Displaying 25-68 of 62 articles
Published May 29, 2012
There is a debate that is going on in the publishing industry about sustainability that seems like it is mostly for the undereducated and terribly misinformed. If you really understand "green", which most of us don't, it is terribly wrong for the green wanna be's to insist that recycled paper be forced into all virgin pulp for a proper carbon footprint.
Published May 21, 2012
Published October 25, 2011
In the last ten years or so our business has so fundamentally changed as to be almost unrecognizable to former participants and past industry giants. No one in our industry no matter what their title performs the function that their predecessors performed not ten years ago nor five years ago.
Published March 17, 2011
Published March 3, 2011
Published February 24, 2011
This Apple thing is a mess that never needed to happen. Why, oh why, can't publishers play in the same sand box without kicking, screaming and playing king of the pitiful sand castle? Other industries manage to play together, but the intelligentsia, oh no, not us.
Published February 2, 2011
Published January 21, 2011
Published December 17, 2010
Published December 6, 2010
Published October 21, 2010
This article at MediaPost is about a digital perspective written with a digital focus. Nonetheless it is a must read. Not only is it a decent article, I also found it a little scary. Why, you may ask? It is the language that the author is using to describe the digital advertising space experience. The concepts and the expressions are straight from the magazine playbook.
Published October 12, 2010
I was having lunch at the MPA-AMC conference last week with a very major publisher who is deeply involved with the creation of digital magazines. His titles have had great notoriety and a fair amount of success. To make a point in this conversation I devised an analogy that a few days later still makes a great sense to me.
Published September 8, 2010
Published August 30, 2010
Published August 24, 2010
Published July 19, 2010
There was a fascinating article written by Lucia Moses a few days ago, titled Hearst Launches Pro-Magazine Readership Campaign, and it is filled with important informational magazine tidbits.
Published July 7, 2010
For some reason, the latest mantra in the print world is that we have been saved and proven to be forceful and relevant by the success of one title.
Published June 15, 2010
Published April 19, 2010
I want to shine the light on an issue that I think warrants discussion by our industry. For lack of a better term, I have been calling it PIP-that is, paranoia in publishing. Here is the core of the issue: We believe that publishing will survive and be quite lucrative for many of the industry's smartest folks, but we can't quite figure out whether we will be part of that group-or part of that survival. And that is the terrible sadness of it.
Published April 16, 2010
There is a new research report released by the analysts at mediaIDEAS that answers the ever-asked question, is print dead? The answer of course is, no, we are neither dead nor dying, but the analysis also suggests a near moment in time when digital revenues will surpass print revenues for publishers. So, it isn’t about death, but rather about the realignment of our resources and expectations.
Published April 7, 2010
Published March 31, 2010
Published March 29, 2010
There is so much hype going on now about publishing and the iPad that I am just sick of it. The disease is self-inflicted hype-itis. It is apparently very catching, so be warned. The iPad will not all by itself save the publishing industry.
Published March 3, 2010
Five leading magazine publishers have pitched in on a multimillion-dollar ad campaign touting the "power of print." BoSacks Speaks Out: On the Power of Print Campaign.
Published February 3, 2010
Published January 28, 2010
Published January 21, 2010
Published November 10, 2009
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Published December 10, 2008
Published December 8, 2008
Published December 5, 2008
Published November 27, 2008
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