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Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at cary@whattheythink.com.

Recent Commentary & Analysis from Cary Sherburne

Displaying 601-625 of 1008 articles

Premium Content Francis McMahon at Océ: The Details

Published May 11, 2010

At the end of March, Francis McMahon, director of marketing for HP's US Graphic Arts Business, Imaging and Printing Group, departed HP after being there for eight years. Effective April 12th, he joined Océ North America as the Vice President of Marketing reporting to Mal Baboyian, President of Océ Production Printing Systems Division based in Boca Raton, Florida. Here is what McMahon has to say about his new company and the Canon acquisition.


Modernizing the Pantone Matching System

Published May 10, 2010


Premium Content EFI Announces 15% Revenue Growth for Q1, Acquisition

Published May 7, 2010

Cary Sherburne talks with EFI CEO Guy Gecht about their recent earnings release and acquisition of Radius Solutions.


CGX Emerge Conference Good Model for Printers

Published May 3, 2010


Premium Content Printing Leadership Made Easy: Interview with Joan Davidson of the Sheridan Group

Published April 23, 2010

Leading a printing company can be a challenging task in the best of times. Not only do you have to keep up with all the technology, maintain connections with and a deep understanding of your customers’ business needs, but you also have to build the right team and inspire them to carry your message to customers and prospects. A recent keynote by Joan Davidson at EFI Connect sheds some light on how a successful leader is accomplishing these objectives.


Premium Content EFI Connect Draws 500+ EFI Customers to the Las Vegas Wynn

Published April 20, 2010

This is the 11th EFI Connect conference and the fourth time it has been held at the Las Vegas Wynn. Compared to 2009, the conference has 50% more attendees, and users are seeing first-hand enhancements made to PrintSmith, Pace and Monarch, EFI’s three MIS product families. Also taking center stage are inkjet offerings from VUTEk, Rastek and Jetrion, as well as Fiery.


Online Social Media Primer

Published April 18, 2010


Pitney Bowes Launches Innovative Product at National Postal Forum

Published April 16, 2010

I trekked to Nashville for the National Postal Forum for the first time in years and was shocked at the attendance. The Postmaster General's keynote was standing room only, more than 2,000 people. While these Forums have been larger in the past, this was quite a turnout considering the economic conditions and the experience other trade shows and conferences have had in drawing attendance.


Premium Content Kodak’s Eric Owen Discusses Kodak Strategy, Shares Advice for Printing Success

Published April 16, 2010

Eric Owen, newly appointed as Kodak’s Worldwide Vice President of Customer Development for Digital Printing Solutions started at Scitex and moved to Creo, then Kodak, as a result of acquisitions. Read what Eric has to say about the key strategic objectives of his current position, where he sees inkjet and toner fitting, and his advice for print service providers as the economy begins to recover.


FedEx Office, Canon and HP Announce “Game-Changing” Deal

Published April 14, 2010

Yesterday, FedEx Office, Canon and HP jointly announced an alliance to create an unmatched network of printing and imaging capabilities. Over time, FedEx Office will be sole-sourcing its black & white and color staffed and self-service copying and printing equipment from Canon, wide format from HP, and will take advantage of other technological advantages and innovations derived from the three companies and their partnership. Read what Canon and FedEx Office have to say about this major announcement.


Pitney Bowes launches Connect+ Customer Communication Solution at The National Postal Forum

Published April 13, 2010


Premium Content New PANTONE iPhone App Unifies Pantone Systems

Published April 6, 2010

Pantone has become virtually the de facto color standard for the graphic arts industry, but we often forget that they also serve other industries, including fashion, home and industrial. Increasingly, designers need to be able to match colors across all or several of those systems for integrated projects. Today’s announcement is designed to simplify that process for designers using either an iPhone app or a free application available on the Pantone web site.


Health Care Reform: How Will It Affect Your Business?

Published April 3, 2010


Francis McMahon Departing HP for Oce

Published March 26, 2010


Premium Content Positive Signs for the Printing Industry? Standard Register and a review of Global Document Solutions and Astoria Graphics

Published March 26, 2010

There is no question that 2008 and 2009 were difficult years for our industry.  It seemed that every week, we received news of another plant closing.  This week, Dr. Joe Webb, Director of WhatTheyThink’s Economics and Research Center, indicated that we are “climbing out of the swamp” and may be getting a little closer to the safety of economic high ground. We have a ways to go, but there are positive signs if you look for them.


Premium Content EFI’s Marc Olin Speaks about EFI Connect

Published March 12, 2010

EFI Connect, one of the larger user groups in our industry, will be taking place in April at the Wynn in Las Vegas.  Since the event overlaps with the On Demand Conference in Philadelphia, WhatTheyThink is splitting its forces to cover both events.  Marc Olin, Senior Vice President and General Manager, Advanced Professional Print Software, of EFI, shared his thoughts with WhatTheyThink about what attendees can expect to experience at the 11th Annual Connect conference.


Premium Content IPA/IDEAlliance Merger: What does it mean for members and for the industry?

Published March 1, 2010

Although there has been much discussion in the industry about whether we have too many associations and how much consolidation is needed, IPA and IDEAlliance seem to rarely come up in those discussions. WhatTheyThink spoke with the Executive Directors of both organizations to learn what brought them together and the benefits they believe will come from the new integrated organization. It is a fascinating discussion. David Steinhardt: “We don’t want to be fighting or addressing past issues. We want to be moving forward with a new model and new definition…we have to get out of our bubble to get reengaged where [the market] is moving.”


Just when we thought we were safe ...

Published February 22, 2010


Heidelberg & Komori pass on Graph Expo 2010; KBA, manroland and Presstek to exhibit

Published February 17, 2010

As the 2010 show season begins, the emphasis has shifted increasingly toward digital solutions, including printing equipment as well as workflow. WhatTheyThink spoke with several offset press manufacturers to find out more about their plans for the most significant North American printing show, Graph Expo, scheduled for October 3-6, 2010, at Chicago’s McCormick Place.


FUJIFILM Appoints President & CEO

Published February 16, 2010

In November, FUJIFILM announced a merger of its FUJIFILM U.S.A. and FUJIFILM Graphic Systems organizations to create FUJIFILM North America Corporation. At that time, the company had not made a final determination about who would lead the new organization. Today, Ryutaro Hosoda was named as President & CEO of FUJIFILM North America.


Premium Content Pitney Bowes President, Document Messaging Technologies, Ramesh Ratan Shares PB Strategy, Industry Outlook

Published February 15, 2010

In September 2009, Ramesh Ratan left his position as COO at The DMA (Direct Marketing Association) to become President of Pitney Bowes’ Document Messaging Technologies (DMT). In this interview with Senior Editor Cary Sherburne, Ratan talks about his reasons for joining Pitney Bowes, his top strategic initiatives for the organization, the role printers can play in the age of digital media, and much more. 


Neither Sleet nor Snow ... GPO Open During Blizzard

Published February 11, 2010


Pat Brand of Pitney Bowes on integrating mailing into print production workflows

Published February 11, 2010


Xerox Completes Acquisition of ACS

Published February 8, 2010

Xerox announced that its acquisition of ACS was completed today, transforming Xerox into a $22 billion global enterprise, tripling the size of Xerox’s service business to $10 billion, with annuity revenue representing 80% of total revenue.


Premium Content Printing in the Dominican Republic

Published February 1, 2010

I had the opportunity recently to visit one of the largest printing operations in the Dominican Republic, in a visit arranged by Executive Vice President Fernando A. León. I have visited many printing operations in the U.S., and I was interested to see how this compared—it was quite impressive. I thought our readers might enjoy sharing a virtual walk-through.


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