By Richard Romano
Published: November 8, 2012
In our June 2012 Print Design survey, nearly eight-in-ten GDUSA readers specify eco-friendly papers sometimes, and one third specify such papers more often now than a year ago.What do they mean by “eco-friendly papers”?
The leading attribute is still “recycled content.” But a more holistic concept of sustainability has clearly taken hold: responsible forest stewardship, clean and green energy, mill and brand reputation, third party certification, taking into account the impact of the digital infrastructure—all are seen as an integral part of responsible and sustainable design.What drives graphic designers to “go green”?
the designers’ personal beliefs are a leading factor along with the nature of the client’s brand. ...[P]ersonal passion plays an important role in how these firms succeed as providers of sustainable design; it informs the way they frame the design challenge, structure the design solution, educate and persuade the client, organize their businesses, attract new clients; and integrate their jobs with their lives.Be sure to click through and check out some profiles of “green” design firms.