Printing Industry Commentary & Analysis

Articles by Barb Pellow

A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.

Please offer your feedback to Barb. She can be reached at [email protected].

Displaying 351-450 of 360 articles

A Picture is Worth a Thousand Words… And It’s Profitable!

Published April 16, 2009

Small and Medium-Sized Businesses… The Pot of Gold at the End of the Recession Rainbow

Published April 9, 2009

Recession Realities: The Year for Digital Efficiency and Effectiveness

Published April 2, 2009

From Monologue to Dialogue… Driving Marketing

Published March 19, 2009

"Look Around" at the Point-of-Purchase Opportunity!

Published March 12, 2009

In-Plants Making the Digital Transition

Published March 5, 2009

Getting into the Multi-Channel Marketing Game

Published February 26, 2009

Multi-Channel Communications: It’s Time to Focus on the Opportunity

Published February 12, 2009

Perspectives from the Marketing Executive: Doing More with Less

Published February 5, 2009

ViaTech: Managing the Print Supply Chain to Support Customers in a Recession

Published January 29, 2009

Customized Communications: Don’t Commoditize, Price Based on Value Delivered!

Published January 15, 2009

Building Your Own “Self University”

Published November 19, 2008

Graph Expo 2008: It’s All About Efficiency!

Published October 28, 2008

Surviving in a Difficult Economy

Published October 15, 2008

TransPromo: Relevant Customer Touchpoints

Published August 27, 2008

TransPromo… It’s NOT Just a Fortune 1000 Solution!

Published August 6, 2008

Direct Mail: The Facts, The Value

Published July 16, 2008

It’s All In the Data

Published June 25, 2008

The Software drupa

Published June 18, 2008

Location-Intelligent TransPromo… An Idea Whose Time Has Come!

Published May 21, 2008

From Consultative Selling to Business Acumen: Being Competitive in Today’s Economy

Published May 14, 2008

It’s Time to Take the Customer’s Temperature—What’s Your Net Promoter Score?

Published April 16, 2008

Mimeo—Expanding Its Marketplace

Published April 2, 2008

Multi-Channel Marketing: XMPie Users “Silence the Naysayers”!

Published March 27, 2008

Web-to-Print…A Misnomer

Published February 27, 2008

Talking to the CMO… 2008 Style

Published February 13, 2008

TransPromo… It's for Real! - Two Success Scenarios

Published December 12, 2007

Marketing Services: Are You Up to the Challenge?

Published November 28, 2007

Success in Graphic Communications: Building a Lifelong Learning Organization

Published November 7, 2007

B2B: It's Multi-Touch Direct Marketing

Published October 17, 2007

Web-Enabled Print Services: Technology Changes Everything!

Published October 3, 2007

GE07: Graph Expo - E-enabling Everything!

Published September 20, 2007

Trans Meets Promo at Graph Expo

Published September 12, 2007

GE07: Graph Expo 2007: A Perfect Storm for Today’s and Tomorrow’s MSP!

Published August 30, 2007

Meeting the Media Selection Challenge: TransPromo is the Answer

Published August 20, 2007

Traditional media spending has declined since 2004, but Internet spending continues to rise with no end in sight. With new technologies emerging, media trendsetters have fallen behind the curve of cultural change. With technology driving such rapid change, it is no wonder that marketing communications have not kept pace.