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Direct Mail in BTB Lead Generation Mix

Direct mail once was the largest component business-

 

Digital Outshines Print in DMA Report

The performance of print direct marketing channels remained mostly unchanged during the first quarter of 2010 while digital channels saw improvement,

 

The E-Reader Market Heats Up More

After over 2 dozen comments,

 

Catalog gains could be short lived

Following a terrible couple of years for the catalog industry,

 

How Hazardous Is the Printing Industry?

The post about OSHA fines hanging over a Pennsylvania printer drew some sharp comments about safety practices in the printing industry. One question was especially provocative: is the recession-battered printing industry skimping on safety by paying less attention than it once did to protecting life and limb on the job? The data we do have indicate that while it’s still quite possible to get hurt or even killed in a printing plant, print firms offer workers a safer environment than private-sector industry as a whole. What’s more, the numbers on safety in printing and related services have been improving steadily for years.

 

Social Media Marketing: Good Idea or Bad?

After a few weeks on the road making presentations,

 

Direct Mail Plays Important Role in Political Advertising

Despite all the attention that Internet marketing gets in political campaigning these days,

 

New Group Sees Untapped Opportunity for Discs in the Mail

A coalition has been formed by interested parties in the optical disc industry to help further the use of optical media for direct mail applications.

 

OSHA Cites Pennsylvania Printer for Violations—and Readers Think It Stinks

On Tuesday, the Wayne Independent of Honesdale, PA, reported that a local printer was facing fines of $107,100 for alleged violations of OSHA safety rules. Readers are having none of it. Online comments are alike in finding more fault with OSHA than with the printer. Readers also bemoan the loss of U.S. business to China in the same breath as they lambast excessive regulation in this country.

 

Direct Mail Use Strong Among DMers, Says DMA Report

Direct mail and e-

 

IAPHC 2010 International Gallery: Entered Yet?



Going for an award in IAPHC's International Gallery of Excellence remains one of the simplest and most cost-effective promotional efforts a printing company can make. Now in its 36th year, the competition is easy to enter, open to everybody, and guaranteed to boost the pride of all who capture one of its Gold, Silver, or Bronze trophies.

 

Three Critical Success Factors of Print Leaders

I had the opportunity to make a presentation at the IPMA show last week.

 

So, What is a Magazine, Really?

As most of my readers know,

 

RRD's Strategic Inkjet Direction

I find it fascinating that RRD (1) has invested mega capital and resources to develop a proprietary inkjet engine in an arena where the deepest technology pockets in the world (HP, OCE, Xerox, Screen, et al) have been coming out with new and upgraded inkjet engines annually for years and (2) yet they are driving their machine with off the shelf software, GMC.

 

The Blue Ocean Strategy from the IPMA Conference

I just returned from the In-

 

Virtual Press Clips: Print Firms in the News

You may have heard about The Green Box: a pizza carton with a lid that turns into serving plates and a tray that folds up to make a container for storing leftover slices in the fridge. Another clever idea in the same eco-friendly vein is the Globe Guard Reusable Box from Salazar Packaging.

 

Video-in-Print Ad Among Effie Winners

The 42nd annual North American Effie Awards were handed out this week by the New York Chapter of the American Marketing Association in recognition of the most effective advertising efforts in the US last year.

 

Preprint Advertising Market Shows Q1 Gains

While print advertising continues to lag behind the overall ad market,

 

NYU Presents 2010 Prism Award to David J. Shea, Bowne & Co.; John Tenwinkel, Outstanding Graduate, Also Is Honored

The Prism Awards, New York University’s annual salute to leadership in graphic communications, were presented today to David J. Shea, chairman and CEO, Bowne & Co., and John Tenwinkel, a 2008 graduate of the M.A. program in Graphic Communications Management and Technology at NYU’s School of Continuing and Professional Studies (SCPS). The award luncheon, a fundraising event on behalf of the M.A. program, took place at Gotham Hall in Manhattan with about 400 people attending.

 

Joss Group Buys the Seybold Report

A year after being named Editor and Publisher of the Seybold Report Molly Joss has announced in an email to Seybold subscribers that she has acquired The Seybold Report,

 

Charitable Donations Decline; Direct Mail Still Key to Fundraising

Overall charitable donations fell 3.

 

Kindle vs. iPad – One Frequent Flyer’s Opinion

I’m not sure about you but as someone who lives and breathes print I feel guilty about thinking,

 

Local Paper Prints Story That Gets Print Right

Unless they burn to the ground, mangle a worker in a press, or employ someone who gets busted for embezzlement, printing companies don’t attract much attention in the mainstream media. It’s rare that hometown newspapers portray them simply for what they are—local businesses striving to protect jobs and profits from all of the forces that seem to be conspiring against jobs and profits in the printing industry these days. A praiseworthy exception is this profile of Missouri printer Kelly Press in the Columbia Daily Tribune.

 

Follow-up: McCormick Place Reform Bill Becomes Law

Everything in life is a work in progress, including the reformation of labor practices at expo centers. Legislation overhauling work rules at McCormick Place is sweeping, but don’t expect implementation all at once.

 

Selling VDP Requires Sales Training

I was thrilled to see all the feedback to the recent blog “Is Selling VDP Too Hard?” Many people responded with comments and 3 out of 4 of them focused on the need for training.

 

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