AlphaGraphics Unveils Bold Plan for Network Growth

NetVision 4 calls for transformation of all AlphaGraphics Centers to Marketing Services Providers

During its annual owners' conference, franchise operator AlphaGraphics unveiled the next phase in its strategic plan for the network. CEO Kevin Cushing kicked off his opening talk at the conference by saying, "Without leaps of imagination, or dreaming, we lose the excitement of possibilities. Dreaming, after all, is a form of planning." This was a lead-in to his introduction of NetVision 4, which outlines a bold and aggressive roadmap for franchisees to transform their businesses to what the company is calling "The New Now," with a goal of 20% of network revenues being generated from marketing services by 2015. Cushing talks about the strategy.

WTT: Kevin, you just concluded your annual conference in Tucson, celebrating 40 years since the AlphaGraphics franchise was founded in that same city. What's different about this conference as compared to others in the past?

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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

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