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Data Analysis

Welcome to the WhatTheyThink data analysis section. As a service to the printing and publishing industries, WhatTheyThink provides access to economic, trend and other data that is valuable to industry executives for strategic planning and other purposes. This is also an excellent way for industry executives to stay current with the latest trends. This includes proprietary data developed by our own Dr. Joe Webb, Director of the WhatTheyThink economics and research center, as well as data from a variety of partner sources.

 

 

Commerce Department Revises Printing Shipments Data

Commerce Department Revises Printing Shipments Data

Published: May 17, 2010

The Department of Commerce revised almost 10 years of printing industry shipments data last week. The WhatTheyThink economic data elves dug into the data and explain what those revisions mean, what years were revised up, and which ones were revised down.

 

Year/Year Changes in Real GDP vs. Real Proprietors Income

Year/Year Changes in Real GDP vs. Real Proprietors Income

Published: May 3, 2010

The first quarter GDP showed that the economy is growing, but that was compared to the fourth quarter. How is GDP changing on a year-to-year comparison? The GDP data are about the whole economy, but how is small business doing? Dr. Joe explains how a rarely reported part of the quarterly GDP data helps us judge the health of small businesses.

 

Inflation-adjusted and Annualized Publishing and Advertising Revenues

Inflation-adjusted and Annualized Publishing and Advertising Revenues

Published: April 19, 2010

The trends in industry revenues of advertising and publishing sectors each tell an interesting story. They get more interesting once iPhones, Kindles, and iPads are added to the mix. Dr. Joe explains it all, but may have more questions than answers, which might spell opportunities for print businesses.

 

ISM Manufacturing Index Shows Eight Months of Growth

ISM Manufacturing Index Shows Eight Months of Growth

Published: April 5, 2010

The ISM Manufacturing Index is one of the most watched economic indicators. It's up for 8 consecutive months, and the latest release was one of the strongest of this decade. Dr. Joe gives some background and explains what this latest reading means.

 

As The Industry Churns

As The Industry Churns

Published: March 15, 2010

The Census Bureau publishes printing industry births and deaths data, but the data take years to be published. The latest data are from 2006, but Dr. Joe estimates what's happened since,especially 2008 and 2009.

 

Broadband hours and the statistical relationship with printing volumes

Broadband hours and the statistical relationship with printing volumes

Published: February 15, 2010

Broadband use by adults has been increasing and the number of households with broadband service has almost doubled since 2005. What's the relationship with commercial printing volume? Last year, there were about 48 billion hours of broadband use by households, and every additional hour of use decreases commercial print volume by about $2.

 

Year/Year US Gross Domestic Product

Year/Year US Gross Domestic Product

Published: February 1, 2010

Why was Q4-09 GDP +5.7% met with a stock market decline and more handwringing about the economy? Dr. Joe looks at the yearly change in GDP, and explains it all.

 

Newspaper Industry Woes Not Being Cured By Online Revenues

Newspaper Industry Woes Not Being Cured By Online Revenues

Published: January 25, 2010

Newspapers were supposed to survive the new media age because of their highly educated, high income audience, and then when that didn't work, their superior content would make news websites into Internet advertising magnets. Now, even online advertising is shrinking for newspapers. What's next?

 

Commerical Printing and Services Shipments 2003-2015

Commerical Printing and Services Shipments 2003-2015

Published: December 14, 2009

 

Number of US Commercial Printing and Print Services Establishments 2003-2015

Number of US Commercial Printing and Print Services Establishments 2003-2015

Published: December 7, 2009

 

Change In Number Of Employees For Commerical Printing & Services

Change In Number Of Employees For Commerical Printing & Services

Published: November 30, 2009

 

Canada's Printing Industry as a Percentage of GDP

Canada's Printing Industry as a Percentage of GDP

Published: November 16, 2009

 

September 2009 Commercial Printing Shipments

September 2009 Commercial Printing Shipments

Published: November 9, 2009

 

Use of Social Media Services by Commercial Printers by employee size

Use of Social Media Services by Commercial Printers by employee size

Published: November 2, 2009

Use of Social Media Services by Commercial Printers by employee size

 

Use of Social Media Services by U.S. Commercial Printers

Use of Social Media Services by U.S. Commercial Printers

Published: October 26, 2009

 

Federal Reserve NAICS 323 Capacity Utilization Data

Federal Reserve NAICS 323 Capacity Utilization Data

Published: October 19, 2009

 

Newspaper Industry Woes Not Being Cured by Online Revenues

Newspaper Industry Woes Not Being Cured by Online Revenues

Published: October 12, 2009

 

Percentage of Printers That Promote Themselves as Marketing Services, Communications Graphics or Media Management Businesses

Percentage of Printers That Promote Themselves as Marketing Services, Communications Graphics or Media Management Businesses

Published: October 5, 2009

 

Effects of a 2-percentage point difference in mailing list decay rates

Effects of a 2-percentage point difference in mailing list decay rates

Published: September 28, 2009

 

Price Changes in Paper, Commerical Printing, Computers, Cellular, ISPs

Price Changes in Paper, Commerical Printing, Computers, Cellular, ISPs

Published: September 21, 2009

 

Public Relations Employees as a Percentage of Total Advertising Agency Employment

Public Relations Employees as a Percentage of Total Advertising Agency Employment

Published: September 14, 2009

 

E-Commerce as a Percentage of US Total Retail Sales and Inflation-adjusted US Commercial Printing Shipments

E-Commerce as a Percentage of US Total Retail Sales and Inflation-adjusted US Commercial Printing Shipments

Published: September 7, 2009

 

Capital Expenditures as a Percentage of Shipments by Printing Industry Segment

Capital Expenditures as a Percentage of Shipments by Printing Industry Segment

Published: August 31, 2009

 

Capital Expenditures by Printing Industry Segment

Capital Expenditures by Printing Industry Segment

Published: August 24, 2009

 

Shipments of Secondary Products & Misc. Receipts by Printing Industry

Shipments of Secondary Products & Misc. Receipts by Printing Industry

Published: August 17, 2009

 

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