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Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at cary@whattheythink.com.

Recent Commentary & Analysis from Cary Sherburne

Displaying 401-425 of 1008 articles

Konica Minolta's Business Transformation

Published November 26, 2013

Kevin Kern, VP of Marketing at Konica Minolta, talks to Cary Sherburne about the transformation of their marketing efforts.


Elli Cloots: Adding Value to Marketing at EFI

Published November 22, 2013

Elli Cloots, formerly Director of Product Marketing at Enfocus, recently joined EFI as Senior Product Marketing Manager in EPS, the company’s software group. Senior Editor Cary Sherburne talks with her about her new role and the importance of workflow and automation in the graphic arts industry.


Komori and Konica Minolta - Partners for 90 Years

Published November 21, 2013

Kevin Kern, VP of Marketing at Konica Minolta, talks to Cary Sherburne about the longstanding partnership between the company and Komori and how it's evolved over the years.


John Roberts Looks to HP Indigo 10000 to bolster digital print offerings

Published November 14, 2013

Minneapolis-based John Roberts has installed the first 7-color HP Indigo 10000 digital press in North America. Senior Editor Cary Sherburne spoke with CEO Michael Keene to delve into why the company made this decision and what they expect to achieve going forward.


Understanding Changes Underway with Komori's Chambon Brand

Published November 14, 2013

Bob Buongiorno, VP of Web Sales for Komori, speaks with Cary Sherburne about the Chambon brand. Komori acquired Chambon in 1989 as a standalone business. The company specializes in packaging printing and is now being more integrated into the larger company.


Screen: The Maturation of High-Speed Inkjet Solutions

Published November 12, 2013

Mike Fox, President of Screen, talks to Cary Sherburne about what Screen is doing in the inkjet market, including wide format, UV, labels, high-speed web, and B2 sheetfed.


Answering the Age Old Question: What is the Crossover Point Between Offset and Digital?

Published November 7, 2013

Komori's Doug Schardt talks to Cary Sherburne about the crossover point between offset and digital. The answer is not as clear cut as some make it out to be.


Bill Lowe, Father of the IBM PC, Dies at Age 72

Published November 5, 2013

William C. Lowe, who supervised the creation of IBM’s first personal computer and went on to hold executive roles at Xerox, NEBS, Moore and Gulfstream, passed away on October 19th. He was 72.


Premium Content What Will RRD Acquisition Mean for CGX Businesses?

Published November 4, 2013

The announcement of the intent on the part of RR Donnelley to acquire Consolidated Graphics sent a few shock waves through the industry. What will it mean for the 70+ CGX locations and its more than 5,000 employees?


Screen USA Hosts Media Day to Showcase Digital Printing Advances

Published November 1, 2013

I recently joined about 30 of my press and analyst colleagues at a media event held at Screen USA headquarters in Rolling Meadows, Illinois. Parent company Dainippon Screen celebrates its 70th anniversary this year. Screen USA used the event as an opportunity to bring the press and analyst community up to date on its latest product offerings with a peek into its strategic future. Is there a new trend here among Japanese companies in our industry?


How Digital Printing is Helping Brand Owners Meet Demands in a Changing Market

Published October 29, 2013

Mike Ferrari of Ferrari Innovation Solutions, sits down with Cary Sherburne to talk about his background in packaging and how HP is helping brand owners meet the challenges of today's market. They also discuss the outlook for digital printing in labels and packaging.


Business Development Tools for Print Service Providers

Published October 22, 2013

Cary Sherburne interviews Gina Testa, VP of Business and Market Development with Xerox, as they discuss what they are doing in the business development area for their print service provider customers.


The Latest Developments with the Xerox iGen Platform

Published October 21, 2013

Fred DeBolt, VP & GM of Xerox Cut Sheet, speaks with Cary Sherburne at Print 13 about the latest developments with the iGen platform.


The Evolution of the Xerox FreeFlow Workflow Platform

Published October 17, 2013

Kevin Horey, VP & GM of Workflow & Solutions at Xerox, talks to Cary Sherburne about the change in FreeFlow and how it is now more accessible, modular, and scalable for different sized businesses.


An Inside Look at the Xerox Impika Acquisition

Published October 14, 2013

Cary Sherburne talks to Paul Morgavi - former Impika CEO, now COO of Xerox Inkjet - and Dustin Graupman - VP & GM of Inkjet Business at Xerox about the Impika acquisition and the implications for Xerox moving forward.


Jeff Jacobson of Xerox on Changes at Xerox in Supporting Graphic Communications

Published October 10, 2013

Cary Sherburne talks to Xerox President of Global Graphic Communications at Print 13 about the changes at Xerox in how they are supporting the graphic communications market.


Armando Zagalo de Lima of Xerox on Inkjet and industry technology change

Published October 8, 2013

Corporate EVP and President of Xerox Technology Business Armando Zagalo de Lima talks to Cary Sherburne about their acquisition of Impika as they discuss the impact of technology change on the industry.


Premium Content Electronic Statements: The Times, They Are a’Changing …

Published October 4, 2013

Bills are necessary, and necessarily a little boring … or maybe not. A great deal is happening in the electronic statement realm and it is pretty exciting stuff.


Digipix CEO Marco Perlman on Growing the Business with HP Indigo

Published October 1, 2013

Marco Perlman, Founder and CEO of Digipix, speaks with Cary Sherburne about the growth of their company and their use of HP Indigo presses to offer a wider range of products.


Premium Content Neopost USA: A Conversation with CEO Dennis LeStrange

Published October 1, 2013

At PRINT 13, Neopost USA unveiled an interesting cloud-based Delivery Preference Manager (DPM) solution designed to help companies manage customer delivery preferences. A little over a year after Neopost S.A.’S acquisition of GMC Software Technology, we checked in with Dennis P. LeStrange President & CEO of Neopost USA to find out more about DPM, what else is new at Neopost and look into the impact of the GMC acquisition.


Michael Musgrave of Heritage Paper on Their Transition to Digital

Published September 24, 2013

Cary Sherburne talks to Michael Musgrave, VP and COO of Heritage Paper, about their transition to digital 3 years ago and how the team at HP has helped them in their business.


Jet Label President Darrell Friesen on Converting to Digital with HP

Published September 17, 2013

Darrell Friesen, President of Jet Label, talks to Cary Sherburne about their shift to digital and how their business responded to the wider economic downturn.


MPA and Adobe Work to Standardize Engagement Metrics for Digital Publications

Published September 16, 2013

Adobe, MPA, 4As and a group of publishers collaborated to develop a set of metrics to standardize the measurement of engagement for digital publications. Previously there were a variety of inconsistent measurement methodologies with no standard reports and varying metrics. Hear what MPA’s Ethan Grey and Adobe’s Lynly Schambers-Lenox have to say about these new standardized audience metrics for digital publications.


Matt Giandonato of Tukaiz on How They Leverage Indigo Presses in Their Business

Published September 10, 2013

Matt Giandonato, Digital Print Supervisor at Tukaiz, talks to Cary Sherburne about their long history with Indigo presses and what they are able to do better with the 5600 versus the 5500. They also discuss working with HP partners like Scodix and other new developments at the company.


Clear Story's Leslie Rutlege on the Secrets to Their Success

Published August 27, 2013

Leslie Rutlege, Director of Operations at Clear Story, talks to Cary Sherburne about the manufacturing elements that has driven their success and things they are experimenting with to push the envelope.


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