Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Industrial Print Analysis     European Coverage     Production Inkjet Analysis


Recent Discussions

Julie Miller on Do Printing Companies Really Need to Offer Marketing Services? :
The simple answer? Yes. Printers need to offer marketing services. Why? Because then they will have a say in the allocation of digital and print assets that will affect the conpany's bottom line. Print is only one part of the picture, there are many
 

Eddy Hagen on A Greater Emphasis on Marketing Attribution:
Great article! And it is indeed necessary to have a good attribution to proof the effectiveness of the different channels, including print. Only then you can provide your customer with the right marketing mix. Since a number of people are still st
 

Pat Barnum on NPES “Bold New Direction” for 2020 and New Ownership for Print/Graph Expo:
This seems to be a brilliant move. The idea of creating more "take aways" than just the opportunity to be up close and personal with new equipment should bring back some energy and passion for attendees - including those for whom a new capital invest
 

Robert Godwin on After the Honeymoon of Selling Web-to-Print Program:
Jen, Sad, but true. A couple of points that need to be expounded upon. “You can make the site look like anything you want’ Of course, this is as true as it is expensive. Give your customer the true value proposition- it can be branded. If the cu
 

Michael Walker on Do Printing Companies Really Need to Offer Marketing Services? :
Part of the reason for these findings may be down to who they asked. If you ask print buyers (i.e. people tasked with buying print for their organisations or customers) of course they're going to want suppliers who can print, by definition. How
 

Thomas Lickert on Core Publishing Solutions to Install a Hybrid Bindery Solution to Address a Wide Range of Short- and Long-Run Work:
So what Bindery System did Thomas Reuters decide on?
 

Rossitza Sardjeva on Frank: Judge a Book by its Covers:
Of course, cover is a face of book....
 

Werner Rebsamen on Frank: Judge a Book by its Covers:
Frank - a hardcover would enhance the binding!
 

Todd Foster on Print Is Not Dead AND Its Not Returning to Past Dominance:
One way print is track able is to add in A/R.. Such as Layar technology. This can also result in postal savings if there is augmentation attached.
 

Gerhard Maertterer on Print Is Not Dead AND Its Not Returning to Past Dominance:
Gutenberg is dead. Steve is dead. But human communication will ever be alive. Whether face-to-face, whether on paper or on screen. Online advertising opportunities have been growing for 20 years and are continually dropping in price. With the res
 

Jonathan Stuart on Excel, PDFs, Paper, and More People (automation-less):
We will all have seen exactly the situation Jennifer describes. And when we ask the users "Why do have all these Excel models and paper records?" the answer is often "Because the MIS doesn't do X or Y, so I have to". Yet when we speak to the MIS prov
 

Jim Hamilton on Print Is Not Dead AND Its Not Returning to Past Dominance:
Very well put, Pete
 

Pete Basiliere on Print Is Not Dead AND Its Not Returning to Past Dominance:
I have a coffee mug on my desk. (c)1990 by PICA, the mug has nine colorful squares that mimic Pantone swatches and big bold letters that read: Pride in Print Hand wringing over whether print is alive is not helpful. Having "pride in print" is.
 

Eddy Hagen on Print Is Not Dead AND Its Not Returning to Past Dominance:
Print is indeed not dead and it should integrate with the digital world we live in. Since so many people (printers) are still struggling with that, also believing the digital gurus mantra that you can't track print, I just published an article ex
 

Jacob Aizikowitz on Do Printing Companies Really Need to Offer Marketing Services? :
amazing discussion... Let me add. To tell a printer that perfecting their print capabilities is the way to stay in business is a very risky proposition, which, to a degree, ignores the digital disruption around us. To tell a printer that the o
 

Jacob Aizikowitz on Print Is Not Dead AND Its Not Returning to Past Dominance:
Excellent crisp spot-light on the fact that Print as was known in the past is indeed dying. Print as a SOLO channel in communication is losing its traditionalist leadership role. Print must become one channel, among many, and its role must become
 

Jacob Aizikowitz on TransPromo, 2017-Style:
Thanks Barb and the research team for this report and its insights. For me TransPromo is an illusive term. Some define it as the suite of applications that are done using Transactional workflows (meaning using IPDS, IJPDS, AFP, or similar proto
 

Robert Godwin on Print Is Not Dead AND Its Not Returning to Past Dominance:
Yes we still hear this meme. See my article on what you can do about it. https://www.linkedin.com/pulse/where-do-printers-add-value-robert-godwin?trk=mp-reader-card
 

Jim Hamilton on Print Is Not Dead AND Its Not Returning to Past Dominance:
I don't care whether "Print is dead" or "Print isn't dead"- I'm deathly tired of hearing either statement. I'd prefer a visit from "Steve" to having to read or hear any more on this topic. (I feel the same way about articles on the paperless office.)
 

Jonathan Stuart on Print Software Execution is the Differentiator:
Toughest lesson for any company: Stop blaming the software and look at yourselves and the organisation itself to find the causes of ERP project disappointment. One other lesson: ERP, process automation, customer self-service, these are all hard th
 

Susan Moore on Print Software Execution is the Differentiator:
Every company that is planning a software purchase, of any kind, should read this article. Jennifer's observations in this article, in my view, are the most relevant equation in the success of software installs. Thanks Jennifer!
 

Pete Basiliere on Printing Firm LaGwana Finds Value in 3D Printing:
Ingenuity in the printing industry is not dead, it just has new tools.
 

Priyank Singhal on Transforming and Automating Workflows: Thinking out of the box:
good information
 

Gerhard Maertterer on Advanced Data-Driven Marketing Techniques and the Role of Print:
Jennifer, I agree, that data-driven marketing drives print. We are a print service provider in Germany. Our approach to our customers concerning Big Data is described in our booklet „The new role of print advertising – in marketing automation.“
 

Lisa Bickford on New Software Technology Introduced to a Printer:
"The spork feed you". Funny!
 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved