year old college grads (med student and IT major) and asked them if they ever used a QR code and they laughed at me for even asking......
 

Heidi Tolliver-Walker on Millennial Marketer: “I Don’t Use QR Codes”:
Here's my question about image recognition. Until it becomes the default way to interact with printed pieces, and every consumer understands and can do this, what would cause someone to know to scan the piece? Or even try to see if there is anything
 

Robert Godwin on Millennial Marketer: “I Don’t Use QR Codes”:
I just ordered a buggywhip using QR code... Why wouldn't anyone just use image recognition? Package designs are as unique as a QR.
 

Richard Booth on Lehman introduces Calcium Slayer:
H. S. Boyd Company is proud to be a distributor of Calcium Slayer and Flush. This revolutionary set of products removes Calcium in the roller train in a environmentally and economically efficient manner.
 

Maeghan Nicholson on Web-to-Print Product Spotlight: Design ‘N’ Buy:
Our S4 Marketing Resource Center web-to-print software is also build on Magento, its a great flexible ecommerce base!
 

Robert Ross on Millennial Marketer: “I Don’t Use QR Codes”:
Your beating a dead horse. QR Codes are useless to consumers of any age. Always will be.
 

Brandon Rome on Millennial Marketer: “I Don’t Use QR Codes”:
With modern mobile OSes adding native QR support to their default camera apps, adoption should increase over time. This removes the friction of having to download a 3rd party app to use the technology. That said, I think QR codes shine for more co
 

Jeremy Wright on Millennial Marketer: “I Don’t Use QR Codes”:
My biggest issue with QR codes initially was the need for another program to open them. I had to open a QR code reader which alway felt slow and I had to remember what it actually was since I didn't use it enough. I can type, even on a phone, faste
 

Heidi Tolliver-Walker on Millennial Marketer: “I Don’t Use QR Codes”:
Yes, Gina, to your point about this being anecdotal, I agree. It's not necessarily representative of the entire population of people who could potentially scan QR Codes. It is only instructive on why someone might not scan a code. Because I regularly
 

Rick Levy on Millennial Marketer: “I Don’t Use QR Codes”:
We are never going to get 100% engagement in anything we do, unless we are giving away money. For every Millennial that doesn't scan a QR code there are others who will. But, I agree with Heidi that we should be more diligent and include copy that
 

Heidi Tolliver-Walker on Millennial Marketer: “I Don’t Use QR Codes”:
Yup. I scan QR Codes just to see what's on the other side. I want to see what marketers are doing well . . . or not. I'm not thinking about being marketed to. I'm thinking, "I wonder how well they implemented this?" As Gina said, maybe that's why he'
 

Gina Danner on Millennial Marketer: “I Don’t Use QR Codes”:
Eddy -- excellent points. Perhaps that is why he is working retail at this point. It would be interesting to have a conversation with him about the role of marketing. And the printer who doesn't have amazing business cards, exceptional promotion
 

Eddy Hagen on Millennial Marketer: “I Don’t Use QR Codes”:
A marketer who's (personally) opposed to everything that smells like sales... interesting... Sounds a bit like a printer who never takes printed business cards with him, who doesn't want printed promotional material.
 

Gina Danner on Millennial Marketer: “I Don’t Use QR Codes”:
Heidi good points on the ever evolving perception of the QR Code. While I appreciate this one "marketing student's perspective" we do need to remember it is anecdotal data. (and I know you get that) Too often clients, especially in smaller busines
 

Maulik Shah on Web-to-Print Product Spotlight: Design ‘N’ Buy:
Good Informative post, Thanks for sharing it over
 

Robert Godwin on If You Were a Printer, You'd Be Home By Now:
The Los Angeles Times is moving from downtown to the beach. Can't really argue with that. In second grade we toured the downtown facility. The best thing about it was the hats they made out of the newspaper fresh off the presses. We all had ink stain
 

Joe Webb on If You Were a Printer, You'd Be Home By Now:
And... you could not have those really old letterpress presses swing in unison because the buildings would actually sway! Or so Harrie Lewis told me so many years ago...
 

Mathew Hadden on How Is Your Mobile Competency?:
I don't know about the mobile competency and its internet users marketing before seeing this content. So I want to say this is a very good content and for those who want to understand easily about the mobile competency. such a great content I ever sa
 

Sean Smyth on Digital Print for Packaging: The pace is steady and picking up with lots of room for growth:
Thanks, David, and apologies for the delay in responding to you (you aren't my mother in disguise by any chance?) Sean
 

Sean Smyth on Unique Great Northern Solution Fills the Gap Between Corrugated and Folding Carton:
Always great to hear about how users apply new technology and open new applications to find the real sweet spots for developments outside the scope of inventors. Just increases my admiration for innovative minds in the print & printed packaging secto
 

Jennifer Matt on Embedding Real Print Workflow Change:
Robert, You are correct, backend (non-customer facing) solutions get A LOT less User Experience love which is so IRONIC since these systems are used daily by so many people. Most software is developed with just developers - there are no User I
 

Robert Arena on Embedding Real Print Workflow Change:
I get the feeling that the people who develop solutions for effective workflows do not have to actually use their software in a production environment. I realize that the back end can be complex but the front end should not. The interface needs to be
 

Gina Danner on Rarity: Another Reason (Good) Personalization Works:
The problem with big data is there is LOTS of data. Data analysis is both a science and an art. Those scientific artists are expensive and it takes time to show the return on investment. Plus there just aren't that many of them. Add to that, you
 

Richard Stevens on Verico Technology Aims to Increase the Market Share of its Zahara Plate with an Experienced European Sales & Service Team:
Is the waterless market that large to have 6+ sales & technical people ?
 

Stan Tan on Rarity: Another Reason (Good) Personalization Works:
A lot of marketers are actually lazy to put in the additional effort to personalised their marketing campaigns. Look at it this way, you can manually write a very personalised hand-written letter with their browsing history, purchase history, thei
 

Joe Webb on Lost in the Economy: Patience:
An economist looks at USPS https://mises.org/wire/how-postal-service-loses-so-much-money
 

Tony Hodgson on Rarity: Another Reason (Good) Personalization Works:
Lack of relevant data is one big reason why print and marketing service providers don't use personalization and rely on bland generic mailings. But even if you only have limited data, you can still create a powerful personalized campaign. For exampl
 

Gerhard Maertterer on Rarity: Another Reason (Good) Personalization Works:
Whoever will be in drupa-town Duesseldorf on April, 24th 2018 is invited to join my workshop "The new role of PRINT in a world of Data Driven Marketing": https://tdm.f-mp.de/programm/tag1#SLOT4 Whoever has no ticket to Duesseldorf may download our
 

Maeghan Nicholson on Rarity: Another Reason (Good) Personalization Works:
Agreed! We're hosting a free webinar on the possibilities with personalization on May 1, with the guy who did the Share A Coke campaign in Europe with custom labels. Personalization is part of the future of print! https://www.suttle-straus.com/person
 

Mike Porter on Rarity: Another Reason (Good) Personalization Works:
Maybe part of the reason we don't see the degree of targeting and personalization Heidi is describing is operational incompetence. The risk factor for mistakes goes way up when mail pieces get specific. If the organizations producing the pieces don't
 

Etienne Durey on Rarity: Another Reason (Good) Personalization Works:
Dear Heidi Many Cies have huge quantity of data (billing, CRM, web, etc.) but how many are able to exploit this? Often here is the big pblm! also can I suggest you to look at Nuukik - using IA they can generate fantastic target files easilly through
 

Richard Romano on In Praise of Data: How PRIMIR Industry Research Can Improve Your Business:
Thanks for the comment, John. In this world of encroaching emoji,it's getting easier to overlook questionable usage that involves real words!
 

John Zarwan on In Praise of Data: How PRIMIR Industry Research Can Improve Your Business:
apologies for the incomplete editing of my writing!
 

John Zarwan on In Praise of Data: How PRIMIR Industry Research Can Improve Your Business:
Thanks Rich. I think the general analysis and comments on catalogs (catalogues) and flyers (circulars/inserts/FSIs) are a little more interesting/important than the direct mail discussion (And to your end note, I use data as a plural (As I believ
 

Robert Godwin on The Culture of Business Meetings:
Jen, It hurts to think how accurate your observations are. The solutions equally implausible. Tell a salesperson to turn off their phone? try that when a job has issues. Tell the CEO/COO that? Not if they are waiting for the next big dog to call t
 

Matt Buker on Two Reasons This QR Code Should Work—and One That Makes It Fail:
I truly believe the QR code is the fastest and best way for customers to intersect print and digital. As Edwin points out, it is easier then ever. In the fall Apple snuck the reader directly into the camera, so no more third party app. Brilliant, but
 

David Murphy on Smurfit Kappa and HP Bring first Digital Post-Print Corrugated Press to Europe:
Smurfit Kappa's selection of this first HP PageWide C500 Press is meaningful. SKG has €8.6 billion in revenue with 370 sites in 22 countries in Europe and 13 in the Americas. Mainstream digital production for corrugated is only just beginning and we
 

David L. Zwang on Smurfit Kappa and HP Bring first Digital Post-Print Corrugated Press to Europe:
Glad to see this exciting press make it into the wild. There is a great backgrounder on it here: http://whattheythink.com/articles/87003-hp-pagewide-c500-corrugated-inkjet/ dave
 

Edwin Acevedo on Two Reasons This QR Code Should Work—and One That Makes It Fail:
With Apple and Google making it possible (and easier) to scan QR codes without a dedicated scanner app, it would seem to me that non-app solutions are the way to gain traction moving forward. And I believe the likelihood of delivering useful informat
 

Gina Danner on Two Reasons This QR Code Should Work—and One That Makes It Fail:
Heidi, sorry if my post was confusing... QR Codes are easy... for anyone that is somewhat technically inclined (and you don't have to be a lot that is for sure) but for the average person, if you bother to scan one several times and it ends up taking
 

Hamilton Costa on The Value of Platforms: A Revolution is Coming!:
Great point Pat. You're right. Platform is the key point for printing industry.
 

Heidi Tolliver-Walker on Two Reasons This QR Code Should Work—and One That Makes It Fail:
I guess I'm an oddball, but I don't see QR Codes as clunky and hard to use. I open my QR reader just like any other app, then hold the camera over the code. It's no more difficult than opening any of the myriad other apps on my phone. In some ways, i
 

Edwin Acevedo on Two Reasons This QR Code Should Work—and One That Makes It Fail:
You will satisfy more customers with QR codes when you can offer more than one thing to choose from. One size does not fit all. It’s now possible for QR codes to deliver a smartphone experience that resembles “local search” from printed labels and pa
 

Gina Danner on Two Reasons This QR Code Should Work—and One That Makes It Fail:
Ahhh... the QR Code... it could have been AMAZING, but too often, just as in the recipe debacle, they fail to deliver the user to the promised value. Fool me once, shame on you... fool me twice, I'm not going to bother. There we have the decline of
 

Joe Webb on Go, NextPage! Congrats on a Great Self-Promo Campaign Demonstrating the Value of Combining Social Media, Video, with Direct Mail:
The money quote: “It never fails that when we do a really cool campaign, clients will call up and say, ‘We want to do what you did,’” Danner says. The way you demonstrate your competence is by using the the tools you are offering in your very own
 

Joe Webb on Dr. Joe: It’s Time to Stop Cooperating with Postal Reform:
When I read about the negotiations at that time, that was the deal that was struck. If they got the full monopoly power, which had great monetary value, then they would have to be truly independent. Everyone knew the deal they were striking, and they
 

Seth Meyer on Dr. Joe: It’s Time to Stop Cooperating with Postal Reform:
Dr. Webb, You’ve misstated the facts concerning the USPS pension. Congress forced the postal service to prepay funds into the pension, something no other competitor is required to do. I would argue that this money, properly managed could have been u
 

HENRY HUNT on Dr. Joe: It’s Time to Stop Cooperating with Postal Reform:
Hard not to agree with what's been said. All large bureaucracies are doomed to the same fate. I know, I work for one of the largest ones. Recently a leader of blank blank said the entity must focus more on delivery and less on process, more on people
 

George Lawrence on Dr. Joe: It’s Time to Stop Cooperating with Postal Reform:
The USPS is enemy number 1. If we had a free enterprise system we would all be better off and actually Thrive. Joe is right, all of the alternative forms of communication were born out of frustration with the USPS. Do you know how UPS was born? F
 

Joe Webb on TAGA 2018 and the Future of Graphic Arts Research:
"Dr. Joe Webb was the first keynote speaker. The event got off to a good start in spite of it." Yeah, it was good to see you too. :) It was my first TAGA meeting -- EVER! And in light of my announced plans, there is a good chance it will be my
 

Joe Webb on Dr. Joe: It’s Time to Stop Cooperating with Postal Reform:
And I remember IPSA in the early 1970s. There are news stories about them but this document by one of the founders has some history. http://www.dmacweb.com/IPSA/HistoryIPSA.pdf The reason a postal monopoly was established was because of libertari
 

Don Piontek on Dr. Joe: It’s Time to Stop Cooperating with Postal Reform:
Wow! People have short memories. There were a few private "alternative" delivery start-ups that popped up in the 90's. One was a limited area delivery service funded by RRD, Quad, and few others. The other was the Alternate Delivery Service which
 

Thomas Lickert on New Print Finishing Techniques for Direct Mail:
I was amazed at the different textures and branding ideas. Classic Color's digital artwork and PreMedia services model were enlightening. Well, I think you probably answered Tim's inquiry in spades.
 

Thomas Lickert on Faces of Finishing: BindTech/Finish Line Bindery Owner John Helline On the Trade Bindery As an Investment Target:
Good interview lots of insights on finishing. Sounds like John has the pulse on bindery and how to make it work. There's always a common thread in successful companies like product knowledge, flexibility, and listening skills I was curious about
 

Jennifer Matt on The Changing Role of Print Sales Representatives:
Thomas, Linda, and Gina, Most people are nice. Most people don't want to deal with unnecessary tension in their lives. So when a sales rep says; my customer "likes me" and that's my defense strategy - it is hard to quantify.The customer isn't goin
 

Jennifer Matt on Sell Workflows Not Print:
Daniel, By workflow; I mean the business process that your customers are working on that results in printed materials. E.g. the process / workflow that results in a product label order to a print is the making and selling of the product. The wo
 

Gina Danner on The Changing Role of Print Sales Representatives:
Understanding the "WHY behind the WHAT" is critical. Too many reps feel that their customers buy because of the relationship with the rep. I hope my reps go a step deeper and understand that if the client is buying because you are friends, when tha
 

Linda Manci on The Changing Role of Print Sales Representatives:
We can never emphasis this enough. This is how you win and keep clients and earn their business.
 

Thomas Lickert on The Changing Role of Print Sales Representatives:
Could not agree with you more, if you're looking for results you'll need know how to solve the problems.
 

Thomas Lickert on Sell Workflows Not Print:
Workflow discussions are critical to savings. Thanks for reinforcing this. Good commentary Jennifer wish I could have been there for that conversation.
 

Werner Rebsamen on Ad Nauseam: Frank on Pop-Up vs. Print Ads:
Frank - I expected a story on printed Pop-ups. Have many books on that topic as I consulted in Colombia and China. Students loved those pictures and the effects created with printed and die-cut Pop-ups. You are so right with the ads. They destroy
 

Frank Romano on Show and Tell:
From Ken Garner: I read your article related to industry trade shows in this morning’s edition of WTT with interest. It was a nostalgic walk down memory lane. One correction…NPES did not give the partners just two weeks to respond to the buy-o
 

Christopher Curran on Show and Tell:
Fascinating walk down memory lane and a very well organized summary of the event changes through the years. Thank you! In fact, I remember PRINT ’07 and attending when I was a student of yours at RIT. I was blown away by the scope of the industry I w
 

Thayer Long on The New Tax Law: What Printing Industry Business Owners and Executives Must Know:
This is going to be practical information which industry can use to affect their desired business outcomes. It'll be a "no-fluff" zone!!
 

Maeghan Nicholson on Web-to-Print Is for Your Customers:
We built our own web-to-print storefront (the S4 Marketing Resource Center) to save our customers time, but it also saves us time, as the web-to-print workflow streamlines/eliminates a lot of internal steps! Even have companies with their own in-plan
 

Gina Danner on Are You Distinguishing Between Macro and Micro Conversions?:
Good insight... little things can impact the success of every campaign. By watching those little items, you can make big impacts in the ultimate results. The challenge for some PSPs is that they think marketing is this unknown creative process -- i
 

Abhyuday Singh Chauhan on Web-to-Print Is for Your Customers:
Jennifer, totally agreed with this article concept. Web to print solutions is basically more for customers rather than printers. And always customers concerns either make or break the brand image.
 

David Murphy on Frank on "Paper Shamers":
Many of the companies promoting the 'go green and do not print' messaging do so for economic reasons, not for sustainability reasons. The good folks at TwoSides (twosidesna.org) are working to educate the market about the sustainability of print and
 

Lisa Bickford on Web-to-Print Is for Your Customers:
Is there a certain web-to-print software that does these things best?
 

Chuck Werninger on Web-to-Print Is for Your Customers:
You’re dead-on again, Jennifer. Make their lives easier and they’ll visit you more frequently but fail to and they’ll be quietly lured away in the night by another printer who does.
 

Werner Rebsamen on Frank Tells the Plane Truth About Paper:
Frank - since when are you flying? You always did prefer the train. Remember 1995, picking up the NAPL Technology Award in Tucson? Your colleague Werner does. When I picked-up my award the year before, I did contribute to my 3 million + miles on
 

Frank Cost on Frank Tells the Plane Truth About Paper:
Remember that Twilight Zone episode when bookish Burgess Meredith is the only survivor of a nuclear war, and he discovers a ruined library full of books, only to drop his coke-bottle glasses in his excitement about being able to read uninterrupted fo
 

Fadel Iskander on New RICOH ProcessDirector Enhances Transparency, Efficiency, and Ease of Use in Communications Management:
Unfortunately, it STILL doesn't support PDF/VT.
 

Stan Tan on If Print Is So Powerful, Why Do Multichannel Marketing Studies Ignore It?:
There are a few reasons why print is ignored by marketers: 1. Print doesn't generate instant results. It isn't like digital where you run a campaign and you will know whether the campaign performs or not. Print is the opposite. That brochure might s
 

Trish Witkowski on Dangerous Potential: The True Power of A Strategic Approach to Paper Cutting and Handling:
Robert - thanks so much for your feedback on the article, and for adding Scissorhands to the conversation. I'll check them out!
 

Melissa Glynn on TCS Digital Solutions Delivers the NEW T2-C Printer:
The T2-C is fast and easy to use. I have printed on multiple printers and this printer holds true to the advertised advantages: fast, easy to load, very little material waste, quick, touch panel control, durable ink quality, etc. It is small and fits
 

David Avery on Frank Tells the Plane Truth About Paper:
But airlines are taking the screens out of the back of the seats so they can cram more rows into the plane. Wonder how much they would save with a bright white uncoated? Actually this speaks to the issue of sending newsletters vs a PDF on a web
 

Patti Groh on If Print Is So Powerful, Why Do Multichannel Marketing Studies Ignore It?:
We only have 5 seconds to grab the attention of consumers, and print is still one of the most effective ways marketers can do this. Sappi North America has done a great deal of research on the impact of direct mail and the power of print – and the nu
 

Robert Godwin on Dangerous Potential: The True Power of A Strategic Approach to Paper Cutting and Handling:
Trish, Excellent article on the cutting stage in print workflows. it is the most difficult bottleneck (think time suck and errors) to deal with. You correctly identified the buy new or update conundrum. Cutters have a long life (good thing), but w
 

Chris Lynn on The Shapes of Things to Come: Direct-to-Object Printing Bridges the Gap Between Industrial and Commercial:
The article did not mention one of the main challenges of this field - surface treatment to ensue good ink adhesion and appearance on disparate substrates. Also, a substantial proportion of the direct-to-object printing market requires custom-des
 

Steven Calov on The Shapes of Things to Come: Direct-to-Object Printing Bridges the Gap Between Industrial and Commercial:
Heidelberg offers similar equipment in this Direct to Object printing with the Omnifire 250 and Omnifire 1000. The Omnifire 250 can print on round and cylindrical items with quick changeover holders with a 4 axis robotic arm. The Omnifire 1000 is a 6
 

Frank Cost on Faces of Finishing: Industry Legend Werner Rebsamen On the Hidden Costs of Poor Material Handling:
Werner, I knew you couldn't stay retired for long! Wonderful to see you and hear your insights about the industry! You were my teacher, and Trish was my student! So exciting!
 

Adam Dewitz on Kodak Aims to “Take Print Further” at Customer Event:
Frank thanks for sharing your instant book.
 

Frank Cost on Kodak Aims to “Take Print Further” at Customer Event:
You can view my Instant Book about the Kodak Taking Print Further event in on online form here: https://issuu.com/frankcost/docs/taking_print_further?utm_source=conversion_success&utm_campaign=Transactional&utm_medium=email
 

Frank Cost on Kodak Aims to “Take Print Further” at Customer Event:
Kodak produced a deluxe edition of our book, Rochester from the Air, to demonstrate special capabilities of their NexPress digital color press, including light black ink for smooth highlight rendering, and dimensional printing to create a simulated l
 

Mark Pomerantz on Faces of Finishing: Industry Legend Werner Rebsamen On the Hidden Costs of Poor Material Handling:
The term 'industry legend' is not one to be tossed around lightly. But in this case, it truly fits. Trish - thank you for honoring Werner Rebsamen, also my professor of Bindery & Finishing, as it was known in those days when I attended RIT. Nobody wa
 

Paul White on The Importance of SEO for Print Businesses:
I agree with Joe Webb's comment regarding "a quarter inch hole". I’ve always maintained that most folks don’t want to buy anything new, shopaholics notwithstanding. People want what the new thing can do for them. Whenever I read a new product pre
 

Gee Ranasinha on The Importance of SEO for Print Businesses:
Thomas, Getting high quality backlinks is what you’re ultimately aiming for, but that takes time. However here are some things you can do right now that will make a positive difference: 1) Publish relevant, informative content based upon likely
 

Thomas Lickert on Faces of Finishing: Industry Legend Werner Rebsamen On the Hidden Costs of Poor Material Handling:
Nice way to kick-start your "Faces to Finishing". Look forward to more. Lot's of important insights here. It's not the first time I've heard that one trained operators can help you lower overall operating costs. Simprint re-manufacturers pre/post
 

Jeff White on Faces of Finishing: Industry Legend Werner Rebsamen On the Hidden Costs of Poor Material Handling:
Great interview. Werner was one of my favorite instructors at RIT and I still have some of the books I bound in his class back in 78.
 

Thomas Lickert on The Importance of SEO for Print Businesses:
Need to know more about actions that will boost my search engine ranking. Can certainly attempt to make my content audience interesting and my About Us page better. Good advice thanks.
 

Gee Ranasinha on The Importance of SEO for Print Businesses:
Our company has been providing SEO (amongst other marketing services) for over ten years. I agree with John about the importance of ‘thinking like your customer’ when writing site copy, as well as the importance of an engaging “About Us” page. The
 

Randall Blinn on Proactive Customer Service:
You have my full support Jennifer. I have been implementing and supporting ERP/MIS solutions in the Graphic Arts industry for 45+ years and most users (adult as you indicate) don't know when to ask for additional training. I have many clients using
 

Joe Webb on The Importance of SEO for Print Businesses:
Like Mr Foley implied, the basics of marketing still apply. In the case of wide format, promoting wide format printing does not relate to what prospects are looking for. The old Ted Levitt comment about what marketing does is so important. His exampl
 

Robert Godwin on Sound Off! Why Do You Love Print?:
Print is low-tech/high-touch social media. And I love that!
 

John Henry on John Henry on the Sixth Annual NPOA Owners Conference:
Thank you for interviewing me. I hope to see some of you in 2019 with the rest of us at NPOA print owners conference 2019 #NPOAcon2019
 

Pete Masterson on Frank: Book Publishers Turn the Page:
I was the tariff publishing officer for Southern Pacific in the mid 1980s. Using proprietary software, we created a "printing on demand" system for our tariff publications (10,000 pages of material spread among about 100 different books). We used CP/
 

Joe Fedor on Sound Off! Why Do You Love Print?:
From the time we started smearing colored grease on cave walls, people have been putting color on substrate as a form of artistic expression and communication. Eventually, we started applying technology to that activity so that we could do it on a l
 

Jon Kenney on Sound Off! Why Do You Love Print?:
I have been connected with print from the time I was a boy and my mother ran a classified advertising agency out of our home. I love helping people convey and preserve their message. We were recently asked to rush a project because sadly one of the a
 

Werner Rebsamen on Frank: Book Publishers Turn the Page:
Frank - great video. In regards for printing and binding books, you spoke from my heart. Remember, we were the only ones in the late 1970's early 80's who predicted those short-runs? I was quoted in Publishers Weekly in September 1981 on that topic,
 

Lisa Bickford on Sound Off! Why Do You Love Print?:
The history. The production process. Being able to see something from concept to completion. The smell. The feel. The fact that what we does helps people be successful in business. The create genius - sometimes good design actually beings tears t
 

Heidi Tolliver-Walker on Sound Off! Why Do You Love Print?:
Love it! I just can't relax and read a book on a screen. It has to be paper. There is something emotionally comforting about holding a book in your hand and flipping physical pages. It makes it seem more "real." Interestingly, counselors use pape
 

David Avery on Sound Off! Why Do You Love Print?:
My passion for print began in High School. The school board cut funding for my Alternative School the first day of spring break. We quickly built plans to fight this. Including printing 1000's of handbills and distributing them to sway public opinion
 

Frank Cost on Frank: Book Publishers Turn the Page:
What I want is a digital book that smells like freshly printed offset. For those of us who judge a book first by its fragrance. Maybe a scratch-and-sniff strip inside the front cover could work. Perhaps a small niche market. But a man can dream.
 

Patty Kustom on Color Inkjet Improves Business Communications:
Exciting to see how personalization, data and color inkjet are delivery on the promise to help create higher value communications. Perfect combination!
 

Joe Webb on In the Mail: February 2018 - What You Need to Know About Postal Issues:
So let's see -- assuming a CPI of 2% per year and a decrease in cost of wireless communications of 5% every year and speed doubling every two years, this can only go in one direction. The USPS will never meet its financial targets. Lysander Spooner -
 

Gina Danner on Could User-Generated Content Benefit Your Print Business?:
We recently ran a campaign that demonstrated involved direct mail. The campaign included personalized direct mail, highest quality of design and print / email / social media / targeted digital ad buy. Our goal was to show multi-channel marketing and
 

Gina Danner on If Print Is So Powerful, Why Do Multichannel Marketing Studies Ignore It?:
We recently did a campaign for a client that we tested print only, digital and print, and digital only. Print only generated 218 donations. (approx. 15000 recipients) Digital and print generated 250 donations. (approx. 5000 recipients) Digita
 

Rick Levy on Could User-Generated Content Benefit Your Print Business?:
I think it's an interesting concept. I'm concerned that clients and customers of even small companies won't participate because of company policy, lack of time during the day and possible back lash from "putting yourself out there". This is my immedi
 

Carlos Silgado on The Good Book: A Tour of Baskerville's Bible:
This video on a “museum specimen” is a remarkable fresh approach to what truly means printing as a modern communication media. Not only the care for the right paper, ink and typography. And the diligent focus on the aesthetic impression of each page,
 

Richard Romano on Highlights of the WhatTheyThink Printing Forecast 2018:
The full report breaks out all the responses by employee size (which can then be extrapolated to approximate revenues), but we did not specifically ask about digital/analog split, although we did ask about general type of print business, mostly for o
 

Chuck Werninger on Self-Service—Your Customer Expectation and Preference:
So very true, Jen. We've been fairly difficult to do business with and our success has suffered in recent years. I can't wait until we go live on our new solution to see how it impacts our business. I'm guessing it will be significant!
 

Chuck Werninger on If Print Is So Powerful, Why Do Multichannel Marketing Studies Ignore It?:
I'd agree with Gina Danner, it's all about the money. I've seen marketers think they don't have the budget or confidence they can "reach" as many customers with print so they choose the lower "cost per piece" method and settle for the dismal results
 

Maeghan Nicholson on The Great, Outdoors: Attention to Detail Goes a Long Way Toward Creating Effective Outdoor Graphics:
Great article, just inspired our own blog on "The 7 Biggest Mistakes People Make With Outdoor Signage"
 

Maeghan Nicholson on The [Office] Space Age: Signs By Tomorrow Transforms the American Diabetes Association’s New Headquarters:
Great article, our wide format team is also doing a lot of this kind of work! Here are some selling points to convince people to add office graphics: https://www.suttle-straus.com/blog/6-reasons-to-add-environmental-graphics-to-your-office
 

Gordon Pritchard on Cal Poly Professor Addresses How and Why Designers Should Take Color Vision Defects into Account:
One factor that most designers are unaware of and that affects the vast majority of people is that eye/brain visual discrimination is based primarily on tone difference (subject field contrast) rather than color. I.e. in a graphic element, two colors
 

David Avery on The Bold (But Not Italic) Plan to Save on Ink:
Where this will come in is not the household / office printer but the Impikas and their brethren. When you design a vdp form that will be printed 100,000 times, reducing the ink costs just a few ml per page can be substantial. You will see esti
 

Dov Isaacs on Cal Poly Professor Addresses How and Why Designers Should Take Color Vision Defects into Account:
It is indeed possible that Cal Poly GrC students aren't representative of the overall public in terms of ability to see color. If someone recognizes (no pun intended) that they cannot properly see color, it is possible that they just might shy awa
 

Dov Isaacs on The Bold (But Not Italic) Plan to Save on Ink:
Of course, this all begs the issue of text readability. Obviously, extra-bold headline fonts are not what anyone in their right mind would use for text. For commercial printing, the cost of ink for text printing is much less of a concern than the
 

Robert Godwin on How to Choose the Leader of Your Print MIS Transition:
Jen, As usual, you have reflected the reality of change in a live' system. Change being the key word. The only surprise is that Six Sigma practice is not suggested as a reasonable methodology to achieve a successful implementation. Not only does it
 

Marriott Winchester on How to Choose the Leader of Your Print MIS Transition:
Jennifer, very good article. Technology solutions from a robust MIS, that easily integrates with your customers systems, automating and streamlining order entry, with a focus on reducing wasteful administration time for CSRs chasing specifications a
 

Heidi Tolliver-Walker on If Print Is So Powerful, Why Do Multichannel Marketing Studies Ignore It?:
You would think that printers would be more proactively talking about the higher value leads and be promoting data and case studies to that effect. If they don't get that information in front of their clients, who will?
 

Jane Mugford on How to Choose the Leader of Your Print MIS Transition:
This article could not be more accurate - you nailed it Jen. Print MIS transitions are the hardest implementation an organization will face, but they are often so under resourced from a business leadership/project management perspective. I would arg
 

Jennifer Matt on How to Choose the Leader of Your Print MIS Transition:
I feel like this article is part informative and part group therapy. I would LOVE to play a small part in preventing Print MIS implementation disasters because they are 100% bad for our entire industry. All printers need to become data-driven orga
 

Rick Levy on If Print Is So Powerful, Why Do Multichannel Marketing Studies Ignore It?:
Marketers are also focused on metrics and automation. Other than Mindfire Studio, I'm not aware of any other automation platforms that work well with direct mail. For Studio to work, the reader has to engage a CTA which links to a landing page.
 

Susan Moore on How to Choose the Leader of Your Print MIS Transition:
Excellent advice! Once comment, the good sales people will tell their prospect how difficult this will be, outline the type of resources it will take for a successful implementation and help them prepare for that ride. That is not an easy conversat
 

carol andersen on How to Choose the Leader of Your Print MIS Transition:
You are "spot on" Jennifer! We've been providing print MIS for close to 30 years now and the number of times we see implementation problems arise because of the issues you cite is way more often than we would like. And the problems usually stem from
 

Glenn Wells on If Print Is So Powerful, Why Do Multichannel Marketing Studies Ignore It?:
I've often heard clients state that mailings are too costly to consider, yet they did not consider the value per qualified lead that results from including print: higher-value leads than those acquired via response from single or other channel mixes.
 

Chuck Werninger on How to Choose the Leader of Your Print MIS Transition:
Another excellent article, Jennifer. I'm following this thread very closely right now and really appreciate your sage advice!
 

Gina Danner on If Print Is So Powerful, Why Do Multichannel Marketing Studies Ignore It?:
"Follow the money." Print is not tracked in these studies because marketers and marketing agencies, in general, are focused on budgets and/or billings. Marketing agencies are able to bill lots of hours for digital management, however, the budgets q
 

Gina Danner on How to Choose the Leader of Your Print MIS Transition:
Good article. Besides understanding the plant operations the MIS Leader must also understand the customer service and sales aspects of the operation. Too often plant focused individuals front load work on CSR and Sales which will prevent adoption a
 

Jeff White on How to Choose the Leader of Your Print MIS Transition:
You nailed it Jennifer. Most projects suffer when the wrong leadership is chosen on the printers side. Your comments about not having a Technical person run the project is right on the mark. You need someone that understands change and more import
 





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