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Hallmark launches BTB marketing services unit

Hallmark Cards Inc.


Student Publishers, Writers Are Honored by TAGA

Congratulations to the young publishing team at Toronto’s Ryerson University for winning the Helmut Kipphan Student Publication Cup in a competition sponsored by the Technical Association of the Graphic Arts (TAGA). This yearly honor salutes the best student-produced journal on research and technology for the graphic arts.


Arizona Humane Society Sees Benefits of New Direct Mail Strategy

The Arizona Humane Society recently signed with Newport Creative Communications for direct mail fundraising strategy and already is seeing positive results.


Possible Snag Arises in Enactment of McCormick Place Reform Bill

News media in Chicago are reporting that all is not smooth sailing for the enactment of legislation that would overhaul rules for exhibitors at McCormick Place. The Chicago Tribune, ABC News, and CBS News now say that Illinois Governor Pat Quinn will not necessarily sign the bill, at least not in its present form.


Bitstream Acquires Assets of Press-Sense

Bitstream announced today that it was acquiring the assets of Press-


Why are CMOs Dropping Like Flies?

Is it my imagination or are some the top CMOs working for the manufacturers dropping like flies?


Jeff Hayzlett to Leave Kodak CMO Post

Big news today!


Making the PSP to MSP Case

In the Marketing Powers Blog I wrote a blog called “The Print Service Provider (


Standard Mail Volume Was Up 5.5% in March

Standard mail volume continued its slow return in March with an increase 5.


Five Print Firms Thriving in the Inner City Make Top-100 Growth List

Five printing firms are among the 100 fastest-growing inner-city companies in the U.S. as recognized by Bloomberg BusinessWeek and the Initiative for a Competitive Inner City (ICIC). They include, above, Hotcards, led by founder and CEO Columbus Woodruff (center); and, below, Panther Graphics, owned by Tony Jackson, CEO.


Value-Based Selling and Pricing - It's All About the Numbers!

For the past several years, printing company managers have been urged to practice a value-based approach to selling and pricing. Value-based selling and pricing are particularly important for companies that provide more complex offerings such as personalized direct marketing campaigns and online collateral management systems or other web-to-print solutions.


DHL launches international Web-to-print service

Many direct mailers shy away from international mailings because of the extra costs that often come with the territory,


The PSP-MSP Controversy Emerges

There is a controversy brewing about printers offering marketing services and/


DirectMail.com, ServiceMaster Brands match online portal with high-volume mail



Bill Mandating Changes at McCormick Place Should Mean Cost Reductions for Exhibitors at Graph Expo 2010

Legislation overhauling the management, work rules, and cost structures at Chicago’s McCormick Place convention center promises a new deal for Graph Expo 2010 and other trade shows whose owners lobbied for changes there.


RBI Retains Graphic Arts Monthly Assets

Reed Business Information is retaining ownership of Graphics Arts Monthly, Graphic Arts Blue Book, and Converting. RBI plans to use the subscription list from these titles to generate leads through the company's business-to-business marketing unit Mardev-DM2.


Modernizing the Pantone Matching System

With the release of PANTONE PLUS,


Virtual Press Clips: Print Firms in the News

For printers, the most iconic exemplar of ink on paper is the $100 bill, the piece of folding money that bears the portrait of their patron saint. The scientist in Benjamin Franklin surely would have appreciated all of the technology that’s been embedded in the latest version of the C-note, unveiled by the U.S. Treasury Department last month.


Data exchange was hot topic at IDEAlliance Print Distribution conference

IDEAlliance held its annual Print Distribution conference earlier this week and I had a chance to hear about some of the major themes from Don Landis,


Intuit’s New “Small Business Employment Index” Sees Encouraging Rises in Hiring, Hours, and Pay

Intuit, the maker of QuickBooks, sold more than $3 billion worth of financial management and accounting software, do-it-yourself web sites, and other products and services to small firms in its 2009 fiscal year. That broad customer base is a natural source of data about trends at the small-business end of the economic spectrum—an opportunity that Intuit has seized with the launch of its Small Business Employment Index.


Catalog circulation numbers improving

For the first time in many months,


Why are the Tools Falling Under the Radar

One of the things I think about often is which marketing services make sense.


PRC review of five-day delivery schedule to go into the fall

The Postal Regulatory Commission (


Warren Werbitt, CEO, Pazazz Printing - His Journey Through Reorganization

Printers have been struggling and over the last few months a number have been closed or sold. It’s a hard process when your business is on the edge. Here is a letter from Warren Werbitt, CEO of Pazazz describing how he felt through his company's reorganization process, and what he did to turn things around.


CGX Emerge Conference Good Model for Printers

Consolidated Graphics held a very successful Emerge conference in mid-


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