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Kevin Karstedt

Karstedt Partners, LLC offers a variety of consulting services to participants all through the packaging and consumer product supply chain. Their clients include Brand Owners, Packaging Converters who are looking at process improvements in their packaging operations and OEMs and Service Providers who are looking to develop products and services for Brand Owners and Packaging Converters. For more in-depth analysis and research visit http://www.karstedt.com or contact Kevin Karstedt at kevin@karstedt.com or Jeff Wettersten at jeff@karstedt.com.

 

Recent Commentary & Analysis from Kevin Karstedt

Displaying 1-24 of 28 articles

Report from drupa 2016: The Latest in Short Run and Digital

Published August 30, 2016

What will motivate packaging printers to adopt digital presses? Personalization may be a key selling point, but it isn’t primarily what will drive installation of these machines.

 

4over Packaging – A new way of looking at Short Run Packaging

Published April 28, 2014

We read a lot of articles and company profiles in the packaging trades that describe companies who are growing their businesses by focusing on a specific niche of the market and developing specialized offerings to serve that niche. I recently interviewed Preston Herrin and Patrick Green of trade printer 4over headquartered in Glendale California who described for me their new offering 4over Packaging.

 

Premium Content Digital Value Discovery

Published April 14, 2014

Those developing systems for packaging applications need to understand what brand owners are interested in, and what are their perceptions of digital printing.

 

Premium Content Why it’s Important to Understand the Disruptive Technology Adoption Curve

Published April 11, 2014

All members of the packaging supply chain are under pressure to better address the needs of their customers and offer more efficient products and services. This has led to the development of systems that are classified as “disruptive” to address “areas of need” or “pain points” in the process.

 

Premium Content Open House at Mark Andy had a few Stars

Published March 31, 2014

On March 26th I attended an open house at Mark Andy’s global headquarters in Chesterfield, Missouri. The main reason I was invited was to be part of the formal introduction and “coming out” of the company’s Digital Series press.

 

The Value Proposition for Digital Package Printing; Part Two – The Two-Track Approach

Published March 25, 2014

In Part One of The Value Proposition for Digital Package Printing, we discussed the operations (material and operations planning) and marketing benefits relating to digital printing. Recognizing the reality of this operations and marketing dual purpose for digital, we break the compelling reasons for digital printing in packaging into two tracks.

 

Premium Content The Value Proposition for Digital Package Printing; Part One

Published March 18, 2014

Most decisions made by brand owners related to digital printing have a basis in their understanding of the value proposition that digital brings to their organizations. In our report; Is Digital Printing Part of Your Brand or Operational Strategy? we describe how this value proposition is directly tied to unmet needs.

 

Premium Content The Value Proposition for Digital Package Printing; Part One

Published March 6, 2014

Most decisions made by brand owners related to digital printing have a basis in their understanding of the value proposition that digital brings to their organizations.

 

Brand Building – A Marketing View

Published February 27, 2014

The days of one-way messaging through TV or print ads to appeal to consumers’ purchasing decisions have given way to “engagement marketing”. Two-dimensional (two-way) communication where consumers participate, share, and interact with a brand creates crucial interaction resulting in business and personal success. The bi-directional nature of social media enables a two-way marketing channel.

 

Megatrends in Packaging: The Digital Age

Published February 3, 2014

The digital age is changing our world. Forces driving the change are: people, information and technology.

 

Digital Package Printing – The Value Proposition for the Brand Owner

Published November 15, 2013

With all the news chatter around digital printing for packaging coming out of Print 13 and Label Expo this fall I thought it appropriate to bring the readership some insights we have on the topic.

 

Sun Chemical: More Than Just Ink!

Published November 15, 2013

Tony Bean, Field Marketing Manager with Sun Chemical, talks to Kevin Karstedt about some of the innovative coatings they offer to brand managers to enhance the "curb appeal" of their products.

 

Interview with Benny Landa about the Announcement of Komori as a Strategic Partner

Published November 4, 2013

Last Friday, Landa announced a strategic relationship with Komori for the manufacture of the transport systems for all of Landa’s sheetfed systems, the first being the S10FC. Kevin spoke with Benny to get a bit more information on this topic.

 

Where is Digital headed for Folding Cartons?

Published November 1, 2013

Eighteen months is a long time in the world of politics, consumer electronics, the growth of an infant and the gain or decline of a 401K but in the development of digital printing solutions for folding cartons that time is not so long at all.

 

Update from Benny Landa on Digital Press for Folding Cartons

Published September 26, 2013

Print 13 started out very nicely for me as my first official meeting was a breakfast meeting on Sunday morning with Benny Landa and three of my “packaging” colleagues.

 

The Label Sector; excerpts from 2012 PRIMIR Research

Published August 6, 2013

In past articles we have brought forward excerpts from a 2012 PRIMIR study that Karstedt Partners was commissioned to write titled Packaging: Evaluation of Vertical Markets & Key Applications. This study was unique to many industry studies in that it looked at the force being placed on Brand Owners, the originator of packaging orders.

 

Thoughts from the Smithers Pira Digital Print for Packaging Conference

Published June 21, 2013

I had the privilege last week of attending the Smithers Pira Conference in Atlanta on the topic of Digital Printing for Packaging. Having been on the advisory board for the conference it was rewarding to see the fruits of our labor being so well received by those in attendance.

 

Interview with JoAnn Hines, The Packaging Diva

Published May 16, 2013

JoAnn is a syndicated packaging writer who is arguably the most prolific “packaging person” on social media. I have been following her for years and thought it extremely appropriate to have her featured here for the WhatTheyThink Labels & Packaging audience. Following are the highlights from an interview with “The Packaging Diva”.

 

The Flexible Packaging Sector, excerpts from 2012 PRIMIR Research

Published April 30, 2013

To help us introduce the various packaging sectors to the growing WhatTheyThink Labels & Packaging readership we asked PRIMIR if we could pull excerpts from their 2012 study that Karstedt Partners was commissioned to write titled Packaging: Evaluation of Vertical Markets & Key Applications.

 

Interview with Ben Markens, President of Paperboard Packaging Council (PPC)

Published April 19, 2013

For the past 84 years, the Paperboard Packaging Council (PPC) has been the leading industry association serving suppliers and converters of all forms of paperboard packaging. We spoke with Ben Markens, President of PPC, about the current state of the folding carton industry and the opportunities and challenges faced by its members.

 

Interview with Jay Willie of the Independent Carton Group

Published April 11, 2013

I caught up with Jay Willie, Executive Director of the Independent Carton Group (ICG) just before he struck out for one of the groups quarterly meetings. The ICG has an interesting business model and long history.

 

The Folding Carton Sector, excerpts from 2012 PRIMIR Research

Published March 26, 2013

To help us introduce the various packaging sectors we asked PRIMIR if we could pull excerpts from their 2012 study that Karstedt Partners was commissioned to write titled Packaging: Evaluation of Vertical Markets & Key Applications.

 

Interview with Steve Young of AICC

Published March 19, 2013

We recently had the opportunity to catch up with Steve Young, President of AICC, and asked him to share his thoughts around the mission of AICC, the role of AICC, and the opportunities and challenges facing their members.

 

Interview with Kristi Ledbetter of TAPPI

Published March 14, 2013

We recently had the opportunity to catch-up with Kristi Ledbetter, the Converting Division Manager for Tappi, and had the opportunity to get an update on what is happening at Tappi.

 

The Corrugated Packaging Sector, excerpts from PRIMIR Research

Published March 8, 2013

For the next few weeks we will be looking at the corrugated sector of packaging, which accounts for approximately $85 Billion in shipments globally and $24 Billion in North America.

 

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