WhatTheyThink

Articles by Richard Romano & Cary Sherburne

Displaying 1-6 of 6 articles

Getting to Critical Mass in Augmented Reality

Published August 12, 2019

Welsh artist Alexander Ward designs stunning augmented content—like a recent interactive book cover—with Spark AR Studio.

The New Print Reality

Published August 12, 2019

VR, QR, AR and interactive print merge the digital and the physical.

The Four Rs

Published August 12, 2019

A primer on QR, VR, AR—and "print reality."

EFI Connect at 20: Perpetual Change

Published January 29, 2019

EFI is turning 30 this year, and the EFI Connect user conference turns 20. It’s been a rollercoaster of changes in technology, in printing, and in the culture at large. Cary Sherburne and Richard Romano recap this year’s event.

HP Adds New Dimension to “Blended Reality”

Published October 30, 2014

At a launch event in New York City Wednesday morning, HP made two new technology announcements under a category it is calling Blended Reality—a 3D printing platform called Multi Jet Fusion, and a new type of interactive workstation/workspace called Sprout. Both these initiatives are part of what HP is calling its Blended Reality ecosystem designed, says the company, “to break down the barriers between the digital and physical worlds.”

Canon Solutions America Hosts Media/Analysts for One-Year Anniversary Celebration

Published February 25, 2014

Canon Solutions America recently hosted 28 members of the media and analyst community in Southern Florida to share results of the integration of parts of Canon USA with Océ post-acquisition into a new organization: Canon Solutions America. It has been one year since the acquisition was finalized and the new organization was formed. WhatTheyThink contributors Richard Romano and Cary Sherburne were among the attendees at this event and both share their perspectives in this article.