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Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at cary@whattheythink.com.

Recent Commentary & Analysis from Cary Sherburne

Displaying 76-100 of 1008 articles

Premium Content Getting Grounded in Geotextiles

Published September 10, 2018

This is the fourth installment of a series of articles by Senior Editor Cary Sherburne on technical textiles—how they fit in the industry, why they are important, and interesting new developments. In this installment in the series, Sherburne discusses geotextiles, an important but rarely discussed segment of technical textiles.

 

Premium Content Fiber Computing: The Next Industrial Revolution

Published September 4, 2018

The mission of Advanced Functional Fabrics of America (AFFOA) is to enable a manufacturing-based revolution—what we could call Industry 5.0—with the transformation of traditional fibers, yarns, and textiles into highly sophisticated integrated and networked devices and systems. In a recent conversation with Senior Editor Cary Sherburne, the organization’s Chief Marketing Officer, Eric Spackey, explains.

 

Premium Content LED Lighting in Retail: What’s the Impact on Color?

Published August 27, 2018

As brick-and-mortar retail works to streamline costs by updating facilities with LED lighting, are they overlooking an important effect—how LED lighting will affect the way customers see the color of their products? Senior Editor Cary Sherburne looks into the pros and cons of LED lighting and how the retail industry is approaching this conversion.

 

Premium Content Unraveling the Mystery of Modern Knitting

Published August 20, 2018

This is the third in a series of articles by Senior Editor Cary Sherburne on technical textiles—how they fit in the industry, why they are important, and interesting new developments. In this installment in the series, Sherburne visits with Fabdesigns, an innovator in knitted technical textiles. The company helped Nike bring the FlyKnit shoe to market and much more.

 

Premium Content Sir Speedy Celebrates Its 50th Anniversary

Published August 14, 2018

In August, Sir Speedy, franchise operation in the Franchise Services family, celebrates its 50th year in business. Senior Editor Cary Sherburne spoke with Don and Richard Lowe to get an update on the business, and to take a little trip down memory lane.

 

Premium Content Inside Technical Textiles: The Glen Raven Story

Published August 13, 2018

This is the second of a series of articles by Senior Editor Cary Sherburne on technical textiles—how they fit in the industry, why they are important, and interesting new developments. In this installment in the series, Sherburne shares the Glen Raven story, a 138-year-old company that has almost completely reinvented itself.

 

Premium Content Inside Technical Textiles: The Basics

Published August 8, 2018

This is the first of a series of articles by Senior Editor Cary Sherburne on technical textiles—how they fit in the industry, why they are important, and interesting new developments. In this first installment in the series, Sherburne defines technical textiles and provides examples of how they are purpose-built for specific applications.

 

Premium Content Volaris Group Makes First Foray into Print Automation Software

Published August 7, 2018

The recent acquisition of print automation software provider Aleyant by Canada’s Volaris Group raised some eyebrows in the industry. Who is the Volaris Group? What strategy are they pursuing relative to the printing industry? And what does this acquisition mean for Aleyant? These were questions Senior Editor Cary Sherburne investigated.

 

Premium Content Coloro Markets New Color System for Fashion, Lifestyle, and Interiors

Published July 31, 2018

Do we need another color system? Coloro thinks so. The company launched its color system last year, based on the 100-year-old Munsell system, and claims it to be the easiest to use and most logical system on the market. Senior Editor Cary Sherburne spoke with Coloro Managing Director Thorsten Traugott to learn more.

 

Premium Content Taking Stock of Industry Associations

Published July 24, 2018

It’s been some time since we have taken a look at the state of our industry associations. Senior Editor Cary Sherburne conducted 17 interviews in late Spring 2018 with key industry players to get an update on status and strategies. We don’t cover every organization in the industry—there are simply too many—but it gives a good overview on the organizations and resources available to help printing businesses be more successful.

 

Premium Content Purissimo from Devan Chemicals: A Textile Treatment Bringing Hope to Pet Allergy Sufferers

Published July 23, 2018

Do you have a cat or a dog? Or would you like to, if only you or someone in your household weren’t sensitive to allergens shed by cats and dogs? Devan Chemicals has an answer that may help. The company recently launched a technology to make textiles free from allergens shed by cats and dogs. Purissimo™ is a probiotic-based solution and is completely natural. We spoke to the company to learn more.

 

Premium Content DuraVibe Fabric Pretreatment for Digital Textile Printing Opens New Business Opportunities

Published July 16, 2018

Digital textile printing is taking off, and solutions that increase flexibility while maintaining high quality standards will help speed this analog-to-digital transformation. We recently spoke with Ann Sawchak, co-founder of Expand Systems, about the company’s DuraVibe fabrics and the role they play in enabling more digital printing volume.

 

Premium Content DPInnovations: A Complete web2fabric™ Workflow Solution

Published July 5, 2018

Web-to-print is well established in the world of commercial printing, and web-to-fabric is now gaining steam in textiles, as the demand for shorter runs and faster turn times for customized and personalized textiles and apparel grows. We recently spoke with DPInnovations about its web2fabric workflow solution which has been installed in more than 20 customer locations.

 

Smithers Pira Tackles Digital with Two Conferences

Published June 25, 2018

Smithers Pira hosted two terrific digital printing conferences in Chicago earlier this month—Digital Print for Packaging and Digital Textile Printing. Both had great content and were very interactive. In this article, we’ve just scratched the surface of what was covered. We highly recommend putting these conferences on your calendar for next year!

 

Premium Content New Pantone Polyester Standards Address Increased Demand for More Vibrant, Saturated Color

Published June 22, 2018

Pantone has been providing color standards for the fashion, home, and interiors marketplace since 1987. Cotton standards were introduced in the mid-1990s. Since then, Pantone has developed additional textile color standards, including today’s announcement of 203 new colors for polyester. We spoke with Laurie Pressman, Vice President at Pantone Color Institute, to learn more.

 

Enhancing Label Production with Smart Workflow Automation

Published June 19, 2018

Leading companies in the labels business are benefiting from smart workflow automation. While some feel intimidated by the thought of changing a workflow that works—maybe not as well as it could—we've talked to folks who have made the transition and can't imagine how they actually functioned before.

 

Premium Content MWW Upholds Tradition While Pursuing Innovation

Published June 11, 2018

MWW On Demand has leveraged automation and technology to gain its position as the single largest weaving and on-demand printing company for textile-based products in the U.S. The company employs digital printing technologies for heat transfer sublimation, direct-to-garment, and direct-to-textile, and is one of the few—or perhaps the only—company that maintained a large fleet of looms when others began sending weaving offshore. The result is a vertically integrated, environmentally sustainable, on demand manufacturing operation that is a model for the future of textiles.

 

Premium Content Coloreel Tackles Thread Waste

Published June 6, 2018

What if you could cost-effectively color thread on demand? You know exactly how much of each color you need and in what order. You produce what you need, and you can do even very complex embroidery designs using a single head. That’s a dream that’s rapidly becoming a reality. Coloreel is another example of thread on demand in action. We spoke to CEO Mattias Nordin to take a deeper look.

 

Premium Content Gerber Technology: Advancing Automation in Fashion and Apparel

Published June 4, 2018

For 50 years, Gerber Technology has been providing solutions for the fashion and apparel industry, from planning through sourcing and production. Senior Editor Cary Sherburne spoke with Karsten Newbury, Senior Vice President and General Manager, and Mary McFadden, Executive Director, CAD Product Management, to learn about the company’s latest offerings and how they help the industry in the analog-to-digital transformation.

 

Premium Content Looking for Cool Leggings? Check Out Bombsheller and Its On-Demand Manufacturing Model

Published May 30, 2018

Pablos Holman is a serial entrepreneur whose latest venture is Bombsheller, an online source for leggings manufactured on demand. Customers can select from more than a thousand designs, or upload their own, and each pair of leggings, which are available in 10 sizes, is digitally printed, cut, and sewn, with shipment in 24 hours in most cases.

 

Premium Content Microfactories and Automation the Stars at TechTextil/TexProcess

Published May 24, 2018

WhatTheyThink attended TechTextil/TexProcess in Atlanta, and one of the key messages that came out of the show was the fact that apparel microfactories are a reality. This brings many advantages to the apparel industry, especially in North America and Europe where there is a move to re-shore some part of apparel manufacturing.

 

Marketing and Publishing Guru Seth Godin to Keynote PRINT 18

Published May 10, 2018

Seth Godin, world-renowned entrepreneur and marketing and publishing guru, will be keynoting this September’s PRINT 18. Cary Sherburne spoke to him about the changing role of print in today’s marketing and publishing landscape. Read on for some insights from one of today’s thought leaders.

 

Premium Content How MakerBot Is Shaping a 3D Future in Industry and Education

Published May 8, 2018

For a dozen years, Forrest Leighton held marketing roles at Canon USA, and then spent four years with Marcomm Central. Today, he is Vice President of Marketing at MakerBot, a Stratasys company and a global leader in desktop 3D printing solutions. Senior Editor Cary Sherburne spoke with him recently to learn more about MakerBot and how 3D printing might be a relevant opportunity for commercial, sign & display graphics, packaging and textile printers.

 

Premium Content Standfast & Barracks: Naught to 50% Digital Textile Printing in Five Years

Published May 7, 2018

Changing market dynamics, including the increasing proliferation of digital printing technologies for textiles and apparel, are boosting reshoring efforts in many countries. UK-based Standfast & Barracks has worked closely with digital textile printer manufacturer Durst to help accelerate this trend using its Durst Alpha Series digital textile printers. Read more.

 

Premium Content Stunning 3D Printed Garments a Revolutionary Idea

Published May 2, 2018

Tel Aviv-based fashion designer Danit Peleg creates custom garments and accessories using desktop 3D printers. Today, Peleg is also in the process of creating and uploading to her site designs that can be downloaded and printed. Read on for more on her unique projects.

 

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