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Howie Fenton

Howie Fenton is InfoTrends' Associate Director of Operational Consulting. For over 25 years, he has focused on benchmarking operational and financial performance in in-plants and commercial printers. He can be reached via e-mail at Howie.Fenton@infotrends.com.

Recent Commentary & Analysis from Howie Fenton

Displaying 25-49 of 60 articles

Hot From Graph Expo—Should You Build Your Own Press?

Published October 13, 2010


New Yorker Magazine Rolls Out iPad Edition

Published October 6, 2010

Lately, we have been discussing the trend of newspaper, book and magazine publishers to convert their content for e-readers. This trend is hoped to reverse the decline in readership and attract new readership. But the glacial decline in readership is not slowing or thawing. For example, the Pew Center for People & the Press recently reported that only 31% of Americans today get their news from the newspaper, as compared to 56% in 1991.


Pre-show Events and Why You Should Not Leave Early

Published September 29, 2010


Is it too early or too late to migrate newspapers and books to e-readers?

Published September 15, 2010


Publishers Giving Away E-Readers and Shutting Down Presses?

Published September 8, 2010


What to Do and See at Graph Expo?

Published September 1, 2010

As the Graph Expo show approaches, I’ve had people ask if they should go and if they go what they should see. First, the answer is yes – you should go. Even if it’s just for one day – you should go. There is no better way to research equipment and learn about money saving and money making strategies than by seeing the equipment and hearing from the industry experts at the show.


Magazines Free on the iPad – How Can Anyone Make Money?

Published August 25, 2010


Mythbusting: Is Direct Mail Dead?

Published August 23, 2010


Mixed Projections for Direct Marketing Growth

Published August 16, 2010


Report Says Social Media is a “Time Suck”

Published August 11, 2010


Loyalty Cards, Coupons, or Now Both!

Published August 9, 2010


When is an e-book not a book but a DVD player?

Published August 4, 2010


Email Study Says that “Opens” and “Click Rates” are in Decline

Published August 2, 2010


Email + Social Media = More Click-Throughs

Published July 28, 2010


Will the iPad Cannibalize the Macintosh?

Published July 26, 2010


Ben & Jerry's Drop E-mail in Favor of Social Media Marketing

Published July 23, 2010


Agfa Buys Pitman

Published July 19, 2010

Agfa Graphics announced last week that it signed an agreement to purchase the assets of Pitman, one of the few remaining independent dealers of equipment including prepress, inkjet, pressroom and packaging printing products. This was not a total surprise as speculation of a Pitman sale grew a few weeks ago after Kodak announced it would cut distribution ties with the company, which had been its largest U.S. reseller of prepress products since 2007.


Postal Rate Changes and Newspapers Offer Marketing Services

Published July 16, 2010


Cannibalize Offset As Soon As Possible

Published July 14, 2010


Production Measurements for Different Products

Published July 7, 2010


Social Media Surpassed Porn But Will it Overtake Search as the #1 Internet Activity?

Published June 30, 2010


Mikasa Announces Social Media Marketing Strategy

Published June 28, 2010


The E-Reader Market Heats Up More

Published June 23, 2010


Social Media Marketing: Good Idea or Bad?

Published June 21, 2010


Three Critical Success Factors of Print Leaders

Published June 16, 2010


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