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Printers continue to search for ways to beef up the database and analytics skills necessary to produce meaningful personalized direct mail,
Faced with increasing pressures from CEO'
Reborn for the new year is Virtual Press Clips, our periodic roundup of news items about printing companies in the general media. The object is to show that print firms continue to be esteemed and respected as good business neighbors by their hometown newspapers and local other media outlets.
According to a new report from the USPS Office of Inspector General,
The GPO has just announced that the current U.
The production of branded content—media created by businesses for marketing and customer relations—is a $47.2 billion industry in the U.S., and print still accounts for the largest share of the spend. Marketers believe in it, recipients trust it, and that spells sheer “contentment” all around.
I have had the pleasure of visiting the U.
All the talk this year (
Another year has gone by and January looms on the horizon,
Last week Packaging News sent out this message,
Spending on political media was up 8%
The folks at Sappi Fine Paper NA may have created the printing industry'
Fearful that the iPad could become the hot Christmas gift in short supply like the 1983 cabbage patch doll,
In a post on its blog,
Marketers are increasing their spending levels and focusing more on acquisition campaigns,
A recent survey,
Back in October the Bureau Of Engraving And Printing announced the issue date of the redesigned $
Flipboard is without a doubt one of my favorite Apps for the iPad.
In a story in GIGAOM,
At a congressional hearing yesterday to consider the challenges facing the U.