Welcome to the WhatTheyThink data analysis section. As a service to the printing and publishing industries, WhatTheyThink provides access to economic, trend and other data that is valuable to industry executives for strategic planning and other purposes. This is also an excellent way for industry executives to stay current with the latest trends. This includes proprietary data developed by our own Dr. Joe Webb, Director of the WhatTheyThink economics and research center, as well as data from a variety of partner sources.
Data from the Economics & Research Center
Monthly Commercial Printing Shipments data series
Industry Snapshot collection of regularly updated industry data about various measures of business activity
Published: May 17, 2010
The Department of Commerce revised almost 10 years of printing industry shipments data last week. The WhatTheyThink economic data elves dug into the data and explain what those revisions mean, what years were revised up, and which ones were revised down.
Published: May 3, 2010
The first quarter GDP showed that the economy is growing, but that was compared to the fourth quarter. How is GDP changing on a year-to-year comparison? The GDP data are about the whole economy, but how is small business doing? Dr. Joe explains how a rarely reported part of the quarterly GDP data helps us judge the health of small businesses.
Published: April 19, 2010
The trends in industry revenues of advertising and publishing sectors each tell an interesting story. They get more interesting once iPhones, Kindles, and iPads are added to the mix. Dr. Joe explains it all, but may have more questions than answers, which might spell opportunities for print businesses.
Published: April 5, 2010
The ISM Manufacturing Index is one of the most watched economic indicators. It's up for 8 consecutive months, and the latest release was one of the strongest of this decade. Dr. Joe gives some background and explains what this latest reading means.
Published: March 15, 2010
The Census Bureau publishes printing industry births and deaths data, but the data take years to be published. The latest data are from 2006, but Dr. Joe estimates what's happened since,especially 2008 and 2009.
Published: February 15, 2010
Broadband use by adults has been increasing and the number of households with broadband service has almost doubled since 2005. What's the relationship with commercial printing volume? Last year, there were about 48 billion hours of broadband use by households, and every additional hour of use decreases commercial print volume by about $2.
Published: February 1, 2010
Why was Q4-09 GDP +5.7% met with a stock market decline and more handwringing about the economy? Dr. Joe looks at the yearly change in GDP, and explains it all.
Published: January 25, 2010
Newspapers were supposed to survive the new media age because of their highly educated, high income audience, and then when that didn't work, their superior content would make news websites into Internet advertising magnets. Now, even online advertising is shrinking for newspapers. What's next?
Published: December 14, 2009
Published: December 7, 2009
Published: November 30, 2009
Published: November 16, 2009
Published: November 9, 2009
Published: November 2, 2009
Use of Social Media Services by Commercial Printers by employee size
Published: October 26, 2009
Published: October 19, 2009
Published: October 12, 2009
Published: October 5, 2009
Published: September 28, 2009
Published: September 21, 2009
Published: September 14, 2009
Published: September 7, 2009
Published: August 31, 2009
Published: August 24, 2009
Published: August 17, 2009