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Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at cary@whattheythink.com.

Recent Commentary & Analysis from Cary Sherburne

Displaying 176-200 of 1008 articles

Mark DeBoer Of Darwill: Having Fun With A Complete Multi-Technology Production Platform

Published January 5, 2016

Mark DeBoer, Director of Customer Experience for Darwill, talks about how the company leverages its multi-technology production platform, including production inkjet, to produce high-end personalized direct mail with a complete toolbox.

 

Premium Content Cimpress CEO Robert Keane Shares Thoughts on Business Growth

Published January 3, 2016

In December, Cimpress, the parent company of Vistaprint, announced plans to acquire German web-to-print company WIRmachenDRUCK. Senior Editor Cary Sherburne talks to CEO Robert Keane to find out more about the company’s strategies and growth plans.

 

Another Exciting Chapter for SG360?

Published December 14, 2015

Integrated direct marketing solutions provider SG360° made an exciting announcement the other day, and I wanted to make sure you didn’t miss it.

 

HP 3D: Changing the Future with Additive Manufacturing

Published December 3, 2015

After doing a multi-year stint managing the established imaging and printing businesses for HP, Steve Nigro is back doing what he loves – running a start-up business. His current role is President, 3D Printing, at HP, Inc., with worldwide responsibility for creating and scaling HP’s 3D business.

 

Delphax elan Set for 1Q2016 Commercial Availability

Published December 1, 2015

As the production inkjet market continues to gain traction, more choices are coming to market, many of which were first shown at drupa 2012. As we approach drupa 2016, there is no doubt that a growing number of production inkjet solutions will be making their way to commercial availability. Delphax elan is one of those.

 

Are You Talking to Brand Owners?

Published December 1, 2015

As printing companies continue to transform their businesses by offering marketing and related services, establishing direct communication with the brand owner at client or prospect companies – the person who ultimately has responsibility for driving brand initiatives – can pay big dividends. Learn more about what these new services might look like.

 

Off the Wall at Comic-Con

Published November 25, 2015

If you been to Comic-Con in the last five years, you have seen Las Vegas based Off the Wall Signs & Graphics’ work. Its updated fleet of grand format printers have enabled bigger projects with shorter cycle times and are the basis for the company’s growth. Learn more in this story sponsored by HP.

 

Premium Content Kodak CTO Terry Taber: Commercialization and Monetization of Technology

Published November 24, 2015

Five years ago, Kodak CTO Terry Taber began building a technology pipeline that he hoped would lead the company into new businesses, including a key focus area for CEO Jeff Clarke, Functional Printing. He speaks with Senior Editor Cary Sherburne about the current state of the organization from a technology perspective.

 

Former Wunderman Exec Joins Tukaiz

Published November 19, 2015

The news story reporting that James Eby, a 25-year veteran of Wunderman, joined Tukaiz as Chief Creative Office caught my eye. Tukaiz, which recently started an in-house agency, agenz, has long been an innovator and thought leader in the industry. Now they have taken that to a whole new level with Eby leading agenz.

 

Allison Payment Systems: More than 120 Years of Innovation

Published November 18, 2015

Allison Payment Systems was founded in 1888 by Noah Allison, who is credited with the invention of the coupon payment book. The focal point for Allison Payment Systems is personalized customer communications through electronic delivery and first class mail … and lots of it.

 

Premium Content So you’re buying a new digital press. What about the DFE?

Published November 17, 2015

The choice of a digital front end (DFE) is perhaps one of the most overlooked decisions in the purchasing process. In some cases, there is only one choice. But for a wide range of toner-based digital presses, two (or even more) options are available. Senior Editor Cary Sherburne spoke with a number of printing professionals to better understand how they are approaching this decision and what criteria they use. Read more for advice from the front lines.

 

Xerox DocuTech’s 25th Anniversary

Published November 16, 2015

It’s hard to believe that the Xerox DocuTech Production Publisher was launched 25 years ago last month. This was truly a breakthrough product that is credited with launching the print-on-demand market and ultimately generated billions of dollars of revenue for Xerox and its customers.

 

The Secret to Success: Digital Lizard sees 500% revenue growth

Published October 27, 2015

Digital Lizard of Las Vegas reports an astounding 500% growth from 2011 to 2014. Senior Editor Cary Sherburne speaks with Digital Lizard President Bill Wieners to find out how this growth was achieved and what his expectations are for the future in this article sponsored by HP.

 

Crossing the finish line – a Cinderella story

Published October 19, 2015

At drupa 2016, expect post-press to emerge as a Cinderella story. Already, prepress and print have benefited from technologies that speed work through the production process, but for many companies post-press processes are still a bottleneck.

 

HP Indigo 10000 a Game-Changer for Dreamworks Graphic Communications

Published October 14, 2015

Dreamworks Graphic Communications calls its HP Indigo 10000 a game-changer, eliminating one offset press and increasing the amount of hybrid offset/digital work it does. EVP John Perkins shares his thoughts on the benefits of digital printing with Senior Editor Cary Sherburne in this HP-sponsored article.

 

Reinventing Swatch Books

Published September 22, 2015

Those of us who love printing and paper love to get swatch books to see the latest and greatest paper offerings. Over the last year, Neenah has taken a creative approach to swatch books with its Explore series.

 

Inkjet On Fire at Graph Expo 2015

Published September 21, 2015

Production inkjet held center stage at Graph Expo 2015, proving that has gone mainstream. Senior Editor Cary Sherburne looks at some of the announcements and the North American debuts for this game-changing technology.

 

Komori and Screen: Better Together

Published September 13, 2015

Today at the very first Graph Expo press conference, Komori and Screen shared some big news: Komori and Screen have entered into a strategic selling agreement that effectively joins the two companies’ sales organizations.. Senior Editor Cary Sherburne was on the scene to bring WhatTheyThink members additional insight on the news.

 

Francis McMahon on the Inaugural thINK Inkjet User Community Forum

Published September 10, 2015

Cary Sherburne talks to Senior VP of Marketing for Canon Solutions America Francis McMahon at the first thINK Forum, covering highlights from the show and what it means to sponsor such an event.

 

New PANTONE EXTENDED GAMUT Coated Guide Offers ECG Standardization for the First Time Ever

Published September 9, 2015

Senior Editor Cary Sherburne presents details and insight relative to Pantone’s announcement today about its new Extended Color Gamut Coated guide – what is it and what does it mean for printing and packaging for designers and print providers.

 

Ricoh Partners with Forbes Magazine at Marketing Rockstars Event

Published September 8, 2015

Nearly 2,000 marketers attended, up from about 1,350 last year, to hear 50 speakers from companies including Google, Starbucks, Adidas, Twitter and more. Ricoh was one of 100 exhibitors with a very busy booth that featured lots of information and examples of cross-media marketing solutions, featuring direct mail.

 

Tsunami Coming: Prepare Now

Published August 31, 2015

You remember the effect the Internet had on your business from 1995 through today? It’s nothing compared to what’s coming your way now. That’s the basis of a new book that is a must-read for anyone who owns or manages a business. Senior Editor Cary Sherburne speaks with Scott Stawski about Inflection Point: How the convergence of cloud, mobility, apps and data will shape the future of business.

 

Premium Content Canon on Color A Conversation with Canon Solutions America

Published August 25, 2015

In an increasingly complex and demanding printing environment, color management is critical. Senior Editor Cary Sherburne spoke with Canon Solutions America executives to learn more about how Canon is approaching this issue.

 

Taking Paper to the Next Level

Published August 18, 2015

Creative businesses are leveraging new digital finishing technologies to drive new business, new designs, and entry into entirely new markets for printing and packaging companies. Brands are also turning to paper structures to get their message out and enhance their displays. Learn how digital finishing techniques are revolutionizing the world of paper creations in this article sponsored by Highcon.

 

Blue Octopus: High Quality and a Helping Hand

Published August 11, 2015

Blue Octopus is furthering its ability to create employment opportunities for veterans with disabilities by improving the quality and cost-effectiveness of its printing operations. Learn more about how this entrepreneurial organization is blending print and social consciousness to make a better world, in this article sponsored by HP.

 

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