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In my recent post about B2B marketing automation,
A new report from email marketing provider GetResponse has reinforced the argument that social media links in email communications significantly increases click-
The Ace Group Puts QR Codes To Work for Calvin Klein in Attention-Grabbing "Uncensored" Campaign in NYC
The fashion designer Calvin Klein is famous—or notorious—for advertising that pushes the limits of public taste with highly eroticized imagery. But, in terms of marketing effectiveness, the strategy has its limitations. Last year, the company raised eyebrows in the SoHo district of Manhattan with a five-story building poster depicting four young, semi-undressed models striking poses that struck some as orgiastic. The shock value was obvious, but, as with all media novelties, the shock eventually wore off. What to do for an encore in a jaded media market that Calvin Klein is largely responsible for jading in the first place?
The assumption has been that last year’s Summer Sale from the US Postal Service produced $
Apple announced last week that the iPad will be sold in nine more countries:
The Virginian-Pilot has reported that Shorewood Packaging intends to close its gravure printing operation in Newport News, VA, in October. The closure will shutter the plant and result in the loss of 35 jobs.
A debate that is heating up is the e-
WhatTheyThink was notified yesterday by the Senate Rules Committee that: "The Senate Rules and Administration Committee voted to discharge the nomination of William J. Boarman out of committee. It will now go to a vote on the Senate floor."
When he isn’t pitching horseshoes with deadlier accuracy than probably anyone else in the world, Alan Francis works for a printing company. Francis is the subject of a front-page profile in the print edition of today’s New York Times.
Recently revised US Postal Service standards provide greater flexibility in the kinds of advertising that can be included with periodicals.
A friend who dropped a chunk of my writing into IWriteLike tells me that the answer is H.G. Wells (1866-1946). The good news is that I correspond stylistically with an author of the 20th century—I wasn’t sure that I was this far along on the timeline of the English language. The fantastic news is that the answer wasn’t Edward Bulwer-Lytton (1803-1873), poet, playwright, novelist, and inspirer of the famous Bulwer-Lytton Fiction Contest.
There was a fascinating article written by Lucia Moses a few days ago, titled Hearst Launches Pro-Magazine Readership Campaign, and it is filled with important informational magazine tidbits.
Agfa Graphics announced last week that it signed an agreement to purchase the assets of Pitman, one of the few remaining independent dealers of equipment including prepress, inkjet, pressroom and packaging printing products. This was not a total surprise as speculation of a Pitman sale grew a few weeks ago after Kodak announced it would cut distribution ties with the company, which had been its largest U.S. reseller of prepress products since 2007.
By Kathy Tobin,
CSO Insights has just released the results of its 2010 Lead Generation Optimization study.
When advertisers consider the media mix,
A couple of new surveys provide some insight into what role convenience and cost play in the American consumer’s choice of communication method.
I did a presentation for the MFSA at their annual meeting entitled,
The news about AlphaGraphics and Allegra combining forces to host the first joint technology expo in franchise print history was likely met with cheers from our vendor community.
Printers in New York State are a step closer to seeing their legislature preserve a sales tax exemption that would have been extremely costly for them to lose. Tim Freeman, president of Printing Industries Alliance, reported the progress to his members yesterday:
A much-quoted survey of small business owners said that the economic confidence felt by this segment leveled off in June to halt a two-month rise. The dip, although not large, reflected increased unease about the near-term outlook for smaller firms.