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When used effectively, B2B social media marketing can be an essential avenue for building awareness. It can also establish you as a thought leader and act as a mechanism for creating an ongoing dialogue with customers. This article explores what social media techniques B2B firms are using, as well as why and how they are being used.
Say what? Mainstream media is reporting that the two are in talks, and all this in the middle of Breaking Up Is Hard to Do for both companies. Xerox responded to an email inquiry early this morning with this: “All we are willing to share at this point is that we don’t comment on market speculation.” Expected. RR Donnelley has always been extremely close to the vest even when the topic is not material, so there wasn’t any point in reaching out there. But we do have our feelers out to see what we can pick up.
Web-to-Print software is sold to printing companies. Yet, the primary users of web-to-print solutions are a printing company's customers. This situation is the cause of many issues with the success of web-to-print programs. We have three perspectives at work (only one really matters).
At drupa 2016, HP Indigo announced its largest deal ever – 25 HP Indigo 12000s to go to photo specialty printer Shutterfly. This is notable not only for the size of the agreement but for the fact that all 25 units are to be installed over the summer in order to be ready for peak production in the 4th quarter – a monumental task.
3D printing was one of six focused areas at drupa 2016. Most printing operations are probably wondering how this can apply to their businesses. Senior Editor Cary Sherburne has some ideas to share that will shed light on the subject.
A master printer, a consultant, and now, the leader of Heidelberg’s Prinect workflow software business, Anthony Thirlby has a framework for process automation that he says can transform every printing plant.
Commercial printing's workforce reflects consolidation and leaner management. Last week's employment data was so haphazard it looks suspiciously like a dart board was involved. The USPS still needs to be Spooner-fed. If this all sounds confusing, perhaps it's time for an IRL with Dr. Joe.
This year’s FESPA Wrap Cup Master Jim Miller started in vehicle graphics at the age of 15, applying screen printed decals to his father’s Little Debbie truck. Today, Miller Decals installs vehicle graphics and other types of displays for more than 600 customers around the country.
The relationship sell that worked perfectly fine just a few years ago isn’t good enough anymore. Many sales managers face a common pitfall—they fail to define the skills that are required before determining a strategy. This article discusses the six capabilities are essential for selling successfully in today’s market.
The recovery indicators showed better economic activity in June. This ended the second quarter in a manner that seemed contrary to many recent economic data.
This chart shows the Fed's balance sheet in the format known as the St. Louis Adjusted Monetary Base. Prior to the doubling of that balance sheet, it was growing at the annual rate of 6%, which was basically comprised of the long term rates of 1% for population growth, 2% for inflation, and 3% for economic growth.
In this article, David Zwang gives a recap of some of the interesting exhibits, products, and some important trends that came out of drupa 2016.
The biggest mistake in software decisions is relegating the discussion down to the feature level. The feature is a potential solution to an often ill-defined problem which may or may not be relevant to your business.
US commercial printing shipments for May16 were $7.37 billion, the highest level in current dollars for the month since 2013. For the first five months of 2016, shipments are up approximately +$476 million in current dollars (+1.4%) and up +$79 billion after inflation (+0.2%)
A new label and package printing company is open for business in Lowell, MA. It's called InTouch Labels & Packaging, and while its start-up footprint may be small, its ambitions are anything but.
For journalists, drupa means a press conference marathon. Most of these conferences have great content, and it is important to be able to ask questions of executives during these sessions to be able to bring the most accurate and important news to our readers. In this post, Senior Editor Cary Sherburne highlights four press conferences that are deserving of special recognition.
In New York City, industry members who care passionately about education have given nearly $700,000 in scholarship grants to students of graphic communications—all without overhead expenses or strings attached.
Despite occasional clouds on the horizon, there is no better place than drupa to get a first hand sense of the continuing importance and scale of the printing industry. The baton has passed from the offset press manufacturers to the digital printer manufacturers, with HP having replaced Heidelberg as anchor tenant and champion of print at drupa 2016.
Each year, the Direct Marketing Association (DMA) compiles hundreds of relevant industry stats and facts for publication in its Statistical Fact Book. The publication culls stats from over 60 leading research sources and marketing experts. This article outlines some of the key data points from the 2016 DMA Statistical Fact Book that PSPs should take notice of.
US real GDP for Q1-2016 had its third and final revision in this reporting cycle, and was +1.1% on an annualized basis compared to Q4-2015. Q1 had been reported as +0.5% in its advance report, +0.8% in the preliminary report, and now as +1.1%. Real GDP remains very low compared to the post-WW2 +3.3% rate.
If sales isn’t involved, your business-to-business (B2B) web-to-print project is going to fail. Web-to-print projects aren’t about features (solutions), they are all about solving the right customer challenges.
Digital printing for flexible packaging has been slow to take hold, but a start-up company in Madison, WI, says it is equipped and ready for a fast break into this potentially lucrative market.
Last week, the polls were wrong and Brexit rattled the markets. But the people most worried were central planning bureaucrats who wonder how to make sure it never happens again. The number of business establishments and microbusinesses are still growing. Durable goods orders send another recession signal. It’s another week of mixed and mixed up signals, something economists like because it makes them look busy.
By all accounts, drupa 2016 was an amazing show for both exhibitors and attendees. In this article, Senior Editor Cary Sherburne highlights some of the important trends coming out of the show, including drivers bringing Industry 4.0 – the fourth industrial revolution – to print.
Marketers understand that direct mail is one of the most powerful ways to communicate with current customers, especially when it comes to new customer acquisition and reactivating dormant accounts. The USPS’s recently announced 2017 Postal Promotions are designed to help direct mailers maximize the value of the communications that enter the mailstream.
The Fed’s own data probably caused them to have a more dour outlook about the economy. The chart shows that US industrial production started slowing at the end of 2014 and has been in outright contraction since Fall 2015.
In many instances, predictive analytics is discussed in reference to improving marketing and/or sales performance. However, numerous industries today are benefiting from the use of predictive analytics to improve operational efficiency.
The business of printing labels and packaging is changing with almost unnerving speed. Made reassuringly clear at drupa was the fact that new technologies for label and packaging production can give printers the capabilities they must have.
In the latest installment of our occasional Wide-Format 101 series, we offer a primer on basic finishing processes, specifically rollfed cutters and flatbed cutting tables.
Heidelberg is already a champion of offset press manufacturing, but the firm demonstrated that it was equally serious about helping its customers make the transition to digital at this year’s drupa event. This article explores how Heidelberg is promoting itself as a solutions-oriented service provider that can productively and efficiently support customers in the digitization of their business models.
Advertising agency had a much better first quarter than last year, up by nearly $3.9 billion on an inflation-adjusted basis (+16.5%) according to the most recent Quarterly Services Survey. Advertising revenues had slipped in 2014 and 2015, in similar pattern to the decline in durable goods and other manufacturing orders and shipments.
The chart shows that magazine advertising has gone up by more than 20% since 2010, but it's hard to know how much might have been bundled in those prices. Pricing reports sent to the Bureau of Labor Statistics are supposed to be in constant units, but it's hard to determine those in service environments, and it's hard to quantify a wink or a nod in an advertising agreement.
User experience is the product. 1,000 features does not necessarily equate to a valuable product. When features are embedded into a confusing an cumbersome user experience – they don’t get adopted.
drupa 2016 wasn’t exclusively a packaging show, but for label- and packaging-minded visitors, it might as well have been—there was that much to see and be impressed by.
CCL Industries’ establishes international niche positions acquiring label printers at a steady pace, Oliver Printing transitions to carton printing and forms platform company for Pfingsten, M&A activity resumes in commercial printing segment, Dex Media files “Chapter 33”, and more.
Week two of drupa brought few major announcements, but wide-format offerings were hardly inconspicuous.
Many printing companies attended drupa 2016 to understand the latest industry innovations that would increase business and improve profitability. The vendors that participated in this year’s event were focused on demonstrating applications that expanded margins and helped service providers identify new markets and opportunities. This article explores just some of the ways that the industry continues to bring new value to print.
The changes in the media markets led to the declines in magazines, catalogs, newspaper inserts, and many of the products produced by large printing organizations. For years, these companies were giants in the industry, but recently this sector has been restructuring through consolidations. Writedowns in goodwill and for closed plants have cut the profits of these organizations.
The profits before taxes of US commercial printers rebounded in the first quarter. Profits for the quarter are estimated at $1.37 billion, the highest level since the third quarter of 2013, when they were $1.42 billion adjusted for inflation. Profits were $810 million for the first quarter of 2015, making this a significant turnaround.
Ohio based Innovative Labeling Solutions and HP Indigo are out to demonstrate that digital printing can become as widely used for flexible packaging as it is for labels.
Consolidating Printing Employment, Shipments End a Streak, and an Ugly Employment Report that Dresses Nice ()
Things are not what they seem. Streaking was not good in the 1970s, it’s definitely not good on presses, but streaking is great when it’s a growth streak in printing shipments. Unfortunately, the latter has ended, so let’s start a new one. The employment report was bad but that made interest-rate worriers happy. There’s nothing like getting statistically giddy over the numerical misfortune of others. Maybe they need to find a niche like a very happy Vancouver printer did.
Drupa 2016 thus far has not had a lot of wide-format announcements per se, but corrugated—one point where wide-format and packaging meet—is playing a big role this year, with some major announcements.
The yellow box is glowing again. You sense it as soon as you enter the Kodak booth at Drupa 2016. It is the most creative booth I have seen in my eleven Drupas. Every product and service is showcased. Customer samples abound. It is Disneyland for printing geeks.
Frank covers 12 important themes of drupa 2016 that he thought worth sharing, including new inks, corrugated digital presses, digital approaching offset speeds, and more!
Just two days into drupa 2016, HP Indigo has announced two large deals: Cimpress and Shutterfly. Combined with some other smaller transactions, the company has already chalked up sales of about 50 HP Indigo Series 4 presses, with likely more to come, making this an exciting show for the company. Senior Editor Cary Sherburne spoke with Indigo General Manager Alon Bar-Shany to get the details.
The overriding message for drupa 2016 is that inkjet is now ready for prime time across a range of applications and is positioned to displace key conventional printing processes. This article provides a brief overview of the factors that will drive the expansion of the inkjet market during the drupa event and beyond.
The first estimate of Q1-2016 GDP was +0.5%, and that was revised up slightly to +0.8%. The concerns about recession are being reduced lately with some better economic news that show the economy on its sluggish pattern of sub-par growth in the +2% range, well below the post-WW2 average of +3.3%. As noted many times, there are numerous economic indicators that have yet to reach their pre-recession levels. Since this pattern has been so long in duration, even non-money denominated statistics, such as employment, have to be adjusted by population growth to discern true underlying levels. The chart shows Real GDP on a more conservative year-to-year basis as reported and with the volatile effects of inventory changes removed. The economy still seems to be digesting some long-term inventory rebalancing, some of which is related to global currency and other economic issues. The slowdown of the first quarter still seems to be limited to the first six weeks of the year. At the time of this writing, the Atlanta Fed's GDPNow estimate of Q2-2016 is at +2.5%. While that is a disappointing level, it is consistent within the lackluster level of economic growth that has come to be known these past years as “new normal.” Since 2011, real GDP has averaged only 2%. The difference in the average may not seem a lot, but a 2% annual growth rate will result in an economy doubling in size in 39 years; at 3.3%, it doubles almost 16 years sooner.
A Product Workflow is a term I use in web-to-print projects; it defines the different offerings you enable online through self-service user interface. Defining terms is critically important to any project, product workflows is one of the key terms to every web-to-print project.
SKU proliferation and the difficulty of staying relevant are challenging brand owners as never before. The answers they seek in digitally printed labels and packages await them in abundance at drupa.
Although some will always question the value of tradeshows, these events are generally worthwhile endeavors. As we head into drupa 2016, this article evaluates some of the unique benefits that tradeshows like drupa can offer to exhibitors and attendees alike.