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Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at cary@whattheythink.com.

Recent Commentary & Analysis from Cary Sherburne

Displaying 526-550 of 1008 articles

Gina Testa of Xerox talks about the Premier Partner Program and the Profit Accelerator Toolkit

Published June 19, 2012

Xerox VP of Graphic Communications Gina Testa talks about their Premier Partner program, explaining the use of a portal for networking with peers. Gina also touches on their Profit Accelerator


Guy Gecht on some of the top achievements EFI has had recently

Published June 14, 2012


Tim Arnold discusses how they have incorporated digital to their business

Published June 13, 2012


Jeff Jacobson on his recent move to Xerox

Published June 12, 2012


DPI President Susan Moore on why she gives her time to Dscoop

Published June 7, 2012

DPI President Susan Moore takes time out of a busy Dscoop schedule to speak with Cary Sherburne about why she gives so freely of her time to the Dscoop event and community. They also discuss the event and feedback from attendees.


Kent Larson of Bridgeport National Bindery on evolving from binding to printing

Published June 6, 2012

Bridgeport National Bindery Vice President Kent Larson talks with Cary Sherburne about their business and how they evolved from binding only to printing and binding. They discuss HP's impact on this transition and how the digital transformation of the industry is changing the nature of book printing.


Attention Graph Expo Exhibitors: Please, Not More of the Same!

Published June 1, 2012

Coming off of a press conference extravaganza at drupa, WhatTheyThink’s Senior Editor Cary Sherburne challenges Graph Expo exhibitors to change the press conference game. (And feature more customers in their booths!)


Todd Kalagher of Finlay Printing discusses the importance of attending Dscoop

Published May 31, 2012

Cary Sherburne speaks with Todd Kalagher of Finlay Printing at Dscoop 7 about the importance of attending the event and the launch of "Book of Possibilities" component of their Marketing to Win program.


The Hybrid drupa

Published May 30, 2012

With drupa behind us, Senior Editor Cary Sherburne takes a retrospective look at this landmark drupa and dubs it the “Hybrid drupa.” What does she mean by that? It’s more than print engines! Read on …


Xerox's Kevin Horey discusses Xerox announcements at drupa

Published May 29, 2012

Cary Sherburne talks to Kevin Horey, Xerox VP of Production Product Marketing, about the many announcements they made at drupa. Biggest among them is the iGen 150. They also discuss a big finishing announcement made at the show as well as waterless inkjet.


Clear Story CEO Debara Medina on sourcing equipment

Published May 23, 2012

Clear Story is a young commercial printing outfit in San Diego that specializes in photobooks in the B2C market as well as other short-run commercial digital printing. CEO Debara Medina talks about the process of sourcing equipment for her business.


Members Ask: What Digital Press is Right

Published May 22, 2012

Since drupa members have written to get our thoughts on the which digital press is the best investment. Cary Sherburne has written up some recommendations. We share them here as a reference.


Special drupa Recognition

Published May 18, 2012

Back home from drupa 2012 and preparing to write some insightful articles about the show, the announcements and what it means for our industry over the next four years, so watch for those. Hint of what’s to come: for me, this was the Hybrid drupa. But first I wanted to offer some special recognition from a journalist’s perspective.


Dscoop goes Global with Board Members like CEO of GlobalSoft Digital Solutions Chris Petro

Published May 17, 2012

President & CEO of GlobalSoft Digital Solutions and Member of Dscoop Global Board of Directors Chris Petro shares with Cary Sherburne about the duties of Dscoop Global bringing the success of Dscoop to the worldwide community.


HP's Alon Bar-Shany shares Indigo Strategy

Published May 9, 2012

Cary Sherburne and Alon Bar-Shany discuss the HP 10000 platform and overall Indigo strategy.


Xerox at drupa 2012 and Beyond

Published May 1, 2012

As we rapidly approach drupa 2012, WhatTheyThink Senior Editor Cary Sherburne talked with Jeff Jacobson, president, Xerox Global Graphic Communications, to find out what Xerox is up to and what we can expect to see at drupa and beyond.


Premium Content Mohawk Reinvention: Tom O’Connor, Chairman & CEO Speaks Out

Published April 30, 2012

Following the mid-April announcement by Mohawk about its reinvention plans, Senior Editor Cary Sherburne spoke with Thomas D. O’Connor, Jr., the company’s Chairman & CEO, to dig deeper.


Premium Content Xerox and the Cloud: Deb Cantabene Talks About Forward Strategy

Published April 27, 2012

There is no question that drupa 2012 will be an inkjet drupa, where inkjet technologies really begin to come into their own. But it will also be a “cloud computing” drupa. We have already seen a major announcement from Adobe, and many more companies are moving in that direction, including Xerox. Senior Editor Cary Sherburne talks with Xerox’s Deb Cantabene to find out more about the company’s cloud strategy.


HP’s Alon Bar-Shany predicts a good drupa, sees industry excitement building

Published April 23, 2012

I was curious what customer reaction has been to the HP announcements delivered to the press in late March in Tel-Aviv, and who better to answer those questions that the general manager of the HP Indigo business, Alon Bar-Shany. I caught up with him while he was waiting at baggage claim in Mexico City. Bar-Shany has been on a global road show following the briefings held in Tel-Aviv and a very successful Dscoop event in Washington D.C.


Adobe Launches Creative Cloud

Published April 23, 2012

This announcement is quite an interesting business model change for Adobe and could be a game-changer. The company was very clear that it is not abandoning its desktop licensing model for Creative Suite, but the ability for users to access the full range of Adobe publishing solutions, including Creative Suite 6 and Digital Publishing Single Edition, for as little as $50 a month (for a one-year commitment), will be a significant boon, especially for the growing force of freelance designers.


How a 1987 Joint Venture Might Have Changed Digital Printing History

Published April 20, 2012

In this WhatTheyThink exclusive, Senior Editor Cary Sherburne tells the story of DX Imaging, a DuPont/Xerox joint venture founded in 1987, that might have changed printing history.


Ariva's Offerings Bring Unique Applications

Published April 18, 2012

Cary Sherburne and Charlie Launsbach, Sales Director at Ariva, discuss some of the more unique applications their substrates can provide.


Premium Content Digital Presses at drupa: Delphax, HP, Kodak, Komori, Landa, Presstek, Ryobi, Xeikon

Published April 18, 2012

In this Part Two of her pre-drupa overview, Senior Editor Cary Sherburne reviews some of the new digital presses visitors to drupa will be able to see. It is not, by any means, an exhaustive list … while this is being called the inkjet drupa redux, there are also very interesting announcements in the toner space as well.


Ariva brings New Products to Market in a Dynamically Changing Print Market

Published April 13, 2012

President of Ariva Mark Ushpol updates Cary Sherbrune on the company's rebranding and shares how paper media is more important than ever for hybrid printers.


Danaher Corporation to Acquire X-Rite

Published April 12, 2012

WhatTheyThink spoke with X-Rite-Pantone Senior VP of Sales and Marketing Vic Stalam upon learning about this news. Stalam indicated that X-Rite Pantone will join Esko and VideoJet in the Product Identification subgroup of Danaher, making this business a $1.2 billion subgroup.


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