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Industry Insight

Paper Love

By Richard Romano
Published: July 11, 2012

Across the pond, our friends at Two Sides UK have recently launched a new campaign targeted at consumers that promotes “attractiveness and sustainability of print media.” The “No Wonder You Love Paper” campaign is jointly undertaken by Two Sides and UK magazine and newspaper publishers, and includes the new Web site http://www.youlovepaper.info/UK/, which includes salient facts, figures, a quiz, videos, and other goodies.
Barry McIlheney, CEO of the Professional Publishers Association (PPA) states: “We live in a multi-media world and readers now look for a choice of media channels. Print is still vital for magazine publishers and offers a unique reading experience that will live on. We want to make sure that, in choosing a printed magazine, readers fully understand that print media also offers a natural reading experience and can be a sustainable way to read”.

Please offer your feedback to Richard. He can be reached at richard@whattheythink.com.



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