Editions   North America | Europe | Magazine

WhatTheyThink

Articles by WhatTheyThink Guest Contributor

Displaying 25-124 of 169 articles

Paper or Electronic? Sprint Recognizes the Value of Paper in Today’s Business World

Published May 29, 2014

Interview of Sprint’s Alan Anglyn, Director – IT Care & Billing Services Business Management by Phil Riebel, President - Two Sides North America

Social Media for PSPs: Get Linked Up and LinkedIn for Business Development

Published December 20, 2013

The explosive proliferation of social media is the hottest topic in marketing today. For print service providers (PSPs), it brings both intrigue and confusion: “Should our business be on Facebook, Twitter, LinkedIn, YouTube or Instagram? My kids are on Pinterest, Vine, Tumblr and Foursqure, so should my business be there, too? What am I supposed to do with Google+?”

New Printing Opportunities for Flexible Packaging Converters

Published December 19, 2013

Over the last decade digital printing has moved from a niche market to a high growth segment embraced by a large number of print service providers (PSPs) that acknowledge the added value and higher profits of digital. One of the results of the proliferation of digital technologies is a convergence of once separate activities.

Is a box just a box? How packaging is impacted by the digital revolution.

Published December 18, 2013

Those who have been around the packaging industry can tell you that no one can predict its future. From experiments gone awry – like Jacques E. Brandenberger’s failed attempts at transparent tablecloths that ultimately resulted in the invention of cellophane in 1908.

With Planning and Preparation, Commercial Printers Have a Growth Opportunity in Special Effects for Packaging and Labels

Published December 13, 2013

Commercial printers are increasingly examining the label and packaging market—and they like what they see. As digital technology lowers both the cost of entry and the learning curve for excellent execution, particularly in the area of special effects, the business benefits can be substantial.

The Role of Print in an Omni-channel World

Published October 14, 2013

Patrick Martell, CEO of St Ives Group and the new President of Ipex 2014, looks at print and the important role it will continue to play in the world of marketing in an omni-channel environment

VP of Marketing Steve Bonoff discusses IDEAlliance’s Upcoming TechWeek Conference

Published February 23, 2012

IDEAlliance® recently announced that attendee registration is strong for TechWeek, its week-long event series featuring the G7 Forum 2012, TechConference 2012 and XTech 2012 Seminars. Slated for March 12-16, 2012 in Rosemont, IL, the conference offers a mix of educational sessions, hands-on computer labs, and networking opportunities for media production professionals.

Today is the First Day of the Rest of Your Printing Industry

Published May 20, 2010

IPEX is many things – a celebration of print, a Euro-centric gathering of major and minor vendors, a walkable show that makes it easy to enjoy the variety of offerings that compose our industry – but it’s certainly no drupa.

Adobe CS5 Makes Its Debut

Published April 21, 2010

Proficiency in the dark art of prepress once required expertise in a bewildering array of applications; there was QuarkXPress and Pagemaker and Photoshop, but also Freehand, Streamline, Suitcase, Trapwise, INposition Lite and a host of others. Now that prepress has become premedia, the twenty-first century skill set centers on color management, PDF workflows and automation. For most shops, these tasks are made easier by the integration and powerful tools found within Adobe’s Creative Suite software bundle.

Green Marketing Takes a Team

Published January 5, 2010

Designers are Storytellers

Published April 29, 2009

Surviving and prospering in a recession

Published April 14, 2009

Correlates of Job Satisfaction

Published April 8, 2009

Cradle to Never-neverland

Published March 13, 2009

“Don't Print” isn't “Going Green”

Published February 2, 2009

Gaining Ground with Green

Published December 15, 2008

Catapult the Cow - Guest Post

Published November 19, 2008

These are the times that try men’s souls

Published October 22, 2008

Permanence of Toner on Paper

Published October 9, 2008

3 Print Buyer Trends: Hear Them Here First!

Published September 24, 2008

Status of Applications Adoption: Part 2

Published September 16, 2008

Status of Applications Adoption: Part 1

Published September 9, 2008

Remembering Hal Morrow

Published September 3, 2008

The Fork Is in the Mail

Published August 29, 2008

Fujifilm’s Foray into Inkjet

Published August 20, 2008

Observations on the printing industry 2008

Published August 12, 2008

Are You Making Print Competitive?

Published July 29, 2008

On Demand Goes Commercial

Published July 14, 2008

The drupa Caveat

Published July 11, 2008

The Business We're All In

Published July 10, 2008

Postage Expense Tracking:

Published July 7, 2008

Paper Lives

Published July 1, 2008

How to Get a Print Buyer's Attention

Published July 1, 2008

Think Small

Published May 7, 2008

The Role of Continuous Investment

Published April 2, 2008

How to Stay in Business

Published March 28, 2008

Don't Let 'em See You Sweat

Published March 17, 2008

The Importance of Thinking Differently

Published February 21, 2008

So What Kind of Company Are You?

Published February 20, 2008

Meeting the Business Challenges of 2008

Published February 19, 2008

VDP and the Young Designer

Published February 13, 2008

Gathering Digital Press Specs

Published February 7, 2008

It's Time to Make Some Real Money!

Published January 18, 2008

Publishing Forecast: Tackling Web 2.0

Published January 10, 2008

Why Evaluating Printers Is So Difficult

Published December 13, 2007

Listening to Print Customers

Published December 11, 2007

How to Control Printing Costs

Published November 30, 2007

Understanding the Key to Marketing Excellence

Published November 29, 2007

Do You Suffer from Graphic Schizophrenia?

Published November 26, 2007

How Some Hires Fail

Published November 15, 2007

MIS, JDF, CIP3 to I-COM: The Final Realities

Published November 13, 2007

Print Management: the Win-Win Solution

Published November 6, 2007

Was it Hype or Hearsay?

Published November 5, 2007

Don't Let the Meek Inherit Your Customers

Published November 1, 2007

Think Small

Published October 31, 2007

Is There a Crisis in Print Buying?

Published October 24, 2007

WhatTheyThink is the official show daily media partner of drupa 2024. More info about drupa programs