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Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at cary@whattheythink.com.

Recent Commentary & Analysis from Cary Sherburne

Displaying 301-325 of 1008 articles

Premium Content Flying High with SundaySky

Published August 27, 2013

Following a recent experience with a personalized video bill from AT&T, Senior Editor Cary Sherburne interviewed SundaySky President and chief revenue officer Jim Dicso to learn more about the company’s operations. SundaySky provides the infrastructure for high volume personalized videos from AT&T, Lenovo, Office Depot and more.


Canon USA: A New Era?

Published August 26, 2013

Senior Editor Cary Sherburne recently joined 36 other industry analysts and journalists at a special event at Canon USA’s brand-new Melville NY headquarters located at One Canon Park. Also attending the event were WhatTheyThink’s Frank Romano, Richard Romano, David Zwang and Patrick Henry. Sherburne shares her thoughts about the visit.


Peter Cober of Cober Evolving Solutions on Digital Growth

Published August 20, 2013

Peter Cober of Cober Evolving Solutions talks to Cary Sherburne about their business and the changing nature of the business as reflected in their new name. They also discuss being the first install of the Indigo 10000 in Canada.


Premium Content Folding Carton Converter ASG Turns to HP Indigo 30000 for New Business Development

Published August 19, 2013

As the first HP Indigo 30000 units begin to come to market, we are checking in with new owners to see how these B2 sheetfed presses, optimized for folding carton work, will be affecting their converting businesses.


Premium Content Morikami Museum Produces First Digitally Printed Catalog

Published August 13, 2013

As part of its ongoing philanthropic and community support efforts, Canon Solutions America spearheaded an effort to support Delray Beach’s Morikami Museum & Japanese Gardens in the production of a catalog featuring its world-class exhibit of Japanese Kokeshi dolls. Learn how this first-ever digitally printed catalog has opened new doors for the museum.


Premium Content Multi-Packaging Services Chooses HP Indigo 30000 to Expand Packaging Capabilities

Published August 12, 2013

Multi-Packaging Services, based in New York City, is an early adopter of the HP Indigo 30000 folding carton press. Senior Editor Cary Sherburne speaks with them to learn more about why they bought this press and what benefits they expect to gain from adding it to their production portfolio.


Premium Content Presstek Acquires VIM: WhatTheyThink Exclusive Interview with CEO David Savage

Published August 9, 2013

In this exclusive interview, Senior Editor Cary Sherburne talks to Presstek CEO David Savage to understand the strategy behind the acquisition and where Presstek plans to go from here.


King Printing's Adi Chinai on Going Inkjet with HP

Published August 6, 2013

Adi Chinai, Managing Director of King Printing, talks to Cary Sherburne about moving from offset and toner to production inkjet technology with the HP T350.


Premium Content HP Indigo 10000: An Early Look at Installs

Published July 29, 2013

The HP Indigo 10000 B2 press caused a bit of a stir at drupa 2012. Now, more than a year later, the first sold units are making their way into the marketplace. Senior Editor Cary Sherburne takes a look at two very different installs to see how this new press is fitting in and the impact it might be having on conventional printing technologies.


Premium Content Conversation with Dscoop Global Executive Director Mike Fogarty

Published July 26, 2013

Dscoop, the Digital Solutions Cooperative, recently appointed Mike Fogarty as its new Global Executive Director to replace long-time Executive Director Eric Hawkinson, now at Canon. Senior Editor Cary Sherburne spoke with Fogarty to learn more about why he joined the organization and what he expects to achieve there.


Premium Content Delphax Elan: An Update

Published July 23, 2013

With Print 2013 rapidly approaching, ‘tis the season for product updates, many of which were shown as technology demos or prototypes at drupa 2012. Delphax Elan is one of those products. Senior Editor Cary Sherburne speaks with Delphax CEO Dieter Schilling to see what’s new.


Progressive Solutions' Mark Sarpa on Dscoop's Online Printer Directory

Published July 15, 2013

Mark Sarpa, Progressive Solutions CEO, talks to Cary Sherburne about an online printer directory being used by Dscoop members.


Premium Content P&G Adopts PantoneLIVE™

Published July 15, 2013

With the adoption by Procter & Gamble of PantoneLIVE to better control its iconic library of brand colors throughout the production process, we wondered what that means for the packaging supply chain as a whole. Senior Editor Cary Sherburne talks to Pantone’s Cheryl Johnson to learn more.


AT&T Uses Personalized Video to Explain Mobile Bills

Published July 12, 2013

AT&T Mobile now features personalized video explaining bills for new customers or those who change their plans. In addition to reducing the call volume at AT&T call centers (a significant reduction in bill-related calls, according to a company blog), it has a real WOW factor, with almost 80% of recipients watching the video all the way through. Senior Editor Cary Sherburne explains.


Premium Content HP Pulls Plug on HP Hiflex Management Information System and HP Hiflex Web-to-Print Solutions

Published July 12, 2013

A couple weeks ago, a source informed Senior Editor Cary Sherburne that HP was in the process of pulling the plug on its Hiflex MIS and web-to-print offerings. While there has been no official public announcement from HP, this article summarizes what customers are being told and includes an official statement from HP.


Xeikon Provides Update on Trillium Liquid Toner Technology

Published July 10, 2013

On July 10th, Xeikon conducted a web briefing for journalists and industry analysts to provide an update on developments with its Trillium liquid toner technology shown as a technology demonstration at drupa. Senior Editor Cary Sherburne shares some of the highlights.


John Tenwinkel on Dscoop University

Published July 8, 2013

John Tenwinkel, Director of Dscoop University, talks to Cary Sherburne about his new position as they discuss the goals of the initiative and the vision for the group.


Premium Content What’s Happening with Envelopes?

Published July 8, 2013

With the recent announcement of a bankruptcy filing by National Envelope, Senior Editor Cary Sherburne took a closer look at the envelope market. Is it a doomed and declining market or are there bright spots that signal a viable market moving forward?


Chris Petro on the Changes at Dscoop

Published July 2, 2013

Chris Petro, Dscoop Global Chairman talks to Cary Sherburne about the changes in the organization including management changes and other initiatives.


Neenah Paper Leverages Online Presence and Unique Prints for Historical Preservation, Fundraising

Published June 18, 2013

Neenah Paper is “running towards new media,” not running from it, with its The Beauty of Engraving and The Beauty of Letterpress sites. They are also leveraging this presence to financially support two worthy causes: preservation of the Hamilton Wood Type & Printing Museum and support for victims of the Moore OK tornado tragedy. Read more.


Kent Larson of Bridgeport National Continue to Transform Their Business

Published June 18, 2013

Kent Larson, VP at Bridgeport National Bindery in Massachusetts, talks to Cary Sherburne about trends in their business and how they've continued to transform themselves from bindery, to digital printer, and beyond.


Ricoh Europe’s Graham Moore Discusses Ipex 2014, Ricoh Customer Engagement Strategies and More

Published June 12, 2013

Following Ricoh’s announcement that it would not be participating in Ipex 2014, WhatTheyThink Senior Editor Cary Sherburne reached out to Ricoh Europe’s Graham Moore to learn more about this decision and Ricoh’s overall customer engagement strategy.


Juan Pablo Méndez de Mayaprin de conseguir en la impresión digital en Guatemala (en español)

Published June 5, 2013

Juan Pablo Méndez, Director General de Mayaprin, habla con Cary Sherburne acerca de sus negocios en Guatemala y entrar en la impresión digital de HP Indigo.


Buddy Mountcastle of Canon Solutions America on Mailing and Postal Costs

Published May 16, 2013

Buddy Mountcastle, Senior Marketing Executive for Canon Solutions America, talks to Cary Sherburne about the USPS and the challenges presented to the mailing segment of the industry.

Editor's Note: The USPS originally announced plans to discontinue Saturday delivery but recently reversed course and announced they would not at this time.


Premium Content Kodak’s German Sacristan Talks About ROMI, Big Data and More …

Published May 3, 2013

German Sacristan is ROMI (Return on Marketing Investment) Developer for Kodak and the author of The Digital and Direct Marketing Goose: 16 Tips and Real-life Examples That Will Help You Lay More Golden Eggs. His work is focused on helping marketers gain increased ROI through the use of data and effective marketing techniques. We spoke to him recently to learn more.


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