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Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at cary@whattheythink.com.

Recent Commentary & Analysis from Cary Sherburne

Displaying 376-400 of 1008 articles

Fourth Generation Printer PSP Transitions to Digital with HP

Published April 17, 2014

Robbie McDaniel, President of PSP, talks to Cary Sherburne about his business and their full transition to digital using HP technology. They also discuss why PSP picked HP as a partner.


Premium Content Hudson Printing: Innovation and Inspiration

Published April 15, 2014

On a recent visit to Salt Lake City, I had the pleasure of spending time at Hudson Printing. The company’s tagline is Reinvent Print, and it boasts a Director of Innovation. Read more about my visit and the great things happening at Hudson Printing.


Premium Content New Kodak CEO Jeff Clarke Briefs Trade Media

Published April 10, 2014

Three weeks into his new job as Kodak’s Chief Executive Officer and a member of its Board of Directors, Jeffrey L. Clarke conducted a briefing with the printing trade media. WhatTheyThink’s Senior Editor Cary Sherburne was on the line and shares some of the thoughts and insights from the call.


Visual Marking Systems Acquires HP Latex 3000

Published April 8, 2014

Ron Gizzo, COO of Visual Marking Systems, talks to Cary Sherburne about the business and their acquisition of an HP Latex 3000.


Dscoop University: A Competitive Advantage

Published April 3, 2014

At Dscoop9, the organization debuted Dscoop University, a member educational initiative announced last year that has come to fruition in a big way. Senior Editor Cary Sherburne provides insight for our readers into the competitive advantage that this offering provides for Dscoop members.


Future-Proofing Your Business

Published April 2, 2014

In Part One of this Two-Part series, learn how to “up your game” in sales by changing the customer conversation. Are you “talking the talk” and “walking the walk” in a way that reflects the way marketers approach their day? In Part Two, we will look at the people, process and technology required to successfully and profitably change customer relationship dynamics.


Sandy Alexander Innovating with HP Indigo 10000

Published March 25, 2014

Rob Mayerson, General Manager of Digital for Sandy Alexander, talks to Cary Sherburne about the company and their growth into digital services. Rob also discusses being the beta for the HP Indigo 10000 and the current largest install base.


Gary Garner of GLS on Success Through Product Diversification

Published March 13, 2014

HP's David Murphy kicks off a series of HP sponsored videos as Cary Sherburne talks to Gary Garner, Chairman and CEO of GLS, about the GLS business and how the leverage HP equipment to diversify their product offerings.


Premium Content New Travel Planning Apps are the Star of the Celebrity Cruises Marketing Show

Published March 7, 2014

Senior Editor Cary Sherburne interviews Celebrity Cruises about its first-ever set of digital vacation planning apps and what they mean for brochures and other printed materials. Most of what we have written about Adobe DPS and other publishing app makers has been focused on digital magazine issues. This story takes digital publishing deeper into print territory. Is it good news or bad for print?


Premium Content Industry Veteran Ramesh Ratan Joins Bell and Howell as CEO

Published March 5, 2014

Industry veteran Ramesh Ratan joined Bell and Howell as its CEO in January of 2014. He previously held executive positions with the DMA and Pitney Bowes, among others. Senior Editor Cary Sherburne speaks with him about Bell and Howell’s current state and it strategies for the future.


Mohawk Honors Craftsmanship by Celebrating Makers

Published February 27, 2014

Chris Harrold, VP of Business Development and Creative Director at Mohawk, talks about the emerging cultural movement of "makers" which is bringing craftsmanship to the forefront. He also discusses moo.com, which is growing print using the web.


What the Kodak/EFI Partnership Means to Customers

Published February 18, 2014

Patrick Kerr, Technical Product Manager for Kodak, talks to Cary Sherburne about their partnership with EFI and what that means to their customers.


Premium Content Storefronts and Digital Magazines

Published February 17, 2014

Since its launch in March of 2011, Adobe’s Digital Publishing Suite has captured a significant market share of digital magazine issues (Adobe claims 80% of top 100 magazines on iTunes) and we have followed its progress both in terms of added features and results for publishers. This article by Senior Editor Cary Sherburne takes a look at another option for digital magazine publishing. Mag+ launched in 2010. Mag+ premiered on the first iPads in April 2010 with PopularScience and has recently attracted former MPA Senior Vice President, Digital Strategy & Initiatives Ethan Grey as its Director of Product Strategy.


EFI Highlights “Big Bets” at Connect 2014

Published February 13, 2014

About 1,500 people descended on the Wynn Las Vegas for Connect 2014 at the end of January. WhatTheyThink captured lots of video interviews (watch for them!) and had an opportunity to participate in the event as well. Here are a few Connect 2014 thoughts, including an interview with Benny Landa, who joined EFI CEO Guy Gecht in making an exciting announcement re: Landa Digital Printing.


Dscoop University to Debut at Dscoop9 in Orlando

Published February 11, 2014

In Part Three of our Dscoop series, WhatTheyThink Senior Editor Cary Sherburne speaks with John Tenwinkel, Director of Dscoop University, for a sneak peek into its debut at the upcoming Dscoop9 conference and what it will mean for Dscoop members worldwide.


Chris Petro Discusses Global Aspects of Dscoop

Published February 4, 2014

Chris Petro is an innovator and thought leader in the digital printing industry and has given selflessly of his time to Dscoop over the past several years, currently serving as the Chairman of the Global Board of Directors as well as running his own multinational business, GlobalSoft Digital Solutions. WhatTheyThink Senior Editor Cary Sherburne recently spoke with Petro to learn more about what is happening with Dscoop on a global basis, and new developments he expects for the future.


Dscoop9 Shaping Up to be “Best Ever”

Published January 28, 2014

It’s hard to believe that we are already in the 9th year of the Dscoop conference, the highly successful annual event for the Dscoop independent HP user group. Senior Editor Cary Sherburne spoke with both the Executive Director of Dscoop Mike Fogarty and Conference Chair Gary Garner, Chairman & CEO of GLS Companies, to find out why Dscoop9 is being positioned as the “Best Ever” and what the organization has done to keep its momentum going.


Premium Content Xerox Appoints Jacobson to New COO Role for Technology Business, Promotes Copley to President, Graphic Communications Business Group

Published January 14, 2014

Xerox announced a significant organizational change, creating a new position as Chief Operating Officer for its Technology (versus Services) Business for industry veteran Jeff Jacobson, who joined Xerox in 2012 as President of Xerox’s Graphic Communications Operation. Andrew Copley, who joined Xerox 18 months ago, will step into the role vacated by Jacobson. Senior Editor Cary Sherburne spoke with Copley in an exclusive WhatTheyThink interview to get the inside scoop.


Wide Format Printing at Tukaiz

Published December 19, 2013

Cary Sherburne talks to Dan Defino, VP & Managing Partner at Tukaiz about their wide format business. Dan talks about why they got into the wide format sector and shares details about it.


How Technology Drives the Tukaiz Business

Published December 17, 2013

Cary Sherburne and Frank Defino Jr., VP and Managing Director of Tukaiz, discuss the history of the company and the growing range of output devices they have expanded to utilize.


Premium Content Digital Publishing Model for Magazines Gaining Steam

Published December 11, 2013

Recent data published by Adobe sheds light on what’s happening with digital magazine publications. Since the launch of Adobe DPS less than three years ago, more than 150 million Adobe-DPS powered digital publications have been downloaded and read on mobile devices.  (Adobe DPS has 80% market share in digital magazine publishing). And more time is being spent with publications in digital form than in print. This is a trend our readers should be watching and looking for ways to capitalize on.


Premium Content Printed Books versus eBooks: Telling the Story

Published December 10, 2013

Ricoh commissioned an I.T. Strategies study titled The Evolution of the Book Industry: Implications for U.S. Book Manufacturers and Printers. The study looks at the impact of ebooks on printed book volumes, reader preferences for print versus electronic formats and more. Senior Editor Cary Sherburne spoke with I.T. Strategies VP Marco Boer and Ricoh’s Worldwide Manager Inkjet Technologies, Mike Herold, to learn more.


Konica Minolta Partners to be Exceptional

Published December 10, 2013

Gavin Jordan Smith, VP of Solutions and Production Planning at Konica Minolta, talks to Cary Sherburne about their unique partner activity that allows them to position themselves to be exceptional.


How Process Automation Impacts Your Value Proposition

Published December 3, 2013

Gavin Jordan Smith, VP of Solutions and Production Planning at Konica Minolta, talks to Cary Sherburne about automation and removing waste out of production processes.


HP Boise Hosts Print Days for Media

Published December 2, 2013

Last month, I had the opportunity to visit HP’s Boise offices along with other members of the media. While the session focused on print solutions for small to mid-sized businesses, many of the solutions we saw have implications for commercial printers.


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