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Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at cary@whattheythink.com.

Recent Commentary & Analysis from Cary Sherburne

Displaying 551-575 of 1008 articles

Premium Content Industry Veteran Joe Demharter Speaks About Current Role at Presstek

Published June 16, 2011

Joe Demharter retired from The Pitman Company about three years ago, where he was President for eight years. After two years of taking it easy, he decided to get back in the game. During this interview, he explains why, and offers advice to printers for a successful future.

 

Premium Content Business Development: How the Vendors Can Help

Published June 3, 2011

As printers continue to evolve their businesses to meet the new market realities, one of the challenges they face is how to optimize their operations and market their new products and services. This is an area where suppliers to the industry can provide significant help. This interview with Kodak's Deb Stranaghan outlines the new Kodak MarketMover program, designed to help printers transform their businesses.

 

Consolidated Graphics emerge a Resounding Success

Published May 26, 2011

This is the second year for Consolidated Graphics (CGX) emerge conference. This is a truly unique event, which I had the pleasure of attending this year. The nearly 500 CGX customers who attended came to learn about new technology, new processes and stay current with the trends in a dynamic environment.

 

Premium Content Is Memjet a Disruptive Technology? Let's Ask Delphax

Published May 16, 2011

WhatTheyThink has published various pieces about Memjet over the last several months, but most of it has been focused on the label and office markets. At the end of last month, Memjet's latest partner was announced-Delphax Technologies, a provider of high-speed digital monochrome printing. The strategy is that the Memjet collaboration will jumpstart them as a player in the color digital market. Article

 

Have you entered the Web2Awards Competition Yet?

Published May 13, 2011

 

Premium Content Standard Register: A Transformation Story

Published May 10, 2011

Standard Register is nearly 100 years old, but with its recent rebranding and the transformation efforts being driven by President & CEO Joseph P. Morgan, Jr., the company is placing itself squarely in the 21st Century. It has reported three quarters in a row of profit and has a positive cash flow, a sign that Morgan’s transformation strategy is working.

 

Premium Content EFI Connect Continues to Grow

Published May 6, 2011

EFI held its 12th annual Connect users' conference April 26th through 29th at the Wynn in Las Vegas. Attended by approximately 1,000 customers and a record number of partner sponsors, along with an international group of journalists, Connect was a success by anyone's measure.

 

Premium Content Cyril Scott, a CGX Company, Invests More than $10 Million Despite Economic Downturn

Published April 26, 2011

Lancaster, Ohio, based Cyril Scott, a CGX company, has invested some $10 million in equipment, technology and people over the past two years, despite a difficult economic climate. Senior Editor Cary Sherburne spoke with Cyril Scott President Matt Coltharp to find out more.

 

Premium Content No Time for Social Media? There are options... (Part Four of Four)

Published April 25, 2011

In this final part of a four-part series, Senior Editor Cary Sherburne interviews two more printing firms about their social media experiences. Part One examined the reasons why printing firms need to be engaged in social media and reviewed offerings by MarketingIdeasForPrinters that make social media as easy as a click of the mouse. Part Two reviewed the Grow Socially offering for Social Media services. And Part Three looks at the experiences of a supplier, Komori and a printer, Quad/Graphics.

 

Premium Content No Time for Social Media? There are options... (Part Three of Four)

Published April 19, 2011

In this third part of a four-part series, Senior Editor Cary Sherburne interviews one printing firm and one supplier to the industry about their social media experiences. Part Four will contain the final two printer interviews. Part One examined the reasons why printing firms need to be engaged in social media. Part Two reviewed Grow Socially’s offering for Social Media services.

 

Premium Content No Time for Social Media? There are options... (Part Two of Four)

Published April 15, 2011

In this second part of a Four-part series, Senior Editor Cary Sherburne reviews another option for printing firms to get into the social media game, from Grow Socially. She spoke with CEO John Foley to learn more about the kind of value they’re offering their clients.

 

Bud Hadfield, ICED Franchise Founder, Passes Away

Published April 12, 2011

 

Xerox Launches New Matte Dry Ink for iGen4 EXP

Published April 11, 2011

 

Ricoh Reorg Places Production HQ in US

Published April 10, 2011

 

Premium Content No Time for Social Media? There are options...

Published April 5, 2011

In this first part of a three-part series, Senior Editor Cary Sherburne looks at options for printing firms to get into the social media game. This article examines offerings by MarketingIdeasForPrinters that make social media as easy as a click of the mouse.

 

Is Printing the Congressional Record Wasteful?

Published March 31, 2011

 

Premium Content PublishingXchange Conference New at On Demand 2011; Mobile and Cloud Hot Topics

Published March 25, 2011

Yesterday saw the conclusion of On Demand 2011, which also ran in conjunction with info360 (formerly AIIM) and a new conference, PublishingXchange, at the Washington D.C. convention center. Two key digital printing players, Xerox and Kodak, were absent. What's in store for next year when the show(s) move to New York's Javits Center in June of 2012?

 

HP and O'Neil Data Systems Showcase Brand-New T400 Color Inkjet Web Press

Published March 17, 2011

HP is upping the ante in the inkjet game with the new T400 Color Inkjet Web Press announced today during a press event being held at Los Angeles based O'Neil Data Systems. With a 42” web width, the T400 offers more than just raw speed, promising to be a game changer for several target markets.

 

Premium Content DG3 acquires the Ace Group: What does it all mean?

Published March 14, 2011

On Friday, March 4th, DG3 North America announced the acquisition of substantially all of the assets of The Ace Group of Manhattan. DG3 touted its ability to expand its Interactive Services group through this acquisition. This interview with Ace Group’s Val DiGiacinto and DG3’s Tom Saggiomo digs deeper into the transaction and what it holds for the future of both firms.

 

RR Donnelley and KBA announce technology partnership

Published March 1, 2011

 

Kodak Announces Price Increase for Offset Printing Plates

Published March 1, 2011

 

Premium Content Xerox Comments on Inkjet, Heidelberg Digital Deal

Published February 28, 2011

One of the more important announcements at Hunkeler Innovationdays was the Xerox waterless production inkjet engine; Xerox updates its positioning. Soon after this event was the long-awaited announcement by Heidelberg of its digital partner—Ricoh. Sherburne highlights pros and cons of this arrangement and shares a prepared statement from Xerox along with some interview comments about the deal.

 

Hunkeler Innovationdays 2011 Draws Record Crowd

Published February 22, 2011

This year’s Hunkeler Innovationdays, held in Switzerland every other year, was a resounding success by anyone’s measure.  More than 5,000 attendees descended on Lucerne, Switzerland, taking up just about every available hotel room, to benefit from this highly focused digital printing event. Several suppliers chose this venue to make important announcements and to discuss future and planned digital printing/finishing innovations.

 

Xerox enters production inkjet game

Published February 14, 2011

Xerox chose Hunkeler Innovationdays 2011 in Lucerne, Switzerland as its platform to make its long-awaited production inkjet announcement.  The company has been showing technology concepts, beginning with drupa 2008, and speculation was it would be some time before they were able to get a product to market.  That time has come, with an innovative waterless printing process that can use virtually any type of uncoated substrate without pretreatment.

 

Neither Rain nor Snow nor Sleet … But Maybe Digital Mailboxes

Published February 9, 2011

 

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