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Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at cary@whattheythink.com.

Recent Commentary & Analysis from Cary Sherburne

Displaying 25-49 of 1008 articles

Premium Content Bridging the Gap Between Screen and Digital Printing for Textiles

Published March 5, 2018

As the analog-to-digital transformation in textile printing starts taking off, hybrid solutions are emerging that fill the gap between screen and digital printing. In this article, Senior Editor Cary Sherburne discusses this gap issue, includes insight from a California-based screen printer, and highlights an interesting hybrid solution in the form of M&R’s Digital Squeegee. Read more.

 

Premium Content Where Does HP Stand with Regard to Digital Textile Printing?

Published February 27, 2018

Since the launch of our dedicated textiles section in January, we have been talking to the major suppliers to the industry about their offerings in this exploding space. Recently, we spoke with Mike Horsten, Business Manager for Large Format Professional EMEA at HP. He shares his thoughts on the digital textile market and HP’s future plans in that segment.

 

Premium Content Furious Goose Attacks Silk Scarves and Pocket Squares with Digital Textile Printing

Published February 26, 2018

A Furious Goose can be frightening and entertaining at the same time. It was this idea that led to the unique naming of this British provider of high-quality silk scarves and pocket squares. The company works with Think Posi+ive Prints UK (Think Positive) in producing stunning accessories. Read more.

 

Premium Content Threading the Needle in Digital Textiles

Published February 19, 2018

There’s a lot happening in the world of digital textile printing, an exciting and vibrant market. It seems like every day we come across new products, services and applications that digital technology enables—either to streamline existing traditional methods or to enable entirely new capabilities. Israeli company Twine Solutions is bringing digital printing technology to the most basic commodity in the industry, the thread. Read more to learn how this technology can benefit your business.

 

Premium Content Unmade: Changing the World of Fast Fashion

Published February 12, 2018

Unmade, a UK-based company dedicated to providing solutions and tools to enable widespread adoption of on-demand personalization and customization of apparel and other soft goods, started by developing software to enable custom knitted items, but is now expanding into direct-to-textile printing and more. Read the full story.

 

2018 TAGA Conference to Feature Latest Printing Technology Trends

Published February 9, 2018

TAGA is known for its informative sessions and animated discussions of print technology, and the 2018 TAGA Annual Technical Conference will be no exception. Scheduled for 18 to 21 March in Baltimore MD, this is a must-attend event for anyone in the printing industry who wants to stay current with emerging trends and learn about opportunities for new revenue streams and continued business growth. Learn more.

 

Premium Content Memjet Explores New Opportunities with DuraLink Printhead Technology

Published February 6, 2018

We recently had the opportunity to visit Memjet’s San Diego headquarters and get an update on how the business is going since our visit last summer. The Print 17 trade show gave the company’s prospect list a huge boost. Read more.

 

Keeping Print in the Mix in Customer Communications

Published January 31, 2018

For many companies, digital communications promised fast, easy, relevant, and more affordable customer communications. But now marketers are realizing that print has a valuable role in the customer communications mix that cannot be underestimated. As a result, the role of print in an omnichannel world is being redefined yet again, with print as a key element.

 

Industry Associations Team to Ensure Long-Term Vitality of Mail

Published January 30, 2018

Idealliance, NAPM, and PostCom announced a coalition designed "to work towards the long-term vitality of mail and ensuring that the mail industry remains at the very center of communication and commerce in the United States and around the globe." Is this the right approach? Read more for my opinion.

 

Premium Content An Inflection Point in Textiles: Zazzle Leading the Way to the Future

Published January 29, 2018

Have you ever shopped at Zazzle? The company personalizes just about anything and has both paper and textile offerings. In past Zazzle stories, we have focused primarily on the paper side. But the company was actually founded with textiles. Read more to find out what Zazzle textile offerings - and its view of the market - looks like today.

 

Amazon and On-Demand Clothing Manufacturing

Published January 15, 2018

Amazon’s patenting of an on-demand clothing manufacturing warehouse points to a future of on-demand mass customization of fashion.

 

New Strategy for Xeikon Café Exhibition & Conference Announced

Published January 11, 2018

Details for the 2018 edition of Xeikon Café Exhibition & Conference, the fourth such event held in Belgium, are becoming available,;and there are exciting changes planned. We spoke with Xeikon Corporate Communications Manager Danny Mertens to get more details. Read more.

 

Premium Content Fed By Threads Makes Socially Responsible, Environmentally Sustainable Apparel, “From Dirt to Shirt”

Published January 8, 2018

Want a vision of the future of the world of digital textiles? Skya Nelson of Fed By Threads has a unique perspective on the market, and is already implementing much of it with the company’s “dirt to shirt” approach to socially responsible, environmentally sustainable apparel.

 

From 3D to 2D: An Interesting Journey

Published December 14, 2017

There has been a lot of hype over the last few years about 3D printing, or additive manufacturing, being the next big thing in the print-related world. We recently learned that EFI hired Gal Barak as its Inkjet Eastern Region Sales Manager. Barak most recently worked for 3D printing company Stratasys. Why did he make this move and what are his thoughts on 2D versus 3D? Read more.

 

Premium Content Understanding the Alphabet Soup of Expanded Gamut Printing

Published November 14, 2017

CMYK, XCMYK, CMYKOVG, ECG, Fixed Palette – so many terms to describe various types of process printing. What do they all mean and why should you care? We’ll explore all of that in this article.

 

Pioneers in Graphic Design

Published November 1, 2017

I was recently given the opportunity to review a new book, Pioneers of German Graphic Design. Did you know that modern graphic design originated more than 100 years ago in Germany? I didn’t. The book is fascinating and includes fabulous imagery. I’ll recap some of it here, but you might want this one for your personal library!

 

Ricoh Shares Strategy with Media and Analysts at Boulder Facility

Published October 30, 2017

Ricoh hosted a small group of media and analysts at its Global Executive Briefing Center in Boulder CO last week. This is one of four sites worldwide that has extensive capability to demonstrate Ricoh’s production printing portfolio, with the others being in Telford (UK), Thailand and Singapore. The company shared its strategy for the Commercial and Industrial Print Group, formed last April, as well as provided a tour of the facilities, including the demo center and some of the labs.

 

NPES Teams with the CMO Council to Gain Marketer Perspectives on Print

Published October 30, 2017

All too often, it seems that within the printing industry, we spend more time talking to each other than to customers. Ask yourself: How well do you truly understand your customers’ businesses, the issues they face every day, and how your services could help them meet their goals and objectives in truly unique ways? What services could you add to be able to do this even better?

 

BrandQ: What Does It Mean for Packaging Converters and Suppliers to the Industry

Published October 24, 2017

Today, Idealliance announced a new program – BrandQ, designed to provide brands with the proper tools and language to better manage print quality across complex supply chains. What is not addressed in the press release is what that means for packaging converters and suppliers to the industry. We spoke with Idealliance Vice President, Global Print Technologies & Workflows, Tim Baechle to find out more.

 

Xeikon Café North America Draws Larger-Than-Expected Attendance

Published October 20, 2017

The first-ever Xeikon Café North America drew a larger-than-expected audience. Xeikon has been using this platform as a gathering point for its customers and prospects at its European headquarters for the last several years. The success of the event prompted Xeikon to launch a North American version, which the company reported would be convened on an annual basis moving forward.

 

Driving Business Growth: How Techniprint Re-Invented Its Business

Published October 17, 2017

Phoenix-based Techniprint needed to adjust its business to account for a growing trend to digitally distribute document sets for architectural and construction projects rather than printing a large number of copies of these sets. Adding two HP PageWide XL 8000 wide format printers to its business resulted in a 25% increase in revenues in the first six months.

 

Premium Content Augmented Reality: Setting the Record Straight

Published October 16, 2017

The interest in Augmented Reality has grown, especially with recent attention paid to the technology by Apple, Google, Snap and others. But there is also a great deal of confusion about Augmented Reality – what is it, really? How is it different from other technologies like QR codes? What is the relevance to print? Read more.

 

NPES Responds to Print United Announcement

Published October 12, 2017

Many in the industry were surprised by this week’s announcement by SGIA and NAPCO about the launch of a reinvented SGIA Expo called PRINT United, designed to draw in more segments of the print market, including commercial print, publishing, 3D printing and more. I had a long conversation with Thayer Long of NPES, the organizers of two longstanding events, PRINT and GRAPH EXPO, to understand the organization’s reaction. Long was kind enough to provide a statement.

 

Premium Content EFI Rounds Out End-to-End Corrugated Workflow with Acquisition of Escada Systems

Published October 3, 2017

Yesterday, EFI announced the acquisition of Escada Systems, a provider of Corrugator Control Systems for the packaging market. The UK company adds another puzzle piece to EFI’s growing ecosystem for corrugated, with its earlier acquisition of CTI (ERP) and development of Nozomi (direct-to-corrugated printer). We spoke with Nick Benkovich to get the inside story.

 

Koenig & Bauer: What’s Old Is New Again

Published September 22, 2017

More than 60 journalists from around the globe gathered in Würzburg, Germany, at KBA headquarters to begin celebrating with the company its 200th anniversary. The event theme is 200 years: Future needs an Origin. It was a unique experience and total pleasure to be part of this historic event, which included a factory tour and a formal gala at the local convention center. Read more.

 

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