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Industry Insight

Green People

By Richard Romano
Published: November 8, 2012

Over at Graphic Design: USA, the results of a survey on sustainability in the graphic design industry. Specifically:
In our June 2012 Print Design survey, nearly eight-in-ten GDUSA readers specify eco-friendly papers sometimes, and one third specify such papers more often now than a year ago.
What do they mean by “eco-friendly papers”?
The leading attribute is still “recycled content.” But a more holistic concept of sustainability has clearly taken hold: responsible forest stewardship, clean and green energy, mill and brand reputation, third party certification, taking into account the impact of the digital infrastructure—all are seen as an integral part of responsible and sustainable design.
What drives graphic designers to “go green”?
the designers’ personal beliefs are a leading factor along with the nature of the client’s brand. ...[P]ersonal passion plays an important role in how these firms succeed as providers of sustainable design; it informs the way they frame the design challenge, structure the design solution, educate and persuade the client, organize their businesses, attract new clients; and integrate their jobs with their lives.
Be sure to click through and check out some profiles of “green” design firms.

Richard Romano is Managing Editor of WhatTheyThink | Printing News & Wide-Format & Signage.  He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.



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