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How MSP's Can Take Advantage of B2B Marketing Automation - Part 1

In my recent post about B2B marketing automation,


Email + Social Media = More Click-Throughs

A new report from email marketing provider GetResponse has reinforced the argument that social media links in email communications significantly increases click-


The Ace Group Puts QR Codes To Work for Calvin Klein in Attention-Grabbing "Uncensored" Campaign in NYC

The fashion designer Calvin Klein is famous—or notorious—for advertising that pushes the limits of public taste with highly eroticized imagery. But, in terms of marketing effectiveness, the strategy has its limitations. Last year, the company raised eyebrows in the SoHo district of Manhattan with a five-story building poster depicting four young, semi-undressed models striking poses that struck some as orgiastic. The shock value was obvious, but, as with all media novelties, the shock eventually wore off. What to do for an encore in a jaded media market that Calvin Klein is largely responsible for jading in the first place?


Inspector General Says Summer Sale Lost Money

The assumption has been that last year’s Summer Sale from the US Postal Service produced $


Will the iPad Cannibalize the Macintosh?

Apple announced last week that the iPad will be sold in nine more countries:


Shorewood Packaging To Close Plant in Newport News

The Virginian-Pilot has reported that Shorewood Packaging intends to close its gravure printing operation in Newport News, VA, in October. The closure will shutter the plant and result in the loss of 35 jobs.


Ben & Jerry's Drop E-mail in Favor of Social Media Marketing

A debate that is heating up is the e-


Printed Static Cling Sticker Helps Multi-Channel Campaign Get Noticed

A multi-


Boarman Nomination Heads to Full Senate

WhatTheyThink was notified yesterday by the Senate Rules Committee that: "The Senate Rules and Administration Committee voted to discharge the nomination of William J. Boarman out of committee. It will now go to a vote on the Senate floor."


Customer Service Capabilities Key in Direct Mail Deal



To This Print Company Employee, “Iron” Means “Horseshoes”

When he isn’t pitching horseshoes with deadlier accuracy than probably anyone else in the world, Alan Francis works for a printing company. Francis is the subject of a front-page profile in the print edition of today’s New York Times.


Quad/Graphics’ Schick Discusses Revised Mailing Standards for Periodicals

Recently revised US Postal Service standards provide greater flexibility in the kinds of advertising that can be included with periodicals.


Is Your Vocabulary Commodious Enough To “Save the Words”?

A friend who dropped a chunk of my writing into IWriteLike tells me that the answer is H.G. Wells (1866-1946). The good news is that I correspond stylistically with an author of the 20th century—I wasn’t sure that I was this far along on the timeline of the English language. The fantastic news is that the answer wasn’t Edward Bulwer-Lytton (1803-1873), poet, playwright, novelist, and inspirer of the famous Bulwer-Lytton Fiction Contest.


Virtual Press Clips: Print Firms in the News

“This man is an author. He writes stories. He has just finished a story. He thinks many people will like to read it. So, he must have the story made into a book. “Let’s see how the book is made.”


BoSacks Speaks Out: Declining Ad Pages

There was a fascinating article written by Lucia Moses a few days ago, titled Hearst Launches Pro-Magazine Readership Campaign, and it is filled with important informational magazine tidbits.


Agfa Buys Pitman

Agfa Graphics announced last week that it signed an agreement to purchase the assets of Pitman, one of the few remaining independent dealers of equipment including prepress, inkjet, pressroom and packaging printing products. This was not a total surprise as speculation of a Pitman sale grew a few weeks ago after Kodak announced it would cut distribution ties with the company, which had been its largest U.S. reseller of prepress products since 2007.



This weekend,


Next Generation of Envelope Printing Systems Strengthens Direct Mail

By Kathy Tobin,


More "Insights" on Marketing Objectives, Budgets, Tactics, and Investment Plans

CSO Insights has just released the results of its 2010 Lead Generation Optimization study.


Postal Rate Changes and Newspapers Offer Marketing Services

When advertisers consider the media mix,


Convenience, cost factors in choice of communication method

A couple of new surveys provide some insight into what role convenience and cost play in the American consumer’s choice of communication method.


Cannibalize Offset As Soon As Possible

I did a presentation for the MFSA at their annual meeting entitled,


Joint AlphaGraphics/Allegra Tech Expo Planned

The news about AlphaGraphics and Allegra combining forces to host the first joint technology expo in franchise print history was likely met with cheers from our vendor community.


NYS Printers Get Good News on Sales & Use Tax

Printers in New York State are a step closer to seeing their legislature preserve a sales tax exemption that would have been extremely costly for them to lose. Tim Freeman, president of Printing Industries Alliance, reported the progress to his members yesterday:


June Swoon for Small-Biz Confidence

A much-quoted survey of small business owners said that the economic confidence felt by this segment leveled off in June to halt a two-month rise. The dip, although not large, reflected increased unease about the near-term outlook for smaller firms.


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