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Jennifer Matt

Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions. You can reach her at jen@whattheythink.com.

Recent Commentary & Analysis from Jennifer Matt

Displaying 201-225 of 200 articles

Embrace Software (Just Like You Did with Manufacturing)

Published June 19, 2012

Software is the tool to remain relevant and integrated with the new communication methods. The print industry’s future will depend on embracing software like we did manufacturing – creating new reasons to print and optimizing and integrating existing applications.

 

ROMI: Return on Marketing Investment

Published March 23, 2012

Why has marketing been given such a long leash for so long or, in most cases, the only leash is the budget? Spend as you wish, hope it has a positive impact, and stop when the budget is gone. Marketers are good at pointing out their impact but when pressed, they typically can’t identify which part of their spend had the desired impact.

 

Technology Is Not the Answer

Published February 17, 2012

Technology on its own cannot solve your business challenges. It can play a part, it can enable your strategy, it can free up your labor but the real benefits of technology come from the people and the processes around it.

 

If You Want a Slice, Bring Your Own Pie

Published December 6, 2011

If you’re walking around trying to push your products and services on potential customers, you’re asking them to give you a slice of their pie (their business). This is a hard sale because you’re dipping into a limited resource.

 

Legacy Decisions and Facing Uncertainty

Published June 7, 2011

Every established business works with previous decisions, no matter their subject (technology, business strategies, or personnel), they all share a common challenge to change. You are faced with moving from a certain state (your legacy decision) to an uncertain state (the better results you seek).

 

Premium Content Democratization of Professional Printed SMB Marketing Materials

Published May 17, 2011

Innovation can increase the size of existing markets by expanding the addressable market size. While many printers are looking to expand outside of print, there is still room to expand the print market into previously unaddressable segments by leveraging technology.

 

Premium Content Sales: Resisting the “Yes” Temptation

Published April 8, 2011

Sales isn’t just about being able to meet the stated needs of the prospect. Sales is a dance that starts with a gut feeling. First gain trust and show respect. Only then will your prospect be tuned into your intellectual pitch.

 

Target Your Sales Team or Accept Chaos

Published March 17, 2011

Sales is the start of every business process, this is where expectations are set. The temptation to say “yes” to everything has repercussions downstream especially with technology sales.

 

Premium Content Integrated Print Workflows: Overlapping Technologies

Published February 25, 2011

The business process of print spans the needs of several technology solutions. Whenever multiple technologies exist, there is potential overlap and the need for integration. Get clear on what each technology’s core purpose is and then determine your source of master data throughout your workflow.

 

Premium Content We’ve Moved: From Offline Print Business to PRIMARILY Online Print Business

Published January 21, 2011

Where does your business transition start? Changing WHAT you do or HOW you do it? The first step to evolving your business in the digital economy is to transition your existing business from an offline business to a primarily online business (HOW you do your business is leveraging the digital infrastructure).

 

Technology's Role in Print Partnerships: Mimeo-FSI Alliance

Published October 4, 2010

These days software companies are building products that they know will get used in larger “mashup” solutions. The trend in software has moved towards simpler, interchangeable apps with fewer features but better functionality. The recent Mimeo-FSI partnership highlights a great example of an existing company getting dragged into the present to make the adjustments necessary to be competitive.

 

Google, HP, & FedEx Office – Cloud Printing Pioneers

Published September 7, 2010

We hear a lot about cloud computing being the next big thing. WhatTheyThink’s Jennifer Matt explores how this new platform is impacting printing, and how three major players are planning to use it to change how you get your printing done.

 

Printer’s Survival Kit: Understand & Participate in the Digital Economy

Published August 10, 2010

The modern marketing budget has many more choices beyond print, and some of these choices are essentially free to implement. What are the roots of this massive change and how does it relate to the print industry?

 

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