Published March 16, 2015
Marketing is about delivering qualified leads to your sales team. The online world has converted marketing into a role that can be precisely measured. Start thinking of marketing as a role with a quote (# of qualified leads delivered), stop thinking of marketing as your brand colors or business card design.
Published March 9, 2015
If your focus is all internal, you are missing the broader context of how your products and services are utilized within your customer’s business. Loyal customers are created when you help them achieve their business results, that means engaging with customers in the broader context of their business.
Published March 2, 2015
The first impressions of your business will be online. How does your online presence compare to you offline presence? Can prospects understand your business and what you can do for them from your website, your blog, and your social media channels? Your online presence sets up your sales team for success.
Published February 16, 2015
Do you approach change as an incremental, keep everyone comfortable manner? Or do you see how much the external conditions have changed while your company has stayed still? Is your print software able to support your current and future business needs?
Published February 9, 2015
Let’s get one thing perfectly clear, you DO NOT invest in print software to run your business as it is today. The whole point of software is to enable you to run your business differently - creating more efficiency.
Published February 4, 2015
Twenty years ago when we described the function of marketing we would have started with terms like “creative” and “messaging.” Then we would have talked about distribution channels for getting these creative assets and messages out to the target audiences, primarily consisting of print, TV, and radio.
Published February 4, 2015
When local businesses moved from “getting found” via the yellow pages to internet search so much changed.
Published February 2, 2015
Every business owner has ideas, plans, and a vision for what they want their company to become. There is never a shortage of ideas; there is a severe lack of execution. Good project management can convert more of your ideas to reality through a disciplined execution process that annoys most people involved (especially impatient, attention deficit prone business owners).
Published January 28, 2015
The dining experience at fast food restaurants isn’t about the dining experience at all. It’s about the price, the availability, and the consistency no matter where you are in the world. The value proposition is clear, you serve yourself, you’re encouraged to clean up after yourself, and clearly by the comfort of the seats, you aren’t encouraged to linger.
Published January 26, 2015
Frustration happens, especially with print software projects like Print MIS and web-to-print. When frustration happens do you flex, adjust, look for a solution or do you stay in that frustrated state? Find evidence of the behavior you want more of and reward that behavior, in your people, in your vendors, in your partners – that will accomplish more than yelling, escalating, and threatening will ever do.
Published January 19, 2015
EFI Connect, Dscoop X, AMPS Executive Leadership, NPOA, and PODI, the upcoming industry events where you have an excellent opportunity to connect and collaborate with peers. Do you want to do everything in your power to assure your next print software decision is a good one? Get the whole story from a peer who has already implemented the solution.
Published January 12, 2015
The checklist RFP (Request For Proposal) fails to deliver the best purchasing decision. Your peers (the voice of current customers) are your most trusted source of information about how print software products perform in live environments and how print software companies support their customers after the sales process.
Published January 7, 2015
The PrintVis MIS solution has a phenomenal product span, meaning the ability to “flex” in both directions, respond to growth and decline. In this Product Spotlight, Jen Matt reviews the PrintVis MIS solution.
Published January 5, 2015
Change is viewed as risky because we want to believe that past success guarantees our future success. Your customers are changing, technology is changing, and your competitors are changing, why would you think that maintaining the status quo is anything but the riskiest thing you can do? Standing still is the only way to assure your business’ decline
Published December 15, 2014
Often the best way to drive a print software solution’s adoption rate is to eliminate the complexity. How ironic is this? We buy print software products based on extensive feature lists and then we drive adoption of the software by turning most of the features off so people will actually use the tool. Isn’t that an awesome irrational cycle we put ourselves into?
Published December 1, 2014
Your people have the power to resist print software technology changes by focusing on the challenges instead of finding solutions. Your job as a leader is to portray technology as a complimentary tool for your people to work more effectively.
Published November 24, 2014
Web-to-print technology and the customer facing resources working in print today need to evolve together so we can support online “collaborative commerce”: a procurement process that requires collaboration between the buyer and the seller.
Published November 19, 2014
CoreBridge is a cloud based, multi-tenant software solution whose business model is subscription based. Like pure technology startups, CoreBridge’s pricing model is easy to understand, available on their website, and allows you to start small and grow with CoreBridge through volume and/or functionality.
Published November 17, 2014
First impressions of your business matter, especially to new prospects. More and more first impressions are online. How does your online presence compare to your offline one?
Published November 13, 2014
Unless you are a large public company who needs to “protect their brand” and produce appropriate messaging for Wall Street (otherwise known as corporate marketing), the primary role of marketing in your organization should be lead generation.
Published November 10, 2014
The raw potential of what technology can do for our business is unlimited, like a book a matches there is great possibility. Execution is about determining which match (project, goal, objective) you are going to put your energy into to ignite and then sustain your focus to create real change. Dreaming helps you think big, executing forces you to act within the constraints of your environment (resources, market, customers, and budget).
Published October 31, 2014
I am involved in a lot of conversations where companies and people are trying to solve a business challenge with software. Communication is so compressed nowadays, people’s time is limited, and we are almost always communicating across multiple time zones and frequently across cultures. This makes a common understanding difficult and opens up lots of opportunity for confusion.
Published October 27, 2014
Online search has replaced the Yellow Pages as the primary way local businesses get found. This change requires a very different approach by businesses and a steep learning curve. The online world requires you to compete to be “found” for a lion share of the search traffic. The competition is constantly changing, therefore local businesses need to make a sustained investment.
Published October 24, 2014
Change evokes fear in some, excitement in others, and dread in many. What we can all agree on, change is picking up the pace.
Published October 20, 2014
Efficiency requires the segmentation of your workflow into at least three different workflows: self-service, light-service, and full-service. Each workflow applies the appropriate amount of labor and technology to deliver on the promise to the customer in the most efficient manner possible.