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Bundling - Know What It’s Costing You

Bundling is a popular way to sell more products or services. You, as a buyer, hope that the extra money spent delivers a bargain. Just make sure to keep your eyes open!

Friday, March 26, 2010

Bundling is a popular way to sell more products or services. You, as a buyer, hope that the extra money spent delivers a bargain.  Just make sure to keep your eyes open!

A popular example of this in the consumer world occurs in fast food with, “the value meal”. You get additional food items for one low price.  If you place an order on Amazon, other recommendations will appear or a discount on a similar item if you buy both.

Bundling has been going on in the Graphic Arts world for many years. In plant ink mixing is an example.  In plants can take a number of different forms from just equipment, to full or part time personnel, usually supplied by the ink company. If you are mixing 10 to 15 spot colors a day, have a lot of color matches, or don’t have a local ink company branch near you, an in plant may save you money and time.


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About John G. Braceland

John G. Braceland is Managing Director for Graphic Arts Alliance a member run purchasing cooperative. He is also President of JB Solutions, a company that creates and manages purchasing cooperatives in various industries. Previously, he was President and owner of Braceland Brothers, a multi-plant printing company headquartered in Philadelphia, PA.

Please offer your feedback to John. He can be reached at [email protected].

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