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Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at cary@whattheythink.com.

Recent Commentary & Analysis from Cary Sherburne

Displaying 151-175 of 1008 articles

Premium Content Cimpress Acquires National Pen: The Inside Scoop

Published December 12, 2016

Today, Cimpress, the parent company of Vistaprint and multiple other Internet printing brands, announced it is acquiring National Pen, a leader in custom writing instruments. Senior Editor Cary Sherburne spoke with Cimpress CEO Robert Keane to get the inside scoop.


Greenery: The Pantone Color of the Year

Published December 9, 2016

Pantone announced the 2017 Color of the Year and it is Greenery, described as a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew.


1,000th HP PrintOS Customer Speaks Out

Published December 6, 2016

Senior Editor Cary Sherburne talks with Martin Saavedra, Jr., EVP at MLI Marketing in Tampa, the 1,000th HP PrintOS customer. Saavedra explains why solutions like HP PrintOS are important in helping printers remain competitive with a streamlined and productive workflow in an open, cloud-based ecosystem.


Coming Soon: Hunkeler Innovationdays

Published December 6, 2016

Have you ever attended Hunkeler Innovationdays? If not, you are missing one of the most innovative and focused events in our industry. Scheduled for 20-23 February 2017 in beautiful Lucerne, Switzerland, this event is expected to attract more than the 6,000 attendees that graced the 2015 event, with more than 80 exhibitors and 40 dedicated multivendor production lines. Read more.


Universal Wilde Has Transformed Its Business with Production Inkjet

Published November 30, 2016

Universal Wilde in Massachusetts is the largest direct marketing and book printing company in the state. Its Vice President of Operations and Technology, Jeff McFadden, explains the company's decision to acquire production inkjet about 5 years ago. Today, about 75% of its production ink work being book production with the rest being direct mail. He also shares his thoughts about the value of users groups like thINK.


Diversification at SunDance Offers an Exceptional Customer Experience

Published November 29, 2016

JohnHenry Ruggieri, Managing Partner at SunDance in Orlando, shares thoughts about the importance of focusing on core competencies, bringing as many services in house as possible in order to meet a wider variety of customer needs. He discusses how his various HP printing solution's contribute to providing a great customer experience.


Production Inkjet Helps PCI Group Take Transactional Printing to the Next Level

Published November 17, 2016

Chris Kropac, President of PCI Group, a transactional printing business located in Charlotte NC, talks about how his company got into production inkjet and why. The company sells quality and compliance, Production inkjet has enabled them to continue to raise the bar while keeping costs in line.


Workflow Automation: Stories from the Trenches

Published November 15, 2016

Senior Editor Cary Sherburne recently had the opportunity to have in-depth discussions with three leading companies about their success with workflow automation and what it has meant for their businesses.


The Value of Digital Book Printing at Webcom

Published November 15, 2016

Michael Corbett, Director of Operations for Webcom, chats with Senior Editor Cary Sherburne about the changing needs of publishers, and how the company has added digital printing to its platform to address those needs. The company has also added software infrastructure to aid publishers in reducing inventories and supply chain costs. He also addresses the production of personalized copies of Unsquaring the Wheel at Graph Expo.


Addressing Customer Needs with Digital Package Printing at Caraustar

Published November 8, 2016

Caraustar, a packaging solutions provider with plants throughout the U.S., has added an HP Indigo 30000 digital press to augment its offset and flexo production of folding cartons and set-up boxes. Director of Business Development John Ramsier explains why ... speed, high quality, innovation.


Houston Independent School District Adds Sheetfed Production Inkjet

Published November 3, 2016

Chuck Werninger is Senior Manager at Houston Independent School District, a community of about 250,000 teachers, staff and students. Its print shop recently added the Canon VarioPrint i300 sheetfed inkjet press to open up full-color teaching. The press, which replaced several toner devices, was justified at a million impressions a month, and is already at 3 million three months after install.


Color Your Work Exceptional

Published November 1, 2016

Are you planning to attend the Color Conference in December in Phoenix? If you have anything to do with color in your daily work, you should consider it. There have been many advances in color management as well as launching of new standards. This is the best place to get the scoop on all of it and rub elbows with the experts – consultants, printers, suppliers and brand owners who are passionate about color.


Digital Printing: A Game-Changer in Packaging at Texas-Based Abox

Published November 1, 2016

Pylar Pinkston, Director of Sales & Marketing at Texas-Born and Texas-Proud Abox, talks about digital printing as a game-changer for her company, which now has a digital division in addition to offset and flexo. "We realized that digital was the way ..." The company selected the HP Indigo 30000.


Production inkjet brings scalability, improved uptime to DMS Ink

Published October 27, 2016

Christine Soward, President and Owner at DMS Ink in Ohio, has grown the business from $2 million to $20 million since 2005. The company introduced inkjet as a means to continue to scale the business and increase uptime. Two Canon roll-to-roll production inkjet presses and a Canon VarioPrint i300 sheetfed inkjet press replaced 7 toner devices, delivering more than 90% uptime.


Fenske Media Adds Real-Time One-to-One Video to the Customer Experience

Published October 26, 2016

We’ve been talking about cross-media, multi-channel, omni-channel – whatever you want to call it – for a long time. But now technology has arrived to add a brand-new element to these consumer experiences that is accessible to printing firms of all types. Read this article to find out how Fenske Media has harnessed real-time interactive video to achieve up to 284% increase in engagement and an 80% improvement in click-through rates, while still growing print volumes.


Digital Direct-to-Corrugated: Disruptive Technology On The Way

Published October 25, 2016

Mike Schliesmann, Senior Vice President at Wisconsin-Based Great Northern Corporation, talks about why the company is interested in digital direct-to-corrugated printing and how this will bring disruptive technology to corrugated.


To Inkjet Or Not? The thINK Conference helps in the decision process

Published October 20, 2016

Jen Mitchell, Marketing Director at Harding Poorman, talks about the value of the thINK conference in terms of staying abreast of industry developments and being able to network with peers. The company has not yet invested in inkjet and views the thINK platform as an excellent part of the education and due diligence process.


thINK "Beyond the Box" in Production Inkjet

Published October 18, 2016

Mark DeBoer, Director of Customer Experience at Darwill and thINK conference chair, talks about the maturation of the conversation about production inkjet "beyond the box." He sees more emphasis on data at the thINK conference, as an example, "stretching our imaginations as to what is possible with data." He also touches on the advances that have taken place in finishing for production inkjet.


The Past, Present, and Future of thINK and Inkjet Technologies

Published October 16, 2016

Bob Radzis, Chief Customer Officer at SG360 and a founding member of the thINK community, discusses this year's conference and how he foresees a bright future ahead.


The Power of Print to Change the World

Published October 14, 2016

Print began to flex its muscles and show its power not long after Gutenberg invented movable type. Print was a causative factor in the rapid spread of Martin Luther’s teachings in the first half of the 1500’s. Andrew Pettegree has done an excellent job of presenting a blend of European history of the period, the story of Martin Luther and how print influenced it all in Brand Luther. Highly recommended reading!


Canon thINK: The importance of community in promoting industry growth

Published October 13, 2016

Canon executive Francis McMahon shares his thoughts about the evolution of thINK, the Canon production inkjet users' group whose annual conference just concluded. He speaks about the importance of community and selflessness in supporting the growth of the industry. A demonstration of this is the fact that 60 customers presented at this conference, openly sharing experiences and advice.


Graph Expo 2016 Highlights

Published October 10, 2016

Despite its move to Orlando after 20 years in Chicago, Graph Expo 2016 exceeded expectations according to most exhibitors and attendees. In this article, Senior Editor Cary Sherburne shares the highlights that caught her attention at the show.


Bridgeport National Bindery Partners with HP in Business Transformation

Published October 5, 2016

Michele Brennan, Vice President of Business Development and MarComm at Bridgeport National Bindery, talks with WhatTheyThink President Eric Vessels about the company's transformation from a library bindery to a printing company that also does binding, including the support from HP that has made it possible. Adding an HP PageWide T230 inkjet press offers new options for the company's customers. The company has added a second press and is considering a third.


Access Direct Continues its Transformation by Adding Sheetfed Inkjet

Published September 27, 2016

Lori Messina, Owner and EVP at Access Direct, talks about the company's strategy of replacing toner and offset with production inkjet, most recently adding a Canon VarioPrint i300 sheetfed inkjet press to round out its production platform. First half color printing volumes have already exceeded that of the entire year of 2015.


A Culture of Innovation at Zazzle

Published September 20, 2016

At Zazzle, everything can be personalized. Chief Fulfillment Officer Charles Ohiaeri talks about the variety of products the company produces in its Paper Division using HP Indigo, Latex and DesignJet printers, including custom postage stamps that are validated by the USPS. "We will continue being curious on our own, understanding what customers want, and giving them the best possible experience."


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