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Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at cary@whattheythink.com.

Recent Commentary & Analysis from Cary Sherburne

Displaying 151-175 of 1008 articles

Think 3D Printing is Not for You? Think Again!

Published July 12, 2016

3D printing was one of six focused areas at drupa 2016. Most printing operations are probably wondering how this can apply to their businesses. Senior Editor Cary Sherburne has some ideas to share that will shed light on the subject.

 

Taking Print to the Future with HP Print OS at Creel Printing

Published July 12, 2016

Bill Wieners, President of Digital Lizard, a Creel Printing company, talks about how the company's extensive installed base of digital presses is being completely refreshed, and the impact that HP PrintOS is having on production efficiencies. With 17 HP presses on the floor across three plants, the company has the most presses installed on PrintOS. Creel will also be a beta site for the new HP Indigo 50000.

 

Emmy-Worthy Press Conferences at drupa 2016

Published July 5, 2016

For journalists, drupa means a press conference marathon. Most of these conferences have great content, and it is important to be able to ask questions of executives during these sessions to be able to bring the most accurate and important news to our readers. In this post, Senior Editor Cary Sherburne highlights four press conferences that are deserving of special recognition.

 

Key Themes at drupa 2016 Bring Industry 4.0 to the Forefront

Published June 27, 2016

By all accounts, drupa 2016 was an amazing show for both exhibitors and attendees. In this article, Senior Editor Cary Sherburne highlights some of the important trends coming out of the show, including drivers bringing Industry 4.0 – the fourth industrial revolution – to print.

 

How Canon Solution America's Inkjet Technologies Impact Their Customers

Published June 16, 2016

Senior Vice President of Canon Solutions America Francis McMahon talks to Adam Dewitz about the impact their production inkjet technologies is having on their customer base. They also discuss the new media lab in Boca Raton and how it helps bring new technologies to market.

 

HP Indigo Scores Big at drupa with Cimpress and Shutterfly Deals

Published June 2, 2016

Just two days into drupa 2016, HP Indigo has announced two large deals: Cimpress and Shutterfly. Combined with some other smaller transactions, the company has already chalked up sales of about 50 HP Indigo Series 4 presses, with likely more to come, making this an exciting show for the company. Senior Editor Cary Sherburne spoke with Indigo General Manager Alon Bar-Shany to get the details.

 

Self-Serve Omnichannel Marketing Campaigns - Taking Web2Print to the Next Level

Published May 23, 2016

Most printing companies have either adopted omnichannel and web2print solutions or are planning to. With XMPie’s upcoming ‘Campaigns-on-Demand’ feature - an enhancement to both its Cross Media and Web2Print solutions -- the benefits of multi-touch 1:1 campaigns and a more efficient ordering workflow are no longer mutually exclusive. Learn more in this interview sponsored by XMPie.

 

HP's Alon-Bar-Shany on Digital Opportunities in Packaging

Published May 23, 2016

Alon Bar-Shany, General Manager of HP's Indigo Business, talks about the complexity of the packaging market, from substrates to color requirements, and how digital can benefit this market segment, including HP's new offering, the Pack Ready ecosystem, that compresses cycle time for laminated products.

 

HP Set to Revolutionize Prototyping/Manufacturing with Jet Fusion 3D

Published May 18, 2016

It’s been some time since HP first announced it would be entering the 3D printing market with a production-class printer and it is finally show time. The HP Jet Fusion 3 Printing Solution will be unveiled at RAPID, the largest 3D additive manufacturing conference. As promised, the printer is 10X faster and half the cost of its nearest competitor.

 

HP Indigo 10000 Opens New Doors for Denver-Based Hampden Press

Published May 16, 2016

Denver-based Hampden Press recently added an HP Indigo 10000 Digital Press to its fleet of offset, digital and wide format presses and has been able to not only increase capacity and produce many brand-new applications, but has also seen revenues rise 10% as compared to last year, largely due to the HP Indigo 10000. Read more in this article sponsored by HP.

 

HP Set to Revolutionize Prototyping/Manufacturing with Jet Fusion 3D

Published May 16, 2016

It’s been some time since HP first announced it would be entering the 3D printing market with a production-class printer and it is finally show time. The HP Jet Fusion 3 Printing Solution will be unveiled at RAPID, the largest 3D additive manufacturing conference. As promised, the printer is 10X faster and half the cost of its nearest competitor.

 

New Leadership at NPES/GASC: A Conversation with Thayer Long

Published May 10, 2016

A little over a week into his new role as President of NPES/GASC, Thayer Long, who has taken over from Ralph Nappi, speaks with Senior Editor Cary Sherburne in this WhatTheyThink exclusive interview about why he is excited about his new role and what he expect to achieve moving forward

 

Innovative Digital Print Production Strategies Drive Dramatic Growth at Quality Tape and Label

Published May 3, 2016

In 2008, this full-service label & packaging company saw the writing on the wall with respect to the looming impact of digital printing technologies on its business and wanted to get ahead of the curve with digital adoption.

 

"Best Dscoop Ever!"

Published April 27, 2016

This is the refrain Senior Editor Cary Sherburne heard over and over again during and after Dscoop 11, held in San Antonio TX. The conference attracted double the number of companies as compared to last year and featured outstanding keynotes, content and activities.

 

Jetcomm 2 Inspires Attendees to Achieve New Heights

Published April 26, 2016

The second annual Jetcomm conference, comprised primarily of owners of HP PageWide Web Presses, was held in San Antonio TX in conjunction with Dscoop 11. Senior Editor Cary Sherburne was there and shares her thoughts.

 

Personalized Packaging is Here

Published April 26, 2016

For printers and packaging converters looking to take advantage of the market opportunities offered by customized or personalized packaging, the Zoxxbox story is an interesting one. Learn how the company is leveraging digital tools to make customized packaging an affordable reality in this article sponsored by XMPie.

 

Premium Content Ricoh Again Takes Production Inkjet Market Share Lead in U.S.

Published April 18, 2016

IDC’s U.S. Quarterly Production Print Tracker results for 2015 peg Ricoh as the only supplier that increased year-over-year market share in production inkjet.

 

Printing tissue paper on a sheetfed HP Indigo — Digiwrap has figured it out!

Published April 15, 2016

Brad Boskovic, President of Digiwrap, talks with Senior Editor Cary Sherburne about one of the more unique HP Indigo applications we have seen -- personalized gift wrap tissue paper and Euro-style tote bags in a patented process that took about four years to develop.

 

ESKO: Driving Change in Flexo

Published April 13, 2016

At a pre-drupa briefing last month, duomedia hosted a large crowd of press and analysts from around the world to hear from eight different companies about their drupa plans and general strategies. This article includes links to other WhatTheyThink reporting on these announcements as well as a focus on the announcements made by the Danaher family of companies including Esko, Enfocus, X-Rite and Pantone. This included a flexo platemaking breakthrough announced by Esko that is set to create a shift in that market.

 

codeMantra Taking New Capabilities to the London Book Fair

Published April 12, 2016

codeMantra, which has been in the business of supporting content publishers for a decade, has just launched some interesting new capabilities that could have value for print service providers looking to expand the range of content-oriented services they offer customers. Read more.

 

Zazzle: A Modern Success Story

Published April 5, 2016

Senior Editor Cary Sherburne has been a long-time customer of Zazzle and was thrilled with the recent opportunity to visit the company’s manufacturing sites in San Jose CA. Learn more about the successful business this unique company has built in this article sponsored by HP.

 

AlphaGraphics CTO Shares Details of MIS Migration

Published April 5, 2016

Ryan Farris, CTO of AlphaGraphics, explains why the migration from EFI PrintSmith to EFI PrintSmith Vision across the network is important to the company's growth path and how the company is leveraging this migration to better integrate and automate the network.

 

Canon's Media Labs: Testing and Qualifying Inkjet Papers

Published March 31, 2016

John Crumbaugh, Product Manager for Ink and Media at Canon Solutions America, has a lot to say about ink and media for production inkjet, and claims to have the best job in Canon Solutions America where he runs the Boca Raton Media lab, often testing 3 or more substrates per week.

 

Speedpro Imaging Chooses EFI H1625 Wide Format Printers

Published March 22, 2016

Boris Katsnelson, CEO of SpeedPro Imaging, with 125 wide format locations in 31 states and an affiliate in Canada with an additional 40 locations, shares thoughts with Senior Editor Cary Sherburne about why the company is introducing EFI hybrid wide format printers to its production platform.

 

Another New Business for EFI

Published March 3, 2016

EFI is using both organic growth and acquisitions to get to CEO Guy Gecht’s much publicized goal of reaching $1 billion in revenue this year, and another acquisition was added to the mix this week. Senior Editor Cary Sherburne talked to EFI about how the acquisition of Rialco LLC fits into the mix.

 

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