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Johnny Rockets Uses Mail to Reach Lunch Crowd

Restaurant chain Johnny Rockets has launched a direct mail campaign targeting local businesses with special lunch offers for employees.

 

What to Do and See at Graph Expo?

As the Graph Expo show approaches, I’ve had people ask if they should go and if they go what they should see. First, the answer is yes – you should go. Even if it’s just for one day – you should go. There is no better way to research equipment and learn about money saving and money making strategies than by seeing the equipment and hearing from the industry experts at the show.

 

The Secret Sauce for Growing Sales of Web-to-Print Solutions

A growing number of print service providers are seeking to increase revenues and profits by adding web-to-print services and applications.  Some companies have used web-to-print solutions to drive impressive revenue and profit growth, but many others haven't been quite as successful.

 

Young Consumers Like Offline Channels for Marketing Offers

Consumers increasingly value postal mail as a source for marketing offers and for its trustworthiness,

 

BoSacks Speaks Out: The Oxford English Dictionary's Printed Edition: Are Its Days Really Numbered?

This simple story is all over the internet.

 

Why Vendors/Suppliers Are Not Involved in the Print CEO Forum

As many know,

 

HP Schedules First-Ever Global Partner Summit Coinciding with Dscoop6

Dscoop, the independent user group for HP Indigo and Scitex owners, has been one of the biggest user group success stories in our industry.  Even though last year was terrible for the industry, Dscoop had an attendance of 1,823 and had to turn away both attendees and sponsors because the demand was so high.  In 2011, Dscoop 6 organizers expect to significantly exceed that attendance level.  The conference will be held February 17-19, 2011, at the Gaylord Palms Hotel and Conference Center in Orlando FL.

 

Standard Mail Volume Up Again in July

Standard Mail continues to show signs of rebounding,

 

Heidelberg Windmill No. 35345E: It Probably Was Your Grandfather’s Printing Press

The picture above was taken not in a printing museum but in the letterpress department of Taylor Corporation’s Tatex subsidiary in Waco, TX. Somewhere in the room is what’s believed to be the oldest Heidelberg press still in operation in the U.S.

 

A Printing Office: the Philadelphia “Blog Tax” That Never Was, but Is

“On the whole, I would rather be in Philadelphia.” It’s what W.C. Fields was rumored (falsely) to have chosen as the inscription on his gravestone. For present-day bloggers in the City of Brotherly Love who remember it, the line carries as much irony as any of the late comedian’s celebrated wisecracks. That’s because the city of Philadelphia wants them to pay what has been incorrectly labeled a “blogging tax”—a development reported by Philadelphia Citypaper last week.

 

Savvy Print Providers Help Colleges Reach Potential Students with a Personal Touch

By Shelley Sweeney,

 

Nonprofits Should Focus on Older Donors, Mail

A new report suggests that nonprofits should focus fundraising budgets on better-

 

Magazines Free on the iPad – How Can Anyone Make Money?

For weeks we have had some very heated conversations about the iPads and e-

 

A Printing Office Joins Print CEO

A Printing Office, WhatTheyThink’s blog for small to medium printers, is now serving this audience under the auspices of PrintCEO. Patrick Henry, managing editor of A Printing Office, will continue to post news and commentary for this segment at PrintCEO, which contains a complete archive of material previously published at A Printing Office.

 

BoSacks: Jousting at Paper Windmills

A debate has resurfaced in the publishing blogosphere in the last few months,

 

Exposing the Hidden Costs of Marketing Materials

Most providers of web-

 

Reynolds Fundraiser for LIVESTRONG

Steve Reynolds has selflessly raised money on behalf of cancer victims by riding in three LIVESTRONG “Century” (100 mile) events over the last three years. This year’s ride would have been Steve’s fourth ride except for his June diagnosis of Stage 4 Colon Cancer. Despite the advanced stage and extreme seriousness of his situation, Steve is rising to the challenge and has begun his fight. A Fundraiser is planned during GraphExpo to raise money for LIVESTRONG in honor of industry analyst Steve's fight against cancer.

 

Mythbusting: Is Direct Mail Dead?

I love the show MythBusters and secretly fantasize about being a Mythbuster myself.

 

Are You Learning from Groupon?

According to Forbes,

 

Catalog Versioning Is Working for Williams-Sonoma

It appears that Williams-

 

InterACT 2010 Conference highlights - Part IV; Hotels.com marketing transformation case study

Vic Walia,

 

InterACT 2010 Conference highlights - Part IV: The Easy & Essential Use of Videos

Video opportunities Perry Lawrence,

 

Sportsman’s Guide Launches Catalog

Following the June launch of the Web site WorkWearSavings.

 

New Service Uses Text Messaging and Print To Initiate Calls from Brands

The mobile industry continues to look for ways to facilitate marketers being able to connect with consumers over mobile phones,

 

InterACT 2010 Conference - Part III: TransPromo to TransInfo

The national TransPromo Summit conference ran for three years.

 

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