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Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at cary@whattheythink.com.

Recent Commentary & Analysis from Cary Sherburne

Displaying 301-325 of 1008 articles

SG360's Bob Radzis on Canon Solutions America

Published July 10, 2014

Bob Radzis, Chief Customer Officer at SG360, sits down with Cary Sherburne and talks about the acquisition of RT Associates by Segerdahl (now SG360), their use of Canon Solution America and what drew him to them as a vendor.


Communicorp (AFLAC) Uses HP to Automate Workflow

Published July 8, 2014

Greg Weaver, Print Production Manager at Communicorp (AFLAC), talks to Cary Sherburne about the business and their production platform. They discuss ways they've automated their workflow to enhance efficiency.


Premium Content Veritiv: A New Company with a Heritage of Service

Published July 3, 2014

On July 2nd, Veritiv, the result of the Unisource/Xpedx merger, began trading on the New York Stock Exchange (NYSE: VRTV). WhatTheyThink’s Senior Editor Cary Sherburne spoke with Chairman and CEO Mary Laschinger shortly after she rang the Stock Exchange’s Opening Bell.


How Canon Solutions America Engages with Customers

Published July 1, 2014

Eric Hawkinson, Director of Marketing at Canon Solutions America, talks to Cary Sherburne about customer engagement and Canon's commitment to the customer. They also discuss efforts to build customer community and preview a fall announcement.


Premium Content Canon Solutions America: What’s New?

Published June 27, 2014

WhatTheyThink recently attended a Canon Solutions America customer event at Canon’s Customer Experience Center in Poing, Germany. We had an opportunity to speak to several executives about the future of the company and its achievements to date.


Canon Solutions America Off to a Strong Start

Published June 24, 2014

Cary talks to Francis McMahon, VP of Marketing at Canon Solutions America, about the smooth integration of Canon and Oce in creating Canon Solutions America and the company's strong 2013.


The Evolution and Growth of Variable Data Printing

Published June 17, 2014

Mike Chiricuzio, President of VDP Direct, talks to Cary Sherburne about how the variable data printing market has evolved and changed in the past few years.


Premium Content Xerox Unveils Expanded Impika Inkjet Innovation Center

Published June 5, 2014

Xerox announced the grand opening of its expanded Impika Inkjet Innovation Center in Aubagne, France, with a customer Inkjet Summit on June 4th. Chairman & CEO Ursula Burns was on hand to officially open the new center. WhatTheyThink Senior Editor Cary Sherburne spoke with Andrew Copley, President of Xerox’ Graphic Communications Operations, to understand the extent of the expansion and what it means for the Xerox production inkjet business.


Alphagraphics Boosts Bottom Line Using EFI Print Software

Published June 5, 2014

Chuck Stempler, President & Owner of Alphagraphics Seattle, talks to Cary Sherburne about their use of EFI's Pace MIS system. Their use of data from the system has allowed them to add to their bottom line. They also discuss using the OPS web-to-print software and their Vutek acquisition.


Premium Content One Year Later: X-Rite Pantone President Ron Voigt

Published June 4, 2014

About a year ago, we interviewed X-Rite Pantone President Ron Voigt shortly after he took on the leadership role. In this interview with Senior Editor Cary Sherburne, he updates our readers on what has transpired in that year and strategies moving forward.


Why Moti Chose HP as a Partner in their Digital Operation

Published May 27, 2014

Alberto Garcia de Quevedo, Director of Commercial Printing at Moti, talks to Cary Sherburne about his company and why they chose HP as a business partner.


Why Moti Chose HP as a Partner in their Digital Operation (en Español)

Published May 27, 2014

Alberto García de Quevedo, Director de Impresión Comercial en Moti, conversa con Cary Sherburne acerca de su empresa y por qué se eligió a HP como un socio de negocios.


Mound Printing Uses EFI to Manage Workflow and Enter Wide Format Market

Published May 22, 2014

Cary Sherburne talks to Dennis Riggs, President and CEO of Mound Printing in Miamisburg, Ohio. They discuss why they got into wide format with the Vutek line. They also discuss their use and experience with the Pace MIS system.


EFI's OPS Helps Modern Litho Stay Ahead and Grow

Published May 15, 2014

Jim Tomblinson, VP of Operations at Modern Litho, talks to Cary Sherburne about what is new at the company. They talk about a recent acquisition and how that's affecting their operations using EFI OPS web-to-print solution.


Nosco Leverages HP Technology in Labels and Packaging Business

Published May 13, 2014

Craig Curran, VP of Sales at Nosco, talks to Cary Sherburne about the company and their production platform. We learn about Nosco's position in the labels and packaging segment and how they are utilizing HP technology.


Future-Proofing Your Business: People. Process. Technology

Published May 8, 2014

In Part One of this two-part series, we discussed how printing companies are responding to changing market dynamics to future-proof their businesses, and offered some of the questions you may consider asking to stimulate new customer conversations. In Part Two, we look at people, processes and technology required to successfully and profitably change the conversation and deliver new services.


Marc Olin on Expanding EFI Into New Areas

Published May 8, 2014

Marc Olin, COO at EFI, talks to Cary Sherburne about his stint as interim CFO and now Chief Operating Officer. They discuss new ideas about expanding the company into new areas and how they are handling different integration issues internally.


Premium Content Adobe Summit: The Digital Marketing Conference

Published April 29, 2014

Recently, WhatTheyThink joined more than 7,000 marketing professionals from more than 30 countries at the Adobe Summit in Salt Lake City. This is the world’s largest digital marketing conference, according to Adobe. It was a great place to network with marketers, benefit from great content and learn what marketers are thinking about the future of business communications and where their challenges lie.


GLS Develops Unique Applications with New HP 10000

Published April 29, 2014

Jim Benedict, Direct of Marketing at GLS, talks about the different applications they've developed using their newly acquired HP 10000 press.


Fourth Generation Printer PSP Transitions to Digital with HP

Published April 17, 2014

Robbie McDaniel, President of PSP, talks to Cary Sherburne about his business and their full transition to digital using HP technology. They also discuss why PSP picked HP as a partner.


Premium Content Hudson Printing: Innovation and Inspiration

Published April 15, 2014

On a recent visit to Salt Lake City, I had the pleasure of spending time at Hudson Printing. The company’s tagline is Reinvent Print, and it boasts a Director of Innovation. Read more about my visit and the great things happening at Hudson Printing.


Premium Content New Kodak CEO Jeff Clarke Briefs Trade Media

Published April 10, 2014

Three weeks into his new job as Kodak’s Chief Executive Officer and a member of its Board of Directors, Jeffrey L. Clarke conducted a briefing with the printing trade media. WhatTheyThink’s Senior Editor Cary Sherburne was on the line and shares some of the thoughts and insights from the call.


Visual Marking Systems Acquires HP Latex 3000

Published April 8, 2014

Ron Gizzo, COO of Visual Marking Systems, talks to Cary Sherburne about the business and their acquisition of an HP Latex 3000.


Dscoop University: A Competitive Advantage

Published April 3, 2014

At Dscoop9, the organization debuted Dscoop University, a member educational initiative announced last year that has come to fruition in a big way. Senior Editor Cary Sherburne provides insight for our readers into the competitive advantage that this offering provides for Dscoop members.


Future-Proofing Your Business

Published April 2, 2014

In Part One of this Two-Part series, learn how to “up your game” in sales by changing the customer conversation. Are you “talking the talk” and “walking the walk” in a way that reflects the way marketers approach their day? In Part Two, we will look at the people, process and technology required to successfully and profitably change customer relationship dynamics.


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