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Kevin Karstedt

Karstedt Partners, LLC offers a variety of consulting services to participants all through the packaging and consumer product supply chain. Their clients include Brand Owners, Packaging Converters who are looking at process improvements in their packaging operations and OEMs and Service Providers who are looking to develop products and services for Brand Owners and Packaging Converters. For more in-depth analysis and research visit http://www.karstedt.com or contact Kevin Karstedt at kevin@karstedt.com or Jeff Wettersten at jeff@karstedt.com.


Recent Commentary & Analysis from Kevin Karstedt

Displaying 1-24 of 51 articles

Premium Content Lifelong Learners Come to Feast at the Xeikon Café

Published May 21, 2019

Kevin Karstedt reports from last week’s Xeikon Café, two days of forward-thinking presentations, nearly 40 solutions partners, and some new “killer apps” that are pushing far more than envelopes in today’s digital printing environment.


Report from drupa 2016: The Latest in Short Run and Digital

Published August 30, 2016

What will motivate packaging printers to adopt digital presses? Personalization may be a key selling point, but it isn’t primarily what will drive installation of these machines.


Hybrid Press Setups for Flexographic Printing

Published October 13, 2014

Chris Lynn, VP of Sales & Marketing for Prototype and Production Systems, talks about their Dice products for the labels and packaging industry.


Kodak's Schweinfurth on "Hybrid" Printing Systems for Packaging

Published October 2, 2014

Kevin Karstedt interviews Bill Schweinfurth of Kodak about digital print for packaging and the unique nature of hybrid systems that combine traditional lithography with digital printing.


The Importance of Workflow Automation in the Packaging Sector

Published October 1, 2014

Terry Milano, Marketing Manager at Esko, talks to Kevin Karstedt about the need for workflow enhancements and integration in digital and offset package printing.


How Digital Printing Enables Changes in Brand Management in Packaging

Published September 18, 2014

Linda Casey of Package Design magazine returns to talk to Kevin Karstedt of Karstedt Partners about how digital printing fits into the trend of expanded brand and SKU presence in the packaging marketplace.


Trends in Packaging Design and How that Impacts Printers

Published September 11, 2014

Linda Casey, Editor of Package Design Magazine, talks to Kevin Karstedt about trends she's seeing in package design and how that impacts packaging printers into the future.


Kraft Foods Seeks to Understand Digital Print for Packaging

Published September 4, 2014

Mike Onderwater, Senior Manager for Design to Print at Kraft Foods Group, talks to Kevin Karstedt about their interest in digital print for packaging and the reasons they are learning more about this area.


HP's T400 Changes the Game in Digital Print for Packaging

Published September 3, 2014

Steve Shannon, Sales Manager for Industrial Packaging Solutions at HP, and Kevin Karstedt of Karstedt Partners, discuss some of the new things at HP for packaging including the T400 inkjet webfed press.


Collins Inkjet Helps Packaging Brand Owners Go Digital

Published August 27, 2014

Kristin Adams, Marketing Manager at Collins Inkjet, talks to Kevin Karstedt about their business and their involvement with brand owners in digital print for packaging.


Premium Content Small Brands Creating Big Change in Digital Print Adoption

Published June 30, 2014

Brandi Parker, Head of Realization for design agency Pearlfisher, talks to Kevin Karstedt about the rate of adoption of digital printing in packaging. They talk about how the smaller brands are creating change in this area.


4over Packaging – A new way of looking at Short Run Packaging

Published April 28, 2014

We read a lot of articles and company profiles in the packaging trades that describe companies who are growing their businesses by focusing on a specific niche of the market and developing specialized offerings to serve that niche. I recently interviewed Preston Herrin and Patrick Green of trade printer 4over headquartered in Glendale California who described for me their new offering 4over Packaging.


Thoughts on Digital Print for Packaging from bluemedia President Jared Smith

Published April 18, 2014

Jared Smith, President of bluemedia, talks to Kevin Karstedt about digital print for packaging and what they are doing in their shop. They discuss digital workflow, color management, and finding the right technologies.


Premium Content Digital Value Discovery

Published April 14, 2014

Those developing systems for packaging applications need to understand what brand owners are interested in, and what are their perceptions of digital printing.


Premium Content Why it’s Important to Understand the Disruptive Technology Adoption Curve

Published April 11, 2014

All members of the packaging supply chain are under pressure to better address the needs of their customers and offer more efficient products and services. This has led to the development of systems that are classified as “disruptive” to address “areas of need” or “pain points” in the process.


Premium Content Open House at Mark Andy had a few Stars

Published March 31, 2014

On March 26th I attended an open house at Mark Andy’s global headquarters in Chesterfield, Missouri. The main reason I was invited was to be part of the formal introduction and “coming out” of the company’s Digital Series press.


The Value Proposition for Digital Package Printing; Part Two – The Two-Track Approach

Published March 25, 2014

In Part One of The Value Proposition for Digital Package Printing, we discussed the operations (material and operations planning) and marketing benefits relating to digital printing. Recognizing the reality of this operations and marketing dual purpose for digital, we break the compelling reasons for digital printing in packaging into two tracks.


Premium Content The Value Proposition for Digital Package Printing; Part One

Published March 18, 2014

Most decisions made by brand owners related to digital printing have a basis in their understanding of the value proposition that digital brings to their organizations. In our report; Is Digital Printing Part of Your Brand or Operational Strategy? we describe how this value proposition is directly tied to unmet needs.


Premium Content The Value Proposition for Digital Package Printing; Part One

Published March 6, 2014

Most decisions made by brand owners related to digital printing have a basis in their understanding of the value proposition that digital brings to their organizations.


Brand Building – A Marketing View

Published February 27, 2014

The days of one-way messaging through TV or print ads to appeal to consumers’ purchasing decisions have given way to “engagement marketing”. Two-dimensional (two-way) communication where consumers participate, share, and interact with a brand creates crucial interaction resulting in business and personal success. The bi-directional nature of social media enables a two-way marketing channel.


Learning About Color Trends with X-Rite

Published February 10, 2014

Shoshana Burgett, Strategic Marketing Director for X-Rite, talks to WhatTheyThink Labels & Packaging's Kevin Karstedt about the color of the year and the process by which it is selected each year. They also discuss Pantone View, a way to keep up to date on color trends.


Megatrends in Packaging: The Digital Age

Published February 3, 2014

The digital age is changing our world. Forces driving the change are: people, information and technology.


Adding Value to Packaging with Scodix Technology

Published January 17, 2014

Kevin Karstedt interviews Dror Danai of Scodix who talks about their unique coatings technology and how they are applying them to the folding carton segment of the industry.


The Importance of PantoneLIVE for Packaging Printers

Published December 20, 2013

Patrice Aurenty of Sun Chemical talks to Kevin Karstedt about the importance of getting color right throughout the entire package printing workflow and how PantoneLIVE accomplishes that goal.


Sun and PantoneLIVE Help Packaging Printers Get Color Right

Published December 13, 2013

Patrice Aurenty, Business Leader at Sun Chemical, talks to Kevin Karstedt about their involvement in the packaging segment and their partnership with PantoneLIVE.


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