Articles by David Dodd
G. David Dodd is available for speaking engagements and consulting projects. To get more information contact us here.
G. David Dodd is a principal of Point Balance, LLC ( www.pointbalance.com ), an executive education and management consulting firm. Point Balance provides cutting-edge management education programs designed for printing and publishing executives. The firm also provides management consulting services involving business strategy development, strategic marketing, cost management (including activity-based costing), business process management, and balanced scorecard performance management systems. Dodd is a co-author of Activity-Based Costing for Printers: An Implementation Guide, the authoritative resource relating to the use of activity-based costing by printing and publishing firms. Dodd also co-authored Making Value Added Services Work, a comprehensive reference tool for printing company managers who are just beginning to consider diversification or who have already added new services and are not receiving the benefits they expected.
David Dodd can be reached at [email protected],931-707-5105.
Displaying 25-124 of 99 articles
Like Mother Always Told Me, "Be Careful What You Wish For."
Published April 5, 2010
Do You Know Your Z Score? You Should!
Published March 25, 2010
Solving (One Part of) the Price Puzzle
Published March 14, 2010
Growth of B2B Marketing Budgets to be Slow
Published March 9, 2010
A recent survey by Target Marketing magazine indicates that B2B direct marketing budgets will grow only slowly in 2010. Over half (55%) of B2B marketers responding to the "Media Usage Forecast 2010" survey (conducted in January 2010) said they expect 2010 budgets to be the same as 2009, while 23% of respondents expect 2010 budgets to be higher, and 13% expect further cuts. Nine percent of respondents indicated they weren't sure how 2010 spending would compare with 2009.
Why Marketing Content Matters More Than Ever
Published February 23, 2010
Marketing to Empowered Buyers
Published January 25, 2010
On Fighting the Market . . . and Railroads
Published January 4, 2010
Is the Worst Over? Maybe.
Published December 28, 2009
New Learning Opportunity at Print 09
Published September 9, 2009
B2B Marketing is Like Curling. Say What?
Published August 16, 2009
Is Your Website Helping Sales?
Published August 10, 2009
Digital Marketing to Grow at the Expense of Traditional Channels
Published August 2, 2009
Marketing Collateral Matters
Published July 20, 2009
For Effective Marketing, Think "Pull" as Well as "Push"
Published July 6, 2009
B2B Marketing Budgets Expected to be Up in 2010
Published June 29, 2009
It All Comes Down to What Works Best
Published June 17, 2009
Show Me the Numbers!
Published June 1, 2009
Ingram Will Merge Print and Digital Operations
Published May 27, 2009
Report Says Direct Mail Spending Will Plummet
Published May 21, 2009
To be, or not to be, an MSP
Published May 10, 2009
Finding Opportunity in the Recession
Published March 5, 2009
The Process for "Manufacturing" Customers
Published February 15, 2009
B2B Marketers: Priorities and Challenges for 2009
Published January 25, 2009
It's Time for "Personalization 2.0"
Published November 10, 2008
The Tools and Techniques of Lean—Part 2
Published September 10, 2008
The Tools and Techniques of Lean—Part 1
Published August 28, 2008
The Growth Side of Lean
Published August 24, 2008
Doing Well AND Doing Good
Published August 17, 2008
The War on Waste
Published August 11, 2008
What Is Lean?
Published July 31, 2008
The “Leaning” of Print
Published July 17, 2008
Is Lean Accounting the Answer for Digital Printers?
Published July 2, 2008
Measuring the Costs that Matter
Published April 18, 2008
In Search of El Dorado
Published April 10, 2008
Does Job Costing Work for Digital Printers?
Published March 19, 2008
Making Strategic Plans Work
Published February 6, 2008
Why Strategic Plans Fail
Published December 4, 2007
Skate to Where the Money Is
Published November 21, 2007
The Siren Song of Standards
Published October 31, 2007
Making Profitable Investments in Workflow Automation
Published October 4, 2007
Creating Winning Business Strategy - Part Two
Published August 15, 2007
Perpetuating the Family Business - Part One
Published July 19, 2007
Creating Winning Business Strategy - Part Three
Published June 8, 2007
Creating Winning Business Strategy - Part Two
Published May 31, 2007
Creating A Winning Business Strategy - Part One
Published March 1, 2007
Why the Right Way to Listen to Customers Is Making Sure That You’re Asking the Right Questions about “Outcomes”
Published December 14, 2006
There Really Is A Foolproof Recipe for High Performance
Published September 18, 2006
What Makes A Business Soar Can Also Make It Stumble: The Paradox That Shows Us Why Change Is So Difficult
Published August 21, 2006
Understanding How Your Customers Measure Benefits Is the Key to Putting Value into “Value-Added Services”
Published June 5, 2006
Why the Demand for Accountable Marketing Is Good News for "Companies Formerly Known as Printers"
Published February 27, 2006
Maximizing Profits from Non-Print Services Requires More than Merely Adding Them
Published February 9, 2006
The Loyalty-Profit Connection: Why It’s Not as Automatic as We’d Like to Think
Published December 12, 2005
Win the Pricing Game
Published August 23, 2005
Cracking the Growth Code
Published July 28, 2005
Why Budgeted Hourly Rates Lead to Bad Pricing
Published June 30, 2005
Finding the Profit in Process Improvement
Published March 3, 2005
Selling Value in a Price Conscious World
Published February 23, 2005
The Power of Price
Published January 27, 2005
FREE: JDF Doesn't Matter
Published June 3, 2004
The Path to Profitable Diversification - Part 1
Published April 6, 2004
Make a Choice or Risk Getting Stuck in the Middle
Published February 10, 2004
Success With Personalized Print: A (Somewhat) Different View
Published August 21, 2002
Profit Leaders Spend Less on Support Services: A Look at Activity-Based Costing
Published June 2, 2002
Part IV: Strategies For an Evolving Industry: Success Without Transformation?
Published March 24, 2002
Part Three: Strategies For an Evolving Industry: From Diversification to
Published February 19, 2002
Part Two: Causes and Effects of Industry Evolution
Published January 13, 2002
Strategies For an Evolving Industry: A Recession Can Mask the Real Challenges
Published November 1, 2001
FREE SPECIAL: Levels of Convergence
Published November 1, 2001
FREE SPECIAL: Award-Winning Print
Published October 29, 2001
Xplor 2001: The Emergence of Convergence
Published October 1, 2001
Views of the Future
Published September 1, 2001
Missing Seminars
Published August 1, 2001
Profit by Design
Published July 1, 2001
Forces of Competition
Published June 1, 2001
Why Strategy Matters
Published May 1, 2001
The Paradox of Print E-Commerce
Published April 1, 2001
Manage Benefits Costs Through Outsourcing
Published March 1, 2001
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