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Recent Discussions

Werner Rebsamen on RIT Announces College Name Changes, Reorganized Academic Affairs:
Finally! While teaching 26 years at the former School of Printing, I have always realized, that we were teaching two entirely different segments, one connected strictly to the Arts, that is Typography / Layouts and Design, the others which covered th
 

Werner Rebsamen on RIT Announces College Name Changes, Reorganized Academic Affairs:
Finally! Kudos to the new RIT president and their foresight what printing is. For 20 some years, this former member of the print Faculty addressed the Research and Engineering Council of the Graphic Arts, an annual event where 400 some industry exper
 

Robert Godwin on “Uncle Dave” Mainwaring Has Passed Away:
RIP Uncle Dave- Chuck Gehman introduced me to Dave when we both at Printable (MARCOM CENTRAL) I remember some skeptical observations regarding startups and dot coms. Turned out he was prescient.
 

Joseph Pasky on Throwback Thursday, Bindery Edition: Trish Asks Trade Binderies About Their Most Useful Vintage Machines:
Delightful trip into the past in the 'wayback machine'. Nice job.
 

Frank Romano on EFI Opens Massive New Inkjet Facility:
Thanks guys Werner: I will miss you at the Retirees event All the best
 

Heidi Tolliver-Walker on Flies on the Wall: On Sale Now:
Gina, do you guys do retargeting in direct mail?
 

Gina Danner on Flies on the Wall: On Sale Now:
We use a variety of tools at NextPage to do cluster analysis. When you lay in purchase history to that analysis you are able to typically see 3-7 key clusters from the database -- AKA 80% or more of the database will fall in one of those key cluster
 

Eric Vessels on Print Takes Off at FESPA Global Print Expo 2018:
@David, It's a very worthwhile event to attend even at the distance. My first year here and there is much innovation to be seen. The usual suspects of course, but lots of great innovation throughout the halls - by the big dogs as well as the lesser
 

David Singletary on Print Takes Off at FESPA Global Print Expo 2018:
Great overview. By seeing this cannot resist attending this event. Definitely going to learn more about print industry.
 

Bob Raus on EFI Opens Massive New Inkjet Facility:
Very impressive. Great to see continued investments in US manufacturing.
 

Pat Berger on Sun Chemical Warns of Potential Shortages of Photoinitiators Used in Energy Curable Inks:
I can see this as a long and persistent situation. The manufacruing of the precursors for photoinitiators is just plain bad stuff. When the Chinse shut down production for environmental issues the rest of should take notice.
 

Werner Rebsamen on EFI Opens Massive New Inkjet Facility:
Thanks Frank - driving by, I did admire this enormous, beautiful and modern building. Now you did give us a chance to see the inside. Great interview. Will I have the pleasure meeting you at the RIT Retiree Party?
 

Tim Matthews on The Pre-Mortem to a Print MIS Transition:
Well done!
 

Werner Rebsamen on Digital Platemaking:
Drivers License on the phone? What about low or no battery power? Printed items do not need such power. We can say - "that's the power of Printing!"
 

Chuck Werninger on The Pre-Mortem to a Print MIS Transition:
Great suggestions, Jen! We're setting sail on ours right now so your article is very timely!
 

Marion Williams-Bennett on locr Personalized Maps Enable Service Provider to Expand :
Here is the link to the webinar: Enjoy! https://register.gotowebinar.com/register/1310179545284152579
 

Craig Kevghas on Digital Platemaking:
Think how many police-related incidents we'll avoid once officers start texting citations directly, without having to leave their cars. Excuses will have to be submitted via PDFs to the judge. Under the notion that "driving is a privilege and NOT
 

Gordon Pritchard on Digital Platemaking:
Digit-all.
 

Pat Berger on U.S. Paper Recovery Rate Reaches 65.8 Percent in 2017:
IN 2017 we exported close to 20 milions tons about 37% of out totall recovered fiber. The last quarter of 2017 China told the US that it won't accept any more of our garbage invested fiber. Most of this collected fiber that is in warehouses on th
 

Chris Lynn on Your Customer’s Workflow Challenges are Your Opportunities:
The article is spot-on. Most PSPs should re-brand themselves as 'MSPs' - Marketing Services Providers. That said, I know printers who, instead of charging a premium for value-added services, use them as a barrier to competition in key accounts.They l
 

Pat McGrew on A Big Focus on Small Print Shops:
hi Paul - that number is from NAICS. A caveat here as a veteran of fun with NAICS numbers is that they rely on self-reporting. My experience has been that many printers do not identify themselves as printers - they may have begun as a copy shop and g
 

Corry Casler on A Big Focus on Small Print Shops:
Thanks for the shout-out Ryan. Years ago, after having to turn away small shops, we quickly realized we were missing out on this important segment. Prospects let me know in no uncertain terms that software vendors weren’t paying attention to
 

Paul Foster on A Big Focus on Small Print Shops:
"there were slightly less than 70,000 print shops with fewer than nine employees" Is the 70,000 number correct?
 

John Zarwan on Your Customer’s Workflow Challenges are Your Opportunities:
Once again Jennifer has nailed it. The key for print service providers -- actually for all businesses -- is to make the customer's life easier.
 

Jennifer Matt on Your Customer’s Workflow Challenges are Your Opportunities:
Gina, Couldn't agree more AND remember if you're talking upstream of the print (not to procurement), then solving those issues represents real value. Do not give away workflow solutions to win the print. Understand how much time/money you're savin
 

Gina Danner on Your Customer’s Workflow Challenges are Your Opportunities:
Excellent example of the real problems that clients have and they just need solved. They often look to the PSP for solutions since the invoice for the end product comes from a printer. Printers in reality should stop seeing themselves as ink on p
 

Nick Gawreluk on Education Partnerships at Printing Industry Midwest Helps Students Explore Jobs in Print:
Thank you Pat! I was really fortunate to have the PIMW support from high school through college.
 

Maeghan Nicholson on Interest in Print Retargeting Growing?:
I think you meant "It’s a reality that marketers are going to start with what’s easiest and gets the biggest return for the LEAST money."?
 

Maeghan Nicholson on Cold (Type) Case:
This is hilarious!
 

Shoshana Burgett on Wish You Were Here:
My children, now 18 and 21, continue to receive postcards from my trips. BTW check out an app called Postagram, which takes your Instagram photos and sends them as a postcard. In many countries, it's even cheaper than posting it from that country, t
 

Pat Barnum on Education Partnerships at Printing Industry Midwest Helps Students Explore Jobs in Print:
It has been so fun and rewarding to follow your career development, Nick. From that first internship, through college, your entry into the trade media outlets, and now working for a major supplier to the industry. You are a shining example of how
 

Masahiko kamei on Interest in Print Retargeting Growing?:
Hi! I am extremely interested in Retargeting by Direct Mail. I see similar things are happening in Japan as well. We like to learn more from case studies. I found 3 case sudies from your article: http://whattheythink.com/articles/88207-heating-retar
 

Werner Rebsamen on Paul Marino of Impress Communications Talks About His “Picture-Perfect” Bobst ACCUCHECK System:
Thanks Trish - Loved those "trap-door" features. Before all of those computer controls, we already had such a system going in 1973 on the Worlds first fully automated, in-line system, printing and hardcover binding up to 70 hardcover bound books a mi
 

Dov Isaacs on Cold (Type) Case:
@David, Actually “Font is a four letter word beginning with an ‘f’”. - Fontsy Dov
 

Carlos Silgado on Cold (Type) Case:
Great story and interesting comments on the evolution of fonts from metal to digital files! I did not know that the digital world has multiplied the number of fonts on that quantities!
 

Julie Shaffer on Cold (Type) Case:
Great true detective story! Thanks, Frank!
 

David L. Zwang on Cold (Type) Case:
Frank.. great piece.. and I always thought font was just another 4 letter word :-)
 

Eddy Hagen on Millennial Marketer: “I Don’t Use QR Codes”:
Image recognition: from a technical point of view, it can be done. But that's not the issue. The issue is human behavior and how you can get people to use it. Three steps are important: 1: they need to know that there is something to scan! 2: giv
 

Sean Smyth on A Significant Speed Boost and Cost Reduction with Hybrid Production Inkjet for Flexible Packaging:
Great piece Dave. I think there will be significant challenges in getting the technology to market in flexibles, but the prize here is absolutely enormous for the successful vendors. Brands, retailers and converters have great opportunities for inno
 

Robert Godwin on Millennial Marketer: “I Don’t Use QR Codes”:
In response to Robert Ross: I recently guest lectured at Loyola Marymount University here in Los Angeles, a reasonably modern, metropolitan city. Out of 20 students, 4 had read a magazine and 8 saw something on TV in the prior month. None had been to
 

Robert Godwin on Millennial Marketer: “I Don’t Use QR Codes”:
Heidi, You answered your own question. Image recognition is in fact no different than a QR code. So, why have a second, unrelated step in between. Scan the object of interest and just go there.
 

Robert Ross on Millennial Marketer: “I Don’t Use QR Codes”:
Just talked to two 25 year old college grads (med student and IT major) and asked them if they ever used a QR code and they laughed at me for even asking......
 

Heidi Tolliver-Walker on Millennial Marketer: “I Don’t Use QR Codes”:
Here's my question about image recognition. Until it becomes the default way to interact with printed pieces, and every consumer understands and can do this, what would cause someone to know to scan the piece? Or even try to see if there is anything
 

Robert Godwin on Millennial Marketer: “I Don’t Use QR Codes”:
I just ordered a buggywhip using QR code... Why wouldn't anyone just use image recognition? Package designs are as unique as a QR.
 

Richard Booth on Lehman introduces Calcium Slayer:
H. S. Boyd Company is proud to be a distributor of Calcium Slayer and Flush. This revolutionary set of products removes Calcium in the roller train in a environmentally and economically efficient manner.
 

Maeghan Nicholson on Web-to-Print Product Spotlight: Design ‘N’ Buy:
Our S4 Marketing Resource Center web-to-print software is also build on Magento, its a great flexible ecommerce base!
 

Robert Ross on Millennial Marketer: “I Don’t Use QR Codes”:
Your beating a dead horse. QR Codes are useless to consumers of any age. Always will be.
 

Brandon Rome on Millennial Marketer: “I Don’t Use QR Codes”:
With modern mobile OSes adding native QR support to their default camera apps, adoption should increase over time. This removes the friction of having to download a 3rd party app to use the technology. That said, I think QR codes shine for more co
 

Jeremy Wright on Millennial Marketer: “I Don’t Use QR Codes”:
My biggest issue with QR codes initially was the need for another program to open them. I had to open a QR code reader which alway felt slow and I had to remember what it actually was since I didn't use it enough. I can type, even on a phone, faste
 

Heidi Tolliver-Walker on Millennial Marketer: “I Don’t Use QR Codes”:
Yes, Gina, to your point about this being anecdotal, I agree. It's not necessarily representative of the entire population of people who could potentially scan QR Codes. It is only instructive on why someone might not scan a code. Because I regularly
 

Rick Levy on Millennial Marketer: “I Don’t Use QR Codes”:
We are never going to get 100% engagement in anything we do, unless we are giving away money. For every Millennial that doesn't scan a QR code there are others who will. But, I agree with Heidi that we should be more diligent and include copy that
 

Heidi Tolliver-Walker on Millennial Marketer: “I Don’t Use QR Codes”:
Yup. I scan QR Codes just to see what's on the other side. I want to see what marketers are doing well . . . or not. I'm not thinking about being marketed to. I'm thinking, "I wonder how well they implemented this?" As Gina said, maybe that's why he'
 

Gina Danner on Millennial Marketer: “I Don’t Use QR Codes”:
Eddy -- excellent points. Perhaps that is why he is working retail at this point. It would be interesting to have a conversation with him about the role of marketing. And the printer who doesn't have amazing business cards, exceptional promotion
 

Eddy Hagen on Millennial Marketer: “I Don’t Use QR Codes”:
A marketer who's (personally) opposed to everything that smells like sales... interesting... Sounds a bit like a printer who never takes printed business cards with him, who doesn't want printed promotional material.
 

Gina Danner on Millennial Marketer: “I Don’t Use QR Codes”:
Heidi good points on the ever evolving perception of the QR Code. While I appreciate this one "marketing student's perspective" we do need to remember it is anecdotal data. (and I know you get that) Too often clients, especially in smaller busines
 

Maulik Shah on Web-to-Print Product Spotlight: Design ‘N’ Buy:
Good Informative post, Thanks for sharing it over
 

Robert Godwin on If You Were a Printer, You'd Be Home By Now:
The Los Angeles Times is moving from downtown to the beach. Can't really argue with that. In second grade we toured the downtown facility. The best thing about it was the hats they made out of the newspaper fresh off the presses. We all had ink stain
 

Joe Webb on If You Were a Printer, You'd Be Home By Now:
And... you could not have those really old letterpress presses swing in unison because the buildings would actually sway! Or so Harrie Lewis told me so many years ago...
 

Mathew Hadden on How Is Your Mobile Competency?:
I don't know about the mobile competency and its internet users marketing before seeing this content. So I want to say this is a very good content and for those who want to understand easily about the mobile competency. such a great content I ever sa
 

Sean Smyth on Digital Print for Packaging: The pace is steady and picking up with lots of room for growth:
Thanks, David, and apologies for the delay in responding to you (you aren't my mother in disguise by any chance?) Sean
 

Sean Smyth on Unique Great Northern Solution Fills the Gap Between Corrugated and Folding Carton:
Always great to hear about how users apply new technology and open new applications to find the real sweet spots for developments outside the scope of inventors. Just increases my admiration for innovative minds in the print & printed packaging secto
 

Jennifer Matt on Embedding Real Print Workflow Change:
Robert, You are correct, backend (non-customer facing) solutions get A LOT less User Experience love which is so IRONIC since these systems are used daily by so many people. Most software is developed with just developers - there are no User I
 

Robert Arena on Embedding Real Print Workflow Change:
I get the feeling that the people who develop solutions for effective workflows do not have to actually use their software in a production environment. I realize that the back end can be complex but the front end should not. The interface needs to be
 

Gina Danner on Rarity: Another Reason (Good) Personalization Works:
The problem with big data is there is LOTS of data. Data analysis is both a science and an art. Those scientific artists are expensive and it takes time to show the return on investment. Plus there just aren't that many of them. Add to that, you
 

Richard Stevens on Verico Technology Aims to Increase the Market Share of its Zahara Plate with an Experienced European Sales & Service Team:
Is the waterless market that large to have 6+ sales & technical people ?
 

Stan Tan on Rarity: Another Reason (Good) Personalization Works:
A lot of marketers are actually lazy to put in the additional effort to personalised their marketing campaigns. Look at it this way, you can manually write a very personalised hand-written letter with their browsing history, purchase history, thei
 

Joe Webb on Lost in the Economy: Patience:
An economist looks at USPS https://mises.org/wire/how-postal-service-loses-so-much-money
 

Tony Hodgson on Rarity: Another Reason (Good) Personalization Works:
Lack of relevant data is one big reason why print and marketing service providers don't use personalization and rely on bland generic mailings. But even if you only have limited data, you can still create a powerful personalized campaign. For exampl
 

Gerhard Maertterer on Rarity: Another Reason (Good) Personalization Works:
Whoever will be in drupa-town Duesseldorf on April, 24th 2018 is invited to join my workshop "The new role of PRINT in a world of Data Driven Marketing": https://tdm.f-mp.de/programm/tag1#SLOT4 Whoever has no ticket to Duesseldorf may download our
 

Maeghan Nicholson on Rarity: Another Reason (Good) Personalization Works:
Agreed! We're hosting a free webinar on the possibilities with personalization on May 1, with the guy who did the Share A Coke campaign in Europe with custom labels. Personalization is part of the future of print! https://www.suttle-straus.com/person
 

Mike Porter on Rarity: Another Reason (Good) Personalization Works:
Maybe part of the reason we don't see the degree of targeting and personalization Heidi is describing is operational incompetence. The risk factor for mistakes goes way up when mail pieces get specific. If the organizations producing the pieces don't
 

Etienne Durey on Rarity: Another Reason (Good) Personalization Works:
Dear Heidi Many Cies have huge quantity of data (billing, CRM, web, etc.) but how many are able to exploit this? Often here is the big pblm! also can I suggest you to look at Nuukik - using IA they can generate fantastic target files easilly through
 

Richard Romano on In Praise of Data: How PRIMIR Industry Research Can Improve Your Business:
Thanks for the comment, John. In this world of encroaching emoji,it's getting easier to overlook questionable usage that involves real words!
 

John Zarwan on In Praise of Data: How PRIMIR Industry Research Can Improve Your Business:
apologies for the incomplete editing of my writing!
 

John Zarwan on In Praise of Data: How PRIMIR Industry Research Can Improve Your Business:
Thanks Rich. I think the general analysis and comments on catalogs (catalogues) and flyers (circulars/inserts/FSIs) are a little more interesting/important than the direct mail discussion (And to your end note, I use data as a plural (As I believ
 

Robert Godwin on The Culture of Business Meetings:
Jen, It hurts to think how accurate your observations are. The solutions equally implausible. Tell a salesperson to turn off their phone? try that when a job has issues. Tell the CEO/COO that? Not if they are waiting for the next big dog to call t
 

Matt Buker on Two Reasons This QR Code Should Work—and One That Makes It Fail:
I truly believe the QR code is the fastest and best way for customers to intersect print and digital. As Edwin points out, it is easier then ever. In the fall Apple snuck the reader directly into the camera, so no more third party app. Brilliant, but
 

David Murphy on Smurfit Kappa and HP Bring first Digital Post-Print Corrugated Press to Europe:
Smurfit Kappa's selection of this first HP PageWide C500 Press is meaningful. SKG has €8.6 billion in revenue with 370 sites in 22 countries in Europe and 13 in the Americas. Mainstream digital production for corrugated is only just beginning and we
 

David L. Zwang on Smurfit Kappa and HP Bring first Digital Post-Print Corrugated Press to Europe:
Glad to see this exciting press make it into the wild. There is a great backgrounder on it here: http://whattheythink.com/articles/87003-hp-pagewide-c500-corrugated-inkjet/ dave
 

Edwin Acevedo on Two Reasons This QR Code Should Work—and One That Makes It Fail:
With Apple and Google making it possible (and easier) to scan QR codes without a dedicated scanner app, it would seem to me that non-app solutions are the way to gain traction moving forward. And I believe the likelihood of delivering useful informat
 

Gina Danner on Two Reasons This QR Code Should Work—and One That Makes It Fail:
Heidi, sorry if my post was confusing... QR Codes are easy... for anyone that is somewhat technically inclined (and you don't have to be a lot that is for sure) but for the average person, if you bother to scan one several times and it ends up taking
 

Hamilton Costa on The Value of Platforms: A Revolution is Coming!:
Great point Pat. You're right. Platform is the key point for printing industry.
 

Heidi Tolliver-Walker on Two Reasons This QR Code Should Work—and One That Makes It Fail:
I guess I'm an oddball, but I don't see QR Codes as clunky and hard to use. I open my QR reader just like any other app, then hold the camera over the code. It's no more difficult than opening any of the myriad other apps on my phone. In some ways, i
 

Edwin Acevedo on Two Reasons This QR Code Should Work—and One That Makes It Fail:
You will satisfy more customers with QR codes when you can offer more than one thing to choose from. One size does not fit all. It’s now possible for QR codes to deliver a smartphone experience that resembles “local search” from printed labels and pa
 

Gina Danner on Two Reasons This QR Code Should Work—and One That Makes It Fail:
Ahhh... the QR Code... it could have been AMAZING, but too often, just as in the recipe debacle, they fail to deliver the user to the promised value. Fool me once, shame on you... fool me twice, I'm not going to bother. There we have the decline of
 

Joe Webb on Go, NextPage! Congrats on a Great Self-Promo Campaign Demonstrating the Value of Combining Social Media, Video, with Direct Mail:
The money quote: “It never fails that when we do a really cool campaign, clients will call up and say, ‘We want to do what you did,’” Danner says. The way you demonstrate your competence is by using the the tools you are offering in your very own
 

Joe Webb on Dr. Joe: It’s Time to Stop Cooperating with Postal Reform:
When I read about the negotiations at that time, that was the deal that was struck. If they got the full monopoly power, which had great monetary value, then they would have to be truly independent. Everyone knew the deal they were striking, and they
 

Seth Meyer on Dr. Joe: It’s Time to Stop Cooperating with Postal Reform:
Dr. Webb, You’ve misstated the facts concerning the USPS pension. Congress forced the postal service to prepay funds into the pension, something no other competitor is required to do. I would argue that this money, properly managed could have been u
 

HENRY HUNT on Dr. Joe: It’s Time to Stop Cooperating with Postal Reform:
Hard not to agree with what's been said. All large bureaucracies are doomed to the same fate. I know, I work for one of the largest ones. Recently a leader of blank blank said the entity must focus more on delivery and less on process, more on people
 

George Lawrence on Dr. Joe: It’s Time to Stop Cooperating with Postal Reform:
The USPS is enemy number 1. If we had a free enterprise system we would all be better off and actually Thrive. Joe is right, all of the alternative forms of communication were born out of frustration with the USPS. Do you know how UPS was born? F
 

Joe Webb on TAGA 2018 and the Future of Graphic Arts Research:
"Dr. Joe Webb was the first keynote speaker. The event got off to a good start in spite of it." Yeah, it was good to see you too. :) It was my first TAGA meeting -- EVER! And in light of my announced plans, there is a good chance it will be my
 

Joe Webb on Dr. Joe: It’s Time to Stop Cooperating with Postal Reform:
And I remember IPSA in the early 1970s. There are news stories about them but this document by one of the founders has some history. http://www.dmacweb.com/IPSA/HistoryIPSA.pdf The reason a postal monopoly was established was because of libertari
 

Don Piontek on Dr. Joe: It’s Time to Stop Cooperating with Postal Reform:
Wow! People have short memories. There were a few private "alternative" delivery start-ups that popped up in the 90's. One was a limited area delivery service funded by RRD, Quad, and few others. The other was the Alternate Delivery Service which
 

Thomas Lickert on New Print Finishing Techniques for Direct Mail:
I was amazed at the different textures and branding ideas. Classic Color's digital artwork and PreMedia services model were enlightening. Well, I think you probably answered Tim's inquiry in spades.
 

Thomas Lickert on Faces of Finishing: BindTech/Finish Line Bindery Owner John Helline On the Trade Bindery As an Investment Target:
Good interview lots of insights on finishing. Sounds like John has the pulse on bindery and how to make it work. There's always a common thread in successful companies like product knowledge, flexibility, and listening skills I was curious about
 

Jennifer Matt on The Changing Role of Print Sales Representatives:
Thomas, Linda, and Gina, Most people are nice. Most people don't want to deal with unnecessary tension in their lives. So when a sales rep says; my customer "likes me" and that's my defense strategy - it is hard to quantify.The customer isn't goin
 

Jennifer Matt on Sell Workflows Not Print:
Daniel, By workflow; I mean the business process that your customers are working on that results in printed materials. E.g. the process / workflow that results in a product label order to a print is the making and selling of the product. The wo
 

Gina Danner on The Changing Role of Print Sales Representatives:
Understanding the "WHY behind the WHAT" is critical. Too many reps feel that their customers buy because of the relationship with the rep. I hope my reps go a step deeper and understand that if the client is buying because you are friends, when tha
 

Linda Manci on The Changing Role of Print Sales Representatives:
We can never emphasis this enough. This is how you win and keep clients and earn their business.
 

Thomas Lickert on The Changing Role of Print Sales Representatives:
Could not agree with you more, if you're looking for results you'll need know how to solve the problems.
 

Thomas Lickert on Sell Workflows Not Print:
Workflow discussions are critical to savings. Thanks for reinforcing this. Good commentary Jennifer wish I could have been there for that conversation.
 

Werner Rebsamen on Ad Nauseam: Frank on Pop-Up vs. Print Ads:
Frank - I expected a story on printed Pop-ups. Have many books on that topic as I consulted in Colombia and China. Students loved those pictures and the effects created with printed and die-cut Pop-ups. You are so right with the ads. They destroy
 

Frank Romano on Show and Tell:
From Ken Garner: I read your article related to industry trade shows in this morning’s edition of WTT with interest. It was a nostalgic walk down memory lane. One correction…NPES did not give the partners just two weeks to respond to the buy-o
 

Christopher Curran on Show and Tell:
Fascinating walk down memory lane and a very well organized summary of the event changes through the years. Thank you! In fact, I remember PRINT ’07 and attending when I was a student of yours at RIT. I was blown away by the scope of the industry I w
 

Thayer Long on The New Tax Law: What Printing Industry Business Owners and Executives Must Know:
This is going to be practical information which industry can use to affect their desired business outcomes. It'll be a "no-fluff" zone!!
 

Maeghan Nicholson on Web-to-Print Is for Your Customers:
We built our own web-to-print storefront (the S4 Marketing Resource Center) to save our customers time, but it also saves us time, as the web-to-print workflow streamlines/eliminates a lot of internal steps! Even have companies with their own in-plan
 

Gina Danner on Are You Distinguishing Between Macro and Micro Conversions?:
Good insight... little things can impact the success of every campaign. By watching those little items, you can make big impacts in the ultimate results. The challenge for some PSPs is that they think marketing is this unknown creative process -- i
 

Abhyuday Singh Chauhan on Web-to-Print Is for Your Customers:
Jennifer, totally agreed with this article concept. Web to print solutions is basically more for customers rather than printers. And always customers concerns either make or break the brand image.
 

David Murphy on Frank on "Paper Shamers":
Many of the companies promoting the 'go green and do not print' messaging do so for economic reasons, not for sustainability reasons. The good folks at TwoSides (twosidesna.org) are working to educate the market about the sustainability of print and
 

Lisa Bickford on Web-to-Print Is for Your Customers:
Is there a certain web-to-print software that does these things best?
 

Chuck Werninger on Web-to-Print Is for Your Customers:
You’re dead-on again, Jennifer. Make their lives easier and they’ll visit you more frequently but fail to and they’ll be quietly lured away in the night by another printer who does.
 

Werner Rebsamen on Frank Tells the Plane Truth About Paper:
Frank - since when are you flying? You always did prefer the train. Remember 1995, picking up the NAPL Technology Award in Tucson? Your colleague Werner does. When I picked-up my award the year before, I did contribute to my 3 million + miles on
 

Frank Cost on Frank Tells the Plane Truth About Paper:
Remember that Twilight Zone episode when bookish Burgess Meredith is the only survivor of a nuclear war, and he discovers a ruined library full of books, only to drop his coke-bottle glasses in his excitement about being able to read uninterrupted fo
 

Fadel Iskander on New RICOH ProcessDirector Enhances Transparency, Efficiency, and Ease of Use in Communications Management:
Unfortunately, it STILL doesn't support PDF/VT.
 

Stan Tan on If Print Is So Powerful, Why Do Multichannel Marketing Studies Ignore It?:
There are a few reasons why print is ignored by marketers: 1. Print doesn't generate instant results. It isn't like digital where you run a campaign and you will know whether the campaign performs or not. Print is the opposite. That brochure might s
 

Trish Witkowski on Dangerous Potential: The True Power of A Strategic Approach to Paper Cutting and Handling:
Robert - thanks so much for your feedback on the article, and for adding Scissorhands to the conversation. I'll check them out!
 

Melissa Glynn on TCS Digital Solutions Delivers the NEW T2-C Printer:
The T2-C is fast and easy to use. I have printed on multiple printers and this printer holds true to the advertised advantages: fast, easy to load, very little material waste, quick, touch panel control, durable ink quality, etc. It is small and fits
 

David Avery on Frank Tells the Plane Truth About Paper:
But airlines are taking the screens out of the back of the seats so they can cram more rows into the plane. Wonder how much they would save with a bright white uncoated? Actually this speaks to the issue of sending newsletters vs a PDF on a web
 

Patti Groh on If Print Is So Powerful, Why Do Multichannel Marketing Studies Ignore It?:
We only have 5 seconds to grab the attention of consumers, and print is still one of the most effective ways marketers can do this. Sappi North America has done a great deal of research on the impact of direct mail and the power of print – and the nu
 

Robert Godwin on Dangerous Potential: The True Power of A Strategic Approach to Paper Cutting and Handling:
Trish, Excellent article on the cutting stage in print workflows. it is the most difficult bottleneck (think time suck and errors) to deal with. You correctly identified the buy new or update conundrum. Cutters have a long life (good thing), but w
 

Chris Lynn on The Shapes of Things to Come: Direct-to-Object Printing Bridges the Gap Between Industrial and Commercial:
The article did not mention one of the main challenges of this field - surface treatment to ensue good ink adhesion and appearance on disparate substrates. Also, a substantial proportion of the direct-to-object printing market requires custom-des
 

Steven Calov on The Shapes of Things to Come: Direct-to-Object Printing Bridges the Gap Between Industrial and Commercial:
Heidelberg offers similar equipment in this Direct to Object printing with the Omnifire 250 and Omnifire 1000. The Omnifire 250 can print on round and cylindrical items with quick changeover holders with a 4 axis robotic arm. The Omnifire 1000 is a 6
 

Frank Cost on Faces of Finishing: Industry Legend Werner Rebsamen On the Hidden Costs of Poor Material Handling:
Werner, I knew you couldn't stay retired for long! Wonderful to see you and hear your insights about the industry! You were my teacher, and Trish was my student! So exciting!
 

Adam Dewitz on Kodak Aims to “Take Print Further” at Customer Event:
Frank thanks for sharing your instant book.
 

Frank Cost on Kodak Aims to “Take Print Further” at Customer Event:
You can view my Instant Book about the Kodak Taking Print Further event in on online form here: https://issuu.com/frankcost/docs/taking_print_further?utm_source=conversion_success&utm_campaign=Transactional&utm_medium=email
 

Frank Cost on Kodak Aims to “Take Print Further” at Customer Event:
Kodak produced a deluxe edition of our book, Rochester from the Air, to demonstrate special capabilities of their NexPress digital color press, including light black ink for smooth highlight rendering, and dimensional printing to create a simulated l
 

Mark Pomerantz on Faces of Finishing: Industry Legend Werner Rebsamen On the Hidden Costs of Poor Material Handling:
The term 'industry legend' is not one to be tossed around lightly. But in this case, it truly fits. Trish - thank you for honoring Werner Rebsamen, also my professor of Bindery & Finishing, as it was known in those days when I attended RIT. Nobody wa
 

Paul White on The Importance of SEO for Print Businesses:
I agree with Joe Webb's comment regarding "a quarter inch hole". I’ve always maintained that most folks don’t want to buy anything new, shopaholics notwithstanding. People want what the new thing can do for them. Whenever I read a new product pre
 

Gee Ranasinha on The Importance of SEO for Print Businesses:
Thomas, Getting high quality backlinks is what you’re ultimately aiming for, but that takes time. However here are some things you can do right now that will make a positive difference: 1) Publish relevant, informative content based upon likely
 

Thomas Lickert on Faces of Finishing: Industry Legend Werner Rebsamen On the Hidden Costs of Poor Material Handling:
Nice way to kick-start your "Faces to Finishing". Look forward to more. Lot's of important insights here. It's not the first time I've heard that one trained operators can help you lower overall operating costs. Simprint re-manufacturers pre/post
 

Jeff White on Faces of Finishing: Industry Legend Werner Rebsamen On the Hidden Costs of Poor Material Handling:
Great interview. Werner was one of my favorite instructors at RIT and I still have some of the books I bound in his class back in 78.
 

Thomas Lickert on The Importance of SEO for Print Businesses:
Need to know more about actions that will boost my search engine ranking. Can certainly attempt to make my content audience interesting and my About Us page better. Good advice thanks.
 

Gee Ranasinha on The Importance of SEO for Print Businesses:
Our company has been providing SEO (amongst other marketing services) for over ten years. I agree with John about the importance of ‘thinking like your customer’ when writing site copy, as well as the importance of an engaging “About Us” page. The
 

Randall Blinn on Proactive Customer Service:
You have my full support Jennifer. I have been implementing and supporting ERP/MIS solutions in the Graphic Arts industry for 45+ years and most users (adult as you indicate) don't know when to ask for additional training. I have many clients using
 

Joe Webb on The Importance of SEO for Print Businesses:
Like Mr Foley implied, the basics of marketing still apply. In the case of wide format, promoting wide format printing does not relate to what prospects are looking for. The old Ted Levitt comment about what marketing does is so important. His exampl
 

Robert Godwin on Sound Off! Why Do You Love Print?:
Print is low-tech/high-touch social media. And I love that!
 

John Henry on John Henry on the Sixth Annual NPOA Owners Conference:
Thank you for interviewing me. I hope to see some of you in 2019 with the rest of us at NPOA print owners conference 2019 #NPOAcon2019
 

Pete Masterson on Frank: Book Publishers Turn the Page:
I was the tariff publishing officer for Southern Pacific in the mid 1980s. Using proprietary software, we created a "printing on demand" system for our tariff publications (10,000 pages of material spread among about 100 different books). We used CP/
 

Joe Fedor on Sound Off! Why Do You Love Print?:
From the time we started smearing colored grease on cave walls, people have been putting color on substrate as a form of artistic expression and communication. Eventually, we started applying technology to that activity so that we could do it on a l
 

Jon Kenney on Sound Off! Why Do You Love Print?:
I have been connected with print from the time I was a boy and my mother ran a classified advertising agency out of our home. I love helping people convey and preserve their message. We were recently asked to rush a project because sadly one of the a
 

Werner Rebsamen on Frank: Book Publishers Turn the Page:
Frank - great video. In regards for printing and binding books, you spoke from my heart. Remember, we were the only ones in the late 1970's early 80's who predicted those short-runs? I was quoted in Publishers Weekly in September 1981 on that topic,
 

Lisa Bickford on Sound Off! Why Do You Love Print?:
The history. The production process. Being able to see something from concept to completion. The smell. The feel. The fact that what we does helps people be successful in business. The create genius - sometimes good design actually beings tears t
 

Heidi Tolliver-Walker on Sound Off! Why Do You Love Print?:
Love it! I just can't relax and read a book on a screen. It has to be paper. There is something emotionally comforting about holding a book in your hand and flipping physical pages. It makes it seem more "real." Interestingly, counselors use pape
 

David Avery on Sound Off! Why Do You Love Print?:
My passion for print began in High School. The school board cut funding for my Alternative School the first day of spring break. We quickly built plans to fight this. Including printing 1000's of handbills and distributing them to sway public opinion
 

Frank Cost on Frank: Book Publishers Turn the Page:
What I want is a digital book that smells like freshly printed offset. For those of us who judge a book first by its fragrance. Maybe a scratch-and-sniff strip inside the front cover could work. Perhaps a small niche market. But a man can dream.
 

Patty Kustom on Color Inkjet Improves Business Communications:
Exciting to see how personalization, data and color inkjet are delivery on the promise to help create higher value communications. Perfect combination!
 

Joe Webb on In the Mail: February 2018 - What You Need to Know About Postal Issues:
So let's see -- assuming a CPI of 2% per year and a decrease in cost of wireless communications of 5% every year and speed doubling every two years, this can only go in one direction. The USPS will never meet its financial targets. Lysander Spooner -
 

Gina Danner on Could User-Generated Content Benefit Your Print Business?:
We recently ran a campaign that demonstrated involved direct mail. The campaign included personalized direct mail, highest quality of design and print / email / social media / targeted digital ad buy. Our goal was to show multi-channel marketing and
 

Gina Danner on If Print Is So Powerful, Why Do Multichannel Marketing Studies Ignore It?:
We recently did a campaign for a client that we tested print only, digital and print, and digital only. Print only generated 218 donations. (approx. 15000 recipients) Digital and print generated 250 donations. (approx. 5000 recipients) Digita
 

Rick Levy on Could User-Generated Content Benefit Your Print Business?:
I think it's an interesting concept. I'm concerned that clients and customers of even small companies won't participate because of company policy, lack of time during the day and possible back lash from "putting yourself out there". This is my immedi
 

Carlos Silgado on The Good Book: A Tour of Baskerville's Bible:
This video on a “museum specimen” is a remarkable fresh approach to what truly means printing as a modern communication media. Not only the care for the right paper, ink and typography. And the diligent focus on the aesthetic impression of each page,
 

Richard Romano on Highlights of the WhatTheyThink Printing Forecast 2018:
The full report breaks out all the responses by employee size (which can then be extrapolated to approximate revenues), but we did not specifically ask about digital/analog split, although we did ask about general type of print business, mostly for o
 

Chuck Werninger on Self-Service—Your Customer Expectation and Preference:
So very true, Jen. We've been fairly difficult to do business with and our success has suffered in recent years. I can't wait until we go live on our new solution to see how it impacts our business. I'm guessing it will be significant!
 

Chuck Werninger on If Print Is So Powerful, Why Do Multichannel Marketing Studies Ignore It?:
I'd agree with Gina Danner, it's all about the money. I've seen marketers think they don't have the budget or confidence they can "reach" as many customers with print so they choose the lower "cost per piece" method and settle for the dismal results
 

Maeghan Nicholson on The Great, Outdoors: Attention to Detail Goes a Long Way Toward Creating Effective Outdoor Graphics:
Great article, just inspired our own blog on "The 7 Biggest Mistakes People Make With Outdoor Signage"
 

Maeghan Nicholson on The [Office] Space Age: Signs By Tomorrow Transforms the American Diabetes Association’s New Headquarters:
Great article, our wide format team is also doing a lot of this kind of work! Here are some selling points to convince people to add office graphics: https://www.suttle-straus.com/blog/6-reasons-to-add-environmental-graphics-to-your-office
 

Gordon Pritchard on Cal Poly Professor Addresses How and Why Designers Should Take Color Vision Defects into Account:
One factor that most designers are unaware of and that affects the vast majority of people is that eye/brain visual discrimination is based primarily on tone difference (subject field contrast) rather than color. I.e. in a graphic element, two colors
 

David Avery on The Bold (But Not Italic) Plan to Save on Ink:
Where this will come in is not the household / office printer but the Impikas and their brethren. When you design a vdp form that will be printed 100,000 times, reducing the ink costs just a few ml per page can be substantial. You will see esti
 

Dov Isaacs on Cal Poly Professor Addresses How and Why Designers Should Take Color Vision Defects into Account:
It is indeed possible that Cal Poly GrC students aren't representative of the overall public in terms of ability to see color. If someone recognizes (no pun intended) that they cannot properly see color, it is possible that they just might shy awa
 

Dov Isaacs on The Bold (But Not Italic) Plan to Save on Ink:
Of course, this all begs the issue of text readability. Obviously, extra-bold headline fonts are not what anyone in their right mind would use for text. For commercial printing, the cost of ink for text printing is much less of a concern than the
 

Robert Godwin on How to Choose the Leader of Your Print MIS Transition:
Jen, As usual, you have reflected the reality of change in a live' system. Change being the key word. The only surprise is that Six Sigma practice is not suggested as a reasonable methodology to achieve a successful implementation. Not only does it
 

Marriott Winchester on How to Choose the Leader of Your Print MIS Transition:
Jennifer, very good article. Technology solutions from a robust MIS, that easily integrates with your customers systems, automating and streamlining order entry, with a focus on reducing wasteful administration time for CSRs chasing specifications a
 

Heidi Tolliver-Walker on If Print Is So Powerful, Why Do Multichannel Marketing Studies Ignore It?:
You would think that printers would be more proactively talking about the higher value leads and be promoting data and case studies to that effect. If they don't get that information in front of their clients, who will?
 

Jane Mugford on How to Choose the Leader of Your Print MIS Transition:
This article could not be more accurate - you nailed it Jen. Print MIS transitions are the hardest implementation an organization will face, but they are often so under resourced from a business leadership/project management perspective. I would arg
 

Jennifer Matt on How to Choose the Leader of Your Print MIS Transition:
I feel like this article is part informative and part group therapy. I would LOVE to play a small part in preventing Print MIS implementation disasters because they are 100% bad for our entire industry. All printers need to become data-driven orga
 

Rick Levy on If Print Is So Powerful, Why Do Multichannel Marketing Studies Ignore It?:
Marketers are also focused on metrics and automation. Other than Mindfire Studio, I'm not aware of any other automation platforms that work well with direct mail. For Studio to work, the reader has to engage a CTA which links to a landing page.
 

Susan Moore on How to Choose the Leader of Your Print MIS Transition:
Excellent advice! Once comment, the good sales people will tell their prospect how difficult this will be, outline the type of resources it will take for a successful implementation and help them prepare for that ride. That is not an easy conversat
 

carol andersen on How to Choose the Leader of Your Print MIS Transition:
You are "spot on" Jennifer! We've been providing print MIS for close to 30 years now and the number of times we see implementation problems arise because of the issues you cite is way more often than we would like. And the problems usually stem from
 

Glenn Wells on If Print Is So Powerful, Why Do Multichannel Marketing Studies Ignore It?:
I've often heard clients state that mailings are too costly to consider, yet they did not consider the value per qualified lead that results from including print: higher-value leads than those acquired via response from single or other channel mixes.
 

Chuck Werninger on How to Choose the Leader of Your Print MIS Transition:
Another excellent article, Jennifer. I'm following this thread very closely right now and really appreciate your sage advice!
 

Gina Danner on If Print Is So Powerful, Why Do Multichannel Marketing Studies Ignore It?:
"Follow the money." Print is not tracked in these studies because marketers and marketing agencies, in general, are focused on budgets and/or billings. Marketing agencies are able to bill lots of hours for digital management, however, the budgets q
 

Gina Danner on How to Choose the Leader of Your Print MIS Transition:
Good article. Besides understanding the plant operations the MIS Leader must also understand the customer service and sales aspects of the operation. Too often plant focused individuals front load work on CSR and Sales which will prevent adoption a
 

Jeff White on How to Choose the Leader of Your Print MIS Transition:
You nailed it Jennifer. Most projects suffer when the wrong leadership is chosen on the printers side. Your comments about not having a Technical person run the project is right on the mark. You need someone that understands change and more import
 

Oliver Wassall on Differentiating Your Business with Wide Format:
At Daytona Visual we've added wide format capabilities with the Mimaki UJV-55. This has allowed us to add complementary large format print services including tension fabric printing. You can checkout our page here. http://daytonavisual.uk/large-form
 

Dustin Graupman on Highlights of the WhatTheyThink Printing Forecast 2018:
Richard, Great summary. It encouraging to see some positive trends and positive outlook. Is there any demographic information on the survey participants that you could share? Employees, annual revenue, digital versus analog split? Thanks.
 

Elizabeth Gooding on X-Rite Announces 2018 Color and Appearance Training in North America:
Tim - I agree that it is not a factual statement. In addition to the fine training offered by Idealliance, Inkjet Insight also offers a range of training relating color and print quality. Our Mary Schilling is a recognized expert on these subjects wi
 

Timothy Baechle on X-Rite Announces 2018 Color and Appearance Training in North America:
The following is not a factual statement: “X-Rite is very excited to be the only company offering this level of detailed training to brand owners to specifiers to quality control professionals." Idealliance, a global, non-profit, unbiased organiz
 

Revan Istian on 2017: A Look In the Rear-View Mirror:
As an opening it feels good to be able to visit your page because it is directly presented with cool article. Benjolan Di Testis Sebelah Kanan
 

MIke Murray on Welcome to the Future of Finishing!:
Trish, Please don't forget padding and how it relates to the direct mail and pad business.
 

Connie Manoliu on Welcome to the Future of Finishing!:
I agree with Thomas. I too have been a fan for years and would like to follow your new articles.
 

Thomas Lickert on Welcome to the Future of Finishing!:
How do I follow your articles, videos on What They Think. I been a fan of your folds for a few years now. Would like to connect to your new articles etc. Thomas
 

Pat Barnum on Welcome to the Future of Finishing!:
I need a "like" button! Looking forward to hearing more from you Trish.
 

Peter Crean on Industry Press and Analysts React to Fujifilm Xerox Deal:
As a retired 40+ year Xeroid, I am relieved to see Jacobson and Fujifilm rescue the company from the two raiders - Icahn and Deason. I left right after the ACS purchase when the hollowing-out of old Xerox had begun as management moved from print t
 

Lynn Damberger on Frankie Goes to Hollywood:
I took small group of students to see the movie last night. They wanted to see more printing equipment. Does anyone know were the printing press scenes filmed? Just curious.
 

Julie Shaffer on Frankie Goes to Hollywood:
Very fun! Look forward to visiting your museum soon, Frank!
 

Henry Freedman on Industry Press and Analysts React to Fujifilm Xerox Deal:
FujiXerox did not have much of a choice if it wanted to continue sales and service in the vast areas of the original Xerox's responsibility. Significant challanges face them for a retool and strengthening in these areas. Many knowledgeable people hav
 

Bob Raus on Industry Press and Analysts React to Fujifilm Xerox Deal:
Good to see a series of balanced articles here. There is good potential and also many cultural, technical, and marketing challenges ahead. Not an easy road. Jeff has the skills and talent to lead it. The question for me is if he can rebuild a cul
 

Andrew Tribute on Fujifilm Buys Control of Xerox, Jacobson to Lead New Company:
This is a very logical move and one that I have expected for some time. In recent years Xerox has been split into the production printing and document company, and the business process outsourcing company. Before this happened I had commented that I
 

Lisa Bickford on Standard Operating Procedures, Print Software, and Human Error:
Another great article, Jennifer.
 

Patrick Whelan on Keeping Print in the Mix in Customer Communications:
Great article and info. Thanks Cary!
 

Joe Webb on Industry Associations Team to Ensure Long-Term Vitality of Mail:
Yikes! "ensuring that the mail industry remains at the very center of communication and commerce in the United States and around the globe." Didn't the telephone do that... and then computer networks, especially finance/banking, and now the Internet?
 

Ryan Harper on IKEA Uses Print to Create a New Motivation to Buy:
Heidi please PLEASE publish the return on this ad in the future if you can find it!!! I would love to hear how many coupons/codes were redeemed. This is excellent use of print!
 

Eddy Hagen on Frank: High Quality Printing Still Exists!:
A very nice example of free, high quality magazines is the Delhaize Magazine in Belgium (Delhaize is the parent of Food Lion in the US). Food pictures that make you drool, beautiful print quality, nice layout, nice paper quality. It was the most read
 

Heather Wurzer on Frank: High Quality Printing Still Exists!:
Dear Professor Romano, While I agree with you on the use of the word "quality," - as it should be a given, - I have to respectfully take issue with your statement "There is no "low-" or "high-end" printing." As you well know... a printer is not a
 

Gordon Pritchard on Frank: High Quality Printing Still Exists!:
The word "quality" should be eliminated from the printer's lexicon. Using it more often than not actually creates a barrier to achieving the very goal it purports to define. There is no “low-” or “high-end” printing. There is only one "end": meeti
 

Thayer Long on Open Wide: The State of Wide-Format Printing:
Glad you liked the YETI we handed out!
 

Robert Godwin on Hiring Technical Staff for Your Print Business:
Jen, There's no arguing finding and hiring quality technical staff can pose a challenge. This is particularly true for the more traditionally oriented commercial shops. How do you keep a truly talented person interested in an operation that may n
 

Maeghan Nicholson on Open Wide: The State of Wide-Format Printing:
We love the cool stuff that comes out of our wide format department! www.suttle-straus.com/services/wide-format
 

Daniel Oguntifa on Sell Workflows Not Print:
Interesting! If you say workflow, what do you really mean by workflow solution to sell as a printer? Thank you
 

James Kohler on Frank on "Paper Shamers":
Great Speech Frank!!! I’m getting ready to do a similar episode on International Paper’s IPIQ YouTue site - Paper and the forest. If you ever visit the IP’s Ticonderoga mill in update NY, notice all the beautiful forests surrounding the mill. How int
 

Frank Cost on Frank on "Paper Shamers":
I was so ashamed of using paper, I began to use parchment for everything. Then they told me I was wasting cows. I told them the cows wouldn't even be here if it weren't for my need for parchment.
 

Joe Webb on Frank on "Paper Shamers":
This is for Frank... https://www.youtube.com/watch?v=sZa26_esLBE Today's fully-caffeinated Frank is absolutely correct... I once engaged someone online and I asked "if people are already getting 100 lb less mail per household alone (and that was
 

Alex Khaimov on The Great, Outdoors: Attention to Detail Goes a Long Way Toward Creating Effective Outdoor Graphics:
Outdoor fabric banners are an excellent option for large format graphics. They have more of a natural feel and drape more elegantly. Because they are less reflective, the design will be seen better when the sun hits the fabric directly.
 

Alex Khaimov on The Great, Outdoors: Attention to Detail Goes a Long Way Toward Creating Effective Outdoor Graphics:
Outdoor fabric banners are an excellent option for large format graphics. They have more of a natural feel and drape more elegantly. Because they are less reflective, the design will be seen better when the sun hits the fabric directly. http://http
 

Paul Gardner on Amazon and On-Demand Clothing Manufacturing:
It's a joy to watch what we Printers have learned about on-demand and custom manufacturing being applied to a ever-wider range of industries. Sometimes, as with Amazon's clothing project, there's a connection to Print. Other times not, but there's so
 

Sherman Rawding on The Role of a Product Owner in Print Software:
Great article and informative video! I can appreciate the advice to say no. Thanks!
 

Robert Godwin on Thayer Long on NPES Rebrand and New Mission:
Thayer, First, love the beard! Second, the name change is in line with where the industry is moving. Tech has automated, successfully, many of the 'black box' solutions of the past only a wizened craftsperson could provide. Color management is muc
 

Adam Dewitz on iLearning from Printing Industries of America: All new, available 24/7:
@Megan visit https://www.printing.org/ilearning
 

Megan Huston on iLearning from Printing Industries of America: All new, available 24/7:
How do we find out the extent and what is offered with the iLearning Program?
 

Gina Danner on Two Sides Video Ties Sustainable Forestry to Real People:
This is a wonderfully produced video. For one thing the landscape is beautiful. I love the message and the care that was taken to share the story of the Rainey and their true love of the land. Every print service provider should be sharing this
 

ALAN DARLING on Salesforce.com Releases Fourth Annual “State of Marketing”:
Wow! So much focus on multi-channel marketing from so many sources for 2018! Am I seeing a pattern here?
 

Robert Camberlain on How Investing in Workflow Can Help Your Bottomline:
Hey Pat, This is wonderful, thank you so much!! Rob
 

Marilize Fondse Diedericks on This Point Forward: A Look Ahead at 2018 :
Have a good Marketing Company back your business. They will advise a good strategy based on your business and budget.
 

Howie Fenton on Print Business Differentiation :
I agree with Patrick on this one Jennifer: great article and I too believe that workflow can be a significant competitive differentiator. In my opinion the perceived value of the workflow depends on the customer and the application. For some custo
 

Patrick Whelan on Print Business Differentiation :
And yet another incredible article. Thank you Jennifer. I believe differentiation is the most important thing printers can do. Your suggestions are spot on but I think there are also other ways for differentiation. Such as positioning their brands as
 

Gerhard Maertterer on Heating Up: Retargeting with Direct Mail:
Consumers often visit online shops only to compare prices. And because there ?is no personal contact as in bricks and mortar shops, consumers have no shame in simply abandoning their shopping carts. So how do you get these customers to make a purchas
 

dong phat on Using Overall Equipment Effectiveness in Flexo Packaging Printing:
Availability
 

Marilize Fondse Diedericks on Frank Tours the Museum of Printing :
Way way back..
 

Marilize Fondse Diedericks on Here’s How You Can Help Take the Pulse of the Industry!:
The big question is how your industry is changing, and how to remain competitive. Technology will be a key driver and will continue to do so.
 

JIm Bannon on Apple iOS 11 Natively Supports QR Codes:
I have been the lonely voice for YEARS -- #Push2GO #EngageDirectMeasure #QRCodes #ThankYouJimForThe150Dollars #AllThingsMobile
 

Joe Webb on More Reasons to Focus on Print-to-Mobile:
A few comments to bolster the case made by Heidi. E-commerce at just 10% of retail sales sounds like it's low. It's not. Retail sales includes motor vehicles and other big ticket items. Many of those cannot be legally purchased online -- the legal pu
 

David L. Zwang on Jerry Williamson, Former Chairman of Williamson Printing, Passes at Age 78:
I had the opportunity work with Jerry and his brother years ago. Jerry was not only a gentleman, but a great leader in his company and in the industry as well. A one of a kind...
 

Paul White on Frank Tours the Museum of Printing :
Joe, I believe he kissed a press after his Gutenberg presentation!
 

Joe Webb on Frank Tours the Museum of Printing :
At least he didn't kiss a press this time
 

Sandeep Goyal on Sustainability and Uflex win it BIG at AIMA’s Innovation Practitioners Summit:
its great that India gains 44 million USD simply by reducing the waste of fruits by 1%. So this is what the power of packaging and kudos to Uflex from PackagingConnections in India
 

Luther Erlund on Frank Tours the Museum of Printing :
He had to "touch" everything - some items twice!!
 

Joe Webb on Frank Tours the Museum of Printing :
Frank!! Frank!! Stop looking where you left your glasses! You have them on!
 

Bryan Manwaring on Do We Need to Move Beyond the Terms “Prepress” and “Workflow”?:
Great article Heidi, thanks for sharing. It’s interesting to see how narrow terms in the past have become more broad as the print industry as a whole has become more complex and integrated. The same is true for wide-format and grand-format print, and
 

Dov Isaacs on Frank Tours the Museum of Printing :
This left Frank speechless. Not even a word from him?!?!?
 

Paul White on Frank Tours the Museum of Printing :
This is a wonderful museum, chock full of nostalgic machines & artifacts from our past. It's a great place to visit for anyone interested in the history & evolution of the printed word.
 

Patrick Whelan on Frank Tours the Museum of Printing :
This is awesome!
 

Cary Sherburne on From 3D to 2D: An Interesting Journey:
Pete, thanks for the insight. I believe the "mainstream" comment of 20 years out by Mr Barak was more about consumers having 3D printers in their homes for everyday use. But otherwise, you make some great points!
 

Cary Sherburne on From 3D to 2D: An Interesting Journey:
I received this comment in and email from Gartner's Pete Basiliere who focuses on the 3D market and have included it here with his permission: I read your article about Gal Barak with great interest. So much so that I was compelled to write. C
 

Dov Isaacs on Frank Flashback: Marketing4Digital Report on Selling Digital Print to Specific Markets:
Frank, You are still teaching. Get one of your RIT or CalPoly classes to do an updated version of these books as a senior project!
 

HARVEY LEVENSON on Former Baldwin Technology VP John MacPhee Passes:
We lost a true gentleman and professional. John was a good friend and tremendous supporter of graphic arts education. I’ve worked with John on various levels over many years, and will miss him very much.
 

Raj Garg on How Digital Technologies are Impacting Package Printing with New Embellishment Tools:
Jeff,love to know more about the study. Please message me at raj.garg@kodak.com
 

Robert Godwin on How Investing in Workflow Can Help Your Bottomline:
Pat, Workflow optimization is MUCH sexier than any digital press. I consider it the foreplay to any useful output...digital or otherwise. ;)
 

John Zarwan on Using Overall Equipment Effectiveness in Flexo Packaging Printing:
Of course. The focus was the the press. Of course it's the entire operation, from design and prepress to finishing and converting.
 

David Singletary on Using Overall Equipment Effectiveness in Flexo Packaging Printing:
I guess after availability quality, and performance, there is one aspect that matters a lot is deliverability.The deliverability is the actual factors that affect the mass or customer base.
 

Pat McGrew on Frank Flashback: Marketing4Digital Report on Selling Digital Print to Specific Markets:
Yo Frank! I loved these when they were new and I still have all of them in PDF, and I agree. Nothing like it has come to us since. I would love to dust them off and try to update them. I've tried to get funding for that several times, and sadly, no o
 

Georgee Martino on Using Overall Equipment Effectiveness in Flexo Packaging Printing:
In today's modern world, manufacturers are moving forward in the utilization of modern-day technologies and adopting new methods and ways for printing their product packaging to make their looks exciting and interesting for the customers. By transfer
 

D Gary Arsenault on Keith Markham Joins Southern Lithoplate in New Senior Technical Sales Specialist Position:
Congratulations Keith on your new position at Southern Litho. Looking forward to growing your market share up here in BC. Best Regards, Gary.
 

Jennifer Matt on My Evolving Opinions on Project Management:
Joseph, I don't think we know enough at the beginning of projects to be 100% sure of anything. I think we need to constantly be re-assessing our priorities. In many projects I've been involved with over the last few years, I've heard myself say "w
 

Jennifer Matt on My Evolving Opinions on Project Management:
Brian, What is Agile? It is a project methodology that is based on the fact that YOU DON'T KNOW HOW THIS PROJECT IS GOING TO GO FROM START TO FINISH. I think this is the #1 problem with "traditional" project management. We sit in a conference r
 

Brian Shipe on My Evolving Opinions on Project Management:
Jennifer, Thank you very much for this post. I can whole heartily vouch for the approach of Agile (with Jira) in software development projects. Scratching my head a bit on how to Port that workflow into an MIS implementation. Do you use User Stories
 

Joseph Pasky on My Evolving Opinions on Project Management:
Realities of the Project Schedule: "The first 95% of a project takes 95% of the time; the remaining 5% of the project takes the other 95% of the time"
 

David Dilling on Do We Need to Move Beyond the Terms “Prepress” and “Workflow”?:
What is amazing, is that the same preflight problems of yesterday, still exist today in prepress. Even with parts of the traditional prepress process having moved to the designers. Yet that is not always the case. I guess my point is, that some of th
 

Robert Godwin on Inkjet Head Technology Innovation at Konica Minolta Opens Up New Applications:
Gavin, The 'Third Leg", as you put it, is solutions. As important a role that technology plays, the solutions facilitate getting the client's work into the shop. This the weakest link in many shops that adopt a newer technology. Articulating the val
 

David L. Zwang on Do We Need to Move Beyond the Terms “Prepress” and “Workflow”?:
Great article Heidi.. I remember having this discussion when I produced a workshop on workflow for Scitex. As Chris said, workflow is not print industry specific. What we ultimately settled on was that specific operations are joined together in pr
 

Richard Akam on Do We Need to Move Beyond the Terms “Prepress” and “Workflow”?:
Interesting topic, Heidi...I am with Chris, workflow applies to every production process, including the sales and csr activity. As MIS systems become more and more in the mix of connecting the various processes, even more so, does the term workflow a
 





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