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Richard Romano

Please offer your feedback to Richard. He can be reached at richard@whattheythink.com.

Recent Commentary & Analysis from Richard Romano

Displaying 426-450 of 832 articles

Office Depot Offers First Eco-Labels for Electronics

Published July 31, 2012


End Game: In Wide-Format Printing, Finishing is Where the Real Work Begins

Published July 31, 2012

Those new to wide-format printing—and even some veterans—often give short shrift to what happens to a print once it comes off press. In wide-format printing, however, the real added value is often in the finishing.


Learn from the Winners: TC Transcontinental

Published July 30, 2012


Going Green Two Sides Fact Fact #17

Published July 30, 2012


Power Windows

Published July 26, 2012


Numbing Numbers on Climate Change

Published July 25, 2012


The Plastic Bag Debate: To Tax or To Ban?

Published July 24, 2012


Beyond the Pale: White Inks Offer Unique Wide-Format Challenges and Applications

Published July 24, 2012

Those of us used to traditional offset and digital printing rarely give the concept of white ink a second thought. After all, “white” is typically synonymous with the color of paper, so when we want something to be white, we design it with the absence of any color. (Tellingly, in Adobe InDesign, we select the color swatch labeled “Paper.”) There are situations, however, when—oxymoronic as it may seem—we need to specify the color white.


Learn from the Winners: Premier Press

Published July 23, 2012


Going Green Two Sides Fast Fact #16

Published July 23, 2012


Camp It Up with Outdoorsy iPhone Adapter

Published July 20, 2012


Rocky Road to Renewable Energy?

Published July 19, 2012


A New Label in Town?

Published July 19, 2012


Rinse and EPEAT

Published July 18, 2012


Unisource Re-Commits to Healthy Schools

Published July 18, 2012


One Little Victory

Published July 17, 2012


Wide-Format Printing Presents Unique Sustainability Challenges, Opportunities

Published July 17, 2012

The past five years have seen an increased discussion of, and emphasis on, the idea of “sustainability.” Sustainability can refer to many things, but one of the oft-discussed components of it is environmental sustainability. That is, what is the impact of a product or process on the environment, and what are the ways of reducing that impact?


Learn from the Winners: EarthColor

Published July 16, 2012


Going Green Two Sides Fast Fact #15

Published July 16, 2012


The Sound of Old T. Rex

Published July 13, 2012


Comic CERNs?

Published July 13, 2012


A/C Dicey

Published July 12, 2012


Paper Love

Published July 11, 2012


Seal of Approval

Published July 10, 2012


Learn From the Winners: DST Output

Published July 9, 2012


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