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Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at cary@whattheythink.com.

Recent Commentary & Analysis from Cary Sherburne

Displaying 551-575 of 1008 articles

Premium Content Email Marketing: Does it still work?

Published August 3, 2010

Does email marketing still work, or is it beset by too many problems with mailbox clutter, spam and more? A recent study and a specific example indicate there is plenty of life left in this medium. Is it part of your service mix?

 

Boarman Nomination Heads to Full Senate

Published July 22, 2010

WhatTheyThink was notified yesterday by the Senate Rules Committee that: "The Senate Rules and Administration Committee voted to discharge the nomination of William J. Boarman out of committee. It will now go to a vote on the Senate floor."

 

Washington Post picks up Boarman story

Published July 16, 2010

New evidence has surfaced in relation to the nomination of William Boarman for the post of U.S. Public Printer. WhatTheyThink has been covering this story since the nomination was announced through posts on the Print CEO blog. Most recently, we learned that Boarman had received—and cashed—a check for a “gain sharing” payment in 2010—33 years after he left active employment with the GPO.

 

Premium Content Agfa Graphics Acquires The Pitman Company

Published July 16, 2010

The July 15th announcement of Agfa’s Pitman acquisition had been rumored for some time. Agfa expects the acquisition to strengthen its presence in the U.S. printing market, including an expanded growth opportunity for Agfa’s industrial inkjet and prepress solutions. The company held a press conference to discuss the acquisition.

 

Joint AlphaGraphics/Allegra Tech Expo Planned

Published July 14, 2010

 

Premium Content AlphaGraphics Unveils Bold Plan for Network Growth

Published July 12, 2010

AlphaGraphics has recognized the importance of keeping up with the changes in the marketing services industry. At the their recent annual owners conference, CEO Kevin Cushing announced to franchisees the major strategic changes they’re planning for the network. Cary Sherbune caught up with Cushing to find out how they’re staying on top.

 

Boarman Nomination for Public Printer: Another Issue Emerges?

Published July 11, 2010

 

Premium Content HP Adds Director of Marketing for the Americas to Graphic Solutions Business

Published July 9, 2010

With a little more than a week in his new position, HP’s Director of Marketing for the Americas, Graphic Solutions Business, took time out to speak exclusively with WhatTheyThink about his goals and objectives in his first 100 days.

 

Premium Content After 17 Years, Kevin Joyce Swaps Print for TV

Published July 8, 2010

Last month, Kodak’s Vice President of Worldwide Sales & Marketing for Digital Printing, Kevin Joyce, announced he would be leaving Kodak—and the industry—for a different media opportunity. Among other things, Joyce looks forward to taking some lessons learned from print into broadcast. Read the whole story in this exclusive WhatTheyThink interview.

 

Do You Care How Our Industry is Classified?

Published July 6, 2010

As we have been discussing in the Quick Printing thread of this blog, the classifications for our industry are about to be changed to the following: 323113, Commercial Screen Printing, 323117, Books Printing, 323119, Other Commercial Printing (except Screen and Book.

 

Canadian Printer Magazine Abandons Printed Edition in Favor of Online

Published June 30, 2010

Canadian Printer, a leading printing industry trade publication in Canada, has announced that it will no longer be producing print editions.  Instead, the publication will maintain an online presence and distribute bi-weekly e-newsletters to its readership.  The company's intent is to publish one printed edition annually highlighting innovations in print.

 

Premium Content PSDA Opts for Professional Association Management Firm SmithBucklin

Published June 30, 2010

PSDA, formerly DMIA, has made a decision that is likely to have a major positive impact on its future. The association has chosen to work with professional association management firm SmithBucklin rather than continue to operate as a standalone entity. WhatTheyThink spoke with several stakeholders to gain an understanding of what this move means for the association.

 

Boarman Confirmation Process Goes Silent

Published June 29, 2010

 

Libraries Getting More Active in the eBook Game

Published June 29, 2010

 

Premium Content Disrupting the Future of Books

Published June 29, 2010

I recently read a Wall Street Journal article entitled “’Vanity’ Press Goes Digital.” It featured author Karen McQuestion, who had spent nearly a decade trying to persuade a variety of New York publishers to print one of her books. Failing to get their attention, she decided to self-publish. Although enabling technology has been available for more than a decade, many publishers have only recently begun to understand the value of print on demand in the book life cycle. Now they are faced with an even greater challenge—how to deal with e-books within the publishing framework. Karen McQuestion’s experiences are a great example of the disruptive process of self-publishing at work.

 

Is Quick Printing Obsolete?

Published June 28, 2010

 

M&A Advice Live at Print CEO Forum

Published June 26, 2010

 

Premium Content Indexx, Inc., of South Carolina Expands Marketing Services Offerings

Published June 25, 2010

Indexx, Inc., serving upstate South Carolina, including Anderson, Greenville and Spartanburg, as well as customers throughout North America, has taken an aggressive approach to migrating its business from traditional commercial print to a marketing services business that includes print among its offerings. Owner Jordan Finn talks about his transition in this interview.

 

Guy Gecht on EFI's strategic vision

Published June 24, 2010

 

EFI's Fred Rosenzweig talks wide format R&D from FESPA 2010

Published June 23, 2010

 

Premium Content GPO Celebrates 150th Anniversary

Published June 23, 2010

The Government Printing Office (GPO) was established on June 23, 1860, when President Buchanan signed the Congressional Resolution creating the agency. It opened its doors several months later on the day of Abraham Lincoln’s inauguration. Surprisingly, the only sitting President to ever visit the agency was Lincoln, but that hasn’t dampened the enthusiasm of the employees at this $1 billion agency, some of whom have several generations of family who have worked for the GPO.

 

Premium Content Quad/Graphics adds iPad app to digital edition

Published June 16, 2010

Quad/Graphics has once again demonstrated a high level of innovation, being one of the first, if not the first, print manufacturer in our industry to provide its customers with a customized iPad application that offers clients another distribution channel for their publications. Hear what Jason Sawtelle, Director of Premedia Sales, has to say about this exciting move.

 

Premium Content Are QR Codes Finally Catching On in the U.S.?

Published June 4, 2010

We have been hearing about QR codes for some time, but adoption rates in the U.S. have been slow compared to the rest of the world. Not sure what QR Codes are or what business opportunity they represent? This interview with Val DiGiacinto of Manhattan’s Ace Group tells the story.

 

RedTagPrintSale.com Has Some Franchise Print Networks in a Tizzy

Published May 27, 2010

 

Boarman Public Printer Confirmation Hearing Raises Questions

Published May 26, 2010

 

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