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Industry Insight

Media is Constantly Changing, and It’s Not Always Clear How

By Dr. Joe Webb
Published: May 11, 2017

Everyone knows that communications is a very dynamic marketplace, and even newer concepts like “content management” are not exempt from the forces of creative destruction. The Content Management Institute’s article “The Content Assembly Line is Broken” is about how content management is having its growing pains and is being rethought and redeployed. Then there’s an article with a title that would make Dr. Doom proud, “The Media Bubble Is Worse Than You Think” which is an excellent analysis about the geography of the newspaper business and how it compares with Internet publishing employment and trends. Publishing today requires far less overhead and proprietary infrastructure, which drives the old guard of the publishing business absolutely crazy. They won’t admit a lot of it is envy. Older publishing enterprises are still having difficulty monetizing their content (I thought that was “king;” can’t they issue a decree of some sort?) while escaping from the fixed costs of past business strategies.

Dr. Joe Webb is one of the graphic arts industry's best-known consultants, forecasters, and commentators. He is the director of WhatTheyThink's Economics and Research Center.


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