Survey Says! Sustainability Is Top Trend in Packaging
By Richard Romano
Published: October 30, 2012
Consumers will put a greater value on recyclability and the perceived “greenness” of packaging in 10 years, the survey found. The public will also increasingly demand proof of sustainability claims, such as lifecycle analysis data.Says the report itself:
More than 450 respondents wrote-in their thoughts about the one trend that will most impact packaging in 10 years. Comments about sustainability, cost/affordability and food safety and security dominated.Said one respondent:
“The sustainability/green agenda will be at the forefront of future trends. As economies re-prosper there will be more onus placed on retailers and brands to deliver a packaging message in response to the ‘all packaging is bad’ momentum.”Except for those plastic electronics packages that are damn near impossible to claw one’s way into without slashing open one’s hands...