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Recent Discussions

Patrick Whelan on Sales and Marketing: An Investment, Not an Expense!:
Great article! Thanks for sharing.
 

Wayne Peterson on Sales and Marketing: An Investment, Not an Expense!:
On target, Barb. Peter Drucker's assertion is still accurate: “Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce re
 

Howie Fenton on Web-to-Print: The Best or Worst Investment?:
Thanks Trevor, Judy and tlwengenroth (http://ow.ly/KHSzE. For someone who works with a lot of different companies I am constantly asking myself “Why did this (i.e. technology, product, equipment) work in this company but not that company”. Of course,
 

David L. Zwang on Production Inkjet—The Next Wave: It’s not a wave; it’s an explosion!:
Hi Rossitza.. actually your statement is incorrect. Xerox acquired IMPIKA in 2013, and has since offered a full line of aqueous production inkjet solutions. In fact, I wrote about the latest Xerox release last month.
 

Rossitza Sardjeva on Production Inkjet—The Next Wave: It’s not a wave; it’s an explosion!:
Xerox offers Inkjet systems predominantely with dry inks (CiPress). So it is different quality compared to HPInkjet, Kodak Inkjet and etc.
 

Judy Berlin on Web-to-Print: The Best or Worst Investment?:
You raise some valid points, Howie! Web-to-print is transforming the print industry, bringing with it a host of benefits for print providers, but there are always challenges when implementing new processes. Of those benefits are generating business
 

Russ Stewart on Production Inkjet—The Next Wave: It’s not a wave; it’s an explosion!:
Your marketing analysts and solution architects are a great source of information when it comes to adding value to production inkjet. They have seen how clients are taking advantage of the benefits of production inkjet and can help intergrade new cli
 

Henry Freedman on Frank Interviews Jim Niemiec of Verso on Papers for Digital Printing:
Frank mentions in the video a paper by IP that has a technology that Cal Poly used for matching offset with a Konica Minolta machine that without that technology an issue would occur in the run of both offset and toner devices. About a decade ago, a
 

Dov Isaacs on GASC’s Ralph Nappi on Moving Graph Expo to Orlando:
Of course, moving Graph Expo in 2016 “to avoid conflict with religious holidays that tend to fall during Graph Expo’s September time frame” is somewhat akin to closing the barn doors after the horses have escaped! Graph Expo 2015 coincides complet
 

Joe Webb on A Dr. Joe Sighting on St. Patrick’s Day at CRON-ECRM Open House:
Thanks, Patrick. I may not be Irish, but like all non-Irish you get to so for a little while on St. Patty's Day. One of my early bosses, Timothy Francis (he would add "Patrick" to emphasize the point) O'Sullivan would refer to the day as "the high ho
 

Trevor Cocks on Web-to-Print: The Best or Worst Investment?:
Hi Howie, an interesting article and analysis - particularly that last graph. As a company involved from a vendor perspective in print MIS and W2P, the top 4 challenges there are very real. Customer training and adoption are intertwined as one imo
 

Catherine McGavin on Crashing at the Finish: The Last, Winning Step Too Many Salespeople Skip:
Wayne, thanks for capturing this vital idea so well. "...to communicate that the customer is entitled to feel some measure of trust, joy, and anticipation as a direct reward for the decision is appropriate and powerful." Indeed. I find it help
 

Ron Boyle on Standard Register Files for Chapter 11 Bankruptcy:
While sad, it's not too much of a surprise. My experiences with SR were never great. They always seemed more interested in winning the deal than in bringing real value. My favorite was a rep telling a client that they had packaging production facilit
 

Luther Erlund on Tragic Death at Franklin Estimating:
To the Cuvreau Family and Franklin Estimating employees - heartfelt condolences to all - a tragedy - My prayers go out to you all.
 

Patrick Whelan on The Role of Marketing in Your Print Business:
Completely agree with your comments regarding Brand! It's your promise to your customers. Terrific article and comments. Thanks to everyone, particularly Jennifer for kicking this off.
 

Patrick Whelan on The Role of Marketing in Your Print Business:
Completely agree with your comments regarding Brand! It's your promise to your customers. Terrific article and comments. Thanks to everyone, particularly Jennifer for kicking this off.
 

Jennifer Matt on The Role of Marketing in Your Print Business:
Great conversation. I would add. Your brand is not about you. Your brand is built by talking about what you do for your customers - how you make them awesome. That's your brand. If there's one piece of advice I would give printers about their onli
 

Frank Romano on Frank on Typewriters and Erasers:
All who said it was a 35mm blackout slide were correct. Denis Griff, Canon Solutions America, Inc, bypassed this system and emailed me first with the correct answer. I am sending him one of my books that did not sell. Thanks to all who pa
 

R. Clark Miller on The Role of Marketing in Your Print Business:
Jennifer: Once again another excellent and obviously stimulating article. I completely agree with you regarding the importance of corporate brand in the print industry. I define brand as: having a customer(s) or potential customer(s)who is predis
 

W Paul Coates on The Role of Marketing in Your Print Business:
GREAT ARTICLE...ENRICHED BY THE COMMENTS i want to thank both Jenifer and Patrick and Wayne for providing slightly different takes on the role and value of marketing by printers. i found value in the different positions and consequently am left rich
 

Wayne Peterson on The Role of Marketing in Your Print Business:
Jennifer, Agreeing to disagree is a good thing, and we do. I’m glad to do it agreeably, too. And you’re right, this isn’t an easy topic. Here’s where I see the important difference in our perspectives: What you’re describing as “referrals” y
 

Kevin Shotsberger on Frank on Typewriters and Erasers:
Agree, a dark slide. I used to work for an engineering firm and had hundreds of thousands of slides we used for presentations. Some we used to make on film negatives, mount in the carrier sleeves and color by hand to add color to titles and bullets.
 

Jennifer Matt on The Role of Marketing in Your Print Business:
We agree and disagree which is great because this isn't an easy topic. I believe there are (3) sources of qualified leads for a company: 1) referrals 2) inbound marketing activities 3) outbound marketing activities. Referrals come from your bu
 

Wayne Peterson on The Role of Marketing in Your Print Business:
Jennifer, Respectfully, I disagree. Marketing isn’t solely about delivering “qualified leads” to a sales organization. Here’s why: First, defining a “qualified lead” to put into a pipeline is the first challenge. In most cases, a lead is con
 

Patrick Whelan on The Role of Marketing in Your Print Business:
Great article. However, I don't believe that marketing is only about producing qualified leads. With printers, I think marketing efforts that make their brand stand out, foster trust and credibility relative to their competition are at least equally
 

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