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Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at cary@whattheythink.com.

Recent Commentary & Analysis from Cary Sherburne

Displaying 401-425 of 1008 articles

Chris Petro on the Changes at Dscoop

Published July 2, 2013

Chris Petro, Dscoop Global Chairman talks to Cary Sherburne about the changes in the organization including management changes and other initiatives.


Neenah Paper Leverages Online Presence and Unique Prints for Historical Preservation, Fundraising

Published June 18, 2013

Neenah Paper is “running towards new media,” not running from it, with its The Beauty of Engraving and The Beauty of Letterpress sites. They are also leveraging this presence to financially support two worthy causes: preservation of the Hamilton Wood Type & Printing Museum and support for victims of the Moore OK tornado tragedy. Read more.


Kent Larson of Bridgeport National Continue to Transform Their Business

Published June 18, 2013

Kent Larson, VP at Bridgeport National Bindery in Massachusetts, talks to Cary Sherburne about trends in their business and how they've continued to transform themselves from bindery, to digital printer, and beyond.


Ricoh Europe’s Graham Moore Discusses Ipex 2014, Ricoh Customer Engagement Strategies and More

Published June 12, 2013

Following Ricoh’s announcement that it would not be participating in Ipex 2014, WhatTheyThink Senior Editor Cary Sherburne reached out to Ricoh Europe’s Graham Moore to learn more about this decision and Ricoh’s overall customer engagement strategy.


Juan Pablo Méndez de Mayaprin de conseguir en la impresión digital en Guatemala (en español)

Published June 5, 2013

Juan Pablo Méndez, Director General de Mayaprin, habla con Cary Sherburne acerca de sus negocios en Guatemala y entrar en la impresión digital de HP Indigo.


Buddy Mountcastle of Canon Solutions America on Mailing and Postal Costs

Published May 16, 2013

Buddy Mountcastle, Senior Marketing Executive for Canon Solutions America, talks to Cary Sherburne about the USPS and the challenges presented to the mailing segment of the industry.

Editor's Note: The USPS originally announced plans to discontinue Saturday delivery but recently reversed course and announced they would not at this time.


Premium Content Kodak’s German Sacristan Talks About ROMI, Big Data and More …

Published May 3, 2013

German Sacristan is ROMI (Return on Marketing Investment) Developer for Kodak and the author of The Digital and Direct Marketing Goose: 16 Tips and Real-life Examples That Will Help You Lay More Golden Eggs. His work is focused on helping marketers gain increased ROI through the use of data and effective marketing techniques. We spoke to him recently to learn more.


Samsung Partners with Blurb for Unique Native Photo Printing App

Published April 24, 2013

Last month, Blurb announced a global partnership with Samsung for auto-creating photo books and magazines on the company’s new GALAXY S 4 smartphone, available today from T-Mobile and later this week from other carriers. Senior Editor Cary Sherburne spoke with Blurb SVP Bruce Watermann who shared details about the app and his thoughts about mobile and print in general.


Remembering Efi Arazi

Published April 18, 2013

WhatTheyThink was saddened to learn of the passing of innovator and entrepreneur Efi Arazi on Sunday. Senior Editor Cary Sherburne spoke with EFI CEO Guy Gecht and Landa Nanographics CEO Benny Landa who share their thoughts about Arazi’s contributions to the industry and the world, and she invites our readers to chime in with their own remembrances and thoughts about this great man.


Francis McMahon on the New Canon Solutions America Organization

Published April 18, 2013

VP of Marketing Francis McMahon talks to Cary Sherburne about the new Canon Solutions America and it's three divisions and how Oce and Canon have combined to make up the new Canon organization.


Premium Content Upping the Ante at Konica Minolta

Published April 16, 2013

At Graph Expo, we reported on some interesting software additions to the Konica Minolta family of products. WhatTheyThink’s Senior Editor Cary Sherburne followed up with Gavin Jordan-Smith, Vice President for Solutions and Production Planning, to see what else is new at the company.


Premium Content New GMC CEO Henri Dura Sees Bright Future, Expansion for Company

Published April 12, 2013

Following the acquisition of GMC Software Technology by Neopost last summer, long-time Chairman and CEO Dr. René Müller has ceded the CEO position to Henri Dura, retaining the position of President of the Board for the time being. Senior Editor Cary Sherburne spoke with Dura to learn more about his background, the status of the integration process post-acquisition, and his strategic view of the future.


AIP Restructures Presstek, An Interview with New CEO David Savage

Published April 11, 2013

In October of 2012, Presstek announced the completion of its sale to American Industrial Partners Capital Fund, taking the company private. WhatTheyThink has learned that the company is in the process of undergoing a significant restructuring. Senior Editor Cary Sherburne spoke with David Savage, Presstek’s new CEO, to get the details.


Premium Content Magazine Publishers Seeing Real Results from Digital Issues

Published April 9, 2013

Senior Editor has been having ongoing conversations with Adobe’s Lynly Schambers-Lenox, Group Product Marketing Manager, Digital Publishing, about the impact adoption of digital publishing is having on magazinepublishers, especially for users of Adobe’s Digital Publishing Suite. In this article, Schambers-Lenox shares new data that is beginning to show real results in revenue, advertising and subscribership for publishers.


Canon Poing Customer Experience Center Offers World-Class Experience for Customers/Journalists

Published April 8, 2013

Last month, WhatTheyThink’s Senior Editor Cary Sherburne joined a group of journalists, industry analysts and customers for a visit to Canon’s Poing Customer Experience Center located on the outskirts of Munich, Germany.


Marco Perlman of Digipix on why he travels so far to get to Dscoop

Published April 2, 2013

Marco Perlman, Founder and CEO of Digipix speaks with Cary Sherburne about why he travels so far from home in Brazil to attend Dscoop.


Dscoop Executive Director Eric Hawkinson to Depart

Published March 21, 2013

In a move that is likely to cause a few ripples, Eric Hawkinson, who has been Executive Director of Dscoop, HP Indigo’s user group, will be departing to join Canon Solutions America, working for VP of Marketing Francis McMahon as Director of Marketing. Cary Sherburne speaks with several of the principals about this surprising move.


Premium Content New X-Rite Pantone President Talks About Danaher, X-Rite Pantone Future Prospects

Published March 18, 2013

Following Tom Vacchiano’s departure as President of X-Rite Pantone, WhatTheyThink’s Senior Editor Cary Sherburne spoke with his successor, long-time Danaher veteran Ron Voigt, in this exclusive interview to learn more about Danaher business strategies and the future prospects of X-Rite Pantone under the Danaher banner.


Premium Content Kodak’s Loss; Three Leaf Insights’ Gain

Published March 11, 2013

With pieces of Kodak being lopped off as it works to emerge from bankruptcy proceedings, some are taking root as new businesses. Senior Editor Cary Sherburne interviewed one of the founders of Three Leaf Insights, born out of the ashes of Kodak’s MarketMover Managed Campaign Services, as well as a print service provider and an end customer, to offer a view of how these services are likely to evolve after being shed by Kodak.


Eric Hawkinson of Dscoop on the Growth of Membership and Evolution of the Conference

Published March 5, 2013

Dscoop Executive Director Eric Hawkinson talks to Cary Sherburne about the growth of both the Dscoop membership and conference attendance and plans for the organization moving forward.


Big Changes at Mimeo.com

Published February 26, 2013

WhatTheyThink has become aware of a number of major changes at Mimeo.com over the last few months. With the recent decision by CEO Adam Slutsky to step down, Senior Editor Cary Sherburne talked with Co-Founder and new CEO John Delbridge to get the inside scoop.


Dscoop Launches Aggressive New Programs to Benefit Members

Published February 25, 2013

Dscoop, the Digital Solutions Cooperative, just held its 8th annual conference. The group, comprised primarily of HP Indigo and HP Scitex users in the graphic arts industry, has continued to add member value since its inception. At Dscoop8, which concluded last week in Nashville, Tennessee, Dscoop raised the bar once again with new member value.


HCMiller: In Its 2nd Century But Certainly Not Old and Stuffy!

Published February 22, 2013

How does a printing company with more than a century of history and success step out of the box and reinvent itself for another century of success? Hire the right people! WhatTheyThink Senior Editor Cary Sherburne spoke to industry veteran Tom Clifford to find out how he and his team have made a difference at HCMiller.


Premium Content Tukaiz Continues Innovative Leadership for Business Growth

Published February 19, 2013

A recent press release from Tukaiz, an early adopter in color digital printing, caught the eye of Senior Editor Cary Sherburne. This interview with Frank Defino, Sr. and Frank Defino Jr. provides more “color” to the story!


Cary Sherburne Wraps Up Hunkeler Innovation Days

Published February 14, 2013

WhatTheyThink's Cary Sherburne gives a wrap up from Hunkeler Innovation Days and talks about the evolution of the market and how the event has evolved to respond.


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