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Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at cary@whattheythink.com.

Recent Commentary & Analysis from Cary Sherburne

Displaying 276-300 of 1008 articles

Alphagraphics Boosts Bottom Line Using EFI Print Software

Published June 5, 2014

Chuck Stempler, President & Owner of Alphagraphics Seattle, talks to Cary Sherburne about their use of EFI's Pace MIS system. Their use of data from the system has allowed them to add to their bottom line. They also discuss using the OPS web-to-print software and their Vutek acquisition.


Premium Content One Year Later: X-Rite Pantone President Ron Voigt

Published June 4, 2014

About a year ago, we interviewed X-Rite Pantone President Ron Voigt shortly after he took on the leadership role. In this interview with Senior Editor Cary Sherburne, he updates our readers on what has transpired in that year and strategies moving forward.


Why Moti Chose HP as a Partner in their Digital Operation

Published May 27, 2014

Alberto Garcia de Quevedo, Director of Commercial Printing at Moti, talks to Cary Sherburne about his company and why they chose HP as a business partner.


Why Moti Chose HP as a Partner in their Digital Operation (en Español)

Published May 27, 2014

Alberto García de Quevedo, Director de Impresión Comercial en Moti, conversa con Cary Sherburne acerca de su empresa y por qué se eligió a HP como un socio de negocios.


Mound Printing Uses EFI to Manage Workflow and Enter Wide Format Market

Published May 22, 2014

Cary Sherburne talks to Dennis Riggs, President and CEO of Mound Printing in Miamisburg, Ohio. They discuss why they got into wide format with the Vutek line. They also discuss their use and experience with the Pace MIS system.


EFI's OPS Helps Modern Litho Stay Ahead and Grow

Published May 15, 2014

Jim Tomblinson, VP of Operations at Modern Litho, talks to Cary Sherburne about what is new at the company. They talk about a recent acquisition and how that's affecting their operations using EFI OPS web-to-print solution.


Nosco Leverages HP Technology in Labels and Packaging Business

Published May 13, 2014

Craig Curran, VP of Sales at Nosco, talks to Cary Sherburne about the company and their production platform. We learn about Nosco's position in the labels and packaging segment and how they are utilizing HP technology.


Future-Proofing Your Business: People. Process. Technology

Published May 8, 2014

In Part One of this two-part series, we discussed how printing companies are responding to changing market dynamics to future-proof their businesses, and offered some of the questions you may consider asking to stimulate new customer conversations. In Part Two, we look at people, processes and technology required to successfully and profitably change the conversation and deliver new services.


Marc Olin on Expanding EFI Into New Areas

Published May 8, 2014

Marc Olin, COO at EFI, talks to Cary Sherburne about his stint as interim CFO and now Chief Operating Officer. They discuss new ideas about expanding the company into new areas and how they are handling different integration issues internally.


Premium Content Adobe Summit: The Digital Marketing Conference

Published April 29, 2014

Recently, WhatTheyThink joined more than 7,000 marketing professionals from more than 30 countries at the Adobe Summit in Salt Lake City. This is the world’s largest digital marketing conference, according to Adobe. It was a great place to network with marketers, benefit from great content and learn what marketers are thinking about the future of business communications and where their challenges lie.


GLS Develops Unique Applications with New HP 10000

Published April 29, 2014

Jim Benedict, Direct of Marketing at GLS, talks about the different applications they've developed using their newly acquired HP 10000 press.


Fourth Generation Printer PSP Transitions to Digital with HP

Published April 17, 2014

Robbie McDaniel, President of PSP, talks to Cary Sherburne about his business and their full transition to digital using HP technology. They also discuss why PSP picked HP as a partner.


Premium Content Hudson Printing: Innovation and Inspiration

Published April 15, 2014

On a recent visit to Salt Lake City, I had the pleasure of spending time at Hudson Printing. The company’s tagline is Reinvent Print, and it boasts a Director of Innovation. Read more about my visit and the great things happening at Hudson Printing.


Premium Content New Kodak CEO Jeff Clarke Briefs Trade Media

Published April 10, 2014

Three weeks into his new job as Kodak’s Chief Executive Officer and a member of its Board of Directors, Jeffrey L. Clarke conducted a briefing with the printing trade media. WhatTheyThink’s Senior Editor Cary Sherburne was on the line and shares some of the thoughts and insights from the call.


Visual Marking Systems Acquires HP Latex 3000

Published April 8, 2014

Ron Gizzo, COO of Visual Marking Systems, talks to Cary Sherburne about the business and their acquisition of an HP Latex 3000.


Dscoop University: A Competitive Advantage

Published April 3, 2014

At Dscoop9, the organization debuted Dscoop University, a member educational initiative announced last year that has come to fruition in a big way. Senior Editor Cary Sherburne provides insight for our readers into the competitive advantage that this offering provides for Dscoop members.


Future-Proofing Your Business

Published April 2, 2014

In Part One of this Two-Part series, learn how to “up your game” in sales by changing the customer conversation. Are you “talking the talk” and “walking the walk” in a way that reflects the way marketers approach their day? In Part Two, we will look at the people, process and technology required to successfully and profitably change customer relationship dynamics.


Sandy Alexander Innovating with HP Indigo 10000

Published March 25, 2014

Rob Mayerson, General Manager of Digital for Sandy Alexander, talks to Cary Sherburne about the company and their growth into digital services. Rob also discusses being the beta for the HP Indigo 10000 and the current largest install base.


Gary Garner of GLS on Success Through Product Diversification

Published March 13, 2014

HP's David Murphy kicks off a series of HP sponsored videos as Cary Sherburne talks to Gary Garner, Chairman and CEO of GLS, about the GLS business and how the leverage HP equipment to diversify their product offerings.


Premium Content New Travel Planning Apps are the Star of the Celebrity Cruises Marketing Show

Published March 7, 2014

Senior Editor Cary Sherburne interviews Celebrity Cruises about its first-ever set of digital vacation planning apps and what they mean for brochures and other printed materials. Most of what we have written about Adobe DPS and other publishing app makers has been focused on digital magazine issues. This story takes digital publishing deeper into print territory. Is it good news or bad for print?


Premium Content Industry Veteran Ramesh Ratan Joins Bell and Howell as CEO

Published March 5, 2014

Industry veteran Ramesh Ratan joined Bell and Howell as its CEO in January of 2014. He previously held executive positions with the DMA and Pitney Bowes, among others. Senior Editor Cary Sherburne speaks with him about Bell and Howell’s current state and it strategies for the future.


Mohawk Honors Craftsmanship by Celebrating Makers

Published February 27, 2014

Chris Harrold, VP of Business Development and Creative Director at Mohawk, talks about the emerging cultural movement of "makers" which is bringing craftsmanship to the forefront. He also discusses moo.com, which is growing print using the web.


What the Kodak/EFI Partnership Means to Customers

Published February 18, 2014

Patrick Kerr, Technical Product Manager for Kodak, talks to Cary Sherburne about their partnership with EFI and what that means to their customers.


Premium Content Storefronts and Digital Magazines

Published February 17, 2014

Since its launch in March of 2011, Adobe’s Digital Publishing Suite has captured a significant market share of digital magazine issues (Adobe claims 80% of top 100 magazines on iTunes) and we have followed its progress both in terms of added features and results for publishers. This article by Senior Editor Cary Sherburne takes a look at another option for digital magazine publishing. Mag+ launched in 2010. Mag+ premiered on the first iPads in April 2010 with PopularScience and has recently attracted former MPA Senior Vice President, Digital Strategy & Initiatives Ethan Grey as its Director of Product Strategy.


EFI Highlights “Big Bets” at Connect 2014

Published February 13, 2014

About 1,500 people descended on the Wynn Las Vegas for Connect 2014 at the end of January. WhatTheyThink captured lots of video interviews (watch for them!) and had an opportunity to participate in the event as well. Here are a few Connect 2014 thoughts, including an interview with Benny Landa, who joined EFI CEO Guy Gecht in making an exciting announcement re: Landa Digital Printing.


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