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In a filing with the Postal Regulatory Commission yesterday,
Last week I spoke at TACUP (
While there has been a lot of talk recently about brands abandoning direct mail in favor of digital and social media tactics,
Digital Enterprise Education &
After following Standard Register for more than a decade,
Here’s a recent campaign from Ralphs Grocery and Varga Media Solutions that caught my attention because it has an 11%
Despite some claims that e-
Long time readers of Print CEO will remember seeing Pazazz Printing CEO Warren Werbitt in the hysterical video "Printing's Alive". We wrote about this nearly 3 years ago now (time flies!) and were obviously big fans of the video and the message. The video currently has over 200,000 views and is still talked about. You could probably consider it a YouTube viral hit within the industry. If you haven't seen it yet, you probably know someone who has and will recommend you watching. Warren and Pazazz are back at it with Printing's Alive 2...but can they catch the same lightning in another bottle?
This article at MediaPost is about a digital perspective written with a digital focus. Nonetheless it is a must read. Not only is it a decent article, I also found it a little scary. Why, you may ask? It is the language that the author is using to describe the digital advertising space experience. The concepts and the expressions are straight from the magazine playbook.
A new study released by Pew Research Center's Internet & American Life Project takes a look at “Americans and their gadgets.” The 15 page report (PDF here) identifies key appliances of the information age: laptops, cell phones, tablet computers (like the iPad) and e-book readers (such as the Kindle) , game consoles, and MP3 players and who is using them.
Last blog we discussed the Cabot event at the Graph Expo show and how printing companies are building their own inkjet presses by adding heads to web presses.
Transactional mailers such as banks are increasingly looking to outsource the printing and fulfillment of these documents in response to the growing popularity of electronic delivery methods,
The obsolescence of marketing materials constitutes a major problem for many companies. The CMO Council has said that obsolescence creates an "epidemic of waste" that undermines the development of an efficient marketing supply chain.
A DVD or CD delivered via the mail as part of a direct mail package can be an effective way to communicate with a target audience,
Rockport shoes recently introduced a far-
I had the privilege of sitting on a panel at Graph Expo with my old friend Andy Tribute.
The other day,
I was having lunch at the MPA-AMC conference last week with a very major publisher who is deeply involved with the creation of digital magazines. His titles have had great notoriety and a fair amount of success. To make a point in this conversation I devised an analogy that a few days later still makes a great sense to me.
Transpromo isn’t just for financial companies and utilities communicating with consumers.
Eccolo Media recently surveyed buyers of business technology products and services to determine how they use and value various types of marketing collateral materials.
The annual Neiman Marcus Christmas catalog –
Lately, we have been discussing the trend of newspaper, book and magazine publishers to convert their content for e-readers. This trend is hoped to reverse the decline in readership and attract new readership. But the glacial decline in readership is not slowing or thawing. For example, the Pew Center for People & the Press recently reported that only 31% of Americans today get their news from the newspaper, as compared to 56% in 1991.
“The industry sure has changed in your lifetime,