Published July 1, 2015
James Handler, Vice President of Web-to-Print, Primary Color, talks about how connecting HP SmartStream to EFI Monarch MIS will further streamline and automate the company's workflow.
Published June 29, 2015
In this video, Canon Solutions America VP of Marketing Francis McMahon talks with Senior Editor Cary Sherburne about last week's IWCO Direct customer event, the first North American site to install the Canon ImageStream 3500 and the Varioprint i300, as well as the upcoming thINK user group conference scheduled for September in New York.
Transactional Printer Intelligent Document Solutions Reinvents Business Model with Production Inkjet
Published June 25, 2015
Bill Hayden, CEO of IDS in Michigan, talks about how Xerox CiPress production inkjet presses have completely changed his transactional print business model.
Published June 23, 2015
Christian Unterberger, EVP for Commercial Print, Canon/Oce, talks with Senior Editor Cary Sherburne about Canon's strategies in the commercial print market., especially with its portfolio of production inkjet presses, including the ability to produce commercial print quality on difficult papers.
Published June 22, 2015
Tom Wittenberg, HP's Sign & Display Marketing Manager, discusses the state of the sign and display market—and the "rule of 7s."
Terry Teal from PTI Marketing Technologies on Taking Advantage of Technology Platforms to Build New Services
Published June 18, 2015
Terry Teal from PTI Marketing Technologies talks to Senior Editor Cary Sherbure about taking advantage of technology platforms to build new services and provide integrated programs to customers.
Published June 16, 2015
Justin McDonald, Marketing Solutions Manager for Iowa-based Cedar Graphics shares the interesting story of the founding of the company a half century ago as well as its subsequent journey into digital printing to meet short-run requirements and the ability to match UV offset with HP Indigo presses. "The great thing about digital is you are only limited by your imagination."
Published June 15, 2015
President and CEO of Visual Magnetics Joe Deetz talks with Richard Romano about the company's SGIA Product of the Year-winning chalkboard film-based substrate, optimized for "liquid chalk" signage.
Published June 10, 2015
In a recent visit to Washington D.C., the WhatTheyThink video team had a fabulous visit to the World Bank's printing operation. We learned how their business has been revolutionized with the introduction of an HP T230 Inkjet Web Press and how it has helped them better address their mission of ending poverty in the world.
Published June 9, 2015
Forrest Leighton and Jennifer Matt talk about how marketing has evolved into a measured science. In order to support this evolution, Marcom Central has integrated with Birst business intelligence and analytics provider so PTI customers can leverage best in class tools to measure their marketing impact.
Published June 8, 2015
Roland president Rick Scrimger discusses the latest trends in sign and display graphics at last April's ISA Sign Expo.
Published June 3, 2015
Crit Dreissen, VP of Strategy and Alliances for Canon/Oce Printing Systems, shares Canon's strategic direction in inkjet, driving the move from B&W to color, offset to digital, and introduction of sheetfed inkjet with the VarioPrint i300 (code-named Niagara).
Published June 3, 2015
ANRO Communications is well-known in the printing community for its innovation and thought leadership position. In this article, sponsored by HP, Paul DeSantis, ANRO’s Director of IT, talks about how production inkjet has future-proofed the company’s business.
Century Label: Digital Printing of Shrink Sleeves Makes Products Pop -- and drives 70% YOY growth for the company
Published June 2, 2015
WhatTheyThink's Eric Vessels talks with Heidi Chambers, Director of Sales at Century Label, talks about opportunities in digitally printed shrink sleeves with 70% year-over-year growth. With 360 degrees of graphics, shrink sleeves deliver labeling that make products pop, and extended gamut printing on HP Indigo WS6000 and 6600 presses ensure excellent quality for the company and its customers.
Published June 1, 2015
David Hickey, VP of Government Relations for the International Sign Association, talks about new research initiatives for the sign and display markets.
Published May 28, 2015
Senior Editor Cary Sherburne speaks with VP/GM Aurelio Maruggi about HP's production inkjet strategy and its new HDNA printhead technology. The strategies are built around customer success, continued innovation and protecting customer investments through field upgradability.
Published May 27, 2015
Senior Editor Cary Sherburne interviews Bill Riley, President of Ironsides Technology, about the importance of hardware-independent process control software in transactional, direct mail and commercial printing operations where real-time tracking and reporting offers the opportunity for a more efficient, near-lights-out environment.
Published May 26, 2015
Senior Editor Cary Sherburne speaks with David Bennett, President of Atlanta-based Bennett Graphics, talks about the unusual meeting guide his company printed for DscoopX, including a ziplock bag cover produced on an HP Indigo 20000 with a personalized folding carton inserted.
Published May 21, 2015
Jennifer Matt, Section Editor talks to Forrest Leighton, VP of Marketing at PTI Marketing Technologies about the on-demand delivery of marketing materials.
Published May 20, 2015
Cary Sherburne interviews Craig Hall of Capita in the UK, who explains the company's innovative approach to a lights-out print production process, with full real-time tracking and reporting at every stage of the closed-loop process provided by Ironsides Technology.
Published May 19, 2015
John Conley, VP of Commercial Print and Publishing for Xerox, shares an overview of global trends in book printing and publishing, including cash management and global distribution strategies.
Published May 18, 2015
HP's Micha Kemelman talks about the latest trends in packaging and wide-format printing, and the new HP Scitex Industrial Press.
Published May 13, 2015
Jane Mugford of WhatTheyThink's Print Software Section talks to Patrick Bolan, President and CEO of Avanti about Print MIS implementation, integration, and setting up Print MIS to handle various workflows.
Published May 12, 2015
Lisa Sutrick, Managing Director of Product Management for Pitney Bowes, discusses the emerging trend of relevant, consistent customer communications at every touch point -- how customer journey mapping can help.
Published May 7, 2015
Web-to-print has to play nice with other technologies in the marketing supply chain. Salesforce is a dominate player in the CRM and sales enablement space. Jennifer Matt discusses how embedding Marcom Central into Salesforce might be the best placement possible for full adoption of your web-to-print system.