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Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at cary@whattheythink.com.

Recent Commentary & Analysis from Cary Sherburne

Displaying 601-625 of 1008 articles

Premium Content PSDA Opts for Professional Association Management Firm SmithBucklin

Published June 30, 2010

PSDA, formerly DMIA, has made a decision that is likely to have a major positive impact on its future. The association has chosen to work with professional association management firm SmithBucklin rather than continue to operate as a standalone entity. WhatTheyThink spoke with several stakeholders to gain an understanding of what this move means for the association.

 

Boarman Confirmation Process Goes Silent

Published June 29, 2010

 

Libraries Getting More Active in the eBook Game

Published June 29, 2010

 

Premium Content Disrupting the Future of Books

Published June 29, 2010

I recently read a Wall Street Journal article entitled “’Vanity’ Press Goes Digital.” It featured author Karen McQuestion, who had spent nearly a decade trying to persuade a variety of New York publishers to print one of her books. Failing to get their attention, she decided to self-publish. Although enabling technology has been available for more than a decade, many publishers have only recently begun to understand the value of print on demand in the book life cycle. Now they are faced with an even greater challenge—how to deal with e-books within the publishing framework. Karen McQuestion’s experiences are a great example of the disruptive process of self-publishing at work.

 

Is Quick Printing Obsolete?

Published June 28, 2010

 

M&A Advice Live at Print CEO Forum

Published June 26, 2010

 

Premium Content Indexx, Inc., of South Carolina Expands Marketing Services Offerings

Published June 25, 2010

Indexx, Inc., serving upstate South Carolina, including Anderson, Greenville and Spartanburg, as well as customers throughout North America, has taken an aggressive approach to migrating its business from traditional commercial print to a marketing services business that includes print among its offerings. Owner Jordan Finn talks about his transition in this interview.

 

Guy Gecht on EFI's strategic vision

Published June 24, 2010

 

EFI's Fred Rosenzweig talks wide format R&D from FESPA 2010

Published June 23, 2010

 

Premium Content GPO Celebrates 150th Anniversary

Published June 23, 2010

The Government Printing Office (GPO) was established on June 23, 1860, when President Buchanan signed the Congressional Resolution creating the agency. It opened its doors several months later on the day of Abraham Lincoln’s inauguration. Surprisingly, the only sitting President to ever visit the agency was Lincoln, but that hasn’t dampened the enthusiasm of the employees at this $1 billion agency, some of whom have several generations of family who have worked for the GPO.

 

Premium Content Quad/Graphics adds iPad app to digital edition

Published June 16, 2010

Quad/Graphics has once again demonstrated a high level of innovation, being one of the first, if not the first, print manufacturer in our industry to provide its customers with a customized iPad application that offers clients another distribution channel for their publications. Hear what Jason Sawtelle, Director of Premedia Sales, has to say about this exciting move.

 

Premium Content Are QR Codes Finally Catching On in the U.S.?

Published June 4, 2010

We have been hearing about QR codes for some time, but adoption rates in the U.S. have been slow compared to the rest of the world. Not sure what QR Codes are or what business opportunity they represent? This interview with Val DiGiacinto of Manhattan’s Ace Group tells the story.

 

RedTagPrintSale.com Has Some Franchise Print Networks in a Tizzy

Published May 27, 2010

 

Boarman Public Printer Confirmation Hearing Raises Questions

Published May 26, 2010

 

Confirmation Hearing for New U.S. Public Printer Scheduled for Tuesday, May 25

Published May 21, 2010

 

Printable Acquires DirecType

Published May 19, 2010

 

Bitstream Acquires Assets of Press-Sense

Published May 17, 2010

 

Jeff Hayzlett to Leave Kodak CMO Post

Published May 14, 2010

 

Premium Content Francis McMahon at Océ: The Details

Published May 11, 2010

At the end of March, Francis McMahon, director of marketing for HP's US Graphic Arts Business, Imaging and Printing Group, departed HP after being there for eight years. Effective April 12th, he joined Océ North America as the Vice President of Marketing reporting to Mal Baboyian, President of Océ Production Printing Systems Division based in Boca Raton, Florida. Here is what McMahon has to say about his new company and the Canon acquisition.

 

Modernizing the Pantone Matching System

Published May 10, 2010

 

Premium Content EFI Announces 15% Revenue Growth for Q1, Acquisition

Published May 7, 2010

Cary Sherburne talks with EFI CEO Guy Gecht about their recent earnings release and acquisition of Radius Solutions.

 

CGX Emerge Conference Good Model for Printers

Published May 3, 2010

 

Premium Content Printing Leadership Made Easy: Interview with Joan Davidson of the Sheridan Group

Published April 23, 2010

Leading a printing company can be a challenging task in the best of times. Not only do you have to keep up with all the technology, maintain connections with and a deep understanding of your customers’ business needs, but you also have to build the right team and inspire them to carry your message to customers and prospects. A recent keynote by Joan Davidson at EFI Connect sheds some light on how a successful leader is accomplishing these objectives.

 

Premium Content EFI Connect Draws 500+ EFI Customers to the Las Vegas Wynn

Published April 20, 2010

This is the 11th EFI Connect conference and the fourth time it has been held at the Las Vegas Wynn. Compared to 2009, the conference has 50% more attendees, and users are seeing first-hand enhancements made to PrintSmith, Pace and Monarch, EFI’s three MIS product families. Also taking center stage are inkjet offerings from VUTEk, Rastek and Jetrion, as well as Fiery.

 

Online Social Media Primer

Published April 18, 2010

 

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