I had the opportunity to peruse a new study produced by MailerMailer on email marketing metrics and it made me think about my own relationship with email marketing. I am sure I am not alone in signing up for too many email newsletters. Sometimes when I get them, I wonder whatever possessed me to sign up for that particular one in the first place. Usually, I scan the subject line and delete (except for WhatTheyThink's newsletter of course!).

But the subject line in a recent newsletter from PetPlace.com (I have too many dogs and a couple of cats) caught my attention: "Is My Duck Dead" Lady Asks Vet." And no, I don't have any ducks, but I did both open it and click through. You had to click through to read a pretty funny joke, and what was in the email was just enough of a tease to make me do so. Another one I opened had the subject, "Can Dogs Smile? See Photos." I do have a dog that smiles, and her smile is better than those in the photos! So obviously, I clicked through on that one as well.

I enjoyed those two adventures, but I didn't buy anything. But I certainly am now aware of PetPlace and PetAdvisors and am much more likely to turn to them when my pets have a problem, or if I have a pet question.