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In the second article of a series, industry expert and WhatTheyThink contributor David Zwang continues his discussion about cross-media communications with details about the new communications channels that print service providers/marketing services providers should be considering as they lay out their cross-media strategies.
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About David Zwang
David Zwang travels around the globe helping companies increase their productivity, margins and market reach. He specializes in production optimization, strategic business planning, market analysis, and related services to companies in the vertical media communications market. Clients have included printers, manufacturers, retailers, publishers, premedia and US Government agencies. He can be reached at [email protected].
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