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Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at cary@whattheythink.com.

Recent Commentary & Analysis from Cary Sherburne

Displaying 401-425 of 1008 articles

Premium Content Magazine Publishers Seeing Real Results from Digital Issues

Published April 9, 2013

Senior Editor has been having ongoing conversations with Adobe’s Lynly Schambers-Lenox, Group Product Marketing Manager, Digital Publishing, about the impact adoption of digital publishing is having on magazinepublishers, especially for users of Adobe’s Digital Publishing Suite. In this article, Schambers-Lenox shares new data that is beginning to show real results in revenue, advertising and subscribership for publishers.


Canon Poing Customer Experience Center Offers World-Class Experience for Customers/Journalists

Published April 8, 2013

Last month, WhatTheyThink’s Senior Editor Cary Sherburne joined a group of journalists, industry analysts and customers for a visit to Canon’s Poing Customer Experience Center located on the outskirts of Munich, Germany.


Marco Perlman of Digipix on why he travels so far to get to Dscoop

Published April 2, 2013

Marco Perlman, Founder and CEO of Digipix speaks with Cary Sherburne about why he travels so far from home in Brazil to attend Dscoop.


Dscoop Executive Director Eric Hawkinson to Depart

Published March 21, 2013

In a move that is likely to cause a few ripples, Eric Hawkinson, who has been Executive Director of Dscoop, HP Indigo’s user group, will be departing to join Canon Solutions America, working for VP of Marketing Francis McMahon as Director of Marketing. Cary Sherburne speaks with several of the principals about this surprising move.


Premium Content New X-Rite Pantone President Talks About Danaher, X-Rite Pantone Future Prospects

Published March 18, 2013

Following Tom Vacchiano’s departure as President of X-Rite Pantone, WhatTheyThink’s Senior Editor Cary Sherburne spoke with his successor, long-time Danaher veteran Ron Voigt, in this exclusive interview to learn more about Danaher business strategies and the future prospects of X-Rite Pantone under the Danaher banner.


Premium Content Kodak’s Loss; Three Leaf Insights’ Gain

Published March 11, 2013

With pieces of Kodak being lopped off as it works to emerge from bankruptcy proceedings, some are taking root as new businesses. Senior Editor Cary Sherburne interviewed one of the founders of Three Leaf Insights, born out of the ashes of Kodak’s MarketMover Managed Campaign Services, as well as a print service provider and an end customer, to offer a view of how these services are likely to evolve after being shed by Kodak.


Eric Hawkinson of Dscoop on the Growth of Membership and Evolution of the Conference

Published March 5, 2013

Dscoop Executive Director Eric Hawkinson talks to Cary Sherburne about the growth of both the Dscoop membership and conference attendance and plans for the organization moving forward.


Big Changes at Mimeo.com

Published February 26, 2013

WhatTheyThink has become aware of a number of major changes at Mimeo.com over the last few months. With the recent decision by CEO Adam Slutsky to step down, Senior Editor Cary Sherburne talked with Co-Founder and new CEO John Delbridge to get the inside scoop.


Dscoop Launches Aggressive New Programs to Benefit Members

Published February 25, 2013

Dscoop, the Digital Solutions Cooperative, just held its 8th annual conference. The group, comprised primarily of HP Indigo and HP Scitex users in the graphic arts industry, has continued to add member value since its inception. At Dscoop8, which concluded last week in Nashville, Tennessee, Dscoop raised the bar once again with new member value.


HCMiller: In Its 2nd Century But Certainly Not Old and Stuffy!

Published February 22, 2013

How does a printing company with more than a century of history and success step out of the box and reinvent itself for another century of success? Hire the right people! WhatTheyThink Senior Editor Cary Sherburne spoke to industry veteran Tom Clifford to find out how he and his team have made a difference at HCMiller.


Premium Content Tukaiz Continues Innovative Leadership for Business Growth

Published February 19, 2013

A recent press release from Tukaiz, an early adopter in color digital printing, caught the eye of Senior Editor Cary Sherburne. This interview with Frank Defino, Sr. and Frank Defino Jr. provides more “color” to the story!


Cary Sherburne Wraps Up Hunkeler Innovation Days

Published February 14, 2013

WhatTheyThink's Cary Sherburne gives a wrap up from Hunkeler Innovation Days and talks about the evolution of the market and how the event has evolved to respond.


Packaging Brief: Highcon Update

Published February 14, 2013

As the digital transformation of the packaging industry continues to present new challenges and opportunities for both brand owners and converters, WhatTheyThink Senior Editor checked in with Aviv Ratzman, CEO of Highcon, to see what progress the company has made relative to Euclid, its market entry for laser die cutting and creasing. Read more.


Johan Laurent of Standard Finishing Highlights Two Major Themes of Hunkeler Innovation Days

Published February 12, 2013

Johan Laurent of Standard Finishing talks about what's caught his eye at Hunkeler Innovation Days. Johan highlights the importance of increasing system up-time and productivity, two of the big themes at the show.


Stefan Hunkeler Highlights Innovations Days 2013 from the Show

Published February 11, 2013

Stefan Hunkeler, CEO of Hunkeler AG, gives Cary Sherburne some highlights from Innovations Days 2013 in Lucerne Switzerland.


Digital Publishing Extending to Retail Catalogs and More According to Adobe Study

Published February 1, 2013

There has been lots of press about the struggles of traditional publishers in making the transition to a more digitally-enabled business model, but less attention has been paid to the impact of digital on catalogs and other retail-oriented pieces that typically have been produced in print. Printers take note: There is significant change coming your way if you are in the business of producing print for retail.


EFI’s CEO Guy Gecht Talks About Connect, Financial Results and the Rumor Mill

Published February 1, 2013

During EFI’s recent 2013 Connect user conference in Las Vegas, CEO Guy Gecht took time out to talk to Senior Editor Cary Sherburne, followed by a discussion after EFI released its financial results on January 24th.


Adobe Playing Leadership Role in Publishing Transformation

Published January 29, 2013

As the publishing market continues to seek ways to innovate and to take advantage of the opportunities extent in digital publications, Adobe continues to support their efforts with ongoing enhancements to its Digital Publishing Suite and a growing number of publications on board with the solution. And the executive editor of Fast Company magazine shares his thoughts on the digital transformation.


Ricoh's Jason Dizzine on helping customers with continuous improvement

Published January 24, 2013

Jason Dizzine, Director of Marketing at Ricoh, talks to Cary Sherburne about how they are leveraging internal quality control programs to help their customers.


Landa Does EFI Connect

Published January 22, 2013

For the last several conferences, a highlight at EFI Connect has been the fireside chat between CEO Guy Gecht and an industry luminary. This year’s “luminary” was Benny Landa, and the fireside chat was a highlight of the event. Read more EFI Connect highlights.


Ricoh Director of Production Field Marketing Annette McCrary on Digital Literacy Through Media

Published January 17, 2013

Annette McCrary, Director of Production Field Marketing at Ricoh, talks to Cary Sherburne about their new program called Digital Literacy Through Media.


Premium Content An Inside Look at Allegra Network’s Marketing Resource Center

Published January 15, 2013

Senior Editor Cary Sherburne recently had the opportunity to visit Allegra Network’s Marketing Resource Center, established more than two years ago to provide support to Allegra Network’s franchisees as they expand horizons into new business opportunities.


Joanne David of Ultimate Technographics on Imposition and Automation for Finishing

Published January 15, 2013

Ultimate Technographics President & CEO Joanne David talks with Cary Sherburne about the how imposition and automation integrates with the finishing side of the printing process.


Premium Content Change in Management at HP Graphics Solutions Business

Published January 11, 2013

HP recently had a unpublicized change in management in its Graphic Arts business with the retirement of SVP Chris Morgan. Senior Editor Cary Sherburne spoke with Stephen Nigro, who has rejoined the group as Global Business Leader for Graphics Solutions and Inkjet.


Ricoh's Eric Staples on Clickable Paper

Published January 10, 2013

Eric Staples, Senior Product Manager at Ricoh, speaks with Cary Sherburne about "Clickable Paper".


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