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Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at cary@whattheythink.com.

Recent Commentary & Analysis from Cary Sherburne

Displaying 351-375 of 1008 articles

Armando Zagalo de Lima of Xerox on Inkjet and industry technology change

Published October 8, 2013

Corporate EVP and President of Xerox Technology Business Armando Zagalo de Lima talks to Cary Sherburne about their acquisition of Impika as they discuss the impact of technology change on the industry.

 

Premium Content Electronic Statements: The Times, They Are a’Changing …

Published October 4, 2013

Bills are necessary, and necessarily a little boring … or maybe not. A great deal is happening in the electronic statement realm and it is pretty exciting stuff.

 

Digipix CEO Marco Perlman on Growing the Business with HP Indigo

Published October 1, 2013

Marco Perlman, Founder and CEO of Digipix, speaks with Cary Sherburne about the growth of their company and their use of HP Indigo presses to offer a wider range of products.

 

Premium Content Neopost USA: A Conversation with CEO Dennis LeStrange

Published October 1, 2013

At PRINT 13, Neopost USA unveiled an interesting cloud-based Delivery Preference Manager (DPM) solution designed to help companies manage customer delivery preferences. A little over a year after Neopost S.A.’S acquisition of GMC Software Technology, we checked in with Dennis P. LeStrange President & CEO of Neopost USA to find out more about DPM, what else is new at Neopost and look into the impact of the GMC acquisition.

 

Michael Musgrave of Heritage Paper on Their Transition to Digital

Published September 24, 2013

Cary Sherburne talks to Michael Musgrave, VP and COO of Heritage Paper, about their transition to digital 3 years ago and how the team at HP has helped them in their business.

 

Jet Label President Darrell Friesen on Converting to Digital with HP

Published September 17, 2013

Darrell Friesen, President of Jet Label, talks to Cary Sherburne about their shift to digital and how their business responded to the wider economic downturn.

 

MPA and Adobe Work to Standardize Engagement Metrics for Digital Publications

Published September 16, 2013

Adobe, MPA, 4As and a group of publishers collaborated to develop a set of metrics to standardize the measurement of engagement for digital publications. Previously there were a variety of inconsistent measurement methodologies with no standard reports and varying metrics. Hear what MPA’s Ethan Grey and Adobe’s Lynly Schambers-Lenox have to say about these new standardized audience metrics for digital publications.

 

Matt Giandonato of Tukaiz on How They Leverage Indigo Presses in Their Business

Published September 10, 2013

Matt Giandonato, Digital Print Supervisor at Tukaiz, talks to Cary Sherburne about their long history with Indigo presses and what they are able to do better with the 5600 versus the 5500. They also discuss working with HP partners like Scodix and other new developments at the company.

 

Clear Story's Leslie Rutlege on the Secrets to Their Success

Published August 27, 2013

Leslie Rutlege, Director of Operations at Clear Story, talks to Cary Sherburne about the manufacturing elements that has driven their success and things they are experimenting with to push the envelope.

 

Premium Content Flying High with SundaySky

Published August 27, 2013

Following a recent experience with a personalized video bill from AT&T, Senior Editor Cary Sherburne interviewed SundaySky President and chief revenue officer Jim Dicso to learn more about the company’s operations. SundaySky provides the infrastructure for high volume personalized videos from AT&T, Lenovo, Office Depot and more.

 

Canon USA: A New Era?

Published August 26, 2013

Senior Editor Cary Sherburne recently joined 36 other industry analysts and journalists at a special event at Canon USA’s brand-new Melville NY headquarters located at One Canon Park. Also attending the event were WhatTheyThink’s Frank Romano, Richard Romano, David Zwang and Patrick Henry. Sherburne shares her thoughts about the visit.

 

Peter Cober of Cober Evolving Solutions on Digital Growth

Published August 20, 2013

Peter Cober of Cober Evolving Solutions talks to Cary Sherburne about their business and the changing nature of the business as reflected in their new name. They also discuss being the first install of the Indigo 10000 in Canada.

 

Premium Content Folding Carton Converter ASG Turns to HP Indigo 30000 for New Business Development

Published August 19, 2013

As the first HP Indigo 30000 units begin to come to market, we are checking in with new owners to see how these B2 sheetfed presses, optimized for folding carton work, will be affecting their converting businesses.

 

Premium Content Morikami Museum Produces First Digitally Printed Catalog

Published August 13, 2013

As part of its ongoing philanthropic and community support efforts, Canon Solutions America spearheaded an effort to support Delray Beach’s Morikami Museum & Japanese Gardens in the production of a catalog featuring its world-class exhibit of Japanese Kokeshi dolls. Learn how this first-ever digitally printed catalog has opened new doors for the museum.

 

Premium Content Multi-Packaging Services Chooses HP Indigo 30000 to Expand Packaging Capabilities

Published August 12, 2013

Multi-Packaging Services, based in New York City, is an early adopter of the HP Indigo 30000 folding carton press. Senior Editor Cary Sherburne speaks with them to learn more about why they bought this press and what benefits they expect to gain from adding it to their production portfolio.

 

Premium Content Presstek Acquires VIM: WhatTheyThink Exclusive Interview with CEO David Savage

Published August 9, 2013

In this exclusive interview, Senior Editor Cary Sherburne talks to Presstek CEO David Savage to understand the strategy behind the acquisition and where Presstek plans to go from here.

 

King Printing's Adi Chinai on Going Inkjet with HP

Published August 6, 2013

Adi Chinai, Managing Director of King Printing, talks to Cary Sherburne about moving from offset and toner to production inkjet technology with the HP T350.

 

Premium Content HP Indigo 10000: An Early Look at Installs

Published July 29, 2013

The HP Indigo 10000 B2 press caused a bit of a stir at drupa 2012. Now, more than a year later, the first sold units are making their way into the marketplace. Senior Editor Cary Sherburne takes a look at two very different installs to see how this new press is fitting in and the impact it might be having on conventional printing technologies.

 

Premium Content Conversation with Dscoop Global Executive Director Mike Fogarty

Published July 26, 2013

Dscoop, the Digital Solutions Cooperative, recently appointed Mike Fogarty as its new Global Executive Director to replace long-time Executive Director Eric Hawkinson, now at Canon. Senior Editor Cary Sherburne spoke with Fogarty to learn more about why he joined the organization and what he expects to achieve there.

 

Premium Content Delphax Elan: An Update

Published July 23, 2013

With Print 2013 rapidly approaching, ‘tis the season for product updates, many of which were shown as technology demos or prototypes at drupa 2012. Delphax Elan is one of those products. Senior Editor Cary Sherburne speaks with Delphax CEO Dieter Schilling to see what’s new.

 

Progressive Solutions' Mark Sarpa on Dscoop's Online Printer Directory

Published July 15, 2013

Mark Sarpa, Progressive Solutions CEO, talks to Cary Sherburne about an online printer directory being used by Dscoop members.

 

Premium Content P&G Adopts PantoneLIVE™

Published July 15, 2013

With the adoption by Procter & Gamble of PantoneLIVE to better control its iconic library of brand colors throughout the production process, we wondered what that means for the packaging supply chain as a whole. Senior Editor Cary Sherburne talks to Pantone’s Cheryl Johnson to learn more.

 

AT&T Uses Personalized Video to Explain Mobile Bills

Published July 12, 2013

AT&T Mobile now features personalized video explaining bills for new customers or those who change their plans. In addition to reducing the call volume at AT&T call centers (a significant reduction in bill-related calls, according to a company blog), it has a real WOW factor, with almost 80% of recipients watching the video all the way through. Senior Editor Cary Sherburne explains.

 

Premium Content HP Pulls Plug on HP Hiflex Management Information System and HP Hiflex Web-to-Print Solutions

Published July 12, 2013

A couple weeks ago, a source informed Senior Editor Cary Sherburne that HP was in the process of pulling the plug on its Hiflex MIS and web-to-print offerings. While there has been no official public announcement from HP, this article summarizes what customers are being told and includes an official statement from HP.

 

Xeikon Provides Update on Trillium Liquid Toner Technology

Published July 10, 2013

On July 10th, Xeikon conducted a web briefing for journalists and industry analysts to provide an update on developments with its Trillium liquid toner technology shown as a technology demonstration at drupa. Senior Editor Cary Sherburne shares some of the highlights.

 

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