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Jennifer Matt

Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions. You can reach her at jen@whattheythink.com.

Recent Commentary & Analysis from Jennifer Matt

Displaying 176-200 of 200 articles

Premium Content Technology’s ROI Requires People

Published May 7, 2013

Technology alone does not create value, differentiation, or competitive advantage. It has to be combined with strategy and execution (by your people) – that’s where real differentiation happens.

 

Premium Content Business-to-Business Commerce aka Web-to-Print

Published April 9, 2013

Business-to-business commerce may not be getting the headlines in the print industry, yet across all industries in the US it’s nearly twice the size of the business-to-consumer market. It’s vital that printers understand the B2B opportunity and not confuse it with jumping into a price war with retailers online.

 

Premium Content What Job Does Web-to-Print Do for Your Customers?

Published March 12, 2013

Web-to-print is a product that should do a “job” for you and/or your customers. When you look at technology purchases through the lens of “jobs” you focus on what’s really important.

 

Premium Content Your #1 Strategic Imperative: Build a Learning Organization

Published March 4, 2013

The greatest investment you can make in your business is to assure you living the example of a lifelong learner for your organization and then surround yourself with other lifelong learners.

 

Premium Content Buying Print Software: A How To Guide

Published February 12, 2013

Too many mistakes (big ones) are being made in our industry around software purchases at a time when nobody can afford expensive mistakes. Virtually all of these mistakes are preventable.

 

Premium Content Web Strategy vs. Web Technology

Published January 21, 2013

There is no shortage of talk about web-to-print technologies; there is too little talk about printer’s online strategies. Printers can talk for hours about how this or that web technology has failed them or this or that technology is what made all the difference.

 

Premium Content When Things Go (Sometimes Horribly) Wrong

Published December 7, 2012

We have a choice how we react to mistakes/failures. This is an area where we can learn from the technology startup world. Mistakes are learning events; sometimes very expensive but invaluable learning opportunities which should be analyzed to get everything you can out of them. Learning from mistakes requires you to remove the moral mindset to your reaction and replace it with an economic mindset.

 

Premium Content Print's Evolving Role in the Digital Economy

Published November 16, 2012

The print industry is facing a tectonic level change in the communication business. You have to chart a new course that takes these changes into consideration in order to remain competitive. There are many options; the only one that isn't viable is the status quo.

 

Premium Content Measuring Activity Instead of Results

Published October 19, 2012

Being busy does not equate to delivering results. We are so caught up in the culture of busy we forget to reflect on why we're doing what we do and how it contributes to the results we seek.

 

Premium Content Web-to-Print Acquisition Analysis: EFI Buys OPS

Published October 5, 2012

The web-to-print market is fragmented and hard to determine clear leadership or market share. EFI's acquisition of OPS consolidates the market (slightly). EFI's market share will grow, their product offering will be more comprehensive, and OPS will benefit from EFI's well developed channel partnerships.

 

Premium Content Expand Our Thinking About Web-to-Print

Published September 14, 2012

Web-to-print has to become the set of tools that enable printers to be competitive on the web. This is a whole lot more than a B2B business card site. It requires us to rethink the way we shop for solutions and partners.

 

Innovation: Easy to Talk About, Hard to Do

Published August 17, 2012

Who do we respect most in business? The individuals or companies who talk the best game or the individuals or companies who execute?

 

Hierarchy of Needs: Print Customers

Published July 30, 2012

Much like Maslow’s Hierarchy of Needs for humans, printers need to elevate their offerings above quality, service, and price in order to stay competitive.

 

Embrace Software (Just Like You Did with Manufacturing)

Published June 19, 2012

Software is the tool to remain relevant and integrated with the new communication methods. The print industry’s future will depend on embracing software like we did manufacturing – creating new reasons to print and optimizing and integrating existing applications.

 

ROMI: Return on Marketing Investment

Published March 23, 2012

Why has marketing been given such a long leash for so long or, in most cases, the only leash is the budget? Spend as you wish, hope it has a positive impact, and stop when the budget is gone. Marketers are good at pointing out their impact but when pressed, they typically can’t identify which part of their spend had the desired impact.

 

Technology Is Not the Answer

Published February 17, 2012

Technology on its own cannot solve your business challenges. It can play a part, it can enable your strategy, it can free up your labor but the real benefits of technology come from the people and the processes around it.

 

If You Want a Slice, Bring Your Own Pie

Published December 6, 2011

If you’re walking around trying to push your products and services on potential customers, you’re asking them to give you a slice of their pie (their business). This is a hard sale because you’re dipping into a limited resource.

 

Legacy Decisions and Facing Uncertainty

Published June 7, 2011

Every established business works with previous decisions, no matter their subject (technology, business strategies, or personnel), they all share a common challenge to change. You are faced with moving from a certain state (your legacy decision) to an uncertain state (the better results you seek).

 

Premium Content Democratization of Professional Printed SMB Marketing Materials

Published May 17, 2011

Innovation can increase the size of existing markets by expanding the addressable market size. While many printers are looking to expand outside of print, there is still room to expand the print market into previously unaddressable segments by leveraging technology.

 

Premium Content Sales: Resisting the “Yes” Temptation

Published April 8, 2011

Sales isn’t just about being able to meet the stated needs of the prospect. Sales is a dance that starts with a gut feeling. First gain trust and show respect. Only then will your prospect be tuned into your intellectual pitch.

 

Target Your Sales Team or Accept Chaos

Published March 17, 2011

Sales is the start of every business process, this is where expectations are set. The temptation to say “yes” to everything has repercussions downstream especially with technology sales.

 

Premium Content Integrated Print Workflows: Overlapping Technologies

Published February 25, 2011

The business process of print spans the needs of several technology solutions. Whenever multiple technologies exist, there is potential overlap and the need for integration. Get clear on what each technology’s core purpose is and then determine your source of master data throughout your workflow.

 

Premium Content We’ve Moved: From Offline Print Business to PRIMARILY Online Print Business

Published January 21, 2011

Where does your business transition start? Changing WHAT you do or HOW you do it? The first step to evolving your business in the digital economy is to transition your existing business from an offline business to a primarily online business (HOW you do your business is leveraging the digital infrastructure).

 

Technology's Role in Print Partnerships: Mimeo-FSI Alliance

Published October 4, 2010

These days software companies are building products that they know will get used in larger “mashup” solutions. The trend in software has moved towards simpler, interchangeable apps with fewer features but better functionality. The recent Mimeo-FSI partnership highlights a great example of an existing company getting dragged into the present to make the adjustments necessary to be competitive.

 

Google, HP, & FedEx Office – Cloud Printing Pioneers

Published September 7, 2010

We hear a lot about cloud computing being the next big thing. WhatTheyThink’s Jennifer Matt explores how this new platform is impacting printing, and how three major players are planning to use it to change how you get your printing done.

 

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