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Data Analysis

Advertising Agency Establishments—2010–2016

Advertising Agency Establishments—2010–2016

Published: March 15, 2019

In 2010, there were 13,248 establishments classified as Advertising Agencies. By 2016, there had been a net gain of +1.0%, the ups and downs reflecting the changing role of the ad agency.

 

December 2018 Printing Shipments: Ending 2018 on a High(ish) Note

December 2018 Printing Shipments: Ending 2018 on a High(ish) Note

Published: March 8, 2019

Printing shipments for December 2018 came in at $6.40 billion. In keeping with the industry’s new seasonality, that’s down from November, but higher than December 2017—but just barely.

 

Advertising and Related Establishments—2010–2016

Advertising and Related Establishments—2010–2016

Published: March 1, 2019

In 2010, there were 38,335 establishments classified as Advertising, Public Relations, and Related Services. By 2016, there had been a net loss of -1.2%. This is a very broad industry classification, comprising a disparate bunch of business types, each of which has its own unique dynamics.

 

Printing Shipments as a Percentage of GDP

Printing Shipments as a Percentage of GDP

Published: February 22, 2019

Since 1997, the value of printing shipments went from around 0.75% of GDP all the way down to about 0.35%. So we should not be surprised that parts of the printing industry are falling off the government’s radar.

 

Book Printing Employees—2010–2016

Book Printing Employees—2010–2016

Published: February 15, 2019

In 2010, there were a total of 28,935 employees in U.S. book printing establishments (NAICS 323117). By 2016, book printing employment had dropped to 19,842.

 

November 2018 Printing Shipments: Meeting Expectations

November 2018 Printing Shipments: Meeting Expectations

Published: February 8, 2019

Printing shipments for November 2018 came in at $6.93 billion. In keeping with the industry’s new seasonality, that’s down from October—but it’s still above November 2018’s $6.80 billion.

 

Prepress and Postpress Services Employees—2010–2016

Prepress and Postpress Services Employees—2010–2016

Published: February 1, 2019

In 2010, there were a total of 32,906 employees in U.S. prepress and postpress services establishments (NAICS 32312). By 2016, “support services for printing” employment had dropped to 24,502.

 

Latest Inflation Adjustment Multipliers

Latest Inflation Adjustment Multipliers

Published: January 25, 2019

Every January, we provide the latest inflation-adjustment multipliers so that print business owners can get a real sense of how they are performing year-over year.

 

Screen Printing Employees—2010–2016

Screen Printing Employees—2010–2016

Published: January 18, 2019

In 2010, there were a total of 57,674 employees in U.S. screen printing establishments (NAICS 323113). By 2016, screen printing employment had grown to 63,056—the opposite of what we have seen in general commercial printing during that same period.

 

Graphic Arts Employment Held Steady in December

Graphic Arts Employment Held Steady in December

Published: January 11, 2019

Overall printing employment stayed roughly the same from November to December 2018, and, compared to December 2017, declined -1.6%. Non-production printing employment was up a bit in December, production employment down by about the same bit. PR employment continues to be the industry growth spot.

 

Commercial Printing Employees—2010–2016

Commercial Printing Employees—2010–2016

Published: December 21, 2018

In 2010, there were a total of 499,622 employees in all commercial printing and related support businesses (NAICS 323). By 2016, overall industry employment had dropped to 445,992.

 

October 2018 Printing Shipments: Suitable for Framing

October 2018 Printing Shipments: Suitable for Framing

Published: December 14, 2018

Printing shipments for October 2018 came in at $7.27 billion. That’s up from September—and it’s well above October 2018’s $7.08 billion. Welcome to the new seasonality.

 

Printing Industry Profits: The Tale of Two Cities Continues

Printing Industry Profits: The Tale of Two Cities Continues

Published: December 7, 2018

Industry profits data came out earlier this week, and it was good and bad news. Overall, annualized profits for Q3 2018 were $3.07 billion—not a huge gain from Q2, but a gain nonetheless. But it’s the ongoing saga of the low profitability of large printers dragging down average industry profitability.

 

Prepress and Postpress Services Establishments—2016

Prepress and Postpress Services Establishments—2016

Published: November 30, 2018

In 2016, there were 1,545 total U.S. establishments offering prepress and/or postpress services (NAICS 32312); 51% of these establishments had fewer than 10 employees.

 

Prepress and Postpress Services Establishments

Prepress and Postpress Services Establishments

Published: November 16, 2018

In 2010, there were 2,080 establishments offering prepress and/or postpress services; by 2016, that number had dropped to 1,545. (The Census Bureau stopped breaking out prepress and postpress establishments separately in 2012.) It’s not difficult to understand why the number of these establishments has been dropping;  prepress is being absorbed into the printing process itself (especially in digital printing), and more print businesses are acquiring their own finishing capabilities.

 

End of the Season? September 2018 Printing Shipments

End of the Season? September 2018 Printing Shipments

Published: November 9, 2018

Printing shipments for September 2018 came in at $6.52 billion. That’s down from August—and it’s well below August 2017’s $6.76 billion. Are we seeing a new seasonality in the printing industry—or the end of any seasonality?

 

Screen Printers—2016

Screen Printers—2016

Published: November 2, 2018

In 2016, there were 5,150 total U.S. commercial screen printing establishments. As with most printing categories, the majority have under 10 employees, but screen shops tend to be smaller than other kinds of printing establishments.

 

Graphic Arts Employment Continues to Decline; PR Employment Continues to Grow

Graphic Arts Employment Continues to Decline; PR Employment Continues to Grow

Published: October 26, 2018

Overall printing employment dropped from August to September 2018, and on a year-over-year basis is down -1.5%. Non-production printing employment was up slightly, indicating that production staff are the hardest employees to find. PR employment is again the industry bright spot, employment-wise.

 

Screen Printers 2010–2016

Screen Printers 2010–2016

Published: October 19, 2018

From 2010 to 2016, the number of U.S. commercial screen printing establishments increased from 4,454 to 5,150. Growth in screen printing establishments has been consistent from year to year. Chalk this up to the rise of specialty printing.

 

Dead Heat: August 2018 Printing Shipments

Dead Heat: August 2018 Printing Shipments

Published: October 12, 2018

Printing shipments for August 2018 came in at $6.89 billion. That’s essentially even with August 2017’s $6.88 billion on an inflation-adjusted basis.

 

Commercial Printers—2016

Commercial Printers—2016

Published: October 5, 2018

In 2016, there were 18,405 total commercial printing establishments (excluding screen and book printers). Half of them have fewer than 5 employees.

 

Book Printers—2016

Book Printers—2016

Published: September 28, 2018

In 2016, there were 421 total book printing establishments. The majority have under 10 employees. This is similar to what we find in general commercial printing—yet different.

 

July 2018 Printing Shipments: We Have Some Good News and Some Bad News

July 2018 Printing Shipments: We Have Some Good News and Some Bad News

Published: September 21, 2018

Printing shipments for July 2018 came in at $6.31 billion—that’s down -3.4% from June, but it’s up +2.3% from July 2017. We’ll take whatever victories we can.

 

Book Printers—2010–2016

Book Printers—2010–2016

Published: September 14, 2018

In 2010, there were 536 book printing establishments. In the ensuing six years, the establishment count would drop -21%. So says our Commercial Printing Establishments tracker.

 

Words of the Profits

Words of the Profits

Published: September 7, 2018

Looking at the most recent industry profits data that came out earlier this week, we continue to tell the “tale of two cities.” Low profitability of large printers is dragging down average industry profitability. For the industry as a whole, cracking—or re-cracking—$4 billion in profits is proving to be an elusive goal.

 

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