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Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at cary@whattheythink.com.

Recent Commentary & Analysis from Cary Sherburne

Displaying 601-625 of 1008 articles

Do You Live in the Future?

Published October 12, 2010

Looking for a good read? Check out this review of I Live in the Future and Here’s How It Works: Why Your World, Work and Brain are Being Creatively Disrupted, by Nick Bilton. Bilton calls it “a unique reading experience,” and it is. Each chapter begins with a QR Code! (And this from a “Gray Lady” reporter.) It even includes some history about how print was one of the original disruptive technologies. Read on!


Too Many Trade Shows?

Published October 8, 2010

The last couple of years have been difficult for both printers and suppliers to our industry. While there are positive signs that indicate a path to recovery, and many companies are investing to better position themselves for a brighter future, many suppliers to the industry believe that we have too many trade shows and too many of them are too siloed for today’s diverse environment. Hear what they—and GASC—have to say.


Ramesh Ratan on merging print with mail

Published October 7, 2010


Premium Content Peter Williams Discusses Ricoh’s European Business

Published October 1, 2010

In this interview with Senior Editor Cary Sherburne, Ricoh Europe Executive Vice President Peter Williams talks about the company’s IPEX experience, European distribution strategies, and the progress being made with integration of IKON and InfoPrint Solutions into the customer experience. Read the full interview.


Premium Content Chris Lyons at Kodak: The importance of an application focus

Published September 30, 2010

Chris Lyons, Kodak’s Global Market Segment Director, talks about his role at Kodak, what to expect from Kodak at Graph Expo, and his goals and challenges in this new role. Read the full article.


Premium Content Printing in Colombia: Views from Andigraf's Grafica 2010

Published September 22, 2010

Colombia's printing industry association, Andigraf, held its annual meeting in Santa Marta, Colombia, in early September. WhatTheyThink's Senior Editor Cary Sherburne participated in the event as an attendee and speaker, joined via video by WhatTheyThink's Dr. Joe Webb, Director of the Economics and Research Center. Sherburne shares her thoughts about the Colombian experience.


Premium Content Presstek's Jeff Jacobson Discusses IPEX, Graph Expo, the Presstek 75DI and the State of the Industry

Published September 21, 2010

In a recent WhatTheyThink webinar, both listeners and industry experts commented on the potential offered by the new Presstek 75DI digital offset press, which was debuted at IPEX and will be on display at Graph Expo 2010. WhatTheyThink checked in with Presstek Chairman, CEO & President, Jeff Jacobson, to get his take on what the 75DI means to Presstek and its customers, as well as his opinion on the state of the industry, and more.


Boarman nomination as Public Printer still on hold

Published September 20, 2010


Premium Content Quad/Graphics’ Joel Quadracci Speaks about Worldcolor Acquisition

Published September 17, 2010

As Quad/Graphics has begun to integrate its recent mammoth acquisition of Worldcolor, WhatTheyThink checked in with Joel Quadracci, the company's Chairman, President & CEO to get the latest update and his view of the state of the industry.


Premium Content Triple Benefits for Triple A (AAA) in Transpromo Implementation

Published September 14, 2010

AAA, the premier association of regional auto clubs, produces 160,000 statements annually at its headquarters location. Its TransPromo implementation with DocPath has saved the organization more than $110,000 annually, streamlined the invoice-to-cash process and resulted in a more attractive statement design. This story demonstrates that TransPromo is not just for the big guys! Find out more.


XRGA: New Graphic Arts Standard from X-Rite

Published September 7, 2010

In mid-September, X-Rite will release XRGA, an ISO-compliant metrology standard for the graphic arts industry that is designed to take advantage of advances in color science and new international standards to provide a way to reduce measurement discrepancies between legacy instruments previously developed by X-Rite and GretagMacbeth.


Premium Content Standard Register’s Brad Cates discusses healthcare business

Published September 3, 2010

Standard Register recently made the decision to establish a focus on the healthcare industry. Cary Sherburne recently sat down with President of the company’s Healthcare Business, Brad Cates, and Business Director of Document and Information Management Ann B. Scales, to learn about the transition to all healthcare, EMR reform and the future of printing in the health care space.


HP Schedules First-Ever Global Partner Summit Coinciding with Dscoop6

Published August 30, 2010

Dscoop, the independent user group for HP Indigo and Scitex owners, has been one of the biggest user group success stories in our industry.  Even though last year was terrible for the industry, Dscoop had an attendance of 1,823 and had to turn away both attendees and sponsors because the demand was so high.  In 2011, Dscoop 6 organizers expect to significantly exceed that attendance level.  The conference will be held February 17-19, 2011, at the Gaylord Palms Hotel and Conference Center in Orlando FL.


RISO/Kodak Deal Adds New Dimension to Inkjet

Published August 6, 2010


Premium Content Email Marketing: Does it still work?

Published August 3, 2010

Does email marketing still work, or is it beset by too many problems with mailbox clutter, spam and more? A recent study and a specific example indicate there is plenty of life left in this medium. Is it part of your service mix?


Boarman Nomination Heads to Full Senate

Published July 22, 2010

WhatTheyThink was notified yesterday by the Senate Rules Committee that: "The Senate Rules and Administration Committee voted to discharge the nomination of William J. Boarman out of committee. It will now go to a vote on the Senate floor."


Washington Post picks up Boarman story

Published July 16, 2010

New evidence has surfaced in relation to the nomination of William Boarman for the post of U.S. Public Printer. WhatTheyThink has been covering this story since the nomination was announced through posts on the Print CEO blog. Most recently, we learned that Boarman had received—and cashed—a check for a “gain sharing” payment in 2010—33 years after he left active employment with the GPO.


Premium Content Agfa Graphics Acquires The Pitman Company

Published July 16, 2010

The July 15th announcement of Agfa’s Pitman acquisition had been rumored for some time. Agfa expects the acquisition to strengthen its presence in the U.S. printing market, including an expanded growth opportunity for Agfa’s industrial inkjet and prepress solutions. The company held a press conference to discuss the acquisition.


Joint AlphaGraphics/Allegra Tech Expo Planned

Published July 14, 2010


Premium Content AlphaGraphics Unveils Bold Plan for Network Growth

Published July 12, 2010

AlphaGraphics has recognized the importance of keeping up with the changes in the marketing services industry. At the their recent annual owners conference, CEO Kevin Cushing announced to franchisees the major strategic changes they’re planning for the network. Cary Sherbune caught up with Cushing to find out how they’re staying on top.


Boarman Nomination for Public Printer: Another Issue Emerges?

Published July 11, 2010


Premium Content HP Adds Director of Marketing for the Americas to Graphic Solutions Business

Published July 9, 2010

With a little more than a week in his new position, HP’s Director of Marketing for the Americas, Graphic Solutions Business, took time out to speak exclusively with WhatTheyThink about his goals and objectives in his first 100 days.


Premium Content After 17 Years, Kevin Joyce Swaps Print for TV

Published July 8, 2010

Last month, Kodak’s Vice President of Worldwide Sales & Marketing for Digital Printing, Kevin Joyce, announced he would be leaving Kodak—and the industry—for a different media opportunity. Among other things, Joyce looks forward to taking some lessons learned from print into broadcast. Read the whole story in this exclusive WhatTheyThink interview.


Do You Care How Our Industry is Classified?

Published July 6, 2010

As we have been discussing in the Quick Printing thread of this blog, the classifications for our industry are about to be changed to the following: 323113, Commercial Screen Printing, 323117, Books Printing, 323119, Other Commercial Printing (except Screen and Book.


Canadian Printer Magazine Abandons Printed Edition in Favor of Online

Published June 30, 2010

Canadian Printer, a leading printing industry trade publication in Canada, has announced that it will no longer be producing print editions.  Instead, the publication will maintain an online presence and distribute bi-weekly e-newsletters to its readership.  The company's intent is to publish one printed edition annually highlighting innovations in print.


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